scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

scholarly journals The New Normal: Social Media’s Novel Roles and Utilisation

J-IKA ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 25-32
Author(s):  
Rety Palupi ◽  
Mincho Slavov
Keyword(s):  
Social Media ◽  
Business Community ◽  
New Normal ◽  
Significant Growth ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Relationship

In the last decade social media has seen a significant growth and influence that reached an unprecedent levels during the COVID-19 pandemic. This research aims to identify and validate the new roles and way social media can be utilised in the era of New Normal. In addition, the relationship between social media and the new normal will be explored in the light of the post COVID-19 protocols by applying uses and gratification theory. The authors argue that new normal is offering unique possibilities for development and expanding the social media features, functions and way of use. This research provides both academics and the business community with a comprehensive and up-to-date knowledge about the increasing influence of social media on people’s lifestyle.

The impact of social media platforms on book marketing and advertising : a case of selected South African authors

2020 ◽  
Vol 3 (2) ◽  
pp. 43-60
Author(s):  
Selaelo John Mabeba
Keyword(s):  
Social Media ◽  
South African ◽  
Primary Data ◽  
Target Market ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Social Media Platforms ◽  
The Right ◽  
The Impact

Authors use social media platforms to reach out to potential readers. Social media play an important role in book marketing and advertising and is convenient for meeting authors' goals of finding a wide target market in a short space of time. In light of this, this paper assessed the impact of social media platforms (Facebook, Twitter, Instagram and WhatsApp) on marketing and advertising books: poetry, fiction, and non-fiction. The paper emanates from an empirical study undertaken to establish whether such platforms do guarantee optimum sales for authors. The paper is grounded on the Uses and Gratification Theory (UGT) that explains the different reasons that inspire social media users to choose certain media to satisfy their specific needs. These needs develop out of the social territory. The theory states that receivers select the types of media and media content to fulfil their needs. UGT links the need for gratification to a specific medium choice that rests with the audience member. As a result, a qualitative method was used with an unstructured questionnaire to collect primary data. The findings show that authors have a challenge in terms of identifying the right target market on their social media accounts. The findings further show that social media platforms do not necessarily guarantee sales; instead, they are crucial for creating awareness.

scholarly journals Social and Conventional Media Patronage Among University Students: A Comparative Study

2019 ◽  
Vol 2 (2) ◽  
Keyword(s):  
Social Media ◽  
Media Influence ◽  
Accurate Information ◽  
Media Audiences ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
Nature Play ◽  
The Media ◽  
Almost All

The study was conducted to comparatively analyze the patronage of social and conventional media among students; a case study of University of Maiduguri. The study is significant because it helped in unveiling the paradigm shift in respect of social and conventional media patronage. The objectives of the study are to examine the level of patronage of conventional and social media by students of University of Maiduguri, to find out the reasons for the preference of either social or conventional media by University of Maiduguri students, to determine the reliance of the students on either social media or conventional media. Uses and gratification theory was adopted as philosophical guide. Survey was the research method used, with questionnaire as instrument that was purposively distributed among 200 respondents. The survey established that patronage of media (either social or conventional) among students is absolutely positive. Simply put, every student patronizes either social or conventional media. Social media has higher level of patronage compared to the conventional media among the students and their patronage. There is high commitment of the students to the type of media they patronize. According to this finding, the higher number obtained from patronage of social media influence level of commitment in this finding. This further means that degree of patronage of social media is higher than conventional media. The amount of time audience allocates to the patronage of media either social or conventional is huge. This finding is also influenced by the first finding regarding the number of those that patronize conventional and social media. This means the amount of time spent on social media is higher than the conventional media by the students. There is exorbitant preference to the social media than conventional media. There is still significant number of audience who prefer the conventional media to social media. Audiences prefer conventional media because of accuracy and reliability of information. Professionalism and standard in ethics, spelling and grammar are also influential reason on their preference of conventional media. Audiences prefer social media for instant messages and updates found on the platforms. However, interactivity and participatory nature play significant role on their preference of social media. Each of the media influence its audience based peculiar characteristic and features which pilot the level of patronage. Because some like more interactivity and participation, the social media is waxing strong in this respect while the conventional media keep soaring higher among those who prefer reliable and accurate information that been professionally verified. Most of the audiences rely on information they receive from the social media even though significant number (39.5%) still doubt the reliability of such information. Almost all audiences rely on conventional media. The number (6%) of those who do not rely on such information is less or no significance. The degrees of reliance vary across the audience.

scholarly journals PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP INFORMASI PENYEBARAN DAKWAH KEPADA MAHASISWA PROGRAM STUDI ILMU KOMUNIKASI UNIVERSITAS NEGERI JAKARTA

Kinesik ◽  
2021 ◽  
Vol 8 (3) ◽  
pp. 284-296
Author(s):  
Maulina Larasati Putri ◽  
Vera Wijayanti Sutjipto ◽  
Marissa Puspita Sary ◽  
Latifah Firdausah ◽  
Yoandra Putri Amarawati
Keyword(s):  
Social Media ◽  
Quantitative Methods ◽  
Communication Studies ◽  
State University ◽  
Wide Audience ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social ◽  
The Media

Instagram is one of the social media that is widely used by various groups ranging from teenagers to adults, so that the information uploaded on Instagram can reach a wide audience. The concept in this study is Instagram Social Media as variable X and Information on the Spread of Da'wah as variable Y. The population in this study were students of the 2019 State University of Jakarta Communication Studies program, totaling 82 people. This research uses uses and gratification theory. This study uses quantitative methods and the data that has been obtained is processed and analyzed by testing the validity, reliability and bivariate. The results showed that the t-count value of 6.265 is higher than the t-table value of 2.017, the validity of the X and Y variables which are more than 0.5 and can be said to be valid and the reliability of the X and Y variables which are more than 0.6 and can be said to be reliable so that it can be It was concluded that Instagram social media had an effect on the media for spreading da'wah to students of Communication Studies, State University of Jakarta, batch 2019.

scholarly journals ANALISIS KESADARAN MAHASISWA UMRI TERKAIT PENGGUNAAN TEKNOLOGI & MEDIA SOSIAL TERHADAP BAHAYA CYBERCRIME

2019 ◽  
Vol 9 (3) ◽  
pp. 28-34
Author(s):  
Soni Soni ◽  
Afdhil Hafid ◽  
Didik Sudyana
Keyword(s):  
Social Media ◽  
Service Providers ◽  
The Internet ◽  
Cyber Crime ◽  
Study Program ◽  
Internet Service ◽  
Good Level ◽  
The Social ◽  
User Awareness ◽  
Computer Science Faculty

Abstract Students are one of the many users of technology and the internet. Based on data from the Association of Indonesian Internet Service Providers, it states that as many as 100% of student respondents stated using the internet every day. So that the potential for students to become victims of cyber crime continues to increase. This is because many internet users are not careful in using it. Cyber ​​crimes that often occur include identity theft, kidnapping, online fraud, burglary and so forth. During this time many users who write their personal identity on social media, not even a few who post about the location they visit. Then many students are fond of using free wifi. Cyber​​crime will not occur if there is vigilance and caution from its users. Students should be able to realize the negative effects of cyberspace. For this reason, an analysis is needed regarding the presence of social media users. In this research, analysis of student awareness in the informatics engineering study program, computer science faculty, Muhammadiyah University of Riau to find out how much the level of student awareness about the dangers of cybercrime is based on the social media and user awareness categories. From the results of the study, it was concluded that students of the Department of Informatics had a fairly good level of awareness. This is evidenced from the average results obtained in the social media category, 83.4% of students have a fairly good awareness while the average user awareness category of 72.7%. However, the university, faculty and study programs must still provide assistance, education or outreach to those who do not have a good level of vigilance because there are still a few percent who still do not have a good level of vigilance. Keywords: cybercrime, students, awareness, social media, internet Abstrak Mahasiswa merupakan salah satu pengguna teknologi dan internet yang cukup banyak. Berdasarkan data dari Asosiasi Penyedia Jasa Internet Indonesia, menyebutkan bahwa sebanyak 100% responden dari mahasiswa menyatakan menggunakan internet setiap harinya. Sehingga potensi mahasiswa menjadi korban kejahatan siber pun terus meningkat. Hal ini disebabkan karena banyak pengguna internet yang tidak berhati-hati dalam menggunakannya. Kejahatan cyber yang sering terjadi diantaranya adalah pencurian identitas, pembulian, penipuan online, perampokan dan lain sebagainya. Selama ini banyak pengguna yang menuliskan identitas pribadinya di media social, bahkan tidak sedikit yang memposting tentang lokasi yang mereka kunjungi. Kemudian banyak mahasiswa yang gemar menggunakan wifi gratis. Kejahatan cyber tidak akan terjadi jika ada kewaspadaan dan kehati-hati dari para penggunanya. Seharusnya para mahasiswa dapat menyadari dampak negatif dari dunia maya. Untuk itu perlu dilakukan analisis terkait kesadaarn pengguna media sosial. Dalam penelitian ini, analisis kesadaran mahasiswa di program studi teknik informatika, fakultas ilmu komputer, universitas muhammadiyah riau untuk mengetahui seberapa besar tingkat kesadaran mahasiswa tentang bahaya cybercrime didasarkan pada kategori media sosial dan kesadaran pengguna. Dari hasil penelitian, disimpulkan bahwa mahasiswa Jurusan Teknik Informatika memiliki tingkat kesadaran yang cukup baik. Hal ini dibuktikan dari hasil rata-rata yang diperoleh pada kategori media sosial, 83,4% mahasiswa mempunyai kesadaran yang cukup baik sedangkan pada kategori kesadaran pengguna rata-rata sebanyak 72,7%. Namun pihak universitas, fakultas dan juga program studi tetap harus memberikan pendampingan, edukasi ataupun sosialisasi bagi yang belum memiliki tingkat kewaspadaan yang baik karena masih ada beberapa persen masih masih belum mempunyai tingkat kewaspadaan yang baik. Kata kunci: cybercrime, mahasiswa, kesadaran, media social, internet

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

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