scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

scholarly journals Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures

2018 ◽  
pp. 21-32
Author(s):  
R. D. Gaharwar ◽  
D. B. Shah
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Retrieval System ◽  
Information Retrieval System ◽  
Optimization Techniques ◽  
Digital Marketing ◽  
World Population ◽  
Counter Measures ◽  
The World ◽  
Web Space

Search engine are being used by the most of the World population as their basic information retrieval system for getting useful information from internet. As a service provider who uses internet for digital marketing it becomes mandatory to get high ranks from search engines. Search engines optimization (SEO) techniques are used for this purpose. Black hat SEO techniques are used for quick results but are prohibited by most of the search engines. Hence web space users or website developers should be well aware of SEO techniques and how to use them in optimal way. This paper presents some of the most commonly used black hat SEO techniques and the counter measures done by different search engines to prohibit them.

scholarly journals The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

2020 ◽  
Vol 14 (1) ◽  
pp. 31
Author(s):  
Agus Setiawan ◽  
Zulkifli Harahap ◽  
Dedy Syamsuar ◽  
Yesi Novaria Kunang
Keyword(s):  
Qualitative Analysis ◽  
Search Engine ◽  
Search Engines ◽  
Web Accessibility ◽  
Digital Marketing ◽  
Important Thing ◽  
Search Engine Optimization ◽  
Website Content ◽  
Ranking Position

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.

scholarly journals Search Engine Optimization with Google-Web

2019 ◽  
pp. 227-230
Author(s):  
Pratik C. Jambhale
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Page Rank ◽  
Web Presence ◽  
Search Engine Optimization ◽  
Search Results ◽  
Web Document ◽  
Search Patterns ◽  
User Friendly ◽  
Google Search

Search engine optimization is a technique to take a web document in top search results of a search engine. Web presence Companies is not only an easy way to reach among the target users but it may be profitable for Business is exactly find the target users as of the reason that most of the time user search out with the keywords of their use rather than searching the Company name, and if the Company Website page come in the top positions then the page may be profitable. This work describes the tweaks of taking the page on top position in Google by increasing the Page rank which may result in the improved visibility and profitable deal for a Business. Google is most user-friendly search engine to prove for the all users which give user-oriented results. In addition ,most of other search engines use Google search patterns so we have concentrated on it. So, if a page is Register on Google it Is Display on most of the search engines.

Influences of Search Engine Optimization on Performance of SMEs

2015 ◽  
Vol 13 (1) ◽  
pp. 27-49 ◽  
Author(s):  
Stella Tomasi ◽  
Xiaolin Li
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
User Engagement ◽  
Small Companies ◽  
Time Duration ◽  
Sales Revenue ◽  
Impact Performance ◽  
Search Engine Optimization ◽  
Search Results ◽  
Global Reach

Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.

scholarly journals Architecture of a Commercialized Search Engine Using Mobile Agents

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Falah Hassan Ali Al-akashi
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Mobile Agents ◽  
Experimental Results ◽  
Market Place ◽  
Unique Challenge ◽  
Search Engine Optimization ◽  
Search Results

Shopping Search Engine (SSE) implies a unique challenge for validating distinct items available online in market place. For sellers, having a user listing appear number one in search results is crucial. Buyers tend to click on and buy from the listings which appear first. Search engine optimization devotes that goal to influence such challenges. In current shopping search platforms, lots of irrelevant itemsretrieved from their indices; e.g. retrieving accessories of exact items rather than retrieving the itemsitself, regardless the price of item were considered or not. In our proposal, we exploit the drawbacks of current shopping search engines. In another side, users tend to move from shoppers to another searching for appropriate items where the time is crucial for consumers. The main goal of this research is to combine and merge multiple search results retrieved from some popular shopping sellers in a listof relevant items. Experimental results showed that our approach is efficient and robust for retrieving acomplete list of desired items with respect to all users‟ query keywords.

Influences of Search Engine Optimization on Performance of SMEs

2017 ◽  
pp. 1371-1397
Author(s):  
Stella Tomasi ◽  
Xiaolin Li
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
User Engagement ◽  
Small Companies ◽  
Time Duration ◽  
Sales Revenue ◽  
Impact Performance ◽  
Search Engine Optimization ◽  
Search Results ◽  
Global Reach

Search engines have become an important channel for increasing SMEs' global reach as well as competing with larger companies. Therefore, SMEs are enhancing their business visibility through search engine optimization (SEO). With effective SEO techniques, small companies can appear ahead of large, well-known companies on search results. However, in addition increasing the ranking on a search engine results page (SERP), there may be other benefits that SMEs may enjoy while engaging in an SEO campaign. This study uses multiple firms as cases to illustrate how SEO initiatives can impact performance for SMEs. The authors found that in addition to increasing the rankings on SERPs, SMEs saw an increase in number of visitors to the site, the average time duration of users visiting the site, more user engagement and an increase of annual sales revenue.

Search Engines, Relevancy, and the World Wide Web

2011 ◽  
pp. 22-51 ◽  
Author(s):  
Wendy Lucas
Keyword(s):  
World Wide Web ◽  
Search Engine ◽  
Search Engines ◽  
World Wide ◽  
Future Research ◽  
Search Results ◽  
Emerging Trends ◽  
The World

This chapter presents a survey and discussion of the relevancy rankings assigned by search engines to pages in their indices. An examination of methodologies whose goal it is to improve the relevancy of search results follows. The chapter concludes with a look at emerging trends in search engine technologies and directions for future research.

A Survey of Link Analysis Ranking

2011 ◽  
pp. 1573-1578
Author(s):  
Antonis Sidiropoulos ◽  
Dimitrios Katsaros ◽  
Yannis Manolopoulos
Keyword(s):  
World Wide Web ◽  
Search Engine ◽  
Search Engines ◽  
World Wide ◽  
Keyword Search ◽  
Link Analysis ◽  
Search Results ◽  
Fast Speed ◽  
The Past ◽  
The World

During the past decade, the World Wide Web became the most popular network in the World. WWW grows with a very fast speed, thus the information that can be found through it is huge. In the early 90s, the first search engines for the WWW appeared. The user could give some keywords and the system returned a number of URLs (uniform resource locators) that contained the keywords. The order of the URLs in the return list was initially based on the number of the keyword occurrences in each URL. Some more sophisticated systems were taking into account the importance and the frequency of the keywords. As WWW was growing, a simple keyword search could match hundreds of thousands of pages. A human can only check the first twenty or even some more of the URLs that the search engine returns. Consequently, the ordering of the search results became very important. The most important URLs that are related with the search keywords should be ranked first. The link analysis ranking (LAR) is an objective way to sort search results. There are many advantages of the LAR over older methods. First of all the ranking is feasible without getting any feedback from the users. It is also not necessary to store the content of the URLs, but only the links. Another advantage is that it is difficult for the site developers to cheat by repeating keywords in the documents and moreover it may be pre-computed for all URLs. There are even more benefits using LAR to sort the search results that make it the best method used so far.

SEARCH ENGINE OPTIMIZATION

2015 ◽  
Vol 3 ◽  
pp. 506-510 ◽  
Author(s):  
Jakub Zilincan
Keyword(s):  
Search Engine ◽  
Research Question ◽  
Web Design ◽  
Optimization Techniques ◽  
The Internet ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
Over Time

Search engine optimization techniques, often shortened to “SEO,” should lead to first positions in organic search results. Some optimization techniques do not change over time, yet still form the basis for SEO. However, as the Internet and web design evolves dynamically, new optimization techniques flourish and flop. Thus, we looked at the most important factors that can help to improve positioning in search results. It is important to emphasize that none of the techniques can guarantee high ranking because search engines have sophisticated algorithms, which measure the quality of webpages and derive their position in search results from it. Next, we introduced and examined the object of the optimization, which is a particular website. This web site was created for the sole purpose of implementing and testing all the main SEO techniques. The main objective of this article was to determine whether search engine optimization increases ranking of website in search results and subsequently leads to higher traffic. This research question is supported by testing and verification of results. The last part of our article concludes the research results and proposes further recommendations.

scholarly journals The Matter of Chance: Auditing Web Search Results Related to the 2020 U.S. Presidential Primary Elections Across Six Search Engines

2021 ◽  
pp. 089443932110068
Author(s):  
Aleksandra Urman ◽  
Mykola Makhortykh ◽  
Roberto Ulloa
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Large Scale ◽  
Web Search ◽  
Primary Elections ◽  
Virtual Agents ◽  
Search Results ◽  
Presidential Primary ◽  
Large Scale Analysis ◽  
Algorithmic Information

We examine how six search engines filter and rank information in relation to the queries on the U.S. 2020 presidential primary elections under the default—that is nonpersonalized—conditions. For that, we utilize an algorithmic auditing methodology that uses virtual agents to conduct large-scale analysis of algorithmic information curation in a controlled environment. Specifically, we look at the text search results for “us elections,” “donald trump,” “joe biden,” “bernie sanders” queries on Google, Baidu, Bing, DuckDuckGo, Yahoo, and Yandex, during the 2020 primaries. Our findings indicate substantial differences in the search results between search engines and multiple discrepancies within the results generated for different agents using the same search engine. It highlights that whether users see certain information is decided by chance due to the inherent randomization of search results. We also find that some search engines prioritize different categories of information sources with respect to specific candidates. These observations demonstrate that algorithmic curation of political information can create information inequalities between the search engine users even under nonpersonalized conditions. Such inequalities are particularly troubling considering that search results are highly trusted by the public and can shift the opinions of undecided voters as demonstrated by previous research.

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