KEUNGGULAN KOMPETITIF MELALUI PEMASARAN KEWIRAUSAHAAN DAN ORIENTASI KEWIRAUSAHAAN USAHA MIKRO KECIL MENENGAH

2021 ◽  
Vol 07 (01) ◽  
Author(s):  
Suharyati Suharyati ◽  
◽  
Ediwarman Ediwarman ◽  
Nobelson Nobelson
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Purposive Sampling ◽  
Entrepreneurial Marketing ◽  
Pls Analysis ◽  
Positive Effect

Abstrak: Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh pemasaran kewirausahaan dan orientasi kewirausahaan terhadap keunggulan kompetitif. Jumlah populasi dalam penelitian ini sebesar 351 pelaku UMKM. Sampel dipilih menggunakan purposive sampling method. Sampel berjumlah sebesar 100 pelaku UMKM di desa Kanekes, Kecamatan Leuwidamar, Lebak. Penelitian ini menggunakan alat analisis partial least square (PLS) dalam analisis inferensial. Hasil penelitian ini menunjukkan bahwa variabel pemasaran kewirausahaan dan orientasi kewirausahaan berpengaruh positif terhadap keunggulan kompetitif. Hasil penelitian ini bermanfaat sebagai bahan masukan bagi pemegang kebijakan mengenai strategi pengembangan keunggulan kompetitif UMKM, dan diharapkan pula dinas terkait dikabupaten Lebak agar menerima hasil penelitian sebagai bahan informasi dalam pengambilan kebijakan guna merumuskan program pembinaan bagi UMKM. Abstract: This study is a quantitative study that aims to examine the effect of entrepreneurial marketing and entrepreneurial orientation on competitive advantage. The total population in this study was 351 MSME actors. The sample was selected using purposive sampling method. The sample is 100 SMEs in Kanekes village, Leuwidamar district, Lebak. This study uses a partial least square (PLS) analysis tool in inferential analysis. The results of this study indicate that the variables of entrepreneurial marketing and entrepreneurial orientation have a positive effect on competitive advantage. The results of this study are useful as input for policy holders regarding the development of a competitive advantage strategy for SMEs, and it is also hoped that the relevant agencies in Lebak Regency will accept the results of the research as information material in policy making in order to formulate a coaching program for SMEs.

scholarly journals KEWIRAUSAHAAN, INOVASI TEKNOLOGI, DAN KEUNGGULAN BERSAING PADA USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) MAKANAN DI KECAMATAN CIBINONG

2020 ◽  
Vol 5 (2) ◽  
pp. 85-96
Author(s):  
Luhung Bagas Prayogo ◽  
Suharyati Suharyati ◽  
M.B Nani Ariani
Keyword(s):  
Competitive Advantage ◽  
Technological Innovation ◽  
Significant Influence ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Analysis Technique

This research is a quantitative research that aims to determine the effect of entrepreneurship and technological innovation on the competitive advantage of food MSMEs in Cibinong Subdistrict. The population used for this research is the businessmen MSMEs food entreprises at Cibinong Subdistrict. The number of sample which is taken was 50 respondents. The sampling technique for this research is purposive sampling method. The analysis technique used is Partial Least Square with 5% significance. The results of the testing are obtained (1) there is a significant effect of entrepreneurship on competitive advantage, (2) there is a significant influence of technological innovation on competitive advantage

scholarly journals Analysis Of Factors Affecting Entrepreneurial Sustainability

2020 ◽  
Vol 3 (2) ◽  
pp. 189-204
Author(s):  
Nunik Kusnilawati ◽  
Nurhidayati Nurhidayati ◽  
Teguh Ariefiantoro
Keyword(s):  
Social Competence ◽  
Competitive Advantage ◽  
Performance Management ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Entrepreneurial Performance ◽  
Positive Effect

The research aims to analyze and test empirically the influence of the variable management of entrepreneurial performance, entrepreneurial orientation, and social competence on the variable of entrepreneurial sustainability, either directly or through competitive advantage variables. The sample is 125 respondents. Data collection was carried out using a questionnaire instrument, using the google form application. Processing data using the Partial Least Square-Structural Equation Modeling method. The results of descriptive analysis show that perceptions of entrepreneurial performance management are 79.68%, entrepreneurial orientation 89.44%, social competence 79.36%, competitive advantage 72.64%, entrepreneurial sustainability 89.28%. The results of quantitative analysis show that performance management, entrepreneurial orientation, and social competence have a positive effect on competitive advantage; Furthermore, performance management has no effect on entrepreneurial sustainability; but entrepreneurial orientation and social competence have a positive effect on entrepreneurial sustainability; then competitive advantage has a positive effect on entrepreneurial sustainability

scholarly journals Pengaruh Brand Image dan Persepsi Harga Terhadap Kualitas Pelayanan dan Kepuasan Pelanggan (Studi pada Pelanggan Datsun Nissan Martadinata)

2019 ◽  
Vol 8 (2) ◽  
pp. 1
Author(s):  
Oscar Marco Sanny Junior ◽  
William A. Areros ◽  
Riane J. Pio
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Price Perception ◽  
Purposive Sampling ◽  
Pls Analysis

The immediate objectives of this research is to determined the effect of (1) Brand Image towards Service Quality on Datsun Nissan Martadinata customers, (2) Brand Image towards Customer Satisfaction on Datsun Nissan Martadinata customers, (3) Price Perception of Service Quality on Datsun Nissan Martadinata customers, (4) Price Perception of Customer Satisfaction on Datsun Nissan Martadinata customers, and (5) Service Quality towards Customer Satisfaction on Datsun Nissan Martadinata customers. The quantitative research is adapted as the method in this study and used questionnaire as the reflection of its method. Datsun buyers at Nissan Martadinata Manado are used as the population and Datsun customers are used as the samples. The questionnaires will be distributed with purposive sampling method. This study uses SmartPLS software to assist the Partial Least Square (PLS) analysis. The study resulted in 3 hypotheses were rejected from 5 hypotheses.

scholarly journals Pengaruh Personality Traits Dan Ethical Leadership Terhadap Job Satisfaction Pegawai BCA Kalimalang

2021 ◽  
Vol 3 (1) ◽  
pp. 137
Author(s):  
Jimmy Lukito ◽  
Edalmen Edalmen
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Personality Traits ◽  
Central Asia ◽  
Ethical Leadership ◽  
Sampling Method ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Positive Effect

This study was conducted with the aim of finding out whether there is an effect of personality traits and ethical leadership on job satisfaction among employees of PT Bank Central Asia’s Kalimalang branch, East Jakarta. The subjects of this study were 50 employees of PT Bank Central Asia’s Kalimalang branch. The sampling method is done by purposive sampling method. This study uses data analysis with the Partial Least Square (PLS) approach in the form of the Smart-PLS application version 3.0. The findings show that personality traits significantly and positively affect job satisfaction. Also, there is a significant and positive effect of ethical leadership on job satisfaction.Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh personality traits dan ethical leadership terhadap job satisfaction pada pegawai PT Bank Central Asia cabang Kalimalang, Jakarta Timur. Subyek penelitian ini adalah 50 pegawai PT Bank Central Asia cabang Kalimalang, Jakarta Timur. Metode pengambilan sampel dilakukan dengan metode purposive sampling. Penelitian ini menggunakan analisis data dengan pendekatan Partial Least Square (PLS) berupa aplikasi SmartPLS versi 3.0. Temuan menunjukkan bahwa terdapat pengaruh yang positif dan signifikan dari personality traits terhadap job satisfaction. Selain itu, ethical leadership juga turut mempengaruhi secara positif dan signifikan terhadap job satisfaction.

scholarly journals Pengaruh Kualitas Produk layanan dan Citra Merek (Brand Image) Terhadap Loyalitas Melalui Kepuasan Sebagai Variabel Intervening Pada Pengguna Simcard IM3 (Studi Pada Mahasiswa Jurusan Administrasi Bisnis FISIP Undip)

2018 ◽  
Vol 7 (2) ◽  
pp. 61
Author(s):  
Widayanto Widayanto
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Purposive Sampling ◽  
Fast Development ◽  
Pls Analysis

The fast development of information technology has been giving positive impact on its users. This is very enough perceived in the sector of communication. The distance-separated people can still communicate without experiencing obstacles and difficulties. The easiness in communicating is perceivedly more and more increasing with the number of telecomunnication provider. Each provider to other providers, has been competing for consumers’ satisfication. For this goal, the strategy done by that provider is to give good quality of service dan brand image. This type of research is explanatory research, with a population of 100 students from the Department of Business Administration of FISIP, Undip, which are registering and using IM3 card. Sampling on this study uses a non-probability sample which is known as purposive sampling method. The data was collected through questionnaires. The method of analyzing data is Partial Least Square (PLS) analysis, Mediation / Intervening Testing using Variance Accounted For (VAF) and Fit Model Indicators (Model of Indices) using WarpPLS 6. Based on the results of the analysis using WarpPLS 6.0, it can be explained that the results of test of the direct influence on this research model show positive and significant influence. The results of the test of indirect effects on the model also show positive and significant influence. The satisfaction variable as mediation in the model is Partial Mediation. Researcher suggest that the signal of IM3 can be expanded more to be able to expand the range of user communication. In addition, IM3 providers should be able to design IM3 card physical products easier to use.Perkembangan teknologi informasi yang semakin pesat, memberikan dampak positif bagi penggunanya. Hal tersebut sangat terasa pada bidang telekomunikasi. Orang-orang yang terpisahkan oleh jarak, tetap dapat berkomunikasi tanpa mengalami kendala dan kesulitan. Kemudahan berkomunikasi tersebut, semakin dirasakan dengan semakin pesatnya perkembangan jumlah penyedia jasa (provider) sarana telekomunikasi. Masing-masing provider saling berlomba untuk dapat memberikan kepuasan kepada konsumen atas layanan yang diberikan, dengan harapan konsumen akan loyal dan tidak pindah ke “lain hati”. Agar tujuan tersebut dapat diraih, strategi yang digarap provider diantaranya adalah kualitas produk layanan yang baik dan citra merek. Tipe penelitian ini adalah explanatory research, dengan populasi Mahasiswa Jurusan Administrasi Bisnis Fisip Undip yang menggunakan kartu provider IM3 sebanyak 100 responden. Pengambilan sampel pada penelitian ini menggunakan non-probability sampling, yakni dengan metode purposive sampling. Data dikumpulkan melalui kuesioner. Metode analisis data yang digunakan menggunakan analisis Partial Least Square (PLS), Pengujian Mediasi/Intervening dengan menggunakan Variance Accounted For (VAF) dan Indikator Fit Model (Model of Indices) dengan menggunakan WarpPLS 6.0. Berdasarkan hasil analisis perhitungan WarpPLS 6.0 dapat dijelaskan bahwa hasil uji pengaruh langsung pada model penelitian ini menunjukkan hasil pengaruh yang positif dan signifikan. Hasil uji pengaruh tidak langsung pada model juga menunjukkan hasil pengaruh positif dan signifikan. Variabel kepuasan sebagai pemediasi dalam model adalah Partial Mediation. Peneliti menyarankan agar jangkauan signal IM3 dapat diperluas lagi. Agar lebih dapat memperluas jangkauan komunikasi penggunanya. Selain itu, hendaknya provider IM3 dapat merancang produk fisik kartu IM3 lebih mudah penggunaannya.

PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER

2019 ◽  
Vol 4 (1) ◽  
pp. 111-118
Author(s):  
Inda Lestari ◽  
Miguna Astuti ◽  
Hariyanto Ridwan
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Significant Influence ◽  
Entrepreneurial Orientation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Analysis Tool ◽  
Data Analysis Tool

This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage

scholarly journals PENGARUH KOMPENSASI FINANSIAL DAN NON FINANSIAL TERHADAP KINERJA KARYAWAN PT. BANK SYARIAH X MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 22 (1) ◽  
pp. 42-50
Author(s):  
Rizky Aprilia Ayu Wardani
Keyword(s):  
Work Motivation ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Indirect Influence ◽  
Pls Analysis ◽  
And Performance ◽  
Positive Effect

Abstract – performance is a record of the outcome of the function of a particular job or activity of an employee for a certain period of time (Gomes, 2000). This study aims to examine the effect of compensation financial and compensation non financial on performance of employee with motivation as intervening variabel involving 35 people as respondent with using partial least square (PLS) analysis method and sobel tests to test the mediating effect. Data were obtained through observation and questionnaire distribution.This study shows two point, first compensation financial has a significant positive effect on work motivation and work motivation has a significant positive effect on employee’s performance. Indirect influence between compensation financial on performance of employee through work motivation that is partial of mediation due to the effect between compensation financial variable on performance also significant. Second, compensation non financial has a significant positive effect on work motivation. Indirect influence between compensation non financial on performance through work motivation that is full of mediation due to the effect between compensation non financial variable on performance of employee not significant. Keywords:  compensation financial, compensation non financial, work motivation, and performance of employee

scholarly journals Improving the Competitive Advantage of BUMDes Based on The Optimal Utilization of Local Assets Communities

HABITAT ◽  
2020 ◽  
Vol 31 (3) ◽  
pp. 161-168
Author(s):  
Condro Nugroho ◽  
Vi'in Pertiwi ◽  
Deny Meitasari
Keyword(s):  
Human Capital ◽  
Competitive Advantage ◽  
Structural Equation ◽  
Partial Least Square ◽  
Online Marketing ◽  
Least Square ◽  
Equation Modeling ◽  
Relational Capital ◽  
The Village ◽  
Positive Effect

BUMDes is one of the income sources for the village managing assets, services, and other businesses for the village community's welfare. BUMDes empowers rural communities as an autonomous region in increasing productive efforts to alleviate poverty and unemployment. Therefore, the measurement of BUMDes's performance needs to be done through the level of local resources used and the implications of the results achieved. It was required to formulate appropriate development policies so that BUMDes have high competitiveness and fulfill their role in increasing the community's economic independence. This study was conducted in East Java BUMDes because East Java province is the third province with the largest number of BUMDes in Indonesia, so it was quite representative to represent the presence of BUMDes in Indonesia. This research used a quantitative approach carried out using the structural equation modeling-partial least square (SEM-PLS) method with the Resource-based View (RBV) approach to measure the effect of BUMDes resources used on its competitiveness. The analysis showed that structural capital had a positive effect on human capital and relational capital. Human capital had also been proven to have a positive effect on relational capital. The indicator that influenced competitive advantage was human capital. Training is needed to increase the human resources capacity, online marketing training and organizational reform, infrastructure, and professional management systems need to be done.

scholarly journals PENGARUH CREATIVE PSYCHOLOGY CAPITAL MEMEDIASI SENSITIVITAS ETIS TERHADAP JOB PERFORMANCE

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syaikhul Falah
Keyword(s):  
Data Collection ◽  
Job Performance ◽  
Sampling Method ◽  
Psychological Capital ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Ethical Sensitivity ◽  
Analysis Technique ◽  
Pls Analysis

This study aims to analyze the psychological aspects (creative psychology capital and ethical sensitivity) to the performance. This research was conducted in several hospitals in Jayapura City. Data collection in this research is using questionnaire where respondent in this research is staff of finance or administration and program. The sampling technique used in this research is census sampling method. The number of research samples taken as many as 38 respondents. This research uses Partial Least Square (PLS) analysis technique. The result of this study shows that the developed hiptotesi significantly influence the performance. Keywords: Psychological Capital, Ethical Sensitivity and Job Performance, hospital

scholarly journals Assessing the Ethical Behavior of Accounting Accounts Through the Application of the Tri Kaya Parisudha Philosophy on Equity Sensitivity and Ethical Sensitivity

2021 ◽  
Vol 5 (3) ◽  
pp. 361
Author(s):  
Mertyani Sari Dewi ◽  
Komang Trisna Sari Dewi ◽  
Made Dwi Ferayani
Keyword(s):  
Ethical Behavior ◽  
Reporting System ◽  
Partial Least Square ◽  
Least Square ◽  
Equity Sensitivity ◽  
Ethical Sensitivity ◽  
Significant Positive Effect ◽  
Pls Analysis ◽  
The Government ◽  
Positive Effect

The government must pay attention to the ability of its employees because it has accountability that can develop a sound and well-established reporting system. The government must pay attention to the ability of its employees because it has accountability that can develop a sound and well-established reporting system. The purpose of this study was to examine the sensitivity and ethics to the behavior of accounting actors and to examine the philosophy of Tri Kaya Parisudha, which is one of the local variables of the Balinese Hindu genus which can strengthen the effect of sensitivity and sensitivity on ethical behavior. The method used in this research is the Component-based SEM, Partial Least Square (PLS) analysis method. A questionnaire technique was used as a data collection tool to obtain data. Questionnaires will be distributed to 25 OPD Bangli Regency. The test results show empirical evidence that equity sensitivity has a significant positive effect on the behavior of accounting actors. Second, ethical sensitivity has a significant positive effect on the ethical behavior of accounting actors. Third, the philosophy of Tri Kaya Parisudha strengthens the influence of ethical sensitivity on the behavior of ethical accounting actors. Fourth, Tri Kaya Parisudha's philosophy strengthens the influence of ethical sensitivity on the behavior of ethical accounting actors. 

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