scholarly journals Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)

2017 ◽  
Vol 2 (2) ◽  
pp. 44-49
Author(s):  
Lilik Farida ◽  
Nadia Azalia Putri ◽  
Sudarsih Sudarsih
Keyword(s):  
New Product Development ◽  
Jel Classification ◽  
Creative Industries ◽  
Creative Industry ◽  
Quadruple Helix ◽  
Marketing Capability ◽  
Event Marketing ◽  
Descriptive Approach ◽  
Innovation Type

Objective - This study discusses the role of tourism event marketing in promoting creative industry products in a city by taking a case study in Jember district. Jember has third largest fashion carnival in the world named Jember Fashion Carnaval (JFC) which is held annually. JFC is capable of being a magnet of Jember tourism in recent years. That big potential of JFC can be utilized as a tourism event marketing. Hopefully, JFC is able to be a market for creative industries in Jember, given that the main problem of creative industries in Jember is related to marketing capability. JFC utilization as an event marketing requires a quadruple helix model approach, where local government, universities, creative industries, and society work together and synergically. Methodology/Technique - This study is designed using analytical descriptive approach. Findings – This study concluded that creating JFC as an event marketing in promoting creative industry product in Jember applies active synergy between government, academics, industries, and society. Government can act as creative industry promotor and supporter of facility and infrastructure; academics can contribute as source of knowledge, technology, and creative human resources; industries can develop their own enterprise using knowledge and experience transfer; and community can act as program partner related to JFC and creative industries. Novelty - The research based on the analytical descriptive approach suggests marketing challenge of creative industries with new product development and innovation. Type of Paper - Review Keywords: Creative industry; Event marketing; JFC JEL Classification: M31, M37.

scholarly journals K-pop fan labor and an alternative creative industry: A case study of GOT7 Chinese fans

2020 ◽  
Vol 5 (4) ◽  
pp. 389-406
Author(s):  
Meicheng Sun
Keyword(s):  
Popular Culture ◽  
Creative Industries ◽  
Creative Industry ◽  
Fan Culture ◽  
Unskilled Labor ◽  
Commodification Of Culture ◽  
Production And Distribution ◽  
Distribution Process ◽  
Depth Interviews

Korean popular music or K-pop has achieved popularity among global audiences. The uniqueness of K-pop fan culture has helped to shape the success of the K-pop industry. Through a case study of Chinese fan labor vis-à-vis K-pop male idol group GOT7, the author notes three types of K-pop fan labor: specialized labor, managerial labor, and unskilled labor. This research argues that fan labor transforms the K-pop industry into an alternative creative industry because fan labor as creative labor is an indispensable part of the K-pop industry. Fan labor is utilized to distinguish fans from non-fans, and to draw boundaries between the grateful, more enthusiastic fans and the casual self-proclaimed fans who do not contribute to fandom or their idols’ success. These Chinese K-pop fans comply with the K-pop industry’s commodification of culture, are exploited by the K-pop industry, and seek empowerment in the K-pop production and distribution process. This paper’s exploration of fan labor, based on the author’s participant observations and in-depth interviews, will thus contribute to studies on the creative industries, creative labor, fandom, and the transnational flows of popular culture.

Flexible as freedom? The dynamics of creative industry work and the case study of the editor in publishing

2017 ◽  
Vol 20 (4) ◽  
pp. 1303-1319 ◽  
Author(s):  
Lauren E Bridges
Keyword(s):  
Lived Experience ◽  
Working Conditions ◽  
Job Insecurity ◽  
Meaningful Work ◽  
Creative Industries ◽  
Creative Industry ◽  
Full Time ◽  
Mixed Methods Approach ◽  
High Satisfaction

The creative industries have gained the attention of neoliberal policymakers as providing future economic growth. However, these industries are often built on precarious working conditions as a compromise for flexible and more meaningful work. This article uses a mixed-methods approach to investigate the dynamics of flexible and precarious work in the creative industries through the lived experience of the editor. The data reveal a higher tolerance to precarity among freelance workers compared to full-time workers, paired with high satisfaction levels, particularly among women. Using the editor as a case study, this article seeks to criticise the global labour trend towards flexible employment, which relies more heavily on digital networked labour that is insecure and precarious by nature and to highlight the particular vulnerability of a female creative industry workers who appear to have a higher tolerance to job insecurity.

scholarly journals A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce

2020 ◽  
Vol 5 (4) ◽  
pp. 226-233
Author(s):  
Premruedee Jitkuekul ◽  
Sirinna Khamtanet
Keyword(s):  
Conjoint Analysis ◽  
New Product Development ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
New Product ◽  
Good Health ◽  
Jel Classification ◽  
Stratified Sampling ◽  
Reasonable Price

Objective – This study aimed to investigate Thai customers’ preference to chili sauce using conjoint analysis (henceforth CA). Methodology/Technique – The participants of the study were residents of Sakon Nakhon, Nakhon Phanom and Mukdahan, Thailand. Data were collected with a stratified sampling technique and 420 usable questionnaires were considered. Findings –The participants of the study were residents of Sakon Nakhon, Nakhon Phanom and Mukdahan, Thailand. Data were collected with a stratified sampling technique and 420 usable questionnaires were considered. Conjoint Analysis indicates that consumers attach the most importance to a reasonable price, which is 45 baht. Since price is related to quality, good quality products must have a reasonable price. The flavor is the second priority. Consumers tend to prefer a hot & sweet flavor, yet too hot is not ideal, hot should be combined with a sweet flavor to make it smoother. In addition, consumers prefer a combination of herbal ingredients with organic chili, given the growing healthy trend in Thailand. Consumers then prefer an organic chili sauce with herbal ingredients that promotes good health. In terms of packaging, consumers prefer a squeezable product, rather than a bottle. Novelty - This paper will study the preferences of consumers with regards to the product; not much research on these topics has been undertaken. It could assist the company in knowing how to produce the product to respond to the customer’s demand. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Chili sauce; Conjoint analysis; Consumer preferences; Customer satisfaction; New product development Reference to this paper should be made as follows: Jitkuekul, P; Khamtanet, S. (2020). A Conjoint Analysis of Consumer Preferences for Chili Products: A Case Study on Chili Sauce, J. Mgt. Mkt. Review, 5(4) 226 – 233. https://doi.org/10.35609/jmmr.2020.5.4(4)

scholarly journals Cultural and creative industries in modern languages

2019 ◽  
Vol 18 (2-3) ◽  
pp. 216-230
Author(s):  
Haili Ma
Keyword(s):  
Curriculum Development ◽  
Creative Industries ◽  
Creative Industry ◽  
Academic Values ◽  
Content Relevance ◽  
Market Competitiveness ◽  
Programme Development ◽  
Uk Higher Education ◽  
Cultural And Creative Industries

This paper explores Cultural and Creative Industry (CCI) teaching and curriculum development across disciplines, based on a case study of a newly established Cultural and Creative Industry (CCI) programme at the School of Modern Languages, Cardiff University, UK. It illustrates how different academic values and goals influence styles of teaching and curriculum development, and it considers how this drives disciplinary evolution. As CCI increasingly attracts international students, in particular from China’s middle-class market, this paper questions the direct ‘import’ of western CCI for Chinese students, in terms of both content relevance and programme development sustainability. This paper suggests that curriculum evolution should be viewed as key for UK higher education to retain market competitiveness, especially a pending ‘Brexit’.

scholarly journals Do Labor and Openness Affect the Performance of the Creative Industries?

2020 ◽  
Vol 5 (3) ◽  
pp. 80-85
Author(s):  
Sri Kurniawati ◽  
Nindya Lestari
Keyword(s):  
Gross Domestic Product ◽  
Secondary Data ◽  
Jel Classification ◽  
Creative Industries ◽  
Domestic Product ◽  
Creative Economy ◽  
Creative Industry ◽  
Industry Type ◽  
Economic Paradigm ◽  
Quantitative Descriptive

Objective – The economy cannot be separated from the influence of the civilization advancement in which the economy and business today have experienced a paradigm shift, that is, from a resource economy to an economic paradigm based on knowledge and creativity. One of the industries that is growing in line with current economic progress is the creative industry. This quantitative descriptive research aims to analyze labor and exports which affected the Gross Domestic Product (GDP) of the creative economy sector in Indonesia from 2011 to 2018. Methodology/Technique – The data used in this study is secondary data from the official website of Indonesia Central Bureau of Statistics and UMCOMTRADE 2-digit SITC code revision 4. Findings & Novelty – From the research finding, two main features were obtained. The first was regarding the labor of the creative industry sub-sector which has positive effect on the GDP of the creative industry. In contrast, the second is concerned with the export of the creative industry sub-sector which depicts the contradictory impact on the GDP of the creative industry. Type of Paper: Empirical JEL Classification: N1, F16, J01, O10. Keywords: Gross Domestic Product; Labor; Exports; Creative Economy Sector. Reference to this paper should be made as follows: Kurniawati, S; Lestari, N. 2020. Do Labor and Openness Affect the Performance of the Creative Industries, J. Bus. Econ. Review, 5(3) 80– 85 https://doi.org/10.35609/jber.2020.5.3(1)

scholarly journals Factors in Developing Creative Industry

2018 ◽  
Vol 1 (4) ◽  
pp. 64-69
Author(s):  
Maskarto Lucky nara Rosmadi
Keyword(s):  
Human Resources ◽  
Research Method ◽  
Qualitative Method ◽  
Banking Sector ◽  
Creative Industries ◽  
Creative Industry ◽  
High Quality ◽  
Descriptive Approach

This study aims to find out and analyze factors to support the development of creative industries. The research method used is a qualitative method with a descriptive approach. From the results of research conducted to get creative results because it is supported by highly reliable and high-quality human resources. The constraints used in developing the creative industry are snacks that are used to increase production and also from the banking sector.

scholarly journals Formulating New Policy for the Creative Economy in Slovakia

2016 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Emile M. Roest ◽  
Alena Dudekova
Keyword(s):  
Policy Development ◽  
Quantitative Data ◽  
Qualitative Data ◽  
National Level ◽  
Creative Industries ◽  
Regional Level ◽  
Creative Economy ◽  
Creative Industry ◽  
Efficiency And Effectiveness

AbstractThe purpose of the research is to understand formulation of policy for creative industries, and in particular the importance of quantitative and qualitative data or information for formulation of the first policies for creative industries at national and regional level. The goal of the research is to assess whether it is possible to draft useful policy for the creative industry without having specific quantitative data at its disposal, which is often the case when such policy is being newly developed. The methodology used is a brief literature review, and a case study. The case study regards policy development for the architectural sector in the East-Slovak region of Košice, which was executed by the authors in the context of the assignment to draft a strategy for development of the creative economy of the Košice region. Statistical data presented in this research were generated in the context of that assignment.The authors found that in the case of Slovakia and the region of Košice, the availability of data on the creative industries as a new policy area is very limited. Both at national level and at regional level, qualitative data and information are most useful for formulating policy. This is possible among others because qualitative needs’ assessment is feasible; international literature and best practices provide a guideline for formulating policy; and because general policies can address specific requirements through demand driven projects. The implication of the research is that specific quantitative data on the creative industries does not need to be considered a conditio sine qua non for drafting and implementing policy for the creative industries. Quantitative data will be necessary for evaluating outputs and impact of policy, in terms of efficiency and effectiveness of public spending. The choice of indicators, and collecting, processing and interpreting of quantitative data shall be an integral part of the policy to be implemented.

scholarly journals PENGARUH ENTREPRENEURSHIP, BUSINESS COACHING, MENTORING DAN KOMUNITAS KREATIF TERHADAP KINERJA INDUSTRI KREATIF

2018 ◽  
Vol 12 (1) ◽  
pp. 83-92
Author(s):  
Widiya Dewi Anjaningrum ◽  
Yudistira Arya Sapoetra
Keyword(s):  
Customer Satisfaction ◽  
Creative Industries ◽  
Creative Industry ◽  
Quadruple Helix ◽  
Satisfaction Level ◽  
Business Coaching ◽  
Productivity Level ◽  
Self Confidence ◽  
The Government ◽  
Coaching Activities

This study aims to determine the influence of entrepreneurship, business coaching, mentoring and creative communities both simultaneously and partially to the creative industries performance. Entrepreneurship is reflected by the instrumental, prestigious, sociable, takeover, self-sufficiency, hard work, self-confidence, innovative, leadership, action oriented, simple thinking and focus on effort. While business coaching and mentoring is reflected by the forms of training and coaching activities provided by the government and others, the frequency of training and coaching, the duration of assessment and implementation. While the creative community is measured on four aspects, that are, the nature, membership, way of working and relationships with other communities. Performance is indicated by customer growth rate, customer satisfaction level, customer satisfaction level, number of new products, level of job satisfaction and productivity level. Collecting data is done through direct survey to the research object, the creative industry actors who are members of MCF (Malang Creative Fusion). The results show that entrepreneurship, business coaching, mentoring and creative community have simultaneously influence to the creative industries performance. Also, that four independent variables, partially, has positive significant influence to the creative industries performance. So, in order to achieve optimal creative industry performance, it is expected that entrepreneurship in each creative industry actors, collaboration and synergy of quadruple helix are improved.

scholarly journals THE LOW-COST CLAYMATION DEVELOPMENT WITH A CASE STUDY OF “ABDI DALEM” COMIC CHARACTER ADAPTATION

2014 ◽  
Vol 8 (1) ◽  
pp. 47
Author(s):  
Nugarhardi Ramadhani ◽  
Sayatman Sayatman ◽  
Rabendra Yudistira ◽  
Anjrah Hamzah
Keyword(s):  
Human Resources ◽  
Low Cost ◽  
Creative Industries ◽  
Production Costs ◽  
Creative Industry ◽  
Animation Technique ◽  
Stop Motion ◽  
The Right ◽  
Lower Production

Indonesia is one of the most largest country that is growing and has the potential of creative industries from various fields, one of which is animation and games. The majority of human resources of Indonesia are now advancing animation and games, but is still hampered by the right technology. Stop motion as an animation technique has a difficult position as mastering, this type of animation required technology and craftsmanship, thus it does not attract many people to use this technique. This research will discuss the development of a lowcost stop motion animation with maximum result that aims to support the needs of creative industry in Indonesia. This study is taking a character from ‘Abdi Dalem’; a popular fictional comic series. In Order to reach lower production costs, This research is using comparative study method in regards of low-cost materials and experimental method to determine the most economical post-production process.

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