Intervención: cuidado del medio ambiente en la formación clúster de turismo alternativo, para el desarrollo regional
Strategies for the development of an Environmental Intervention Plan in the formation of the alternative tourism cluster for regional development applied in El Triunfo, Baja California Sur are addressed to allow poverty reduction through the generation of self-employment in the region, increasing the quality of life and without compromising the natural environment. The objective is to identify strategic activities and processes that are integrated into the start-up of companies that conglomerate together and form an alternative tourism cluster. To carry out the same, the Planned Change Model Intervention methodology is used, where information is collected, data is processed, the intervention plan is analyzed and designed. For the purpose of this investigation they have been designed; a questionnaire to identify the knowledge and application of the regulations of the Law of Ecological Balance and Protection of the Environment, applied to the companies that conglomerates make up the cluster and an observation matrix to collect the information, for the processing comparative matrices have been designed with in order to identify opportunities for improvement and include them in the intervention process.