scholarly journals REBRANDING PRODUK KERIPIK JAMUR TIRAM UNTUK PENINGKATAN PENJUALAN PADA UMKM SPORAMUSHROOM

2020 ◽  
Vol 4 (1) ◽  
pp. 77-83
Author(s):  
Andi Iva Mundiyah ◽  
Dudi Septiadi ◽  
Sharfina Nabila ◽  
Ni Made Wirastika Sari ◽  
Ni Made Zeamita
Keyword(s):  
Pearl Oyster ◽  
Oyster Mushroom ◽  
Brand Marketing ◽  
Medium Enterprise ◽  
Oyster Mushrooms ◽  
The Right ◽  
Almost All ◽  
Product Sales ◽  
Selection Of

ABSTRACT Small-Medium Enterprise (SME) “Sporamushroom” which processes pearl-oyster mushrooms into pearl-oyster mushroom chips is located on Jalan Pelita, Makassar City. Pearl-oyster mushrooms are rich in nutrition and have savory taste and chicken-like texture, so that almost all people like it. The problem faced by SME “Sporamushroom” lies in the packaging of the mushroom chips that are not attractive and are not able to preserve the quality of the products contained therein. In addition, the mushroom chips brand have not been determined. The results of the activities carried out indicate the need for assistance and information sharing about the types of packaging for processed chips, so that the packaging will be produced accordingly, which is aluminum plastic packaging that is suitable for processed chip products. From the brand aspect, the selection of the right and easy-to-remember brand has an effect on product sales. The JAMBUL brand was chosen as the brand of pearl-oyster mushroom chips because it is easy to be remembered and has appropriate philosophy behind it. Key words: brand, marketing, packaging, SME

scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

scholarly journals SISTEM PENDUKUNG KEPUTUSAN DALAM MENENTUKAN JAMUR TIRAM PUTIH TERBAIK MENGGUNAKAN LOGIKA FUZZY

2019 ◽  
Vol 3 (1) ◽  
pp. 73
Author(s):  
Yustria Handika Siregar ◽  
Adi Widarma
Keyword(s):  
Fuzzy Logic ◽  
Decision Support ◽  
Decision Support System ◽  
Decision Support Systems ◽  
Support System ◽  
Support Systems ◽  
Oyster Mushroom ◽  
Oyster Mushrooms

Abstract - White oyster mushroom is a micro business that is popular in most parts of Indonesia. At present many farmers cultivate white oyster mushrooms. In order for the quality of mushrooms to be optimal, the farmers in the cultivation of white oyster mushrooms always attend training. The quality of oyster mushrooms can be considered by factors that affect the growth of oyster mushrooms themselves. The good quality of mushrooms can increase the selling value of the mushrooms themselves. The decision support system can be used to determine the quality of oyster mushrooms. In this study also the implications of fuzzy logic. It is hoped that the farmers can use the quality of the best oyster mushrooms.Keywords - Decision Support Systems, Best Quality, White Oyster Mushrooms and Fuzzy Logic.  Abstract - Jamur  tiram  putih  merupakan  usaha  mikro  yang  populer  sebagian  besar  di  wilayah  Indonesia. Pada saat ini banyak para petani yang membudidayakan jamur tiram putih. Agar kualitas jamur dapat optimal maka para petani dalam budidaya jamur tiram putih selalu mengikuti pelatihan- pelatihan.  Kualitas  jamur  tiram  dapat  diperhatikan  dengan  faktor-faktor  yang  mempengaruhi pertumbuhan  jamur  tiram  itu  sendiri.  Kualitas  jamur  yang  baik  dapat  meningkatkan  nilai  jual jamur  itu  sendiri.  Sistem  pedukung  keputusan  dapat  digunakan  dalam  menentukan  kualitas jamur  tiram.  Dalam  penelitian  ini  juga  di  impletasikan  logika  fuzzy.  Diharapkan  dapat digunakan para petani dalam menentukan kualitas jamur tiram terbaik. Kata kunci - Sistem Pendukung Keputusan, Kualitas Terbaik, Jamur Tiram Putih dan Logika Fuzzy.

scholarly journals Web Based Decision Support System yo Determine yhe Appropriate Packaging of Ethnic and Traditional Indonesian Foods

2018 ◽  
Vol 14 (2) ◽  
Author(s):  
Latifah Nurbaiti ◽  
Kudang Boro Seminar ◽  
Nugraha Edhi Suyatma
Keyword(s):  
Decision Support ◽  
Decision Support System ◽  
Support System ◽  
Food Packaging ◽  
Active Packaging ◽  
Web Based ◽  
The Right ◽  
Oxygen Barriers ◽  
Selection Of

Culinary efforts, especially ethnic and traditional snacks attract many people to Indonesia. Maintaining the quality of snacks for consumers requires a good packaging technique. Food packaging consists of a wide variety of packaging options that match the characteristics of each snack; this is no easy task. Decision support systems can help to facilitate decisions made regarding selection of the right packaging. This paper focuses on identifying snacks, types of packaging and active packaging parameters to build a decision support system in order to determine appropriate packaging. Types of packaging are determined using fuzzy Sugeno 4 parameters: fat, water activity, shelf-life and price. Active packaging of the snacks is done using the if-else rule with parameterised types of packaging, preservatives, oxygen barriers and water vapour barriers. The end result of this research is a web-based decision support system, which recommends types of packaging and active packaging for snacks.

scholarly journals Models and Techniques of Automatic Humidity Temperature setting on Oyster Mushrooms using Digital Skylite

2019 ◽  
Vol 12 (6) ◽  
pp. 71-75
Author(s):  
Ananto ◽  
Nofrita Sandi ◽  
I Ketut Budaraga
Keyword(s):  
Current Source ◽  
Design Model ◽  
Oyster Mushroom ◽  
Maximum Temperature ◽  
Mushroom Cultivation ◽  
Temperature Regulator ◽  
Automatic Temperature ◽  
Maintenance Techniques ◽  
Oyster Mushrooms ◽  
The Right

Oyster mushroom cultivation in areas that have high temperatures requires special maintenance techniques. The development of technology now makes it easy to carry out maintenance treatments for oyster mushrooms. Not even a few can regulate temperature and humidity automatically in the cultivation room. With an automatic temperature regulator can facilitate maintenance and minimize the failure of oyster mushroom production. However, the humidity temperature setting is not perfect enough if there are no models and adjusting techniques. The model that will be made by using Digital Skylite which is connected to the current source, Digital Skylite functions as an automatic timer. The purpose of this research is to get the right tool design model using Digital Skylite and to see the correct length of time in the Digital Skylite settings. The method used in data collection in this study is Direct Observation (Observation), Observation is carried out by examining and observing the object under study directly. The results of the study were to obtain a maximum temperature regulation design model.

MODIFIKASI MODEL PEMBELAJARAN MIND MAPPING DENGAN STRATEGI PEMBELAJARAN TUGAS DAN PAKSA

2019 ◽  
Vol 2 ◽  
Author(s):  
Dini Yuliani ◽  
Mutiara Bhayangkari ◽  
Maria Ulfah
Keyword(s):  
Learning Strategies ◽  
Learning Process ◽  
Intellectual Development ◽  
Learning Strategy ◽  
Student Discipline ◽  
Learning Models ◽  
Mind Mapping ◽  
The Right ◽  
Selection Of

This writing aims to improve students' understanding by modifying learning models with appropriate learning strategies that are considered based on the characteristics and intellectual development of students to improve learning outcomes. The learning process in Indonesia is currently still centered on teachers which causes students' memory and understanding to be still low. This is the background for the purpose of mind mapping learning models, namely making patterned visual and graphical subject matter that can help strengthen and recall information that has been studied. The selection of the right learning strategy can improve the results that will be obtained from the application of learning models in the classroom. Forced and forced learning strategies are chosen to complement and perfect the implementation of mind mapping learning models in the classroom. This strategy aims to train students' independence and discipline in learning through assignments given with clear time limits and strict penalties if there are students not completing their assignments properly. The combination of mind mapping learning models with forced and task learning strategies can be an alternative to improve the quality of learning in schools. With the increase in thinking power accompanied by student discipline in learning, the learning process in the classroom will run well and get maximum results so that the objectives of the learning can be achieved. For educators it is recommended to implement mind mapping learning models with forced and forced learning strategies in schools, so that learning objectives can be achieved optimally.

scholarly journals A pilot study: lenticule quality of hyperopic small incision lenticule extraction (SMILE) in rabbits

2020 ◽  
Author(s):  
Yu Zhao ◽  
Feng Zhao ◽  
Tian Han ◽  
Jing Zhao ◽  
Xingtao Zhou
Keyword(s):  
Surface Characteristics ◽  
Small Incision Lenticule Extraction ◽  
Small Incision ◽  
Lenticule Extraction ◽  
Left And Right ◽  
The Right ◽  
Almost All ◽  
Surgical Manipulation ◽  
Scanning Electron

Abstract Background: To evaluate lenticule surface characteristics of small incision lenticule extraction (SMILE) for hyperopia correction in rabbits. Methods: The left and right eyes of 8 rabbits were divided into two groups. The right eyes were assigned to a hyperopia group, and the left eyes to a myopia group. The rabbits received SMILE procedures with +3.00 D and –3.00 D correction for the hyperopia and myopia groups, respectively. Extracted lenticules were examined via scanning electron microscopy. Lenticules from odd-numbered rabbits were accessed with the anterior surface, and lenticules from even-numbered rabbits were observed with the posterior surface. A previously established scoring system was used to evaluate lenticule surface characteristics. Statistical analysis was conducted to compare the scores between the two groups. Results: All procedures were performed successfully, and the lenticules were extracted smoothly. One myopia lenticule that was facing downward was handled failed in preparation for imaging, thus 15 lenticules were ultimately graded. Twelve lenticules exhibited smooth surfaces, and regularly arranged tissue bridges were observed in almost all regions. Three lenticules exhibited a partially rough surface and irregularities affecting more than 10% of the lenticules (2 in the hyperopia group and 1 in the myopia group). Rough lenticules occurred in twice as many Lenticules in the hyperopia group compared to the myopia group. Conclusions: Scan quality of lenticules after SMILE for hyperopia correction is comparable to that of myopia lenticules. The shape of hyperopic lenticule may increase the difficulty of surgical manipulation and result in surface roughness.

scholarly journals PROSES REKRUTMEN POLITIK CALON LEGISLATIF LOKAL DI MEDAN PADA PEMILU 2009

PERSPEKTIF ◽  
2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Fernanda Putra Adela
Keyword(s):  
Succession Planning ◽  
Political Life ◽  
Graduate Degree ◽  
Legislative Elections ◽  
Recruitment Process ◽  
Postgraduate Level ◽  
The Face ◽  
Almost All ◽  
Selection Of

This research aimed to find out more specifically about the recruitment process of legislative candidates by analyzing the processes and mechanisms conducted by Prosperous Justice Party in the face of legislative elections in 2009 in Medan. This study successfully demonstrated that the quality of PKS candidates are good enough when viewed from the level of education that almost all legislative candidates PKS is a graduate degree and some have passed the postgraduate level. PKS has two times following the general election after changing the name, so that from the experience, candidates for legislative members of PKS has experienced enough, considering that there are also some legislative candidate who was also member of the previous legislature. Personally, the popularity of candidates for legislative members of PKS is not so high, but PKS as an institution has a high popularity in the community. PKS candidates recruitment process is closed, causing the PKS tends to be more exclusive. This is because efforts to preserve the Islamic ideology as the party with the good succession planning, so that the selection of candidates is highly selective made PKS as a form of consistency to the ideology of the party, and regarded as a cadre of people capable of carrying the PKS remain as party da’wah in the political life of the state.

scholarly journals Pertumbuhan Miselium Pada Bibit F2 Dan F3 Jamur Tiram Putih (Pleurotus ostreatus (Jacq. Ex. Fr) kummer) dengan Penambahan Gula (Sukrosa) di Usaha Bersama Budidaya Jamur Tiram Kota Medan

2020 ◽  
Vol 16 (1) ◽  
pp. 22-29
Author(s):  
Alfredi Anis Fadhila ◽  
Welly Darwis ◽  
Ali Sadikin Berutu
Keyword(s):  
Pleurotus Ostreatus ◽  
Fungal Growth ◽  
Edible Mushrooms ◽  
Oyster Mushroom ◽  
Growing Media ◽  
Average Growth ◽  
Experiment Method ◽  
Effective Doses ◽  
Oyster Mushrooms ◽  
The Right

White oyster mushrooms is one of the commercial edible mushrooms, high and prospective economy value as a source of the income of farmers. This fungus can also grow on media that is given the addition of sucrose (sand sugar). Sucrose have the ability in increase of conidia germination and fungal growth. The purpose  of this study was to determine the effect of adding the right dose of sucrose sugar to the growth of white oyster mushroom mycelium. This study used the experiment method. The results obtained from this study were effective doses of sugar in the long growth of oyster mushroom mycelium in F2 seedlings were 40 grams from 4% of growing media with an average growth of 0.67 cm per 2 days, while in seed F3 were 40 grams from 4% of growing media with an average growth of 0.36 cm per 2 days.

scholarly journals PENETAPAN BRAND AMBASSADOR SEBAGAI UPAYA STRATEGI KOMUNIKASI PEMASARAN “RUANGGURU” DI ERA PANDEMI COVID-19

2021 ◽  
Vol 5 (1) ◽  
pp. 66
Author(s):  
Ni Putu Stiti Ayuningtyas ◽  
Ni Luh Putu Sariani ◽  
Desak Made Sukarnasih
Keyword(s):  
Communication Strategies ◽  
Communication Strategy ◽  
Marketing Communication ◽  
The Future ◽  
The Right ◽  
Brand Ambassadors ◽  
Selection Of

ABSTRAKKegiatan pembelajaran saat pandemi di Indonesia dilakukan secara daring. Perlu adanya dukungan media pembelajaran seperti yang disediakan oleh Ruang guru. Ruang guru merupakan penyedia media pembejaran yang bisa diakses menggunakan internet, sehingga memudahkan guru dan siswa saat proses belajar. Dengan persaingan yang terus bertumbuh, Ruang guru perlu memilih strategi komunikasi pemasaran yang tepat, salah satunya dengan menunjuk brand ambassador. Tahun 2021, telah dipilih lima brand ambassadors baru yang berasal dari kalangan artis. Pengabdian dilakukan untuk mengetahui perkembangan strategi komunikasi pemasaran Ruang guru melalui pemilihan brand ambassadors dan seperti apa respon masyarakat terkait hal tersebut. Metode pengabdian melalui proses tahapan, pelaksanaan, dan evaluasi. Diketahui bahwa masyarakat setuju akan terpilihnya brand ambassador Ruangguru 2021 dan dinilai mampu meningkatkan positif perusahaan. Teori strategi komunikasi pemasaran yang dilakukan adalah pull, push, dan profle strategies. Hasil akhir kegiatan PKL menunjukkan sebanyak 40 responden setuju atas pemilihan brand ambassador, diantaranya 28% memilih Prilly Latuconsina sebagai “ikon” Ruang guru paling sesuai. Selain itu, banyak pengguna yang setuju atas terpilihnya kelima brand ambassadors karena prestasi serta rekam jejak yang baik dari masing-masing brand ambassador. Saran yang dapat diberikan adalah kedepannya Ruang guru harus lebih meningkatkan kualitas konten dan lebih selektif memilih brand ambassador agar sesuai dengan visi dan misi perusahaan. Kata kunci: brand ambassador; pemasaran; ruang guru. ABSTRACTLearning activities during the pandemic in Indonesia are carried out online. There needs to be support for learning media such as those provided by Ruang guru. With the high rivalry in this industry, Ruangguru needs to choose the right marketing communication strategy, one of which is by appointing a brand ambassador. In 2021, five new brand ambassadors have been selected from among the artists. This community dedication held to know the effect of Ruang guru’s brand ambassadors and what’s public responses to it. The method is through a process of stages, implementation, and evaluation. The marketing communication strategies used are pull, push, and profile strategies. The final result showed that 40 respondents agreed with the selection of brand ambassadors and they be able to increase the company's positivity and of which 28% chose Prilly Latuconsina as the most compatible Ruang guru "icon". In addition, many users agree with the selection of the five brand ambassadors because of the achievements and good track records of each brand ambassador. Recommendations that can be given are that in the future Ruang guru should further improve the quality of content and be more selective in choosing brand ambassadors to fit in the company's vision and mission. Keywords: brand ambassador; marketing; ruang guru.

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