scholarly journals Marketing Strategy of Oyster Mushroom (Pleurotus Ostreatus) in Maritengngae District, Sidenreng Rappang Regency (Case Study of Independent Mushroom Business)

LaGeografia ◽  
2021 ◽  
Vol 20 (1) ◽  
pp. 32
Author(s):  
Dian Putri ◽  
Nurhapsa Nurhapsa ◽  
A. Erna Sriwahyuningsih
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Oyster Mushroom ◽  
Analysis Method ◽  
Swot Matrix ◽  
Oyster Mushrooms ◽  
The Right ◽  
Internal And External Factors

The purpose of this study was to determine the internal (strengths and weaknesses) and external (opportunities and threats) factors in Mandiri Mushroom’s business and to determine the right strategy for marketing oyster mushrooms in Mandiri Mushroom business. The analysis method used is the SWOT analysis. The result showed that internal and external factors based on weighting and rating obtained scores for the main strength factor in this Mandiri Mushrooms business werw the good quality of oyster mushrooms and the weakness namely the lack of venture capital. Meanwhile, the most supportive opportunity factor for marketing in this business is that it can compete with other oyster mushroom businesses and the threat factor that will be faced is the presence of pests that cause oyster mushrooms to not develop properly. The strategy that should be applied to this Mandiri Mushroom business based on the SWOT matrix is the Strengths-Opportunities (S-O) strategy, which is to try to use its main strengths to maintain the quality of oyster mushrooms so that they get the main opportunity, which is to compete with other oyster mushrooms businesses.

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

scholarly journals STRATEGI PENGEMBANGAN JAMBU GONDANG MANIS JOMBANG

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Youth Groups ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
New Strategies ◽  
Main Strategy

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.

scholarly journals Increasing Competitiveness Strategy Bobung Wooden Batik Center With Krebet Wooden Batik as Tourism Support

2018 ◽  
Vol 6 (2) ◽  
pp. 127-136
Author(s):  
Dwiyanti Dwiyanti
Keyword(s):  
Product Innovation ◽  
Swot Analysis ◽  
Growth Strategy ◽  
Alternative Formulation ◽  
Analysis Method ◽  
Swot Matrix ◽  
Analysis Strategy ◽  
The Right ◽  
Internal And External Factors ◽  
Main Strategy

Competition between the centers is caused by the differences between the two centers. The research is analysis strategy of competitiveness increase of a study of Bobung Wooden Batik Craft Center and Krebet Wooden Batik Craft Center. The aim of this research is to describe, analyze the internal and external factors inside the centers, and formulate the right strategy to increase the competitiveness between the two centers. The method is SWOT analysis method and the IE matrix. The population used for this research are SME entrepreneurs of wooden batik handicraft, which include eighteen entrepreneurs of wooden batik handicraft  of Krebet center and thirteen entrepreneurs of Bobung center. Based on the identification, the main strength of wooden batik handicraft is the product innovation of the design and shape. Based on the analysis, the main opportunity is the increasing number of visitors and the main threat of it is the substitute product. The alternative formulation of strategy using the SWOT matrix produces the main strategic alternative that is the SO strategy to reach the existing opportunity by utilizing the strength owned that is the product innovation. The formulation based on IE matrix produces the main strategy that is the growth strategy.

scholarly journals DEVELOPMENT OF EDUCATION TOURISM IN SOUTH TANGERANG REGION (CASE STUDY: KANDANK JURANK DOANK)

2016 ◽  
Vol 2 (1) ◽  
pp. 412
Author(s):  
Asep Parantika ◽  
Abu Bakar Isnaen
Keyword(s):  
Qualitative Data ◽  
Relative Weight ◽  
External Factors ◽  
Weight Calculation ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
Use Of Internet ◽  
To Receive

Education tourism is a program where tourists visit a tourism destination with the main purpose to receive experience in education directly in the tourism object. In those places visitors could do tourism activities and also studying with fun methods. Kandank Jurank Doank is a tourism object that is located in Ciputat – South Tangerang. This tourism object which applies the concept of Education Tourism has become a choice for people of Jakarta city and around for recreation because of its location which is not far from the center of Jakarta city. This research is a descriptive with the support of qualitative data. The technique of data collecting is done through observation, questionnaire interviews, and documentation study. The informants in this research are the management parties of the tourism object Kandank Jurank Doank, in order to gain data which is actual with internal and external condition in Kandank Jurank Doank. Factor Analysis Internal and External is set by the management party of Kandank Jurank Doank through questionnaire technique, and then continued by relative weight calculation of Internal and External Factors with weighing questionnaire for Internal and External Factors. After finding the relative weight of Internal and External Factors, continuing with EFE Matrix and IFE Matrix to determine the total score of EFE and IFE which later will be used to scale the I-E Matrix, and then continued with the SWOT Matrix to determine the strategies of development for the tourism object of Kandank Jurank Doank. And the strategy that is received from the SWOT Matrix is to develop the potencies that are possessed by the company and to keep the existing tourism concept, and also to optimize the management information system in the activities of education tourism in Kandank Jurank Doank, improving service and the quality of Human Resource, in the aspect of comfort and security in order to increase the satisfaction of the consumers, designing education tourism activites that utilize the existing space and facilities, improving the cooperation with government, local people, and also the tourists themselves, and to utilize the use of internet to maximise the promotion program and the information of the tourism object of Kandank Jurank Doank, and also to form cooperations with investors in order to help the development of Kandank Jurank Doank.

Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City

2021 ◽  
Vol 2 (3) ◽  
Author(s):  
Anggie Aditya Heriyanto ◽  
Sri Handayani ◽  
Mimi Kurnia Nengsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
External Factors ◽  
Mangrove Forests ◽  
Analysis Method ◽  
Internal Factor ◽  
Internal Factors ◽  
Swot Matrix ◽  
Questionnaire Method

The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

Selected methods of conservative treatment in painful hallux valgus therapy

2020 ◽  
Vol 11 (2) ◽  
pp. 21-27
Author(s):  
Katarzyna Wódka ◽  
Agnieszka Jankowicz-Szymańska ◽  
Eliza Smoła ◽  
Marta Bibro
Keyword(s):  
Quality Of Life ◽  
Conservative Treatment ◽  
Hallux Valgus ◽  
External Factors ◽  
Everyday Functioning ◽  
The Right ◽  
Internal And External Factors

Hallux valgus is one of the most common deformities within forefoot region. Reasons for this deformity are not entirely clear. The available literature lists both internal and external factors. Researchers dealing with hallux valgus emphasize that this deformation is accompanied by pain, reduced quality of life, changed foot statics, cosmetic problems and problems with buying the right footwear. The occurrence of pain may significantly affect the quality of everyday functioning and the broadly understood quality of life. The purpose of the following publication is to review selected interactions in the area of physiotherapy and orthopedic measures in the therapy of people reporting pain within the hallux valgus region.

scholarly journals ANALISIS SWOT DAYA SAING SEKOLAH: STUDI KASUS DI SEKOLAH MENENGAH KEJURUAN NEGERI 1 PASIR PENYU INDRAGIRI HULU, RIAU

2020 ◽  
Vol 8 (1) ◽  
pp. 46-52
Author(s):  
Rini Setyaningsih ◽  
Herlin Wulandari
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Great Opportunity ◽  
Effective Strategies ◽  
Strategic Position ◽  
Internal And External Factors

SCHOOL COMPETITIVENESS SWOT ANALYSIS: A CASE STUDY IN SMKN 1 PASIR PENYU INDRAGIRI HULU,  RIAUOne of the characteristics to see the competitiveness of a school is its accreditation ranking. Schools that have been accredited A can be said to have a great opportunity in developing effective strategies to improve competitiveness. The purpose of this study was to determine the strategic position of SMK N 1 Pasir Penyu with SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). All data were found by researchers through interviews, literature studies, observations, and documents, and questionnaires. Analysis of the data the researcher did was IFAS and EFAS, then SWOT analysis to find out some internal and external factors and to identify a strategic position of SMK N 1 Pasir Penyu. The results of this study indicate that SMK N 1 Pasir Penyu is located in quadrant I position (Aggressive), which means that SMK N 1 Pasir Penyu is in the survival stage. Researcher's suggestion for SMK N 1 Pasir Penyu is to be able to fix several internal weaknesses. To be able to avoid and reduce the threat of competition between schools, SMK 1 Pasir Penyu can create a unique competition as a differentiator between similar schools.

scholarly journals Strategi Pengembangan Budidaya Jamur Tiram Di Kabupaten Magetan

2019 ◽  
Vol 20 (2) ◽  
pp. 62-69
Author(s):  
Widita Nareswari ◽  
Abu Talkah ◽  
Ahsin Daroini
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Public Awareness ◽  
Influential Factors ◽  
Oyster Mushroom ◽  
Technology Application ◽  
Use Of Technology ◽  
Hierarchy Analysis ◽  
Internal And External Factors

Magetan Regency which is located in the western end of East Java Province geographically has the potential in agriculture in the development of horticultural commodities namely oyster mushrooms. Oyster mushroom cultivation in Magetan Regency is relatively new with supporting factors such as affordable raw materials; cultivation techniques that are easy to learn; and humidity factors that support but have weaknesses, one of which is capital; farmer's motivation and tenacity; and the absence of technology application. Based on these conditions, this study aims to: (1) Identify and analyze internal and external factors that influence the development of oyster mushroom agribusiness in Magetan Regency (2) Formulate alternatives and recommend priorities for the development of oyster mushroom in the Regency Magetan. This research uses SWOT analysis and Process Hierarchy Analysis (AHP). The results showed the influential factors that obtained the highest score factors were organic crops, limited capital, motivation and persistence of farmers, public awareness of healthy food, weather and pests. Whereas the alternative that has the highest three priority values is to increase the number of baglogs along with the quality of the baglog quality of mushroom seeds, the application of appropriate management and human resources, and expand the reach of market share and the use of technology in marketing.

scholarly journals Penerapan Strategic Marketing Pada Bank Syariah Mandiri Kantor Cabang Jemur Handayani Surabaya

2015 ◽  
Vol 1 (12) ◽  
pp. 863
Author(s):  
Aprilia Kinasih Putri Ramadhani ◽  
Ari Prasetyo
Keyword(s):  
Office Workers ◽  
Strategic Marketing ◽  
Islamic Banking ◽  
Analysis Method ◽  
Know How ◽  
Market Coverage ◽  
Branch Office ◽  
The Right

Islamic Banking in Indonesia are developing rapidly. it can be seen by the number of offices that increase from year to year. This development of islamic banking can make a competition between the islamic banking. Therefore, to face the tight competition, islamic banking needs the right strategic marketing that compatible with sharia principle. The strategic marketing consists of three components. They are segmenting, targeting, and positioning. This research aims to know how the application of strategic marketing in Bank Syariah Mandiri Branch Office of Jemur Handayani Surabaya.This research is using qulitative approach with case study strategy. The datacollecting method is using direct interview with Bank Syariah Mandiri Branch Office of Jemur Handayani’s office workers. The data analysis method is using descriptive qualitative approach.The result of this research shows that strategic marketing which is applied in Bank Syariah Mandiri Branch Office of Jemur Handayani are compatible with sharia principle. Market segments in Bank Syariah Mandiri Branch Office of Jemur Handayani are from lending and funding. For targeting, Bank Syariah Mandiri Branch Office of Jemur Handayani is using the full market coverage pattern. And the positioning is done by raising the quality of service.

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