scholarly journals THE RELATIONSHIP BETWEEN COMPETITIVE INTELLIGENCE PROCESSES AND HOTELS' PERFORMANCE: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (26) ◽  
pp. 27-46
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Decision Makers ◽  
Communication Process ◽  
Competitive Intelligence ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship ◽  
Systematic Collection

Competitive intelligence (CI) is a proven systematic process used to improve an organization's competitiveness through the systematic collection, analysing, and communication of information to decision-makers. However, there is still ambiguity about the impact of each process of competitive intelligence process (CIPs) on performance, particularly in the hotel industry in a developing country like Malaysia. Thus, the purpose of this research is to detect the level of CIP practiced in Malaysian hotels, as well as to investigate the impact of each process from the CI processes (planning and focus, gathering, analysis, and communication) on the financial and non-financial performance of Malaysian hotels. A quantitative research design was adopted in this study. To obtain the necessary data for analysing the hypothesised model of the study, 505 questionnaires were issued to marketing managers in member hotels of the Malaysian Association of Hotels (MAH), and a total of 184 analysable questionnaires were gathered, with a response rate of 34.44%. The research data were analysed using partial least squares structural equation modelling. Despite that half of the responding hotels practiced CI informally, and many of these hotels began practicing CI five years ago, the study found that the level of CIP practice was high. Furthermore, the results indicate that the planning and focus, gathering, and analysis processes of CIP had a positive and significant impact on hotels' performance, while the communication process had a negative but insignificant impact on hotels' performance. Additionally, the results show that the planning and focus process is the most relevant, followed by the analysis processes, and finally the gathering process. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIPs on firms' performance, particularly for hospitality and tourism firms.

scholarly journals THE RELATIONSHIP BETWEEN COMPETITIVE INTELLIGENCE PROCESSES AND HOTELS' INFORMATION QUALITY: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (24) ◽  
pp. 34-57
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Information Quality ◽  
Response Rate ◽  
Hotel Industry ◽  
Competitive Intelligence ◽  
Equation Modelling ◽  
Analysis Phase ◽  
The Impact ◽  
The Relationship

The information quality (IQ) and the tools used to generate it such as competitive intelligence (CI) are the most critical competitive competencies for businesses today, particularly in the tourism and hotel sectors. However, there is still ambiguity about the impact of each phase of the competitive-intelligence process (CIP) on IQ, particularly in the hotel industry in a developing country such as Malaysia. Thus, the purpose of this research is to detect the level of IQ resulting from CIP in Malaysian hotels, as well as to investigate the impact of each phase of CIP (planning and focus, gathering, analysis, and communication) on IQ (contextual and representational) of Malaysian hotels. A quantitative research design was adopted in this study. To collect the data required to analyse the study's hypothesised model, 505 questionnaires were distributed to marketing managers at Malaysian Association of Hotels (MAH) member hotels, yielding a total of 184 analysable questionnaires with a response rate of 34.44 percent. The research data were analysed using structural equation modelling with partial least squares (SEM-PLS). Despite that half of the responding hotels practiced CI informally, the study found that the level of IQ resulting from CIP was high. Furthermore, the results indicate that the planning and focus, gathering, and analysis phases of CIP had a positive and significant impact on hotels' IQ, while the communication phase had a slight negative but insignificant impact on hotels' IQ. Additionally, the results show that the analysis phase is the most relevant, followed by the gathering phase, and finally the planning and focus phases phase. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIP on firms' IQ, particularly for hospitality and tourism firms.

scholarly journals THE IMPACT OF COMPETITIVE INTELLIGENCE ACQUISITION AND UTILIZATION ON HOTELS' PERFORMANCE: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (26) ◽  
pp. 01-26
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Competitive Intelligence ◽  
Trade Associations ◽  
Marketing Managers ◽  
Business Environments ◽  
Emerging Trends ◽  
The Impact ◽  
The Relationship

Acquisition and frequency utilisation of Competitive Intelligence (CI) are critical strategic activities designed to assist firms in evaluating emerging trends in their business environments, major and potential threats, capabilities, and competitions for businesses today, particularly in the tourism and hotel sectors. However, there is still ambiguity about the impact of competitive-intelligence acquisition (CIA) and utilisation (CIU) on firms' performance, particularly for the hotel industry in a developing country such as Malaysia. Thus, the purposes of this research are to define the nature of CI practice in Malaysian hotels, and to illustrate the relative importance of various CIA types and sources to marketing managers in Malaysian hotels, moreover, to investigate the impact of CIA and CIU on the financial and non-financial performance of Malaysian hotels. A quantitative research design was adopted in this study. To obtain the necessary data for analysing the hypothesised model of the study, 505 questionnaires were issued to marketing managers in member hotels of the Malaysian Association of Hotels (MAH), and a total of 184 analyzable questionnaires were gathered, with a response rate of 34.44%. The research data were analysed using partial least squares structural equation modelling and statistical package for social sciences "SPSS". Despite that half of the responding hotels practiced CI informally, and many of these hotels began practicing CI five years ago, the study found that hotel marketing managers have high and medium interest levels for most types and sources of CI in Malaysia, these five CIA's types were the most important: (1) competitors, (2) customers, (3) human resources, (4) socio-cultural, and (5) Global. As well, these five CIA's sources were the most important: the internet and extranets, (2) customers, (3) electronic information services/intranets, (4) business associates, and (5) newspapers and periodicals, and industry trade associations. Furthermore, the results indicate that CIA and CIU had a positive and significant impact on hotels' performance, but CIU has the most effect. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIA and CIU on firms' performance, particularly for hospitality and tourism firms.

scholarly journals IMPACT OF DYNAMIC STRATEGIC CAPABILITIES ON STRATEGIC ENTREPRENEURSHIP IN PRESENCE OF OUTSOURCING OF FIVE STARS HOTELS IN JORDAN

2020 ◽  
Vol 21 (2) ◽  
pp. 578-587
Author(s):  
Sulieman Ibraheem Al-Hawary ◽  
Mohammad Sultan Al-Syasneh
Keyword(s):  
Structural Equation ◽  
Training Programs ◽  
Decision Makers ◽  
Strategic Entrepreneurship ◽  
Equation Modelling ◽  
Top Managers ◽  
Strategic Capabilities ◽  
The Impact ◽  
The Relationship

This research aims to investigate whether outsourcing mediates the impact of dynamic strategic capabilities on strategic entrepreneurship. The population of the research consists of top managers in five stars hotels. A sample of 215 respondents were selected for the research in which 186 questionnaires were valid for statistical analysis. Structural equation modelling (SEM) was used to test the hypotheses of the research. The results of the research indicate that outsourcing does not mediate the relationship between dynamic strategic capabilities and strategic entrepreneurship. All the dimensions of dynamic strategic capabilities have a statistical impact on strategic entrepreneurship, while the dynamic strategic capabilities dimension all affect outsourcing except the seizing capability. Based on the research results, managers and decision-makers have to focus on innovation functions by enhancing the role of knowledge management and R&D activities, as well as concentrate on employees training programs.

How CSR influences customer behavioural loyalty in the Chinese hotel industry

2019 ◽  
Vol 32 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo ◽  
Zhidong Zhao ◽  
Zhenghao Zhu
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Hotel Industry ◽  
Equation Model ◽  
Chinese Consumers ◽  
Convenience Sample ◽  
Content Type ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural loyalty in the hotel industry. The mediating effects of brand image and customer trust on the relationship between CSR and customer behavioural loyalty are also considered. Design/methodology/approach In total, 298 valid responses to questionnaire surveys were collected from a convenience sample in China in 2017. A structural equation model was used to test the hypotheses. Findings Hotel customer behavioural loyalty can be enhanced by CSR performance. Performance in each of the three CSR domains positively impacted customer behavioural loyalty to different degrees. The impact of CSR on the customer had the strongest influence on Chinese customers’ behavioural loyalty among the three CSR domains of customer, employee and society. Brand image and customer trust were found to be mediators of the relationship between CSR performance and customer behavioural loyalty. Originality/value The current research contributes to the literature by demonstrating that CSR activities are not all equally effective. Results reveal that the society dimension of CSR had the strongest impact on Chinese customers’ brand image of hotels among the three CSR dimensions investigated. In terms of Chinese hotel customers’ trust, the CSR–customer dimension plays the most effective role. The findings also support the notion that Chinese consumers are beginning to use CSR information to evaluate hotels.

scholarly journals The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

2019 ◽  
Vol 15 (10) ◽  
pp. 1
Author(s):  
D. R. G. Perera ◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Integral Role ◽  
The Impact ◽  
The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

The Impact of Memorable Halal Travel Experience

2020 ◽  
Vol 11 (6) ◽  
pp. 1407
Author(s):  
SUMARYADI SUMARYADI ◽  
Ratih HURRIYATI ◽  
Lili Adi WIBOWO ◽  
Vanessa GAFFAR
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Quantitative Research ◽  
Travel Experience ◽  
Equation Modelling ◽  
Modelling Analysis ◽  
The Impact ◽  
Practical Implications

The objective of this research was verifying the hypothesis that a memorable halal travel experience had an effect on future travel intention in halal tourism. This quantitative research was conducted by asking Muslim foreign tourists who were visiting Indonesia about their perceptions of halal tourism directly using a questionnaire. The results showed the structural equation modelling analysis verified that memorable halal travel experience contributed to increasing future travel intention. The practical implications of this research showed that it was important to create a unique and memorable travel experience in strengthening the attractiveness and competitiveness of halal destinations.  

Relationship marketing and customer satisfaction in the Ghanaian hospitality industry

2019 ◽  
Vol 2 (4) ◽  
pp. 326-340 ◽  
Author(s):  
George Kofi Amoako ◽  
Emmanuel Kotey Neequaye ◽  
Solomon G. Kutu-Adu ◽  
Livingstone Divine Caesar ◽  
Kwame Simpe Ofori
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Hospitality Industry ◽  
Business Practices ◽  
Content Type ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to investigate how relationship marketing practice can lead to customer satisfaction in the current practices in the hotel industry in Ghana. Globally, the hospitality industry ranks as one of the most competitive business sectors with competing organisations relying on a cocktail of strategies such as relationship marketing to stay relevant, and attract and retain customers. This paper examines how relationship marketing impacts on trust, commitment and satisfaction for customers in the Ghanaian hospitality industry. Design/methodology/approach A positivist methodological framework was used for the collection of data, analysis and theoretical development in this research. The data collection questionnaire was administered to 167 guests of a 3-star hotel in the Accra Metropolis. Structural equation modelling was used to ascertain the significance of the relationship that exists between trust, commitment and customer satisfaction with respect to the relationship marketing practices of hoteliers in Ghana. Findings Study findings provide insight into the processes and practices of relationship marketing that is based on trust and commitment. The findings show a positive and significant relationship between trust, commitment and customer satisfaction. The study also revealed that commitment partially mediates the association between trust and customer satisfaction. Research limitations/implications While this study is limited to a single hospitality and tourism company in Ghana, the findings can have far reaching implications for managers in the hospitality industry in Ghana, it provides a vivid illustration of the impact that customer satisfaction can have on the fortunes of business and a genuine desire to develop trust and be committed to the welfare of business clients can lead to higher customer patronage. Practical implications Trust and commitment in the hospitality industry requires innovative business practices that makes the client value all the service experience that he or she may encounter. The findings indicate that customer satisfaction is influenced by trust and commitment in the hospitality industry. Originality/value Value to the authors’ knowledge, the relationship between trust and commitment in relationship marketing and customer satisfaction concepts has not previously been investigated using structural equation modelling analysis within the Ghanaian hospitality industry. This implies that both trust and commitment are necessary to attain customer satisfaction.

scholarly journals Can transformational leadership eliminate the negativity of technostress? Insights from the logistic industry

2021 ◽  
Vol 9 (1) ◽  
pp. 372-384
Author(s):  
Berat Çiçek ◽  
Erman Kılınç
Keyword(s):  
Transformational Leadership ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Quantitative Research ◽  
Transformational Leaders ◽  
Quantitative Research Methods ◽  
Equation Modelling ◽  
Leadership Behaviour ◽  
Using Data ◽  
The Relationship

This paper aims to reveal the relationship between transformational leadership and technostress. Quantitative research methods were adopted to determine the relationship. The model was examined using partial least squares based structural equation modelling using data from 334 employees working in logistics companies operating in Malatya. The findings of the research illustrate that transformational leadership behaviour affects technostress negatively. In other words, individuals who have transformational leaders faceless technostress than others. Since limited papers discuss these variables together, it is expected that the study may be helpful, especially for the logistic industry, due to the results of the relationship.

scholarly journals PENGARUH CELEBRITY ENDORSER’S CREDIBILITY TERHADAP SELF-BRAND CONNECTION DAN BRAND EVALUATION

2018 ◽  
Vol 19 (2) ◽  
pp. 271-284
Author(s):  
PEBI PALENTINA ◽  
KLEMENS WEDANAJI PRASASTYO
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Purposive Sampling ◽  
Brand Evaluation ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship

The purpose of this research is to know the impact of a celebrity endorsement’s credibility on a consumer self-brand connection and brand evaluation. In addition, it is also to testify the moderation on self-brand connection and brand evaluation. The technique uses Structural Equation Modelling along with AMOS 22 and purposive sampling. The results are celebrity endorser’s credibility impacts on self-brand connection and endorser brand fit moderates the relationship between them. However, celebrity endorser’s credibility and self-brand connection doesn’t impact on brand evaluation and there is no moderation between celebrity endorser’s credibility and brand evaluation.

scholarly journals Scale Development, Validation and Use of Structural Equation Modelling to Test the Impact of Consumer Confidence and Persuasibility on Dissonance

2016 ◽  
Vol 8 (1(J)) ◽  
pp. 58-68
Author(s):  
Sanjana Brijball Parumasur ◽  
Nabendra Parumasur
Keyword(s):  
Factor Analysis ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Motor Vehicle ◽  
Model Fit ◽  
Consumer Confidence ◽  
Equation Modelling ◽  
Kwazulu Natal ◽  
The Impact ◽  
The Relationship

This study develops and validates a scale to assess the impact of consumer confidence and persuasibility on dissonance and applies the instrument to high-end consumers. It also assesses the relationship between consumer confidence and persuasibility as these constructs merge to influence dissonance. A sample of 200 new motor vehicle buyers who purchased from a leading and reputable motor vehicle company in KwaZulu-Natal, South Africa, was drawn using stratified random sampling based on range of motor vehicle (bottom, middle, top). Initially, exploratory factor analysis (EFA) was used to extract the factors. The reliability of the modified questionnaire was then assessed using Cronbach’s Coefficient Alpha. Thereafter, confirmation factor analysis (CFA) was undertaken to develop and test the model structure in SEM, which generated a good model fit. Pearson r was computed to assess the relationship amongst the dimensions. Using structural equation modelling, the results support a significant relationship between consumer persuasibility and dissonance and a significant but inverse relationship between consumer confidence and dissonance, and confidence and persuasibility respectively.

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