scholarly journals Secured user Participation in Offline Event Marketing using Location Based Social Network and Participant Interest

2019 ◽  
Vol 8 (2S11) ◽  
pp. 3104-3109
Keyword(s):  
Social Media ◽  
User Participation ◽  
Customer Base ◽  
Event Marketing ◽  
Online Social Media ◽  
Customer Interaction ◽  
The People ◽  
Location Based Social Network ◽  
Social Gathering ◽  
Location Based Social Networks

Online event marketing connects the offline market with the online world. This sends invitation to the people by using the online social media indicating about the offline business which helps for social gathering. This paper gives an idea to the marketers to improve effectiveness by carefully choosing the invitation of sponsored offline events through the location-based social networks. This framework also produces a platform where one user can interact with another through a secured chat channel, thus adding the customer base with customer-customer interaction

scholarly journals Why people use online social media brand communities

2018 ◽  
Vol 42 (2) ◽  
pp. 205-221 ◽  
Author(s):  
Puneet Kaur ◽  
Amandeep Dhir ◽  
Risto Rajala ◽  
Yogesh Dwivedi
Keyword(s):  
Social Media ◽  
Social Values ◽  
User Participation ◽  
Activity Levels ◽  
Brand Community ◽  
Content Type ◽  
Brand Communities ◽  
Online Social Media ◽  
Consumption Values ◽  
Intention To Continue

Purpose The success and survival of any form of online community relies on the presence and active participation of its users. Hence, ensuring active user participation and retaining existing users is a key concern of the moderators of online communities. To address these challenges, the purpose of this paper is to investigate the epistemic, emotional, and social values that influence users’ intention to continue using an online social media brand community. Moreover, the study also investigates the differences in the influence of the investigated constructs and users’ various activity levels. Design/methodology/approach This study utilized the consumption value theory framework for testing the relationship between different measures. An empirical analysis of the consumption values of 577 users in an online social media brand community was accomplished using structural equation modeling. Findings The study findings revealed that emotional and social values exert partial influence in predicting users’ intention to continue using online social media brand communities. In particular, social enhancement and playfulness predict users’ continuation intentions. Moreover, the results show that the influence of the investigated constructs (except playfulness) is consistent across users with various activity levels in online social media brand communities. Research limitations/implications These findings pave the way for further theoretical and practical considerations of the role of consumption values in resolving challenges of user participation and retention. However, there are still some open gaps concerning the generalizability of the findings as well as other factors that could potentially influence the user intentions. Future studies should validate the findings by recruiting diverse users in terms of their age and cultural background. Practical implications The study findings are of special relevance for the service operators interested in practicing user-centric innovation. Moreover, the findings can help online social media brand community managers to kick start user-centric innovation activities in their community. Originality/value The study provides a novel perspective on the challenges of assessing users’ consumption behavior. The perceived values have been conceptualized using the constructs of social influence, problem solving, playfulness, social enhancement, and social interaction.

Effects of Consumers' Social Media Participation on Consumer Behavior

2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1567-1591
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1670-1694
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Creative Collaboration and Online Social Media

2011 ◽  
Vol 1 (1) ◽  
pp. 1-11 ◽  
Author(s):  
Sophy Smith
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Creative Work ◽  
Creative Collaboration ◽  
Online Social Media ◽  
Artistic Collaboration ◽  
The People ◽  
Practical Research ◽  
New Methodologies ◽  
Social Media Tools

Web 2.0 online social media tools have made it increasingly easy to communicate, cooperate, and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on a practical research project ‘Feedback’, carried out by the author in early 2010, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using Facebook.

Power to Share

2015 ◽  
pp. 129-142
Author(s):  
Sophy Smith
Keyword(s):  
Social Media ◽  
Research Projects ◽  
Online Social Media ◽  
Artistic Collaboration ◽  
The People ◽  
The Social ◽  
Practical Research ◽  
New Methodologies ◽  
Social Media Tools ◽  
Social Media Tool

Online social media tools have made it increasingly easy to communicate, cooperate and collaborate with others online, and as such offer new frameworks for making creative work. Facebook claims that it helps members connect and share, but what if the people you want to connect and share with are your artistic collaborators? Can Facebook be used creatively, as a collaborative artistic environment? This article draws on the practical research projects ‘Feedback', carried out by the author, exploring new methodologies for collaborative creation supported by online social media. The project focused on the creative use of Facebook as a tool for creative collaboration, establishing a possible working model of artistic collaboration using the social media tool.

Effects of Consumers’ Social Media Participation on Consumer Behavior

2014 ◽  
pp. 53-78 ◽  
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers’ social media participation. Second, the chapter discusses how this participation affects consumers’ behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers’ social media participation and quantifying its impact on their behaviors.

scholarly journals Influencing Opinions through False Online Information : A Study

2019 ◽  
pp. 443-449
Author(s):  
Baldev Singh
Keyword(s):  
Social Media ◽  
News Media ◽  
Online Information ◽  
Fake News ◽  
False Information ◽  
Detection Algorithms ◽  
Online Social Media ◽  
The People ◽  
Information Detection ◽  
Fake Reviews

Online Social media generates lot of information now-a-days. It is not legitimate information so there are the chances of fake and false information produced using social media. It is very alarming that majority of the people getting news from social media which is very much prone to false information in comparison to traditional news media which is very dangerous to the society. One of the primary reasons to influence opinion through false information is to earn money, name or fame. In this study, the focus is on to highlight false information generated through fake reviews, fake news and hoaxes based on web & social media. It summarized various False information spreading Mechanisms, False Information Detection Algorithms, Mining Techniques for Online False Information to detect and prevent false online information.

scholarly journals Let’s talk about sex: How people with intellectual disability in Australia engage with online social media and intimate relationships

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Judith Darragh ◽  
Louise Reynolds ◽  
Caroline Ellison ◽  
Michelle Bellon
Keyword(s):  
Social Media ◽  
Intellectual Disability ◽  
Formal Education ◽  
Phenomenological Approach ◽  
Sexually Explicit Material ◽  
Structured Interviews ◽  
Online Social Media ◽  
The People ◽  
Explicit Material ◽  
Sexually Explicit

People with intellectual disability often experience repression and control of their sexuality as they have historically been perceived as being childlike and asexual by members of society.  Such acts can be seen to contravene their Human Rights under The Convention on the Rights of Person with Disabilities (CRPD), which endorses the rights of people with intellectual disability to fully express their sexuality.The purpose of this study was to explore if people with intellectual disability access internet based social media, and if so, if they use it to form relationships that express their sexuality. Using an interpretative phenomenological approach, semi-structured interviews were conducted with 30 adults with an intellectual disability (22 males, 8 females), aged between 20 to 66 years. Participants were purposely sampled though disability #organisations.Three themes emerged from the data: creating new friendships, maintaining existing friendships, exploring and expressing sexuality.  People with intellectual disability used a variety of personal electronic devices to access internet based social media to be socially and sexually active. Facebook was accessed to make contact with existing platonic friends, peers and interest groups to meet socially. Sexually explicit material was viewed using the internet, either as an individual activity or by couples in monogamous relationships.  This study adds to the paucity of research examining the use of internet based social media by people with intellectual disability for sexual expression. This research revealed the people with intellectual disability exercised cyber safe practices without any explicit formal education and conducted themselves in a respectful manner.  Few participants acted in a manner that appeared to put them at risk of exploitation.

scholarly journals Use of Social Media in Election Marketing in Bangladesh: Its Impact on Voting Behavior

2019 ◽  
pp. 1-12
Author(s):  
Bidyut Kumer Balo ◽  
Niaz Mahmud Shawon
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Secondary Data ◽  
Primary Data ◽  
Online Social Media ◽  
The People ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Registered Voters

Purpose: The main purpose of the study is to illustrate the use of social media in election marketing in Bangladesh and to identify how social media is changing voting behavior of voters. Social media marketing involves the use of online social media tools—such as Facebook, Twitter, Instagram and LinkedIn—to reach voters in innovative ways. In previous years, traditional media play a significant role in creating awareness among people, but over a period of time social media becomes an important marketing tool which not only aware people but also help to attract them in election marketing Methodology: The researchers use ‘Quant-Qual design’ for this research. Related articles, books etc. are reviewed for gathering secondary data. Convenience sampling method has been used to collect primary data from 120 registered voters. Findings: The study has found that social media efficacy within voters create voting awareness and political knowledge and change their mentality towards politics and make them aware about their voting right. The best summary of this research is that social media build a relationship between politicians and people through online campaign that helps to generate public trust for the politicians. Research Limitations: The main limitation of this study is that some of the people are not comfortable to give their comments on this survey because of the political content. It limits the validity of the research. Practical Implications: Study will help both voters and politicians in national election as well as all types of election taking place in any organization like schools, colleges, banks, universities in Bangladesh and all over the world. Originality: The study cites the present situation of using social media in election marketing in Bangladesh. Study also provides guidelines about the future effectiveness of the social media in Bangladeshi election and its impact on voting behavior.

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