A Study on the Users Intention to Adopt an Intelligent Service : Focusing on the Factors Affecting the Perceived Necessity of Conversational A.I. Service

2019 ◽  
Vol 22 (2) ◽  
pp. 242-264
Author(s):  
Sowon Jeon ◽  
Jihee Lee ◽  
Jongtae Lee
Keyword(s):  
Factors Affecting ◽  
Intention To Adopt

scholarly journals Factors Affecting User’s Intention to Adopt Smart Home in Malaysia

2019 ◽  
Vol 13 (12) ◽  
pp. 39
Author(s):  
Ng Tee Wei ◽  
Ahmad Suhaimi Baharudin ◽  
Lubna A. Hussein ◽  
Mohd Faiz Hilmi
Keyword(s):  
Higher Education ◽  
Statistical Analysis ◽  
Clustering Analysis ◽  
Smart Home ◽  
Quantitative Method ◽  
Positive Impact ◽  
Factors Affecting ◽  
Interface Consistency ◽  
Intention To Adopt ◽  
Perceived Security

<p class="Abstract">Nowadays, the advancement of technology makes the life easier and convenience. Smart home is one of the technology provide a better life environment for the residents. The purpose of this study is to make a systematic and empirical study on the factors and model that influencing the intention to adopt smart home in Malaysia. Clear interface, consistency, attractiveness, information accuracy, information completeness, perceived security and perceived privacy used as the variables to investigate the intention to adopt the smart home. The quantitative method was used in this research. The sample size of this research is 102 respondents. The questionnaire was used for data collection. From the statistical analysis, the result verify that clear interface, consistency, attractiveness, information accuracy, perceived security and perceived privacy have positive impact on the Malaysian householder’s intention to adopt smart home. Besides that, the result from clustering analysis shows that, the younger generation or higher education respondents have higher intention to adopt smart home system. By referring this, the practitioner can refer and focus on those variables to develop the smart home that suitable for Malaysian.</p>

A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions

2020 ◽  
Vol 10 (3) ◽  
pp. 62-89
Author(s):  
Hadeel Bahjat Al-Haddad ◽  
Mohammad Hasan Galib
Keyword(s):  
Marketing Strategies ◽  
Cultural Dimensions ◽  
Mobile Marketing ◽  
Relative Advantage ◽  
Factors Affecting ◽  
Intention To Adopt ◽  
Hofstede’S Cultural Dimensions ◽  
The Usa ◽  
Hofstede's Cultural Dimensions ◽  
Practical Implications

This study investigates the factors that affect consumers' intentions to adopt mobile marketing and compare these factors between the USA and Jordan in the light of Hofstede's cultural dimensions. The collected data (n=250) were subject to statistical analysis including exploratory factor analysis, multiple regression, and Mann Whitney U test. The results showed that trust, observability and subjective norm, and relative advantage are the main factors affecting consumers' intentions to adopt mobile marketing, and trust had the strongest effect among the factors. Complexity had a positive significant effect only on Americans' intentions to adopt mobile marketing. The intention to adopt mobile marketing was higher in Jordan than that of the USA. The findings of this study provided several theoretical and practical implications and shed light on some factors that marketers may consider in developing their mobile marketing strategies. The study revealed that culture plays a significant role in peoples' technology adoption intentions.

Factors affecting the behavioral intention to adopt mobile banking: An international comparison

2020 ◽  
Vol 63 ◽  
pp. 101360
Author(s):  
Jonathan C. Ho ◽  
Chorng-Guang Wu ◽  
Chung-Shing Lee ◽  
Thanh-Thao T. Pham
Keyword(s):  
International Comparison ◽  
Behavioral Intention ◽  
Mobile Banking ◽  
Factors Affecting ◽  
Intention To Adopt

scholarly journals INVESTIGATING INHIBITING FACTORS AFFECTING MOOCS ADOPTION AMONG TEACHERS IN HIGHER EDUCATION INSTITUTIONS OF INDIA

2021 ◽  
Vol 11 (2) ◽  
pp. 87-94
Author(s):  
Priyanka Bhaskar ◽  
◽  
Amit Joshi ◽  
Padmalosani Dayalan ◽  
◽  
...  
Keyword(s):  
Higher Education ◽  
Interpretative Phenomenological Analysis ◽  
Online Courses ◽  
Higher Education Institutions ◽  
Massive Open Online Courses ◽  
Massive Open Online ◽  
Financial Barriers ◽  
Factors Affecting ◽  
Intention To Adopt ◽  
Inhibiting Factors

Massive Open Online Courses (MOOCs) has the potential to eradicate the digital divide and endorse education globally among the learners in the education industry. Through MOOCs platforms, teachers can upgrade their knowledge skills and abilities in their respective fields. The present study aims to identify the inhibiting factors underlying the adoption of MOOCs by teachers employed in higher education institutions. The research has employed an Interpretative Phenomenological Analysis of qualitative research methodology. In this research, teachers from the identified Universities of Uttarakhand, India are selected as the respondent to investigate the factors affecting the adoption of MOOCs. Findings reveal that technological barriers, financial barriers, and lack of awareness act as inhibiting factors in adopting MOOCs by teachers of HEI. This study also contributes to the literature by assessing the factors influencing teachers’ intention to adopt Massive Open Online Courses for learning. Through this paper, the three stakeholders of MOOCs, that is teachers, HEI and MOOC provider are suggested measures that will enhance the support and acceptability of the online courses.

scholarly journals Examining the Attitude-Behavior Gap and Adoption Intention of SHS Technology

2021 ◽  
pp. 14-24
Author(s):  
Zefanya Alanza Christabel Loveldy
Keyword(s):  
Social Influence ◽  
Green Technology ◽  
Partial Least Square ◽  
Least Square ◽  
Radiation Level ◽  
Factors Affecting ◽  
Intention To Adopt ◽  
Attitude Behavior ◽  
The Impact ◽  
Adoption Intention

Current fuel-based electricity used to fulfill household electricity needs becomes a reason that worsens the global warming. Even though Indonesia is benefited from abundant solar radiation level, the utilization of solar energy as one possible solution is still very poor. This unused eco-friendly energy needs to be investigated by examining consumers’ intention to adopt Solar House System (SHS) technology along with factors affecting it. This study uses Behavioral Reasoning Theory (BRT) consists of values, reasons for adoption, reasons against adoption, attitude, and social influence as variables to predict adoption intention. Further, Partial Least Square Modeling is used to test the hypotheses after collecting 428 data by distributing questionnaire in Bandung Area. The result reveals that social influence is found to play the most significant role in predicting SHS adoption intention, attitude, reasons for adoption, and values. Thus, this study extents our understanding of attitude-behavior gap in the context of green technology as well as the impact of social influence.

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