scholarly journals The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

2020 ◽  
Vol 14 (1) ◽  
pp. 31
Author(s):  
Agus Setiawan ◽  
Zulkifli Harahap ◽  
Dedy Syamsuar ◽  
Yesi Novaria Kunang
Keyword(s):  
Qualitative Analysis ◽  
Search Engine ◽  
Search Engines ◽  
Web Accessibility ◽  
Digital Marketing ◽  
Important Thing ◽  
Search Engine Optimization ◽  
Website Content ◽  
Ranking Position

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.

scholarly journals Search Engine Optimization with A/B Testing

2019 ◽  
Vol 8 (2) ◽  
pp. 4484-4488
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Digital Marketing ◽  
High Ranking ◽  
Search Engine Optimization ◽  
Search Results ◽  
The World ◽  
Core Elements

The search engine optimization, or in short- SEO, is the largest speck of digital marketing, often the hardest thing to learn. Since there are so many individual components that make the large picture of what SEO is, people assume one can never fully learn SEO. While this can be considered true, due to the constant changes in the world of digital marketing, breaking SEO down to its core elements, and understanding them all individually, will help user better grasp the overall concept. In this paper we will learn the basics of search engine optimization and page rankings and this report will explain user how to start doing SEO with Google and provide user the basic SEO framework. Search engine optimization (SEO) is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Automatic Keyword Extraction Algorithm and Implementation

2010 ◽  
Vol 44-47 ◽  
pp. 4041-4049 ◽  
Author(s):  
Hong Zhao ◽  
Chen Sheng Bai ◽  
Song Zhu
Keyword(s):  
Search Engine ◽  
Word Frequency ◽  
Search Engines ◽  
Keyword Extraction ◽  
Web Page ◽  
C Language ◽  
Search Engine Optimization ◽  
Page Ranking ◽  
Extraction Algorithm ◽  
A Site

Search engines can bring a lot of benefit to the website. For a site, each page’s search engine ranking is very important. To make web page ranking in search engine ahead, Search engine optimization (SEO) make effect on the ranking. Web page needs to set the keywords as “keywords" to use SEO. The paper focuses on the content of a given word, and extracts the keywords of each page by calculating the word frequency. The algorithm is implemented by C # language. Keywords setting of webpage are of great importance on the information and products

Internet marketing tool – SEO-optimization of the enterprise site

2021 ◽  
pp. 84-89
Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian
Keyword(s):  
Search Engine ◽  
Research Methodology ◽  
Internet Marketing ◽  
Target Audience ◽  
Digital Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Important Place ◽  
Search Engine Optimization ◽  
Web Resource

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.

scholarly journals A REVIEW ON DIGITAL MARKETING

2021 ◽  
pp. 35-38
Author(s):  
Akshay Raju Tandava ◽  
Ms. Vaishnavi Tiwadi ◽  
Mr. Raman Dayama
Keyword(s):  
Digital Media ◽  
Search Engine ◽  
Data Analytics ◽  
Secondary Data ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Search Engine Marketing ◽  
Search Engine Optimization ◽  
Marketing Data ◽  
Optimization Search

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Digital marketing has gained full momentum due to technology revolution and sophisticated mobile technologies and as well as due to reasonable data prices. Marketers started different strategies like Search Engine Optimization, Search Engine Marketing, Content Marketing, Data analytics to reach the customers in a better and speedy way. The present study mainly highlights about different digital marketing components taken care of by the marketers for better customer reach and influence. The study is purely conducted with the help of secondary data. KEYWORDS: Digital Marketing, Search Engine Optimization, Search Engine Marketing, search results

Search engine optimization

2016 ◽  
Vol 34 (2) ◽  
pp. 197-206 ◽  
Author(s):  
Sungin Lee ◽  
Wonhong Jang ◽  
Eunsol Lee ◽  
Sam G. Oh
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Design Methodology ◽  
Information Service ◽  
Service Organizations ◽  
Library Services ◽  
Content Type ◽  
Search Engine Optimization ◽  
Accepted Practice ◽  
Practical Implications

Purpose – The purpose of this paper is to examine the effect of, and identify core techniques of, search engine optimization (SEO) techniques applied to the web (http://lg-sl.net) and mobile (http//m.lg-sl.net) Science Land content and services at LG Sangnam Library in Korea. Design/methodology/approach – In accordance with three major SEO guidelines, ten SEO techniques were identified and applied, and their implications were extracted on three areas: improved search engine accessibility, increased relevance between site content and search engine keywords, and improved site credibility. The effects were quantitatively analyzed in terms of registered search engine keywords and influx of visits via search engines. Findings – This study shows that SEO techniques help increase the exposure of the library services and the number of visitors through search engines. Practical implications – SEO techniques have been applied to a few non-Korean information service organizations, but it is not a well-accepted practice in Korean libraries. And the dominant search engines in Korea have published their own SEO guidelines. Prior to this study, no significant endeavors have been undertaken in the context of Korean library services that have adopted SEO techniques to boost exposure of library services and increase user traffics. Originality/value – This is the first published study that has applied optimized SEO techniques to Korean web and mobile library services, in order to demonstrate the usefulness of the techniques for maximized exposure of library content.

scholarly journals Search Engine Optimization – Study and Analysis

2020 ◽  
Vol 2 (2) ◽  
pp. 6-16
Author(s):  
Srinithi S
Keyword(s):  
Search Engine ◽  
Digital Marketing ◽  
Search Engine Optimization ◽  
Intended Action ◽  
The People ◽  
Optimization Study

Search Engine Optimization is about understanding what people are searching for online, the answers they are seeking, the words they are using, and the type of content they wish to consume. Knowing the answers to these questions will allow you to connect to the people who are searching online for the solutions you offer. Building the onsite and offsite page tactics will help us to build a better site that ranks higher in search and also with better click through rates. Understanding what the users or consumers need and producing the same to them is one of the major factor in the Digital Marketing. Using Analytics tool we can analyze how our site is doing well or not with our intended action will help us to understand our audience better.

scholarly journals The Implementasi Metode On-Page Search Engine Optimization untuk Meningkatkan Peringkat Website sebagai Hasil Pencarian Google

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Antonius Antonius ◽  
Bernard Renaldy Suteja
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
The Internet ◽  
Current Development ◽  
Result Page ◽  
Research Results ◽  
Search Engine Optimization ◽  
Image Optimization ◽  
Search Engine Result ◽  
The Many

Current development of the internet world has been growing rapidly, especially in the field of website. People use search engines to find the news or information they needed on a website. One of the many indications of the success of a website is traffic. Traffic could be received from various factors, one of which is website rank in Search Engine Result Page (SERP). To improve the SERP, SEO methods are required. This research will implement SEO to website especially on the image, and then analyzed by using a tester tools, for example SEOptimer, Pingdom Tools, and SEO Site Checkup. After the website has been optimized, tested with the same tester tools. From the research results can be seen whether image optimization can affect SERP.

scholarly journals Blackhat Search Engine Optimization Techniques (SEO) and Counter Measures

2018 ◽  
pp. 21-32
Author(s):  
R. D. Gaharwar ◽  
D. B. Shah
Keyword(s):  
Search Engine ◽  
Search Engines ◽  
Retrieval System ◽  
Information Retrieval System ◽  
Optimization Techniques ◽  
Digital Marketing ◽  
World Population ◽  
Counter Measures ◽  
The World ◽  
Web Space

Search engine are being used by the most of the World population as their basic information retrieval system for getting useful information from internet. As a service provider who uses internet for digital marketing it becomes mandatory to get high ranks from search engines. Search engines optimization (SEO) techniques are used for this purpose. Black hat SEO techniques are used for quick results but are prohibited by most of the search engines. Hence web space users or website developers should be well aware of SEO techniques and how to use them in optimal way. This paper presents some of the most commonly used black hat SEO techniques and the counter measures done by different search engines to prohibit them.

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