scholarly journals Exploring Communication Metaphors in Preventive Products: A Critical Discourse Analysis on the Portrayal Trends of Condom Advertisements

2019 ◽  
Vol 8 (2) ◽  
pp. 3423-3430
Keyword(s):  
Critical Discourse Analysis ◽  
Quantitative Methods ◽  
Critical Discourse ◽  
Medical Practitioners ◽  
Condom Usage ◽  
Study Implementation ◽  
Visual Discourses ◽  
Mind Set ◽  
Feminist Movements ◽  
Communication Metaphors

Among preventive products, communication of condom usage through diverse advertisements have always occupied the centre stage targeting male audience majorly. The critical observation at the communication trends of these advertisement put forward, the portrayal of condom advertisements have undergone significant changes in the last one decade with the globalization and feminist movements being stronger than before. According to the report “Condom Market”, U.S. demand for condoms is expected to reach USD 1,563.95 million in 2020, growing at a CAGR of 3.5% between 2015 and 2020. A Few studies have tried to gain insight on changing trends and its relation with changing outlook among individuals. The research focusses on the critical analysis of the changing discourses in condom advertisements and understanding its effectiveness with respect to today’s evolved audience. The purpose is to identify whether the condom advertisements have been dynamic enough to capture the changing mind-set of the consumer and measure the extent of impact. For study implementation, quantitative methods are used to explore important parameters from condom communication research and evaluate the changing discourses of condom advertisements in the last one decade. The five parameters that this paper would undertake are: Preparatory behavior (sexual cues); Portrayal of gender; Textual discourses; Visual discourses and Target Audience. The study showed which parameters have undergone change over the last one decade and which have remain constant. Comprehensive study will lead to advertisers in finding feature-efficient way of telling buyers what is for sale. Medical practitioners and health researchers will be benefitted in persuading people with meaningful communication of the preventive products

Știrile false: limite și perspective ale analizei lingvistice

Transilvania ◽  
2020 ◽  
pp. 72-77
Author(s):  
Anca-Simina Martin ◽  
Simina-Maria Terian
Keyword(s):  
Critical Discourse Analysis ◽  
Language Processing ◽  
Quantitative Methods ◽  
Critical Discussion ◽  
Critical Discourse ◽  
Fake News ◽  
Proper Understanding ◽  
Qualitative And Quantitative Methods ◽  
The Past ◽  
Processing Techniques

This article sets out to offer an overview and a review of the latest linguistic research into fake news. To this end, the authors put forward a critical discussion of the paradigms and instruments deployed over the past decade to analyze and identify this textual (micro)genre, from natural language processing techniques to critical discourse analysis. The conclusion of our study is that a proper understanding of the fake news phenomenon can only be achieved by bringing together qualitative and quantitative methods.

scholarly journals A Semantic and Rhetorical Study of Manipulation in Two English and Arabic Political Speeches

2021 ◽  
Author(s):  
Raid Muhammad Jasim ◽  
Sabah S. Mustafa
Keyword(s):  
Critical Discourse Analysis ◽  
Quantitative Methods ◽  
Vital Role ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Self Presentation ◽  
Qualitative And Quantitative Methods ◽  
American President ◽  
Political Speeches ◽  
Ideological Dimension

Manipulation is a discursive phenomenon used by speakers to affect the thoughts ( and indirectly the actions) of the recipients. This study is concerned with manipulation in two political speeches; one in English delivered by the American President Donald J. Trump, while the other in Arabic delivered by the Iraqi President Barham Salih to be the study's data. Each one of these two speeches is divided into serial-numbered extracts( henceforth Ext.). The study aims at investigating the semantic and rhetorical devices utilized as manipulation strategies in these speeches. To this end, the qualitative and quantitative methods of analysis will be followed in this study. The significance of the study stems from how the ideological dimension based on bettering off the speaker's image and derogating others' image plays a vital role in the political speeches. This study draws on Van Dijk's ideological approach to Critical Discourse Analysis (CDA) of political discourse, and accordingly, it is adopted as a model. Results revealed that both speakers use lexicalization, a list of three, repetition, and citing as effective techniques in their two speeches to affect their recipients' minds. The study concluded that the ideological framework of "positive self-presentation" and "negative other-presentation" is the central umbrella under which manipulation can exist and work freely. The findings might help linguists and political analysts to understand how politicians use the linguistic features in their discourse to affect the audience's thoughts and behaviors manipulatively.

Ideology through sentiment analysis: A changing perspective on Russia and Islam in NYT

2017 ◽  
Vol 11 (3) ◽  
pp. 296-313 ◽  
Author(s):  
Anastasia Smirnova ◽  
Helena Laranetto ◽  
Nicholas Kolenda
Keyword(s):  
New York ◽  
Critical Discourse Analysis ◽  
Quantitative Methods ◽  
Negative Emotion ◽  
New York Times ◽  
Critical Discourse ◽  
Word Count ◽  
Media Study ◽  
Before And After ◽  
Linguistic Inquiry

This article continues the line of research that combines the paradigm of Critical Discourse Analysis (CDA) with quantitative methods. We propose that Linguistic Inquiry and Word Count (LIWC), a software for automated text analysis widely used in social sciences, can enrich the CDA toolkit. The methodological advantage of LIWC is that its semantic categorization was developed and validated independently, which addresses the concerns about subjectivity. In two case studies we use LIWC to analyze the construction and representation of the ‘Other’ in mass media. Study 1 focuses on the representation of Russia in The New York Times (NYT) before and after its annexation of Crimea; Study 2 analyzes the change in sentiment toward Islam in NYT before and after 9/11. We find that in both cases the change in attitude is driven by an increase in negative emotion words rather than by a decrease in positive words.

scholarly journals «But don't quote me on that»: how Ukrainian top media characterized the perception of migration and migrants

2021 ◽  
pp. 58-65
Author(s):  
Liudmyla Yuzva ◽  
Anna Tashchenko
Keyword(s):  
Critical Discourse Analysis ◽  
Policy Development ◽  
Quantitative Methods ◽  
Qualitative Content Analysis ◽  
The Body ◽  
Critical Discourse ◽  
Decent People ◽  
Depth Analysis ◽  
Global North ◽  
Research Questions

Ukraine finds itself in the countries of the Global North, which means that it adopts the formulation of its typical research questions like the current migration research landscape. Existing research are heavily skewed towards the Global North, where governments and international organizations increasingly fund them to inform policy development. Thus, migration provides the relevance of the study of discourses around the body of concepts on it. The article describes the subtexts of media characterising the perception of migration by migrants themselves and the perception of migrants by host side. With using the Mediateka tool, an automated sample of 39,000 reports on various groups of migrants was received in the TOP-15 of the Ukrainian media (print media, TV channels, informational online media) from 2015 to 2018. The sample consisted of 12,000 messages, every tenth of which was selected for further in-depth analysis. The research was based on qualitative content analysis and critical discourse analysis. The six steps were done: looking at the description of the migration as objective necessity, subjective aspiration and something meaningless, and looking at the description of migrants as decent people, indecent people and just people with some lifestyle. The latent meanings of the messages, where the leading Ukrainian media touched on the perception of migration and migrants, were divergent and contradictory; they could not become the basis for confidence in any permanent characteristics of the images of migrants. As one of the most interesting prospects for further research, it may be the test of whether those transmitted meanings, which are usually considered positive, can interfere with social integration, and vice versa – whether negative meanings can help it. This can be done on the basis of additional empirical research using quantitative methods, such as cluster analysis to check which groups media consumers might be divided into after receiving the information about migrants.

scholarly journals Research models and methods in legal translation

2013 ◽  
Author(s):  
Lucja Biel ◽  
Jan Engberg
Keyword(s):  
Critical Discourse Analysis ◽  
Quantitative Methods ◽  
Critical Discourse ◽  
Social Aspects ◽  
Special Issue ◽  
New Developments ◽  
Legal Translation ◽  
Traditional Research ◽  
Sociology Of Translation ◽  
Clear Shift

The introduction presents an overview of traditional research methods in Legal Translation Studies and discusses new developments as represented by the papers comprised in the special issue. The predominant methodology is corpus-based; there is a clear shift from qualitative to quantitative methods. Corpus-based methods are applied to the study of local phenomena, such as terms or phrasemes, and of global phenomena, such as genres and macrogenres, as well as they analyse practical decisions made by legal translators with a view to developing new tools and resources for translators. Other directions include: the application of comparative law methods, sociology of translation and Critical Discourse Analysis. Overall, there is growing interest in the communicative, pragmatic, cognitive and social aspects of legal translation. As the papers demonstrate, research into legal translation requires methodological eclectism and triangulation, as well as further integration along the interdisciplinary lines.

scholarly journals THE EFFECTIVENESS OF THE IMPLEMENTATION OF CRITICAL DISCOURSE ANALYSIS INSURANCE ADVERTISING IN ARGUMENTATIVE WRITING LEARNING FOR UNIVERSITY STUDENTS

2020 ◽  
Vol 13 (1) ◽  
pp. 11
Author(s):  
Rusdhianti Wuryaningrum
Keyword(s):  
Discourse Analysis ◽  
University Students ◽  
Qualitative Methods ◽  
Critical Discourse Analysis ◽  
Learning Outcomes ◽  
Research Method ◽  
Quantitative Methods ◽  
Critical Discourse ◽  
Argumentative Writing ◽  
Qualitative And Quantitative

This study aims to describe the application through the Fairclough Critical Discourse Analysis (CDA) model on insurance advertising and its effectiveness in argumentative writing learning. The research method is a mixing qualitative and quantitative. Qualitative methods are applied by using the Fairclough's CDA model that applies micro, meso, and macro dimensions. Quantitative methods are used to measure the effectiveness of Fairclough CDA modelon argumentative writing learning. The results showed the use of language, connectivity, and hegemony with future concerns caused by lifestyle and social demands, and calamity with phrases as a form of the claim that needs to be made a counterclaim. This strongly supports the argumentation content.  The Mann Whitney U test shows significance value of 0,000 is ≤0.005. Thus, it can be concluded that Fairclough CDA modelapplication of learning with CDA is effective for improving learning outcomes in argumentative writing.

Social Justice and the Portrayal of Migrants in International Organization for Migration’s World Migration Reports

2020 ◽  
pp. 004728162095337 ◽  
Author(s):  
Saveena (Chakrika) Veeramoothoo
Keyword(s):  
Social Justice ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Technical Communication ◽  
Quantitative Methods ◽  
International Organization ◽  
Critical Discourse ◽  
The Social ◽  
The World

Social justice is a framework that has been at the forefront of technical communication in recent years. While social justice is often applied in participatory studies, it can also feature in studies using quantitative methods. In this study, I use corpus-based critical discourse analysis to investigate the portrayal of migrants in the World Migration Reports, the flagship publication of the International Organization for Migration. I emphasize context to bring in the social justice framework in this analysis. This study finds that the World Migration Reports represent migrants within various topoi, with a particular focus on the topos of advantage and that of danger/threat.

Visual discourses of the role of women in war commemoration

2011 ◽  
Vol 10 (3) ◽  
pp. 322-346 ◽  
Author(s):  
Gill Abousnnouga ◽  
David Machin
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
British Society ◽  
Representation Of Women ◽  
The Us ◽  
Visual Discourses ◽  
Women In War ◽  
War Commemoration

Discourses of war are disseminated and legitimised not only through speeches and written texts, but through visual semiotic resources. One important vehicle for this has been the war monument. Evidence shows that from WW1 in Europe and the US monuments have been used systematically by authorities to recontextualise the realities of war and soldiery, suppressing much of what comprises war, avoiding any critical stance, while fostering celebratory discourses of nation, protection and noble sacrifice. The representation of women on the war monument has been particularly important in this recontexualisation. Using Multimodal Critical Discourse Analysis to examine the discourses realised by British war monuments, this paper shows that while much of the way women participate in and experience war has been suppressed on war monuments. Their representation has been a key part of the legitimation of one particular discourse of war, a representation that has helped to sideline other possible discourse in British society and which is still used in the commemoration of the death of ‘our boys’ — such as the young men killed in Afghanistan.

scholarly journals A Semantic and Rhetorical Study of Manipulation in Two English and Arabic Political Speeches

2020 ◽  
Vol 11 (4) ◽  
pp. 426-444
Author(s):  
Raid Muhammad Jasim ◽  
Sabah S. Mustafa
Keyword(s):  
Critical Discourse Analysis ◽  
Quantitative Methods ◽  
Vital Role ◽  
Critical Discourse ◽  
Linguistic Features ◽  
Self Presentation ◽  
Qualitative And Quantitative Methods ◽  
American President ◽  
Political Speeches ◽  
Ideological Dimension

Manipulation is a discursive phenomenon used by speakers to affect the thoughts ( and indirectly the actions) of the recipients. This study is concerned with manipulation in two political speeches; one in English delivered by the American President Donald J. Trump, while the other in Arabic delivered by the Iraqi President Barham Salih to be the study's data. Each one of these two speeches is divided into serial-numbered extracts( henceforth Ext.). The study aims at investigating the semantic and rhetorical devices utilized as manipulation strategies in these speeches. To this end, the qualitative and quantitative methods of analysis will be followed in this study. The significance of the study stems from how the ideological dimension based on bettering off the speaker's image and derogating others' image plays a vital role in the political speeches. This study draws on Van Dijk's ideological approach to Critical Discourse Analysis (CDA) of political discourse, and accordingly, it is adopted as a model. Results revealed that both speakers use lexicalization, a list of three, repetition, and citing as effective techniques in their two speeches to affect their recipients' minds. The study concluded that the ideological framework of "positive self-presentation" and "negative other-presentation" is the central umbrella under which manipulation can exist and work freely. The findings might help linguists and political analysts to understand how politicians use the linguistic features in their discourse to affect the audience's thoughts and behaviors manipulatively.

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