scholarly journals Effect of Extrinsic Cues on Perceived Quality by Confirming the Positive Effect of Perceived Benefit

2019 ◽  
Vol 8 (3) ◽  
pp. 5147-5151
Keyword(s):  
Consumer Behaviour ◽  
Perceived Quality ◽  
Analysis Study ◽  
Extrinsic Cues ◽  
Perceived Benefit ◽  
On Line ◽  
The Individual ◽  
Positive Effect ◽  
The Web

Consumer behaviour is actually the procedure where, people choose whether, what, when, where, just how, as well as coming from whom to acquire items as well as companies. The role of consumer analysis in marketing has actually been enhanced dramatically. The current research tries to load deep space in the compositions associating on-line product or service assessments in determining the individual purchasing practices. The main reason of the analysis study is definitely to know the specs of analysis web material on which consumer inspection on the web testimonials before buying a services or product.

When is transparent packaging beneficial?

2020 ◽  
Vol 48 (8) ◽  
pp. 781-801 ◽  
Author(s):  
Ouidade Sabri ◽  
Hai Van Doan ◽  
Faten Malek ◽  
Hager Bachouche
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Product Category ◽  
Perceived Quality ◽  
Content Type ◽  
Mediating Role ◽  
High Level ◽  
Positive Effect ◽  
Moderating Role

PurposeThe purpose of this paper is to demonstrate that the positive effect of packaging transparency on purchase intention is moderated by product quality risk (PQR) associated with the product category.Design/methodology/approachTwo separate experiments were conducted. Study 1 was designed to test the mediating role of perceived quality to account for the positive effect of transparency on purchase intention. Two types of packaging (opaque vs transparent) for a product associated with a high level of PQR were examined. Study 2 extended the findings by introducing the moderating role of PQR. A 2 (type of packaging: opaque vs transparent)*2 (PQR: low vs high) between subjects design was used.FindingsThe moderating role of the product PQR level is established: transparent packaging improves the product perceived quality and brand purchase intention when the product is associated with a high PQR, whereas there is no such preference for transparent packaging when the product is associated with a low PQR.Practical implicationsThe results offer insights to better understand the potential gains from adopting transparent packaging. If a brand manager's main goals are to develop sales, costly investments in research and development of transparent packaging appear to be fruitful only for products associated with high PQR.Originality/valueThis paper contributes to packaging, cue utilisation and perceived risk literatures by evidencing the moderating role of PQR to explain the positive effect of transparency on purchase intention.

scholarly journals The Role of Electric Snowmobiles and Rooftop Energy Production in the Arctic: The Case of Longyearbyen

2021 ◽  
Vol 9 (4) ◽  
pp. 46-53
Author(s):  
Shayan Dadman ◽  
◽  
Bernt A. Bremdal ◽  
Kristoffer Tangrand ◽  
◽  
...  
Keyword(s):  
Energy Production ◽  
Energy System ◽  
Limited Range ◽  
Climate Impact ◽  
The Arctic ◽  
Fleet Management ◽  
The Individual ◽  
Positive Effect

The research presented here has been conducted in the Smart Charge project. It has addressed the use of renewables, e-mobility and battery charging in the Arctic as part of an effort to solicit fossil-fuelled alternatives. Of particular interest has been to determine what impact and support electric snowmobiles can provide together with local, renewable energy production. The relevance of vehicle-togrid/ building (V2G/B) solutions have been investigated in the project too. The idea has been to use electric snowmobiles for load shaving during extensive periods of the year. The research has looked at cost aspects, value stacking, climate impact as well as aggregated effects of controlled fleet management of idle snowmobiles. A case study undertaken at Longyearbyen at Svalbard, Norway has provided the most important empirical basis for the research presented. The research concludes that electric snowmobiles can have a positive effect on the local energy system and despite limited range can be quite attractive for the individual to operate if energy for charging is based on local driving solar power.

scholarly journals Illustration and Text Comprehension: Tales Study for Primary Students

2019 ◽  
Vol 9 (1) ◽  
pp. 90
Author(s):  
Faustin Mounguengui ◽  
Samuel Nyock Ilouga
Keyword(s):  
Short Stories ◽  
Text Comprehension ◽  
Cognitive Activity ◽  
Primary Students ◽  
Successful Adaptation ◽  
Comprehension Process ◽  
The Individual ◽  
Positive Effect

Essential for the individual’s successful adaptation in the society, text comprehension is a cognitive activity more and more complicated to the child (Blanc & Brouillet, 2005). However, these understanding difficulties get better with the age (Boisclair, Makdissi, Sanchez, Fortier, & Sirois, 2004; Segui & Léveillé, 1977). The present study, working on the principle that illustration is beneficial to the comprehension process (Ammari, 2015; Blanc & Tapiero, 2002; Gyselinck, 1995, 1996; Gyselinck & Tardieu, 1993; Reinwein, 1988; Rizk Batien, 2009; Vezin, 1986), has proposed to study the effect, the role of this one on comprehension to the children through tales. Two groups of students aged from 7 to 9 years old read two short stories, illustrated or not. Two tests were also submitted to them: the task of understanding and highlighting important words and/or ideas. The results obtained show clearly the positive effect of the illustration on the students’ performances and testify thus to the fact that illustration can be used as a palliative to the understanding difficulties of to the children.

Autoprobiotics for personalized nutrition of school children

2020 ◽  
pp. 65-68
Author(s):  
V.I. Ganina
Keyword(s):  
General Education ◽  
The Body ◽  
School Age Children ◽  
School Age ◽  
Individual Organism ◽  
Impaired Health ◽  
The Russian Federation ◽  
The Individual ◽  
Positive Effect

According to the Ministry of Health and Social Development of Russia, the health status of children and adolescents in the Russian Federation is characterized by the following indicators: more than half of school-age children have impaired health; two-thirds of children under 14 have chronic diseases; only 10-15 percent of graduates of general education institutions can be classified as healthy. In recent decades, with the development of nutrigenomics, the world community of scientists has come to understand the importance of the role of the microbiota in the human body and its relation with nutrition. Normal intestinal microbiota is involved in a variety of physiological functions of the body of school-age children: protective, digestive, detoxifying and anticarcinogenic, synthetic, genetic, immunogenic, metabolic, and others. Probiotic bacteria are one of the functional ingredients that have proven to have a positive effect on children's bodies. Methods of normoflora correction are proposed, aimed not only at restoring evolutionarily conditioned microbial populations, but also providing an effective impact on the individual organism.

Extrinsic cues, perceived quality, and purchase intention for private labels

2019 ◽  
Vol 31 (3) ◽  
pp. 714-727 ◽  
Author(s):  
Liu Yan ◽  
Fan Xiaojun ◽  
Jie Li ◽  
Xuebing Dong
Keyword(s):  
Purchase Intention ◽  
Perceived Quality ◽  
Future Research ◽  
Mediating Effects ◽  
Private Labels ◽  
Content Type ◽  
Extrinsic Cues ◽  
Future Research Directions ◽  
The Relationship

Purpose Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels. Design/methodology/approach To examine the research hypotheses, the authors conducted a questionnaire survey on 703 adult consumers in China. Findings The results show that perceived quality fully mediates the relationships between category complexity, risk importance, category quality variation, product signatureness and purchase intention. In addition, consumers’ knowledge moderates the relationship between perceived quality and purchase intention. The implications and future research directions are discussed in this study. Originality/value The results show that the category complexity is positively related to consumers’ perceived quality. Although opposite to the conclusions in prior research, the findings are consistent with the unique phenomenon in China, that is, to label the name and location of the contract manufacturers. The authors investigate the moderating role of consumer knowledge, which will provide meaningful guidance for the Chinese retailing market.

scholarly journals PERAN PERCEIVED RISK DALAM MEMEDIASI PENGARUH PERCEIVED QUALITY TERHADAP PERCEIVED VALUE

2019 ◽  
Vol 8 (12) ◽  
pp. 7072
Author(s):  
Desak Ayu Made Eva Suari Adnyani ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Perceived Risk ◽  
Perceived Value ◽  
Perceived Quality ◽  
Significant Positive Effect ◽  
Significant Negative Effect ◽  
Analysis Technique ◽  
Negative Effect ◽  
Questionnaire Method ◽  
Positive Effect

The purpose of this study was to examine the role of perceived risk in mediating the effect of perceived quality on perceived value on customers of LPD Adat Jro Kuta Pejeng Village. The population of this study was LPD Adat Jro Village Kuta Pejeng who lived in the Pejeng Village area. A sample of 110 respondents was determined using the purposive sampling method. Methods of data collection using the questionnaire method in the form of a questionnaire. The analysis technique used is path analysis technique (analysis path) and sobel test. The results of the analysis show that perceived quality has a significant negative effect on perceived risk, perceived quality has a significant positive effect on perceived value, perceived risk has a significant negative effect on perceived value, and perceived risk has a significant positive effect as a mediation the effect of perceived quality on perceived value. Keywords: perceived quality, perceived value, perceived risk

scholarly journals Peran kepercayaan, manfaat dan religiusitas dalam meningkatkan niat menggunakan kembali dompet digital

2021 ◽  
Vol 10 (2) ◽  
pp. 181
Author(s):  
Adinda Ridhia A.N ◽  
Yudi Sutarso
Keyword(s):  
Statistical Analysis ◽  
Descriptive Analysis ◽  
Perceived Value ◽  
Continuance Intention ◽  
Perceived Benefit ◽  
The Future ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

The purpose of this study is to examine the effect of trust and perceived value on continuance intention of payment gateway services with religiosity as moderation variable. This study involves 130 respondents collected through questionnaires in the area of Surabaya and Sidoarjo, East Java. Their responses were analyzed using descriptive analysis with SPSS 16.0 and statistical analysis with WarpPLS 6.0. The results indicate that trust and perceived benefit have positive effect on continuance intention. The moderating role of religiosity has an effect on the relationship between trust and continuance intention. It can be impliead that wallet payment companies should develop their strategies in the future, especially as an evaluation of the performance of their services in fintech competition. They should also provide important information to wallet payment so that they can build trust and perceived benefit that have an impact on continuance intetntion by moderating religiosity to increase the use of wallet payment services.

Liquidity and speed of leverage adjustment

2020 ◽  
pp. 031289622091891 ◽  
Author(s):  
Ly Ho ◽  
Yue Lu ◽  
Min Bai
Keyword(s):  
Capital Structure ◽  
Jel Classification ◽  
Panel Analysis ◽  
Institutional Environments ◽  
Speed Of Adjustment ◽  
Exogenous Shocks ◽  
Additional Control ◽  
The Individual ◽  
Positive Effect

This article investigates the effect of liquidity on the speed of adjustment (SOA) of corporate leverage at the individual company level. Using panel analysis of data from 35 countries between 1996 and 2016, we find that high-liquidity firms have a significantly faster SOA than less liquid firms. This result survives a series of robustness checks and holds after addressing the endogeneity concern using exogenous shocks and additional control variables. We find that the positive effect of liquidity on the SOA exists only for over-levered firms, and this impact is moderated in countries with bankruptcy codes. We further find that the positive liquidity-SOA relationship is less (more) pronounced for firms in strong (weak) institutional environments. The results provide new insights into the role of liquidity in firms’ capital structure decisions and the determinants of capital structure dynamics. JEL classification: G12, G32

How do consumers respond to fun wine labels?

2019 ◽  
Vol 122 (8) ◽  
pp. 2603-2619 ◽  
Author(s):  
Renaud Lunardo ◽  
Bradley Rickard
Keyword(s):  
Perceived Quality ◽  
Purchase Intentions ◽  
Risk Propensity ◽  
Content Type ◽  
Quality Perceptions ◽  
Underlying Mechanisms ◽  
The Individual ◽  
High Degree ◽  
Mediation Moderation

Purpose Because consumers nowadays face a wide diversity of wine labels – from very traditional to a range of modern styles that include color and various images – the purpose of this paper is to better understand the effects of the presence of fun elements on wine labels. Specifically, it aims to identify the underlying mechanisms that explain why fun elements on labels can lead to a decrease in consumers’ willingness to pay (WTP) and purchase intentions. The authors also test whether consumers’ risk propensity acts as a boundary condition for this effect. Design/methodology/approach This research uses an online experiment conducted among a sample of 271 US residents. Multivariate analyses – including analyses of mediation, moderation and moderated mediation – are performed to test the theoretical model of the effects of fun elements on WTP and purchase intentions through reassurance impressions and quality perceptions, and the moderating role of risk propensity. Findings This research demonstrates that when consumers face a wine label that incorporates a high degree of fun elements, they perceive the label as less reassuring, leading to a decrease in perceived quality, and ultimately exhibit lower WTP and purchase intentions. Importantly, this research also shows that the effects of such wine labels are moderated by the individual variable of risk propensity; consumers react more positively to funny wine labels when they have a higher level of risk propensity. Research limitations/implications A limitation of this research lies in that it has been conducted online, while an experiment in a real purchase setting may have yielded results that are more likely to mimic response in the marketplace. Practical implications By showing that fun elements in a wine label can negatively affect consumers’ WTP and purchase intentions, this research suggests that wine marketers should be cautious when designing labels. Nevertheless, because consumers who are risk-loving exhibit less negative responses to funny wine labels, wine producers should consider segmenting their consumers on the basis of risk propensity and design front labels with fun elements only for customers who can be classified as risk-loving (vs risk averse). Originality/value While prior research recognizes the wide diversity of wine labels and the increasing use of fun elements in labels, no research to date has proposed and validated a model of their effects. This research fills this gap by empirically demonstrating that fun elements in labels have an overall effect of making consumers feel less reassured, leading to a decrease in perceived quality, and ultimately lower WTP and purchase intentions.

Short-Term Effects of the Empathic Talk: The Role of Perceived Empathy, Interpersonal Dispositions, and Vagal Tone on Experiencing Depth

2017 ◽  
Vol 20 ◽  
Author(s):  
Michele Dufey ◽  
Juan Enrique Wilson
Keyword(s):  
Positive Impact ◽  
Vagal Tone ◽  
Interpersonal Functioning ◽  
Short Term ◽  
Psychological Variables ◽  
Individual Level ◽  
Healthy Functioning ◽  
The Individual ◽  
Positive Effect

AbstractThe present study examines the immediate impact of empathic attitudes on the receiver, by comparing an empathic conversation (EC) with a neutral one (NC) on experiencing depth (EXP), perceived empathy and vagal tone. We also evaluate if empathy effects depend on personality dispositions relevant to interpersonal functioning. An experimental, counterbalanced, within-subject design was implemented wherein participants (n = 27, age M = 22.6, SD = 4.0, 52% females) talked about a personal, meaningful topic for 20 minutes under both the EC and NC conditions. At the group level, main results indicated that the EC was more effective than the NC in promoting increases in EXP over time (F(1, 25) = 21.04, p < .001, ηp2 = .457) and perceived empathy in women (F(1, 25) = 9.42, p = .005, ηp2 = .264). At the individual level, the NC particularly precluded EXP gains in people expressing a better interpersonal functioning (βs < –.46, ps < .05 for attachment security and empathy and β = .38, p < .05 for aggression), and who also inhibited their vagal tone throughout this very condition (β = .40, p = .024). We conclude that the empathic context has an immediate positive impact on healthy psychological variables, whereas a more impersonal setting would drive people away from this positive effect. Those results are discussed in the light of the role of interpersonal proximity (being empathic to another’s experience and the lack of this attitude) in psychotherapy and healthy functioning.

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