Tourist Social Media Engagement

2022 ◽  
pp. 192-212
Author(s):  
Rayane Ruas ◽  
Belem Barbosa
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Decision Process ◽  
Secondary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Tourist Destinations ◽  
Search For Information ◽  
Method Approach

Social media are transforming relationships with customers for all sectors, including tourism. Since the search for information is a critical aspect of tourist purchase decision process, the importance of social media for tourism is evident. However, the presence of tourism brands in social media is not enough to have an impact on tourist purchase decisions: it is necessary to generate engagement. This chapter aims to conceptualize tourist engagement on social media and identify tourist engagement indicators. Tourist engagement was conceptualized through a literature review that identified four dimensions of engagement: popularity, commitment, virality, and post engagement. A set of indicators is proposed to measure tourist engagement in each of these dimensions. The proposed TSM engagement framework was validated through a mixed-method approach, using secondary data and interviews carried out with Brazilian tourist destinations.

scholarly journals Customer engagement behaviour on social media platforms: A systematic literature review

2019 ◽  
Vol 18 (3) ◽  
pp. 239-256
Author(s):  
Tolu Ajiboye ◽  
John Harvey ◽  
Sheilagh Resnick
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Secondary Data ◽  
Customer Engagement ◽  
Empirical Literature ◽  
Future Research ◽  
Depth Analysis ◽  
Social Media Platforms ◽  
Search For Information

Customer engagement behaviours (CEB) on social media have the potential to strengthen relationships between firms and customers. However, there have been no systematic attempts to review the antecedents of CEB on social media despite wide recognition of its importance. Using a systematic literature review method, we provide an in-depth analysis of the extant empirical literature on CEB in relation to social media platforms. Results indicate that there are five key antecedent causes and these are identified in the literature as: (1) social links; (2) ownership-value; (3) search for information; (4) involvement; and (5) functionality. These represent the key antecedents of engagement for firms using social media. Our review is the first to bring together an in-depth secondary data analysis of the antecedents of CEB in social media platforms. We subsequently identify three epistemological tensions within the corpus, and suggest directions for future research in order to advance the understanding of CEB in relation to social media.

scholarly journals The Effect of Social Media Marketing on Purchase Decision with Brand Awareness as Mediation on Haroo Table

2021 ◽  
Vol 1 (1) ◽  
pp. 16-24
Author(s):  
Angelyn Angelyn ◽  
David Sukardi Kodrat
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Positive Influence ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
First Choice ◽  
Significant Positive Influence

Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the effect of social media marketing on purchasing decisions with brand awareness as mediation on Haroo Table. The population in this research is 112 people who following Haroo Table's Instagram and make transaction at least once. The sample that is taken for this research is 88 respondents with purposive sampling method and Slovin. Primary data collection technique is like questionnaires with Likert Scale and secondary data is like internal company data, competitor data and related literature. Data analysis technique uses SEM-PLS. Based on the results of the analysis, it is found that (1) social media marketing has a significant positive effect on Haroo Table brand awareness, (2) social media marketing has a significant positive influence on Haroo Table’s purchase decisions, (3) brand awareness has a significant positive influence on Haroo Table’s purchase decisions and (4) brand awareness can mediate the effect of social media marketing on Haroo Table’s purchase decision.

Digital and Social Media In the Purchase Decision Process

2012 ◽  
Vol 52 (4) ◽  
pp. 479-489 ◽  
Author(s):  
Todd Powers ◽  
Dorothy Advincula ◽  
Manila S. Austin ◽  
Stacy Graiko ◽  
Jasper Snyder
Keyword(s):  
Social Media ◽  
Decision Process ◽  
Purchase Decision

scholarly journals The Effect of Electronic Word-of-Mouth in Social Media toward Consumer Purchase Decision with Brand Image as Moderating Variable

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
ANINDYA PRAMESTIARA ◽  
RAHAB RAHAB
Keyword(s):  
Social Media ◽  
Research Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Purchase Decision ◽  
Sampling Techniques ◽  
Purchase Decisions ◽  
Electronic Word Of Mouth ◽  
Exchange Information

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender’s expertise) insocial media on consumers’ purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

“Rise of the middle of the pyramid in Africa”: theoretical and practical realities for understanding middle class consumer purchase decision making

2014 ◽  
Vol 31 (1) ◽  
pp. 27-38 ◽  
Author(s):  
Tendai Chikweche ◽  
Richard Fletcher
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Middle Class ◽  
Secondary Data ◽  
Product Performance ◽  
Purchase Decision ◽  
Content Type ◽  
Depth Interviews ◽  
Method Approach ◽  
Practical Implications

Purpose – The main purpose of this paper is to investigate the factors that influence the growing African middle class (middle of pyramid; MOP) consumers' purchase decision making. Design/methodology/approach – A mixed qualitative research method approach comprising in-depth interviews was used to collect data from middle of pyramid consumers in four countries. Secondary data analysis was used to complement the interviews. Findings – Key findings include the identification of three key intertwined influencers of branding, peer and social networks and aesthetics and product performance. Other influencers include technology and new products, distribution channels and family. Research limitations/implications – The focus on four countries has the potential to minimize the generalizability of findings from the study although the four countries used have a significant amount of middle class consumers in Africa. However, this does not detract from the findings of the study but actually provides a basis for further research into other emerging markets. Practical implications – Findings from the study provide practical insights for marketing managers who intend to serve this market, key of which are branding, use of social networks, online distribution and maximising technology. Originality/value – The paper expands the research agenda of the relatively new area of the MOP. By focusing on the MOP in Africa, the research expands existing knowledge beyond previous areas of focus of middle class studies that focus on China and India.

scholarly journals Analisa Pengaruh Attribute, Promotion, Service Quality, dan Social Media Marketing terhadap Image dan Purchase Decision Usaha Oleh-Oleh Kuliner Kota Batam

2021 ◽  
Vol 4 (2) ◽  
pp. 1010-1020
Author(s):  
Yandi Suprapto ◽  
Surianti Surianti
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Positive Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Significant Positive Relationship ◽  
The City

This study aims to determine whether attributes, promotion, service quality, and social media marketing can influence image and purchase decisions. The object of research includes consumers of culinary souvenir shops in the city of Batam. Data collection was carried out by distributing questionnaires to 180 respondents. The collected data were processed by using partial least square (PLS). The results found that seven of the eight hypotheses tested had a significant positive relationship. The hypothesis includes attributes to image, promotion to image, service quality to image, attribute to purchase decision, promotion to purchase decision, social media marketing to purchase decision, and image to purchase decision. Meanwhile, service quality on purchase decisions is declared insignificant.

scholarly journals The Effect of Product Innovation and Price on Purchasing Decisions on Shopee Users in Bandung in 2021

2021 ◽  
Vol 12 (4) ◽  
pp. 747-753
Author(s):  
Didi Tarmidi, Et. al.
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Product Innovation ◽  
Secondary Data ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

The purpose of this research is to explain how much Product Innovation and Price Influence Purchase Decisions on Shopee application in Bandung. This study used a quantitative approach with 100 respondents who used the Shopee application and the process of calculating multiple regression analysis in the process by SPSS25 software. The main data of this study was obtained from questionnaires, and secondary data obtained through the publication of journals and textbooks. Based on the results of the study that the variables Product Innovation and Price have a significant influence together on the Purchase Decision, but for variables Product Innovation has a less significant influence on the Price Decision. This shows us that Shopee app users in Bandung have other perspectives when making purchasing decisions instead of just Product Innovation that is considered.

scholarly journals Fashion Trends and Hedonic Lifestyle on Decisions Purchase of Hijab Dresses in Bima

2020 ◽  
Vol 4 (2) ◽  
pp. 163
Author(s):  
Intisari Haryanti ◽  
Herry Nurdin
Keyword(s):  
Social Media ◽  
Strong Relationship ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
The People

The phenomenon occureds in Bima, one of the cities in Indonesia, today is the excessive purchase of goods with no benefit. Most of the people decide to buy thingd only to satisfy themselves. Bima people choose to purchase clothes toput them on their social media account and get recognition from others because of trends. This research is considered a new study on fashion trends that are always changing every year. The similar research is still limited. Therefore, the researchers also explain hedonic lifestyle of Bima people. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between fashion trend and hedonic lifestyle and purchase decisions. Hedonist lifestyle partially effect the purchase decision, while the fashion trend has a positive and significant effect on the purchase decision

scholarly journals FASHION TRENDS AND HEDONIC LIFESTYLE TO WEARDS PURCHASE DECISION OF HIJAB DRESSES IN BIMA CITY

2020 ◽  
Vol 15 (1) ◽  
pp. 78-93
Author(s):  
Intisari Haryanti ◽  
Herry Nurdin
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Strong Relationship ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
The People ◽  
New Research ◽  
The City

The phenomenon that occurs in Bima City today is the excessive purchase of goods, and there is no benefit. Their goal is to buy only to get satisfaction. Bima people choose to buy clothes only to be exhibited on social media and get recognition from others because of  trends. This research is new research, research on fashion trends that are always changing every year and fashion trends are still minimal researchers who study them, and researchers also add a hedonic lifestyle of the people of the City of Bima. This research uses a quantitative approach with 96 respondents. The contradiction coefficient results show a strong relationship between Fashion Trend and Hedonic Lifestyle Purchase Decisions. Hedonist Fashion and Lifestyle partially has a positive and significant influence on the purchase results, while the Hedonist Fashion and Lifestyle trend has a positive and significant effect on purchases

Consumer attitude towards Eco-friendly products

2019 ◽  
Vol 118 (6) ◽  
pp. 163-170
Author(s):  
M. Amarnath ◽  
PS. Nagarajan
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Electronic Communication ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchase Decisions ◽  
Market Place ◽  
The Right ◽  
The Impact

The purchaser mindfulness and inspiration kept on driving change in the market place, strikingly through the presentation of more eco- friendly products.  This study deals with eco-friendly products and its impact on social media.  In this scenario social media had emerged as a platform of electronic communication through sharing of knowledge, ideas and user generated contents through networking and blogging. It tries to assess how different level of perceived feeling from usage influence the impact of advertisements through social media, blogs, peer opinion via social networking and products update towards making green purchase decisions of the consumers.  With respect to this, buyers are assuming liability and doing the right things. Customer frame of mind and inspiration keep on driving change in market place, outstandingly through the presentation of more eco- friendly products.  This paper analyses the consumer attitude towards eco-friendly products both directly and indirectly.  In this paper both primary and secondary data were collected. Structured questionnaires were used to collect primary data from the consumers through questionnaires.  The secondary data was collected from website and reports.  For statistical analyses, SPSS used and Statistical tools like (i.e.) percentage analysis, ANOVA, Correlation and ‘z’ test were applied.  The findings were based on the Research hypothesis, demographic profile and various dimensions of consumer attitude towards eco-friendly products.  Suggestions and Conclusion are based on these findings.   

Sign in / Sign up

Export Citation Format

Share Document