scholarly journals STUDY ON E-COMMERCE IN THE CLOTHING INDUSTRY IN ROMANIA

2019 ◽  
Vol 2019 ◽  
pp. 162-165
Author(s):  
Simona BĂLĂȘESCU ◽  
Nicoleta Andreea NEACȘU ◽  
Carmen Elena ANTON ◽  
Marius BĂLĂȘESCU
Keyword(s):  
Business Management ◽  
Marketing Research ◽  
Population Level ◽  
Clothing Industry ◽  
Online Environment ◽  
Business World ◽  
Quantitative Marketing ◽  
Online Business ◽  
Online Stores ◽  
Fast Evolution

Abstract: The fast evolution of the Internet over the last decade had a major impact on all aspects of life, mainly on the business world, stimulating the emergence of a new form of commerce, namely e-commerce. The development of e-commerce has made its mark on the market, with changes taking place both at the level of consumer behavior and at the level of business management. The e-commerce market has been constantly evolving in recent years, and in Romania it has recorded the highest growth in recent years at European level. The study analyzes the sales of clothing products in the online environment in Romania. Thus, quantitative marketing research is conducted at the population level in Romania, a research aimed at knowing the opinions and attitudes of citizens in relation to the purchase of clothing items from online stores. In this research, special attention was paid to the knowledge of the reasons why consumers choose to buy clothing items online. The results of this research can be used by online store managers to find out how they can improve their services, but also for offline store managers who want to get into the online business.

scholarly journals Kajian Penggunaan Bahasa Indonesia Yang Baik Dan Benar dalam Pendeskripsian Produk Dan Pelayanan Bisnis Daring

2020 ◽  
Author(s):  
irfan agung ashary
Keyword(s):  
Customer Service ◽  
Business World ◽  
Study Approach ◽  
Random Samples ◽  
Online Business ◽  
Online Stores ◽  
Product Sales

Online business world requires business owners to always try to maintain the best quality of service by using good and correct language so that customers feel comfortable and satisfied and to avoid miss communication between the seller and buyer. This article was written with the aim of describing the role of language in attracting buyers and increasing and increasing product sales of an online business. This research uses descriptive qualitative method with a case study approach, data collection is done using purposive sampling by taking several random samples from several online stores on Instagram with different products. The results of this study indicate that each online store provides different services to each of its customers, however, most of them will use good language when serving customers and describing products to attract buyers and make buyers feel comfortable and satisfied with the service. This research is able to increase the knowledge of business people in the field of customer service and increase knowledge in languages that can be used as good habits in communication.

scholarly journals ‘Women’s Work’ in Indonesia’s Social Media-based Online Store Business: Social Reproduction and the Feminization of Work

2020 ◽  
Vol 10 (1) ◽  
pp. 35-46
Author(s):  
Fathimah Fildzah Izzati
Keyword(s):  
Social Media ◽  
Social Reproduction ◽  
Women's Work ◽  
Online Store ◽  
Women’S Work ◽  
Working Space ◽  
The Social ◽  
Online Business ◽  
Online Stores ◽  
New Forms Of Work

This paper seeks to analyze ‘women’s work’ in Indonesia’s online shop businesses by looking at the forms of work that emerge in those businesses. This paper employs qualitative research methods by using transcribed in-depth interviews with 20 informants from six cities in Indonesia. By looking at flexibility as the defining characteristic of exploitation under platform capitalism, home as the central working space in the social media-based online store, and the ongoing process of feminization of work in the online business sector, this study advances two claims. First, the intersection between platform capitalism and logistics revolution in the online shop business has created new forms of work. Second, the social media-based online store, which is mostly operated by women, shows that flexibility and feminization of work under platform capitalism have direct impacts on the lives of the female business operators and their work. A closer look at the emergence of online stores also reveals how social reproduction work shapes ‘women’s work’ in the online business

Cerenity Sanitizer: Marketing Research for New Product Launch (B)

2014 ◽  
pp. 1-21
Author(s):  
Anand Kumar Jaiswal ◽  
Sachin Kumar Singh ◽  
A Manu
Keyword(s):  
Quantitative Research ◽  
Research Team ◽  
Research Study ◽  
Marketing Research ◽  
New Product ◽  
Product Launch ◽  
Quantitative Research Methods ◽  
Toilet Seat ◽  
Quantitative Marketing ◽  
New Product Launch

The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out quantitative survey and collected the data. It applied various quantitative research methods such as factor analysis, multiple regression, cluster analysis and conjoint analysis for analysis the collected and drawing managerial inferences.

scholarly journals Modeling Dynamic Heterogeneity Using Gaussian Processes

2019 ◽  
Vol 57 (1) ◽  
pp. 55-77 ◽  
Author(s):  
Ryan Dew ◽  
Asim Ansari ◽  
Yang Li
Keyword(s):  
Gaussian Processes ◽  
Marketing Research ◽  
Population Level ◽  
Online Reviews ◽  
Parameter Estimates ◽  
Model Parameters ◽  
Dynamic Heterogeneity ◽  
Cross Sectional ◽  
Individual Level ◽  
The Rich

Marketing research relies on individual-level estimates to understand the rich heterogeneity of consumers, firms, and products. While much of the literature focuses on capturing static cross-sectional heterogeneity, little research has been done on modeling dynamic heterogeneity, or the heterogeneous evolution of individual-level model parameters. In this work, the authors propose a novel framework for capturing the dynamics of heterogeneity, using individual-level, latent, Bayesian nonparametric Gaussian processes. Similar to standard heterogeneity specifications, this Gaussian process dynamic heterogeneity (GPDH) specification models individual-level parameters as flexible variations around population-level trends, allowing for sharing of statistical information both across individuals and within individuals over time. This hierarchical structure provides precise individual-level insights regarding parameter dynamics. The authors show that GPDH nests existing heterogeneity specifications and that not flexibly capturing individual-level dynamics may result in biased parameter estimates. Substantively, they apply GPDH to understand preference dynamics and to model the evolution of online reviews. Across both applications, they find robust evidence of dynamic heterogeneity and illustrate GPDH’s rich managerial insights, with implications for targeting, pricing, and market structure analysis.

Internship models: acknowledging social and academic expectations

2020 ◽  
Vol 34 (6) ◽  
pp. 1049-1061 ◽  
Author(s):  
Nancy Guerra Barrón
Keyword(s):  
Student Motivation ◽  
Self Efficacy ◽  
Sense Of Self ◽  
Business Management ◽  
Academic Expectations ◽  
Disciplinary Writing ◽  
Theoretical Frameworks ◽  
Business World ◽  
Content Type ◽  
Writing Courses

PurposeThe paper shows an example of an internship-classroom model that increases student motivation and self-efficacy across cultural frameworks by providing opportunities for application projects.Design/methodology/approachThe author uses qualitative data collected through teacher research and focuses on the rhetorical context to show how disciplinary writing courses can be redesigned by incorporating theoretical frameworks from business management and psychology.FindingsClient projects used in disciplinary writing courses, in conjunction with national narratives on higher education as a gateway to higher pay and better skills, improve student self-efficacy if faculty redefine their roles as mediators, and if students are treated as interns and knowledge workers.Practical implicationsThe integration of non-academic approaches from business management with academic expectations of research, revision, and rehearsal for a specific client shows how purposeful client-based projects can influence student motivation, self-efficacy, and sense of self-worth that are crucial for diverse student populations. Expanding the theoretical frameworks for successful teaching is an effective model for increasing students' competence as disciplinary writers.Originality/valueAn interdisciplinary approach that draws from academic fields as well as from the business world provides new ways of working successfully with students and preparing them for writing inside and outside the classroom. Incorporating an internship approach into a classroom setting encourages teachers to reimagine student, client, and faculty roles.

scholarly journals Assessing the Benefits of the Sustainability Reporting Practices in the Top Romanian Companies

2020 ◽  
Vol 12 (8) ◽  
pp. 3470 ◽  
Author(s):  
Anca Gabriela Petrescu ◽  
Florentina Raluca Bîlcan ◽  
Marius Petrescu ◽  
Ionica Holban Oncioiu ◽  
Mirela Cătălina Türkeș ◽  
...  
Keyword(s):  
Business Strategy ◽  
Marketing Research ◽  
Sustainability Reporting ◽  
Special Interest Groups ◽  
Global Business ◽  
Reporting Practices ◽  
Quantitative Marketing ◽  
Sustainability Strategy ◽  
Development Goals ◽  
Social And Environmental Performance

The concept of sustainability reporting has been addressed by experts worldwide and is defined as the process of communicating the social and environmental effects of the economic actions of organizations to special interest groups within society in general. The main purpose of this research was to identify and analyze the opinions of the real benefits obtained by large companies in Romania following the elaboration of sustainability reports and their contribution to the development of a sustainable economy. A quantitative marketing research was carried out on the sample randomly extracted from a target community of the largest 5750 companies across 35 counties that were active in strategic priority areas of Romania. Both explicitly and implicitly, the research resulted in essential aspects related to the correlation of the sustainability strategy with sustainability reporting, how sustainable development goals contribute to improving all of the processes included in the integrated company management system, how the internal and external benefits can contribute to increasing economic, social, and environmental performance, and building sustainable relationships with shareholders, employees, and stakeholders. In addition, the findings show that aligning a sustainability strategy with a global business strategy and including sustainability reporting requirements (non-financial) are important concerns at the level of the top companies in Romania.

scholarly journals Acquisition of Electric Vehicles—A Step towards Green Consumption. Empirical Research among Romanian Students

2019 ◽  
Vol 11 (23) ◽  
pp. 6639 ◽  
Author(s):  
Gabriel Brătucu ◽  
Adrian Trifan ◽  
Lavinia Dovleac ◽  
Ioana Bianca Chițu ◽  
Raluca Dania Todor ◽  
...  
Keyword(s):  
Electric Vehicles ◽  
Marketing Research ◽  
High Price ◽  
Low Carbon ◽  
Green Consumption ◽  
Quantitative Marketing ◽  
Financial Benefits ◽  
Special Programs ◽  
And Behavior ◽  
Competitive Economy

The paper analyzes particular aspects of a competitive economy based on low carbon emissions, which requires a fundamental change in consumer behavior, by focusing mainly on green acquisitions. The article contributes to the literature by the novelty of the researched problem: identification and analysis of the attitude and behavior of Romanian students regarding the electric vehicles acquisition. Thus, a quantitative marketing research was conducted, using a sample of 1221 students from 11 Romanian university centers. Also, the paper includes an overview regarding the costs and financial benefits provided by the Romanian Government to the electric vehicles owners, such as acquisition price reductions or tax reductions. The research results show that only half of the students are familiar with the concept of green consumption, and 37.8% of them are interested in buying an electric vehicle, the main reason being the fuel consumption. The authors recommend to the state’s institutions to develop special programs, by offering attractive facilities to the young people with higher education, as potential buyers, for the purchase of electric vehicles, this way diminishing the barrier effect generated by the high price. The academic environment should initiate research, both at the micro and macroeconomic level, to quantify the economic-social implications of green acquisitions in general and electric vehicles in particular.

scholarly journals The Effectiveness of Marketing Communication and Importance of Its Evaluation in an Online Environment

2019 ◽  
Vol 11 (24) ◽  
pp. 7016 ◽  
Author(s):  
Anna Krizanova ◽  
George Lăzăroiu ◽  
Lubica Gajanova ◽  
Jana Kliestikova ◽  
Margareta Nadanyiova ◽  
...  
Keyword(s):  
Return On Investment ◽  
Service Providers ◽  
Traditional Approach ◽  
Online Communication ◽  
Online Marketing ◽  
Marketing Communication ◽  
Online Environment ◽  
Communication Tools ◽  
Business World ◽  
Online Communication Tools

Online marketing communication covers a wide area and thus promotes an extensive reach of advertising to a broad audience. Hotels can achieve certain goals through online communication, mainly an increase of hotel awareness; an improvement of their image; and an increase in the level of customer satisfaction and trust, or brand loyalty. Measurement of the effectiveness of communication tools in the online environment is still a challenge, whether in the academic world or in the business world, mainly due to the complexity of this process. The main objective of this paper is to propose a methodology for implementing an indicator suitable for the evaluation of the effectiveness of online communication activities in the Slovak hotel industry. It uses analysis of the current usage of online marketing communication activities from the perspective of hotel service providers. The methodology should be applicable to support decision-making and actively support the sustainable development of hotels. In order to achieve the objective of the paper, the authors conducted a marketing survey focused on online marketing communication by Slovakian hotels to determine their use and to map the current state or methods of evaluating their effectiveness. Results of the research suggest that hotels in Slovakia perceive evaluating marketing communications online as being important, regardless of the size, length of operation, budget, and class of the hotel. They prefer financial metrics because they are a de facto manifestation of the traditional approach towards investment evaluation. The results also showed that return on investment is the most common metric for evaluating the investments of online communication activities, and that respondents expressed the highest level of confidence in this metric as well. In line with the results, we have proposed return on investment (ROI) as the most appropriate metric applicable in evaluation of the effectiveness of online communication tools.

Marketing Research and Business Management

1952 ◽  
Vol 17 (2) ◽  
pp. 220
Author(s):  
Leo T. Simmons ◽  
Nugent Wedding
Keyword(s):  
Business Management ◽  
Marketing Research
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