INDIVIDUALS’ BEHAVIOR TOWARDS INTERNET AND SOCIAL MEDIA MEDICAL INFORMATION IN DAMMAM AND KHOBAR PRIMARY HEALTH CARE CENTERS
Nowadays, internet and social media are being used widely. They affect individuals who seek medical information, as a result, inaccurate information lead individuals to misdiagnose themselves and change their treatment plan. The purpose of this study is to determine the behavior of individuals regarding using internet and social media to obtain medical information, sociodemographic factors and reasons for seeking medical information. This study employed a cross-sectional analytical design in primary health care centers in Dammam and Khobar cities. A total of 439 participants were invited to complete a structured, self-administered questionnaire. The results of the study revealed that 87.7% used internet and social media to obtain medical information. The most common reason for searching was symptoms participants had 42.9%. Eighty ve percent were inuenced and 15% were rarely inuenced by the information obtained. More than half of individuals had a positive behavioral change. Majority of individuals had veried the information they obtained, mostly with a physician 83.6%.