scholarly journals THE IMPACT OF COMPETITIVE INTELLIGENCE ACQUISITION AND UTILIZATION ON HOTELS' PERFORMANCE: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (26) ◽  
pp. 01-26
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Competitive Intelligence ◽  
Trade Associations ◽  
Marketing Managers ◽  
Business Environments ◽  
Emerging Trends ◽  
The Impact ◽  
The Relationship

Acquisition and frequency utilisation of Competitive Intelligence (CI) are critical strategic activities designed to assist firms in evaluating emerging trends in their business environments, major and potential threats, capabilities, and competitions for businesses today, particularly in the tourism and hotel sectors. However, there is still ambiguity about the impact of competitive-intelligence acquisition (CIA) and utilisation (CIU) on firms' performance, particularly for the hotel industry in a developing country such as Malaysia. Thus, the purposes of this research are to define the nature of CI practice in Malaysian hotels, and to illustrate the relative importance of various CIA types and sources to marketing managers in Malaysian hotels, moreover, to investigate the impact of CIA and CIU on the financial and non-financial performance of Malaysian hotels. A quantitative research design was adopted in this study. To obtain the necessary data for analysing the hypothesised model of the study, 505 questionnaires were issued to marketing managers in member hotels of the Malaysian Association of Hotels (MAH), and a total of 184 analyzable questionnaires were gathered, with a response rate of 34.44%. The research data were analysed using partial least squares structural equation modelling and statistical package for social sciences "SPSS". Despite that half of the responding hotels practiced CI informally, and many of these hotels began practicing CI five years ago, the study found that hotel marketing managers have high and medium interest levels for most types and sources of CI in Malaysia, these five CIA's types were the most important: (1) competitors, (2) customers, (3) human resources, (4) socio-cultural, and (5) Global. As well, these five CIA's sources were the most important: the internet and extranets, (2) customers, (3) electronic information services/intranets, (4) business associates, and (5) newspapers and periodicals, and industry trade associations. Furthermore, the results indicate that CIA and CIU had a positive and significant impact on hotels' performance, but CIU has the most effect. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIA and CIU on firms' performance, particularly for hospitality and tourism firms.

scholarly journals THE RELATIONSHIP BETWEEN COMPETITIVE INTELLIGENCE PROCESSES AND HOTELS' INFORMATION QUALITY: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (24) ◽  
pp. 34-57
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Information Quality ◽  
Response Rate ◽  
Hotel Industry ◽  
Competitive Intelligence ◽  
Equation Modelling ◽  
Analysis Phase ◽  
The Impact ◽  
The Relationship

The information quality (IQ) and the tools used to generate it such as competitive intelligence (CI) are the most critical competitive competencies for businesses today, particularly in the tourism and hotel sectors. However, there is still ambiguity about the impact of each phase of the competitive-intelligence process (CIP) on IQ, particularly in the hotel industry in a developing country such as Malaysia. Thus, the purpose of this research is to detect the level of IQ resulting from CIP in Malaysian hotels, as well as to investigate the impact of each phase of CIP (planning and focus, gathering, analysis, and communication) on IQ (contextual and representational) of Malaysian hotels. A quantitative research design was adopted in this study. To collect the data required to analyse the study's hypothesised model, 505 questionnaires were distributed to marketing managers at Malaysian Association of Hotels (MAH) member hotels, yielding a total of 184 analysable questionnaires with a response rate of 34.44 percent. The research data were analysed using structural equation modelling with partial least squares (SEM-PLS). Despite that half of the responding hotels practiced CI informally, the study found that the level of IQ resulting from CIP was high. Furthermore, the results indicate that the planning and focus, gathering, and analysis phases of CIP had a positive and significant impact on hotels' IQ, while the communication phase had a slight negative but insignificant impact on hotels' IQ. Additionally, the results show that the analysis phase is the most relevant, followed by the gathering phase, and finally the planning and focus phases phase. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIP on firms' IQ, particularly for hospitality and tourism firms.

scholarly journals THE RELATIONSHIP BETWEEN COMPETITIVE INTELLIGENCE PROCESSES AND HOTELS' PERFORMANCE: EVIDENCE FROM MALAYSIA

2021 ◽  
Vol 6 (26) ◽  
pp. 27-46
Author(s):  
Akram Mufareh Alshammakh ◽  
Adi Anuar Azmin
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Hotel Industry ◽  
Decision Makers ◽  
Communication Process ◽  
Competitive Intelligence ◽  
Equation Modelling ◽  
The Impact ◽  
The Relationship ◽  
Systematic Collection

Competitive intelligence (CI) is a proven systematic process used to improve an organization's competitiveness through the systematic collection, analysing, and communication of information to decision-makers. However, there is still ambiguity about the impact of each process of competitive intelligence process (CIPs) on performance, particularly in the hotel industry in a developing country like Malaysia. Thus, the purpose of this research is to detect the level of CIP practiced in Malaysian hotels, as well as to investigate the impact of each process from the CI processes (planning and focus, gathering, analysis, and communication) on the financial and non-financial performance of Malaysian hotels. A quantitative research design was adopted in this study. To obtain the necessary data for analysing the hypothesised model of the study, 505 questionnaires were issued to marketing managers in member hotels of the Malaysian Association of Hotels (MAH), and a total of 184 analysable questionnaires were gathered, with a response rate of 34.44%. The research data were analysed using partial least squares structural equation modelling. Despite that half of the responding hotels practiced CI informally, and many of these hotels began practicing CI five years ago, the study found that the level of CIP practice was high. Furthermore, the results indicate that the planning and focus, gathering, and analysis processes of CIP had a positive and significant impact on hotels' performance, while the communication process had a negative but insignificant impact on hotels' performance. Additionally, the results show that the planning and focus process is the most relevant, followed by the analysis processes, and finally the gathering process. These findings enrich those in positions of power like owners, managers, and practitioners, as well as academicians, with greater knowledge of the relationship and influence of CIPs on firms' performance, particularly for hospitality and tourism firms.

How CSR influences customer behavioural loyalty in the Chinese hotel industry

2019 ◽  
Vol 32 (1) ◽  
pp. 1-22 ◽  
Author(s):  
Matthew Tingchi Liu ◽  
Yongdan Liu ◽  
Ziying Mo ◽  
Zhidong Zhao ◽  
Zhenghao Zhu
Keyword(s):  
Structural Equation ◽  
Brand Image ◽  
Hotel Industry ◽  
Equation Model ◽  
Chinese Consumers ◽  
Convenience Sample ◽  
Content Type ◽  
Customer Trust ◽  
The Impact ◽  
The Relationship

Purpose The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural loyalty in the hotel industry. The mediating effects of brand image and customer trust on the relationship between CSR and customer behavioural loyalty are also considered. Design/methodology/approach In total, 298 valid responses to questionnaire surveys were collected from a convenience sample in China in 2017. A structural equation model was used to test the hypotheses. Findings Hotel customer behavioural loyalty can be enhanced by CSR performance. Performance in each of the three CSR domains positively impacted customer behavioural loyalty to different degrees. The impact of CSR on the customer had the strongest influence on Chinese customers’ behavioural loyalty among the three CSR domains of customer, employee and society. Brand image and customer trust were found to be mediators of the relationship between CSR performance and customer behavioural loyalty. Originality/value The current research contributes to the literature by demonstrating that CSR activities are not all equally effective. Results reveal that the society dimension of CSR had the strongest impact on Chinese customers’ brand image of hotels among the three CSR dimensions investigated. In terms of Chinese hotel customers’ trust, the CSR–customer dimension plays the most effective role. The findings also support the notion that Chinese consumers are beginning to use CSR information to evaluate hotels.

scholarly journals The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

2019 ◽  
Vol 15 (10) ◽  
pp. 1
Author(s):  
D. R. G. Perera ◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Integral Role ◽  
The Impact ◽  
The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

scholarly journals DOES SPIRITUAL LEADERSHIP MODEL ENHANCE WORK ENGAGEMENT? EMPIRICAL EVIDENCE FROM AN ISLAMIC HOSPITAL IN YOGYAKARTA

2019 ◽  
Vol 1 (2) ◽  
Author(s):  
Wahyu Saripudin ◽  
Reni Rosari
Keyword(s):  
Work Engagement ◽  
Structural Equation ◽  
Quantitative Research ◽  
Spiritual Leadership ◽  
Primary Data ◽  
Equation Modeling ◽  
Leadership Model ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The purpose of this research is to investigate the effect of spiritual leadership model on work engagement through the meaning/calling and membership. This study is a quantitative research using primary data collected through a questionnaire survey. Testing was conducted to 106 employees from the Islamic Hospital in Yogyakarta. The Structural Equation Modeling (SEM) with path analysis was used to test the impact and to determine the model that best describes the relationship of the model. The results show that spiritual leadership with values, attitudes, and behaviors of leaders has a significant positive effect on meaning/calling, and membership of the employees. Further, meaning/ calling facilitates employees to enhance the level of work engagement. However, membership does not have a significant effect on enhancing the level of work engagement.

Strategy and structure of the hotel industry in Malaysia

2007 ◽  
Vol 4 (1) ◽  
pp. 97
Author(s):  
Salleh Mohd Radzi ◽  
Mohamed Amran ◽  
Abdul Razak Aziz ◽  
Azlan Supardi
Keyword(s):  
Structural Equation Modeling ◽  
Analysis Of Variance ◽  
Structural Equation ◽  
Hotel Industry ◽  
Strategic Orientation ◽  
Equation Modeling ◽  
Major Purpose ◽  
Strategy And Structure ◽  
Relationship Of ◽  
The Relationship

The major purpose ofthis study was to examine the relationship of strategy and structure. Porter s(/980) strategic typology was utilized to classify hotel firms by strategic orientation; and, an analysis of variance was performed to determine the differences in their performance. Structural Equation Modeling was used to confirm the factors underlying the strategy and structure constructs.

THE IMPACT OF THE PHYSICAL ENVIRONMENT ON RESIDENTS’ SELF-RATED HEALTH: A CASE STUDY IN PENANG, MALAYSIA

2020 ◽  
Vol 6 (1) ◽  
pp. 109
Author(s):  
Massoomeh Hedayati ◽  
Aldrin Abdullah ◽  
Mohammad Javad Maghsoodi Tilaki
Keyword(s):  
Physical Environment ◽  
Fear Of Crime ◽  
Structural Equation ◽  
Well Being ◽  
Living Environment ◽  
Housing Quality ◽  
Self Rated Health ◽  
Environment And Health ◽  
The Impact ◽  
The Relationship

There is continuous debate on the impact of house quality on residents’ health and well-being. Good living environment improves health, and fear of crime is recognised as a mediator in the relationship between physical environment and health. Since minimal studies have investigated the relationship, this study aims to examine the impact of the house quality on fear of crime and health. A total of 230 households from a residential neighbourhood in Malaysia participated in the study. Using structural equation modelling, the findings indicate that housing quality and fear of crime can account for a proportion of the variance in residents’ self-rated health. However, there is no significant relationship between housing quality and fear of crime. Results also show that fear of crime does not mediate the relationship between housing quality and health. This study suggests that the environment-fear relationship should be re-examined theoretically.  

KONFLIK DAN KINERJA KARYAWAN

2018 ◽  
Vol 3 (3) ◽  
pp. 431-440
Author(s):  
Santi Retno Sari
Keyword(s):  
Leadership Style ◽  
Structural Equation ◽  
Employee Performance ◽  
Equation Modeling ◽  
Managerial Practices ◽  
Research Findings ◽  
Job Levels ◽  
The Impact ◽  
The Relationship ◽  
Practical Implications

The purpose of this paper is to examine the relationships to which leadership style (task and relations oriented leadership) moderate the impact of conflict on employee performance. Data were collected from 92 employees in different job levels. Partial least squares variance-based structural equation modeling (PLS-SEM) was used to test the relationship in the models. The results showed that task and relation conflict was associated with employee performance. The research findings also showed that leadership styles moderated the relationship between conflict and employee performance. This study offers implications for managerial practices. Practical implications and suggestions described in the paper Keywords: leadership style, conflict, performance.

The Impact of Bar Service Operation Practices on Organizational Performance in Indian Hotel Industry

2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Mohinder C. Dhiman ◽  
Abhishek Ghai
Keyword(s):  
Organizational Performance ◽  
Hotel Industry ◽  
Demographic Variables ◽  
Study Results ◽  
Service Operation ◽  
Managerial Implications ◽  
Overall Performance ◽  
The Impact ◽  
The Relationship ◽  
Bivariate Test

The paper has a two fold purpose - examine the impact of bar service operation practices (BSOP) on organizational performance (OP) and study the relationship between organizational performance and demographic variables. Based on a survey of 362 bar managers perceptions on the impact of bar service operation practices on organizational performance were assessed by 59 practices and 6 demographic variables. Bivariate test and ANOVA were employed to test the working hypothesis in the study. Results indicated that there is a positive relationship between the bar service operation practices and organizational performance. Further, the results indicate some practical and managerial implications to improve organizational overall performance.

scholarly journals Effect of Train-Induced Wind on the Transmission of COVID-19: A New Insight into Potential Infectious Risks

2021 ◽  
Vol 18 (15) ◽  
pp. 8164
Author(s):  
Simin Zou ◽  
Xuhui He
Keyword(s):  
Social Distance ◽  
Quantitative Research ◽  
Virus Transmission ◽  
Passenger Safety ◽  
The Social ◽  
Gaussian Puff ◽  
The Impact ◽  
The Relationship ◽  
Fresh Insight ◽  
Moving Train

The unprecedented COVID-19 pandemic has caused a traffic tie-up across the world. In addition to home quarantine orders and travel bans, the social distance guideline of about six feet was enacted to reduce the risk of contagion. However, with recent life gradually returning to normal, the crisis is not over. In this research, a moving train test and a Gaussian puff model were employed to investigate the impact of wind raised by a train running on the transmission and dispersion of SARS-CoV-2 from infected individuals. Our findings suggest that the 2 m social distance guideline may not be enough; under train-induced wind action, human respiratory disease-carrier droplets may travel to unexpected places. However, there are deficiencies in passenger safety guidelines and it is necessary to improve the quantitative research in the relationship between train-induced wind and virus transmission. All these findings could provide a fresh insight to contain the spread of COVID-19 and provide a basis for preventing and controlling the pandemic virus, and probe into strategies for control of the disease in the future.

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