PEMBUATAN KEPUTUSAN, DEMOGRAFIS, DAN KEPUASAN PASCA BELI PADA KELOMPOK LOYAL MEREK DAN TIDAK LOYAL MEREK

2015 ◽  
Vol 10 (2) ◽  
pp. 175
Author(s):  
Rintar Agus Simatupang ◽  
Marlis Ida
Keyword(s):  
Decision Making ◽  
Brand Loyalty ◽  
High Price ◽  
Chi Square ◽  
Analysis Technique ◽  
Shopping Orientation ◽  
Post Purchase ◽  
Purchase Satisfaction ◽  
Test Result ◽  
Group Association

The objectives of this research were to test difference of decision making on brand loyal group andnon brand loyal group, association between demographical factor and brand loyal group and nonbrand loyal group, and difference in postpurchase satisfaction on brand loyal group with high priceand non brand loyal group with low price. Data analysis technique used were discriminant analysis,Chi-Square, and t-test. Result of the research indicated that there is no difference in shoppingorientation and buying criteria on brand loyal group and non brand loyal group for Jeans and shirtsproducts. Age and income variables had no association with brand loyal group and non brand loyalgroup for Jeans and shirt products. In addition, there was no difference in post-purchase satisfactionbrand loyal group with high price and non brand loyal group with low price for Jeans product, butthere was association for shirt product.Keywords: Brand Loyalty, Shopping Orientation, Buying Criteria, Age, Income, andPost-Purchase Satisfaction

scholarly journals PREFERENSI KONSUMEN TERHADAP MINYAK KELAPA MURNI (VIRGIN COCONUT OIL/VCO) DI KABUPATEN KONAWE (Consumers Preferences toward Virgin Coconut Oil in Konawe Regency)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Yudha Ramadhan Bahari ◽  
Bahari Bahari ◽  
R. Marsuki Iswandi
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Descriptive Analysis ◽  
Coconut Oil ◽  
Water Clarity ◽  
Oil Products ◽  
Virgin Coconut Oil ◽  
Chi Square ◽  
Chi Square Analysis ◽  
Post Purchase

The emergence of many healthy oil products in market has caused consumers to have different preference in choosing a product that suits their needs. Consumer’s decision in choosing a product is highly determined by attributes attached to the product. The purpose of this study was to analyze consumers’ attitude in buying VCO oil, to determine stages involved in a decision made by consumers when buying VCO oil, and analyze VCO oil attributes that are mostly considered by consumers. Methods of data analysis were chi square analysis, fishbein analysis, and descriptive analysis. Results of the study showed that the consumers’ attitude towards VCO oil was positive and they agreed with the product. The consumers also had positive preference to VCO oil. Stages involved in the consumers’ decision-making were identifying their needs by searching for the advantages, directly seeking for information to sellers, alternative buying decision that was influenced by peers and relatives, post purchase evaluation. The attributes of VCO oil that received most consideration from consumers were consecutively the followings: health benefits 77.50percent, distinctive aroma of coconut oil 75 percent, water clarity 73.75 percent, quality and packaging 72.50 percent, and price and availability 71.25 percent.Keywords: VCO; preference; attitude; product attributes

scholarly journals HUBUNGAN ANTARA STATUS GIZI DAN KECEMASAN IBU HAMIL DENGAN KEJADIAN PRE-EKLAMPSIA PADA IBU HAMIL DI PUSKESMAS GEYER I KABUPATEN GROBOGAN

2017 ◽  
Vol 3 (1) ◽  
pp. 15
Author(s):  
Dyah Ayu Wulandari
Keyword(s):  
Pregnant Woman ◽  
Nutrition Status ◽  
Chi Square ◽  
Cross Sectional ◽  
Purposive Sampling ◽  
Government Clinic ◽  
Analysis Technique ◽  
Background Mortality ◽  
Chi Square Test ◽  
Test Result

Latar Belakang : Angka kematian ibu di dunia maupun di Indonesia masih cukup tinggi. Salah satu penyebab tertinggi kematian ibu adalah penyakit hipertensi dalam kehamilan (pre-eklampsia/eklampsia) selain perdarahan dan infeksi. Secara etiologis penyebab kejadian pre-eklampsia belum dapat diketahui dengan jelas. Meskipun begitu beberapa penelitian telah dapat menemukan faktor resiko penyakit ini, di antaranya adalah status gizi dan kecemasan. Penelitian ini bertujuan untuk mengetahui apakah ada hubungan antara status gizi dan kecemasan ibu hamil dengan kejadian pre-eklampsia pada ibu hamil di Puskesmas Geyer I Kabupaten Grobogan. Metode Penelitian: metode analitik korelasional dengan pendekatan cross sectional. Populasi adalah semua ibu hamil primigravida trimester III di wilayah kerja Puskesmas Geyer I yaitu sebanyak 50 ibu. Dengan teknik purposive sampling diambil sampel sebanyak 45 ibu. Teknik analisis data yang digunakan adalah uji chi square. Hasil Penelitian : Ada hubungan antara status gizi ibu hamil dengan kejadian pre-eklampsia (p = 0,003; p < 0,05), Ada hubungan antara kecemasan ibu hamil dengan kejadian pre-eklampsia (p = 0,034; p < 0,05). Kata kunci : status gizi; kecemasan; pre-eklampsia; primigravida  CORRELATION NUTRITION STATUS AND ANXIOUSNESS OF PREGNANT WOMAN WITH THE PRE-ECLAMPSIA OCCURRENCE OF PREGNANT WOMAN IN LOKAL GOVERNMENT CLINIC PUSKESMAS GEYER 1 GROBOGAN REGENCY ABSTRACT Background : Mortality rate of pregnant woman in the world as well as in Indonesia is significantly high. One of the highest causes of mother’s death is hypertension during pregnancy (pre-eclampsia/eclampsia) besides bleeding and infection. From etiology poin of view, the cause of pre-eclampsia occurrence can not be found clearly. However, several researches can diagnose the risky factor of this disease, for examples are nutrition status and anxiousness. This research aims to find out whether there is a correlation between nutrition status and pregnant woman’s anxiousness with pre-eclampsia occurrence of pregnant woman in Puskesmas Geyer Grobogan regency.Method : using corelational analytic method with cross sectional approach. The population is all primigravida pregnant women in 3rd trimester on Local Government Clinic Puskesmas Geyer 1  working area, which are about 50 mothers. By using purposive sampling, it is taken a sample of 45 mothers. The data is derived by using questionnaire and physical examination. The data analysis technique used is chi square test. Result : There is correlation between pregnant woman’s nutrition status with pre-eclampsia occurrence (p = 0,003; p < 0,05), There is a correlation between pregnant woman’s anxiousness with the pre-eclampsia occurrence  (p = 0,034; p < 0,05). Key words :nutrition status;  pre eclampsia; primigravida 

scholarly journals Hubungan Antara Penggunaan Cotton Bud Dengan Gangguan Pendengaran Terhadap Pasien Serumen Obsturan Di RS Pertamina Bintang Amin Bandar Lampung

2021 ◽  
Vol 1 (3) ◽  
pp. 222-229
Author(s):  
Fasty Ladyani Mustofa ◽  
Jordy Oktobiannobel ◽  
Fatah Satya Wibawa ◽  
Sri Megawati
Keyword(s):  
Hearing Loss ◽  
Statistical Test ◽  
P Value ◽  
Hearing Disorder ◽  
Chi Square ◽  
Cross Sectional ◽  
Analysis Technique ◽  
Observational Design ◽  
The Relationship ◽  
Test Result

ABSTRACT: THE RELATIONSHIP BETWEEN THE USE OF COTTON BUD AND HEARING DISORDER TO OBSTURAN SERUMEN PATIENTS AT PERTAMINA BINTANG AMIN BANDAR LAMPUNG HOSPITAL Introduction: data presented by Riskesdas (2013) shows that the prevalence of cerumen obstacles in Indonesia is 18.8%. The prevalence at Pertamina Bintang Amin Hospital in Bandar Lampung is 17,205 patients with obstetric cerumen. Cotton buds are commonly used to clean ears from Serumen and cases of itching in the ears in the community. Cotton buds are not only used by adults but also used by children. Purpose: research objectives to determine the relationship between the use of cotton buds with obsturan cerumen at Pertamina Bintang Amin Hospital, Bandar Lampung. Method: this type of research is quantitative, analytic observational design with a cross-sectional approach. The population was 390 patients with obstetric cerumen taken from a questionnaire at Pertamina Bintang Amin Hospital, Bandar Lampung. Retrieval of data using a questionnaire. The data analysis technique used the Chi-square statistical test. Result: showed that out of 390 obsturan cerumen patients, most of the use of cotton buds was not good, namely 200 people (51.3%), most of the use of obscurant cerumen closed the hole, as many as 222 people (56.9%). There is a relationship between the use of cotton buds and obsturan cerumen at Pertamina Bintang Amin Hospital in Bandar Lampung. Conclusion:  there is a relationship between the use of cotton buds and obsturan cerumen at Pertamina Bintang Amin Hospital in Bandar Lampung (p-value 0.000, OR 2.459). It is advisable to carry out ear care appropriately so that obstructive cerumen does not arise which can cause hearing loss. Keywords: Cotton Bud, Obstetric Cerumen  INTISARI: HUBUNGAN ANTARA PENGGUNAAN COTTON BUD DENGAN GANGGUAN PENDENGARAN TERHADAP PASIEN SERUMEN OBSTURAN DI RS PERTAMINA BINTANG AMIN BANDAR LAMPUNG Latar belakang: ata yang disajikan Riskesdas (2013) bahwa prevalensi kejadian serumen obsturan di Indonesia sebesar 18,8 %. Prevalensi di RS Pertamina Bintang Amin Bandar Lampung mendapatkan pasien serumen obsturan sebanyak 17.205 orang. Cotton bud biasa digunakan untuk membersihkan telinga dari Serumen dan kasus gatal pada telinga di kalangan masyarakat. Cotton bud tidak hanya digunakan oleh orang dewasa, tetapi juga digunakan oleh anak-anak.   Tujuan: diketahui hubungan penggunaan cotton bud dengan serumen obsturan di RS Pertamina Bintang Amin Bandar Lampung.Metode penelitian: Jenis penelitian kuantitatif, rancangan analitik observasional dengan pendekatan cross sectional. Populasi yaitu 390 orang pasien serumen obsturan yang diambil dari kuisioner di RS Pertamina Bintang Amin Bandar Lampung. Pengambilan data menggunakan kuesioner. Teknik analisis data menggunakan uji statistik Chi-square.Hasil: menunjukkan bahwa dari 390 pasien serumen obsturan sebagian besar penggunaan cotton budnya tidak baik yaitu sebanyak 200 orang (51,3%),  sebagian besar penggunaan serumen obsturan menutup lubang yaitu sebanyak 222 orang (56,9%). Ada hubungan penggunaan cotton bud dengan serumen obsturan di RS Pertamina Bintang Amin Bandar Lampung. Kesimpulan: ada hubungan penggunaan cotton bud dengan serumen obsturan di RS Pertamina Bintang Amin Bandar Lampung (p value 0,000, OR 2,459). Disarankan melakukan perawatan telingan dengan tepat sehingga tidak timbul serumen obsturan yang dapat menyebabkan gangguan pendengaran. Kata Kunci    : Cotton Bud, Serumen Obsturan

The Automobile Buyer after the Purchase

1967 ◽  
Vol 31 (3) ◽  
pp. 12-16 ◽  
Author(s):  
Gerald D. Bell
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Marketing Managers ◽  
Loyalty Marketing ◽  
Key Factor ◽  
Post Purchase ◽  
Purchase Satisfaction ◽  
Buying In

Customer satisfaction after the purchase is a key factor in brand loyalty. Marketing managers are becoming keenly interested in how a new purchaser feels after buying. In this study, an analysis is made of how a new car buyer feels about his purchase after it is completed. What factors determine the reactions of a customer when he begins living with his new car? This article explores the effect of customers’ personalities in relation to salesmen's persuasion attempts upon consumers’ post-purchase satisfaction.

scholarly journals Results of the Behavioral Health Readiness Evaluation and Decision-Making Instrument Study

2021 ◽  
Vol 186 (Supplement_1) ◽  
pp. 142-152
Author(s):  
Justin M Curley ◽  
Katie L Nugent ◽  
Kristina M Clarke-Walper ◽  
Elizabeth A Penix ◽  
James B Macdonald ◽  
...  
Keyword(s):  
Decision Making ◽  
Behavioral Health ◽  
User Satisfaction ◽  
Safety Issue ◽  
Walter Reed Army Institute ◽  
End User ◽  
Chi Square ◽  
Proficiency Level ◽  
Wide Range ◽  
Decision Making Support

ABSTRACT Introduction Recent reports have demonstrated behavioral health (BH) system and individual provider challenges to BH readiness success. These pose a risk to winning on the battlefield and present a significant safety issue for the Army. One of the most promising areas for achieving better BH readiness results lies in improving readiness decision-making support for BH providers. The Walter Reed Army Institute of Research (WRAIR) has taken the lead in addressing this challenge by developing and empirically testing such tools. The results of the Behavioral Health Readiness Evaluation and Decision-Making Instrument (B-REDI) field study are herein described. Methods The B-REDI study received WRAIR Institutional Review Board approval, and BH providers across five U.S. Army Forces Command installations completed surveys from September 2018 to March 2019. The B-REDI tools/training were disseminated to 307 providers through random clinic assignments. Of these, 250 (81%) providers consented to participate and 149 (60%) completed both initial and 3-month follow-up surveys. Survey items included a wide range of satisfaction, utilization, and proficiency-level outcome measures. Analyses included examinations of descriptive statistics, McNemar’s tests pre-/post-B-REDI exposure, Z-tests with subgroup populations, and chi-square tests with demographic comparisons. Results The B-REDI resulted in broad, statistically significant improvements across the measured range of provider proficiency-level outcomes. Net gains in each domain ranged from 16.5% to 22.9% for knowledge/awareness (P = .000), from 11.1% to 15.8% for personal confidence (P = .001-.000), and from 6.2% to 15.1% for decision-making/documentation (P = .035-.002) 3 months following B-REDI initiation, and only one (knowledge) failed to maintain a statistically significant improvement in all of its subcategories. The B-REDI also received high favorability ratings (79%-97% positive) across a wide array of end-user satisfaction measures. Conclusions The B-REDI directly addresses several critical Army BH readiness challenges by providing tangible decision-making support solutions for BH providers. Providers reported high degrees of end-user B-REDI satisfaction and significant improvements in all measured provider proficiency-level domains. By effectively addressing the readiness decision-making challenges Army BH providers encounter, B-REDI provides the Army BH health care system with a successful blueprint to set the conditions necessary for providers to make more accurate and timely readiness determinations. This may ultimately reduce safety and mission failure risks enterprise-wide, and policymakers should consider formalizing and integrating the B-REDI model into current Army BH practice.

Investigating association between factors fostering attention to a stock and rationales to buy it: an empirical analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ripsy Bondia ◽  
Pratap C. Biswal ◽  
Abinash Panda
Keyword(s):  
Decision Making ◽  
Categorical Data ◽  
Categorical Variables ◽  
Individual Investors ◽  
Multiple Response ◽  
Individual Investor ◽  
Test Statistic ◽  
Chi Square ◽  
Content Type ◽  
First Order

PurposeCan something that drives our initial attention toward a stock have any implications on final decision to buy it? This paper empirically and statistically tests association, if any, between factors fostering attention toward a stock and rationales to buy it.Design/methodology/approachThis paper uses survey responses of individual investors involving multiple response categorical data. Association between attention fostering factors and rationales is tested using a modified first-order corrected Rao-Scott chi-square test statistic (to adjust for within-participant dependence among responses in case of multiple response categorical variables). Further, odds ratios and mosaic plots are used to determine the effect size of association.FindingsStrong association is seen between attention fostering factors and rationales to buy a stock. Further, strongest associations are seen in cases where origin is the same underlying influencing factor. Some of the most cited attention fostering factors and rationales in this research stem from familiarity bias and expert bias.Practical implicationsWhat starts as a trivial attention fostering factor, which may not even be recognized by majority investors, can go on to become one of the rationales for buying a stock. This can result in substantial financial implications for an individual investor. Investor education agencies and regulatory authorities can make investors cognizant of such association, which can help investors to improve and adjust their decision making accordingly.Originality/valueThe extant literature discusses factors/biases influencing buying decisions of individual investors. This research takes a step ahead by distinguishing these factors in terms of whether they play role of (1) fostering attention toward a stock or (2) of reasons for ultimately buying it. Such dissection of factors/biases, to the best of authors' knowledge, has not been done previously in any empirical and statistical analysis. The paper uses multiple response categorical data and applies a modified first-order corrected Rao-Scott chi-square statistic to test association. Application of the above-mentioned test statistic has not been done previously in context of individual investor decision-making.

scholarly journals Maintenance of the selected infant feeding methods amongst postnatal mothers at risk of HIV in the Eastern Cape Province, South Africa

2013 ◽  
Vol 18 (1) ◽  
Author(s):  
Elizabeth M. Yako ◽  
Noreen P.B. Nzama
Keyword(s):  
Decision Making ◽  
Infant Feeding ◽  
Hiv And Aids ◽  
Hiv Positive ◽  
Chi Square ◽  
Convenience Sample ◽  
Feeding Method ◽  
Feeding Methods ◽  
Aids Study ◽  
Hiv Negative

The focus of this study was to explore and describe influences on decision making related to infant feeding methods in the context of HIV and AIDS. Study objectives were: (1) to explore and describe the influences on decision making related to infant feeding methods selected by the mother during the antenatal period and (2) to describe the reasons related to a change in infant feeding method in the postnatal period. This cross-sectional study used the quantitative approach and a descriptive design. A convenience sample of 60 mothers in the prevention of mother-to-child transmission programme participated in this study. Data were collected six weeks post-delivery and analysed using SPSS 17.0 software for Windows. The mean age of the mothers was 26.5 years, range 19 to 41 years (SD 5.3). At six weeks 73% (n = 44) of the mothers maintained the infant feeding method selected antenatally and 27% (n = 16) had changed methods. Using a Chi-square test, the difference between groups was significant (x2 [df 1] = 19, p < 0.000). Every HIV-positive mother (100%, n = 28) continued with the method selected antenatally, compared with 50% (n = 16) of all HIV-negative mothers (n = 32). The reasons for deciding to change methods included going back to school or work; illness of babies; painful breasts; and advice from significant others. Most mothers maintained the feeding methods selected antenatally. HIV-positive mothers were more likely to adhere to the initial decisions made antenatally than HIV-negative mothers.Hierdie studie is gedoen om deeglike navorsing uit te voer en om ‘n beskrywende verslag te kan lewer rakende die invloed van besluitneming met die voedings metodes op babas in die konteks van MIV en VIGS. (1) Deeglike navorsing om beskrywende verslag te kan lewer rakende die besluitnemings met betrekking tot die baba voedings metodes wat deur die moeder geselekteer is gedurende die voorgeboorte periode, en (2) om die redes te beskryf aangaande die verandering in die baba voedings metode nageboortelike periode.Kwantitiewe benadering was gebruik, waartydens 60 moeders deelgeneem het, aan die oordraagbaarheid van moeder na baba. Inligting was ingewin ses weke na geboorte van die baba. Die gemiddelde ouderdom van die moeders was 26.5 jaar, gewissel tussen die ouderdomme van 19 tot 41 jaar (SD 5.3). Op ses weke het 73% (n = 44) van die moeders volgehou met die voedingsmetode wat hulle geselekteer het voorgeboortelik. Sewe-en-twintig (n = 16) het die verkose metodes verander. Die ‘Chi-square’ toets was gebruik, en die verskil tussen die groepe was beduidend (x² [df 1] = 19, p < 0.000). Elke MIV-positiewe moeder (100%, n = 28) het voortgegaan met die metode wat hulle voorgeboortelik verkies het, in vergeleke met 50% van moeders (n = 16) wat MIV negatief was (n = 32). Die redes vir die veranderings, was om teruggekeer na hul werk of skool, borste wat pyn en deur die invloed van ander invloedryke mense. Die meeste moeders het gebly by hul metode wat hulle voorgeboortelik gekies het, spesiaal MIV-positiewe moeders.

The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty

2014 ◽  
Vol 42 (6) ◽  
pp. 553-575 ◽  
Author(s):  
Seyed Shahin Sharifi ◽  
Mohammad Rahim Esfidani
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Cognitive Dissonance ◽  
Structural Equation ◽  
Content Type ◽  
Attitudinal Loyalty ◽  
Mediating Role ◽  
Post Purchase ◽  
Purchase Satisfaction

Purpose – The purpose of this paper is to study how relationship marketing can reduce cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive dissonance. Design/methodology/approach – Based on a survey on consumers of cell phones, the authors tested the effects of relationship marketing on cognitive dissonance and then customer satisfaction, behavioural, and attitudinal loyalty, using structural equation modelling. Findings – The results indicate that, thanks to relationship marketing, consumers undertook less cognitive dissonance in post-purchase stage. Thus, as consumers faced less cognitive dissonance, they represented more satisfaction and thereby behavioural and attitudinal loyalty. Additionally, the study confirmed the mediating role of trust and cognitive dissonance. Practical implications – The results show that when brands and retailers make their ties with their customers stronger and encourage trust, they can discourage cognitive dissonance in post-purchase stage and thereby encourage customer satisfaction and behavioural and attitudinal loyalty. Originality/value – Literature on post-purchase behaviour and cognitive dissonance shows how cognitive dissonance can reduce post-purchase satisfaction. Our research adds to the literature of both relationship marketing and post-purchase behaviour.

scholarly journals Retention or defection? Chinese consumers’ decision-making styles for domestic and global brands

2016 ◽  
Vol 47 (4) ◽  
pp. 83-92
Author(s):  
S. Y. Tzeng ◽  
W. M. Wong
Keyword(s):  
Decision Making ◽  
Marketing Strategies ◽  
High Price ◽  
Chinese Consumers ◽  
High Quality ◽  
Global Brands ◽  
Decision Making Styles ◽  
Managerial Implications ◽  
Foreign Brands ◽  
Sports Shoes

This study explores consumers’ decision-making in terms of intention to switch to foreign brands from domestic brands when purchasing cell phones and sports shoes. A survey of 584 undergraduates in Guangdong, China, shows that domestic brands retain their low quality-conscious, low fashion-and-recreational-conscious and low price-conscious customers and attract low brand-conscious and high choice-confused buyers from foreign brands. Foreign brands typically retain their consumers who are highly conscious of fashion and recreation and keep and draw customers with low choice confusion. High-price-conscious consumers and those who are highly brand-confused will assess foreign and domestic brands when searching for bargains. Regarding managerial implications, local brands should offer products of high quality at low pricesand constantly invest in R&D; foreign brands may expand their customer bases and build interactive brand channels; all companies can retain brand-confused customers with preferential packages and design their marketing strategies based on decision-making styles of their target consumers.

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