scholarly journals Determinants of Zero Waste Lifestyle Adoption Among Generation-Z

2021 ◽  
Vol 3 (2) ◽  
pp. 371-384
Author(s):  
Putu Yani Pratiwi ◽  
Tessa Handra ◽  
Septi Fahmi Choirisa
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Research Focus ◽  
Online Questionnaire ◽  
Green Consumption ◽  
Zero Waste ◽  
Descriptive Research ◽  
Generation Z ◽  
Personal Norm ◽  
Research Stream

Research on green consumption has two streams, the stream about how consumers consume green products (consume differently) and the stream about how to consume less. Most research focus on the stream about consume differently, therefore this study would like to contribute to the latter research stream by understanding the determinants of zero waste lifestyle adoption. The 3R theory (Reduce, Reuse, Recycle) is used in this study. The object of this study is generation-Z who live in Indonesian big cities, aged between 15 - 24 years. Data collection is done by using online questionnaire to 322 respondents. This study uses descriptive research design and judgemental sampling to collect the data. Data analysis is done by using structural equation modelling. Variables used in this study are attitude toward zero waste lifestyle, social norm, personal norm, altruistic motivation, and social media activity. The findings of this study are social media activity significantly influence reduce, reuse, and recycle behavior, social norms significantly influence recycle behavior only, while other factors do not significantly influence zero waste lifestyle adoption of generation-Z. This study gives insight that social media has significant role in changing consumer behavior to be more sustainable.

Research on the influencing factors of the switching behavior of Chinese social media users: QQ transfer to WeChat

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Yin ◽  
Yujing Zhou ◽  
Peiyu He ◽  
Meng Tu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Negative Relationship ◽  
Switching Behavior ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Content Type ◽  
Important Relationship ◽  
Transfer Behavior ◽  
Behavior Function

PurposeThis research takes the transfer behavior of users from Tencent QQ to WeChat as an example to discuss the wider transfer behavior of social media users on the Internet.Design/methodology/approachThis paper collects data through a combination of offline interviews and online questionnaire surveys, and utilizes data analysis tools to construct structural equation modeling (SEM). Using Statistical Product and Service Solutions (SPSS) Statistics 22.0 and Analysis of Moment Structures (AMOS) 22.0 software with SEM, this study was carried out to provide reasonable statistical support for relevant proposed hypotheses based on 368 effective samples acquired through the questionnaire.FindingsThe findings of this study show that subjective norm, transfer experience, social communication, and knowledge acquisition all have significant associations with transfer intention and switching behavior. To be specific, transfer intention exerts a positive association on switching behavior; function setting, privacy protection and personal innovation have a favorable association with transfer intention; transfer cost has a significantly negative relationship with transfer intention and switching behavior; function setting has no important relationship on switching behavior.Originality/valueThe research results provide a reference for improving the viscosity and loyalty of social media users in the new era and resolving the problem of user churn.

scholarly journals Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

2022 ◽  
Vol 6 (1) ◽  
pp. 64-74
Author(s):  
Wilert Puriwat ◽  
Suchart Tripopsakul
Keyword(s):  
Social Media ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Electronic Word Of Mouth ◽  
Online Questionnaire ◽  
Digital Platforms ◽  
The Impact ◽  
The Relationship

Social responsibility is understood to be one of the crucial strategic responsibilities for organizations across the globe. In the digital era, firms have transformed social responsibility initiatives into digital platforms. This study aims to investigate the effects of digital social responsibility (DSR) on electronic word of mouth (eWOM) and purchase intention (PI) in the social media context. This survey research is based on 214 samples, collected via an online questionnaire as a research tool. Structural equation modelling has been used to validate the proposed hypotheses. The results show that perceived DSR has significant positive influence on consumers’ attitude (b = 0.408) and eWOM (b = 0.238). The mediation analysis indicates that consumers’ attitude partially mediates the relationship between DSR and eWOM (DE = 0.238, IE = 0.154), and fully mediates the relationship between DSR and PI (DE = 0.08, IE = 0.173). Since few previous studies have explored the impact of DSR toward eWOM and PI, our study confirms the effects of DSR on consumers’ attitudes and eWOM. This empirical study can provide managers with further understanding of the effects of DSR via social media on consumers’ attitude and eWOM. Our results should also encourage firms to implement DSR initiatives to enhance consumers’ positive attitudes and spread positive word of mouth about firms. Doi: 10.28991/ESJ-2022-06-01-05 Full Text: PDF

scholarly journals Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era

2022 ◽  
Vol 12 ◽  
Author(s):  
Khalid Jamil ◽  
Liu Dunnan ◽  
Rana Faizan Gul ◽  
Muhammad Usman Shehzad ◽  
Syed Hussain Mustafa Gillani ◽  
...  
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Community ◽  
Social Identification ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Marketing Activities ◽  
The Relationship

The aim of this study is to explore social media marketing activities (SMMAs) and their impact on consumer intentions (continuance, participate, and purchase). This study also analyzes the mediating roles of social identification and satisfaction. The participants in this study were experienced users of two social media platforms Facebook and Instagram in Pakistan. A self-administered questionnaire was used to collect data from respondents. We used an online community to invite Facebook and Instagram users to complete the questionnaire in the designated online questionnaire system. Data were collected from 353 respondents, and structural equation modeling (SEM) was used to analyze the data. Results show that SMMAs have a significant impact on the intentions of users. Furthermore, social identification mediates the relationship between social media activities and satisfaction, and satisfaction mediates the relationship between social media activities and the intentions of users. This will help marketers how to attract customers to develop their intentions. This is the first novel study that used SMMAs to address the user intentions with the role of social identification and satisfaction in the context of Pakistan.

scholarly journals Kepercayaan Lintas Generasi Dalam Penggunaan Social Media dan Electronic Word of Mouth

2019 ◽  
Vol 16 (4) ◽  
pp. 145
Author(s):  
Dewa Ayu Ketut Bintang Arbina Swari ◽  
Gede Sri Darma
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Service Providers ◽  
Online Marketing ◽  
Purchase Decision ◽  
Electronic Word Of Mouth ◽  
Subjective Age ◽  
Online Questionnaire ◽  
Regression Weight

ABSTRACTThis study aims to examine how much influence the use of social media, electronic word of mouth and trust as an intermediary variable and about the factors that influence hotel consumer purchasing decisions in the digital era 4.0, where trust is an intermediate variable. The increasing number of competitors raises the enthusiasm of business people to further improve their services. Tourism is one sector that plays an important role in national economic growth. The current conditions faced by companies engaged in lodging service providers are how to change offline marketing strategies leading to online marketing to optimize room occupancy rates. The population used in this study is all Balinese people who are domestic consumers who have stayed at hotels in Bali. Data collection is done using the online questionnaire method through Google Form. The sampling method in this study is convenience sampling, where sampling is based on the availability of elements and the ease of obtaining them. The number of samples used in this study were 100 people. The analysis technique used to analyze the data is SEM (Structural Equation Model). The results of this study indicate, (1) the usage of social media variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.333, (2) the usage of social media variable to  purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.089, (3) the electronic word of mouth variable to trust is a positive and significant effect that has a standardized estimate (regression weight) of 0.315, (4) the electronic word of mouth variable to purchase decision involvement is a positive and significant effect which has a standardized estimate (regression weight) of 0.089, (5) the variable Subjective Age for trust is a positive and significant effect which has a standardized estimate (regression weight) of 0.439, (6) the variable Subjective Age to purchase decision involvement is a positive and significant effect that has standardize estimate (regression weight) of 0.319, (7) the variable trust in purchase decision involvement is a positive and significant effect that has a standardized estimate (regression weight) of 0.494.

Impact of social media marketing and e-wom on purchase intention of consumer goods buyers

2021 ◽  
Vol 7 (Extra-C) ◽  
pp. 703-713
Author(s):  
Pham Hung Cuong
Keyword(s):  
Social Media ◽  
Consumer Goods ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Equation Modeling ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Confirmatory Factor ◽  
Data Collection Instrument

The study mainly focuses on social media contents; connect of people (mainly existing and potential consumers), word of mouth (reviews and ratings) and their influence on purchase intention of the consumers for consumer goods products. Research This study has descriptive research design with a survey approach of collecting the data. The data collection instrument was a structured questionnaire constructed with the help of Likert scale. Data analysis has been done with the help of confirmatory factor analysis (CFA) followed by structural equation modeling (SEM). Three constructs namely Social Media connect of consumers, social media content and electronic word of mouth have a significant impact on purchase intention of the consumers.   The constructs such as social media connect and social media contents have been introduced in this study. The constructs have been properly checked with the preconditions of validity and reliability.

Greenwashing Understanding Among Indian Consumers and Its Impact on Their Green Consumption

2020 ◽  
pp. 097215092096293
Author(s):  
Deepti Jog ◽  
Divya Singhal
Keyword(s):  
Structural Equation ◽  
Environmental Benefits ◽  
Environmental Consciousness ◽  
Green Consumption ◽  
The Past ◽  
Green Advertising ◽  
Consumer Markets ◽  
Personal Norm ◽  
Indian Consumers ◽  
The Relationship

The consumer markets for green personal care products have been expanding rapidly in the past decade and so are the greenwashing practices of the companies. More and more companies are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. As the discussion around greenwashing practices has grown in the past few years, consumers have become conscious of their choices and have started understanding the greenwashing practices of companies. The purpose of this empirical study is to assess the greenwashing understanding in Indian consumers’ green purchase behaviour and the effects of receptivity to green advertising, environmental consciousness and personal norm, using structural equation modelling. The findings confirm that the level of greenwashing understanding moderates the relationship between receptivity to green advertising and green purchase behaviour. Additionally, the findings provide that income level has a significant impact on environmental consciousness and green purchase behaviour relationship. The study has possible implications for advertisers, government and other agencies.

scholarly journals Antecedents and consequences of luxury brand engagement in social media

2019 ◽  
Vol 23 (2) ◽  
pp. 163-183 ◽  
Author(s):  
Amélia Brandão ◽  
Eva Pinho ◽  
Paula Rodrigues
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Structural Equation ◽  
Positive Impact ◽  
Consumer Involvement ◽  
Three Dimensions ◽  
Online Questionnaire ◽  
Content Type ◽  
Luxury Brand ◽  
Brand Engagement

Purpose The purpose of this study is to analyse the antecedent (Consumer Involvement) and the consequences (Brand Connection and Brand Usage Intent [BUI]) of the three dimensions of Consumer Brand Engagement (CBE) (Cognitive Processing, Affection and Activation) in luxury brand engagement on Facebook. Design/methodology/approach Data were collected through an online questionnaire completed by fans/followers of luxury brands’ Facebook pages. The empirical study was conducted using structural equation modelling. Findings Consumer Involvement has a positive impact on the three dimensions of CBE (Cognitive Processing, Affection and Activation). This leads to the conclusion that Activation and Affection have an impact both on Self-Brand Connection and on BUI. Moreover, it was found that Cognitive Processing impacts only on BUI. Practical implications The results identified the factors which brand managers should focus on to increase CBE on Facebook. Originality/value This study is a pioneer, as it extends the consumer engagement model to the social media context in a hedonic and conspicuous consumption category which includes luxury brand products.

scholarly journals Integrating Personal and Pro-Environmental Motives to Explain Italian Women’s Purchase of Sustainable Clothing

2021 ◽  
Vol 13 (19) ◽  
pp. 10841
Author(s):  
Valentina Carfora ◽  
Giulia Buscicchio ◽  
Patrizia Catellani
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Self Report ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Mediation Analyses ◽  
Intention To Purchase ◽  
Personal Norm ◽  
The Impact

Despite increased knowledge of the impact of clothing production on the environment, the general public still has a low intention to purchase sustainable clothing. The present study analyzed the psychosocial predictors of Italian women’s intention to purchase sustainable clothing, proposing an integration of the Theory of Planned Behavior (TPB) and the Value-Belief-Norm (VBN) approaches. Participants (N = 286) filled in a self-report online questionnaire, measuring Italian women’s intention to purchase sustainable clothing, as well as TPB variables, such as subjective norm, attitude, and perceived behavioral control, and VBN variables, such as egoistic and biospheric values, awareness of consequences, and personal norm. Results of structural equation modeling showed that the TPB + VBN integrated model predicted women’s intention to purchase sustainable clothing. Personal norm and attitude were the strongest predictors of intention. Mediation analyses showed the indirect impact of the VBN chain (from values to moral norm) on intention. Discussion focusses on the psychosocial dimensions that public policy, non-governmental organizations, and clothing companies should consider when promoting the purchase of sustainable clothing.

The Analysis of Financial Literacy and Its Impact on Investment Decisions: A Study on Generation Z In Jakarta

2021 ◽  
Vol 9 (1) ◽  
pp. 33
Author(s):  
Novia Utami ◽  
Marsiana Luciana Sitanggang ◽  
Marsiana Luciana Sitanggang
Keyword(s):  
Financial Literacy ◽  
Structural Equation ◽  
Investment Decisions ◽  
Sampling Technique ◽  
Equation Model ◽  
Investment Behavior ◽  
Online Questionnaire ◽  
Generation Z ◽  
Convenience Sampling ◽  
The Relationship

The influence of digitalization has extended across industries including the financial sector. Numerous innovations for investment have been launched while financial information has now become easily accessible, raising potential for Generation Z (Gen Z) to make investment. This study aims to understand financial literacy and investment behavior of Gen Z in Jakarta, Indonesia. Data were collected using quantitative approach, particularly through adoption of online questionnaire and convenience sampling technique. The relationship between financial literacy and investment decisions was then analyzed using Structural Equation Model regression - Lisrel statistical software. Finally, it was found that financial literacy significantly influenced investment decisions of Gen Z in Jakarta.

scholarly journals SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS

2020 ◽  
Vol 11 (10) ◽  
pp. 221-230
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Green Consumption ◽  
Media Usage ◽  
Reliable Source ◽  
Consumption Practices ◽  
Social Media Platforms ◽  
The Impact

Globalization and economic growth have brought substantial shifts in consumption practices, production and technology revolution in the wake of sudden spurt of social media usage among young consumers. The social media platforms have become a reliable source of communication with consumers and are shaping consumers' purchase intentions. Therefore, a framework was developed to explain and empirically verify the factors shaping green purchase intentions. Three factors Social media usage, Interpersonal Influence and E-WOM have been taken as exogenous variables. The model was tested and validated statistically with the help of structural equation modelling. Total of 500 respondents was sampled to collect the data. All four hypotheses were found to be statistically significant. The impact of social media usage was found to be most influential on purchase intention. The findings of the study will aid marketers to better understand how social media plays an important role in shaping consumers' purchase intentions and how social media can be leveraged in a better way to encourage green consumption among millennials.

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