scholarly journals The Effect of Brand Image on Loyalty of Franchise System: The Mediating Role of Customer's Positive Emotion and Relationship Quality

2010 ◽  
Vol 28 (2) ◽  
pp. 17-29
Author(s):  
Taeyoo Chun ◽  
No Hyun Park
Keyword(s):  
Relationship Quality ◽  
Positive Emotion ◽  
Brand Image ◽  
Franchise System ◽  
Mediating Role

Early Child–Parent Relationship Quality and Cognitive Function in Older Rural Chinese Adults: The Mediating Role of Educational Attainment

2021 ◽  
pp. 089826432199656
Author(s):  
Changmin Peng ◽  
Jeffrey A. Burr ◽  
Dong Yang ◽  
Nan Lu
Keyword(s):  
Older Adults ◽  
Cognitive Function ◽  
Educational Attainment ◽  
Relationship Quality ◽  
Later Life ◽  
Life Course Perspective ◽  
Early Child ◽  
Mediating Role ◽  
Parent Relationship

Objectives: Framed within a life course perspective and cognitive reserve theory, this study examined the mediating role of educational attainment for the association between child–parent relationships during childhood and cognitive function among older adults in rural China. Methods: Data were obtained from three waves of the China Health and Retirement Longitudinal Study ( N = 9809). We employed latent growth curve modeling to test the association among early child–parent relationship quality, educational attainment, and cognitive function in later life. Results: Early child–mother relationship quality was associated with the level and change in cognitive function. Early child–father relationship quality was only related to baseline cognitive function. Educational attainment mediated the relationship between early child–parent relationship quality with mothers and fathers and cognitive function. Discussion: Parental relationship experience in childhood was one distal factor related to cognitive function among older adults. The findings supported the long-term impacts of childhood conditions for later life health consequences.

Iranian Coaches Forgiveness and Relationship Quality to Their Athletes

2021 ◽  
pp. 1-8
Author(s):  
Hassan Gharayagh Zandi ◽  
Sahar Zarei ◽  
Mohammad Ali Besharat ◽  
Davoud Houminiyan sharif abadi ◽  
Ahmad Bagher Zadeh
Keyword(s):  
Relationship Quality ◽  
Structural Equation ◽  
Equation Modeling ◽  
Data Sets ◽  
Mediating Role ◽  
Interpersonal Behaviors ◽  
Key Factor ◽  
The Relationship

Coaching has often been viewed as a context within which coaches operate to largely bring about changes in athlete’s performance and flourishing. One key factor to successful outcomes in coaching is the quality of the relationship between coaches and athletes. The coach–athlete relationship is at the heart of coaching; however, limited studies have been conducted on its antecedents. The aim of this study was to investigate the relationship between coaches’ forgiveness and perceived relationship quality toward their athletes through verifying the mediating role of interpersonal behaviors of coaches. A total of 270 Iranian coaches participated in the survey, and the data sets were analyzed using structural equation modeling. Results revealed that forgiveness positively predicted the coaches’ perceived relationship quality with their athletes, and this pathway was mediated by the coaches’ interpersonal behaviors.

scholarly journals Brand Embarrassment: Antecedents and Outcomes Variables

2020 ◽  
Author(s):  
Paterne Micha MBELANGANI MBAN ◽  
Sevtap ÜNAL
Keyword(s):  
Brand Image ◽  
The Other ◽  
Interpersonal Influence ◽  
Social Approval ◽  
Mediating Role ◽  
Negative Feelings ◽  
The Relationship ◽  
Brand Hate

The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influence of embarrassment on brand hate and brand detachment, mediated by interpersonal influence, were investigated. Findings revealed that brand image and the need for social approval do not have any influence on brand embarrassment, while the negative brand self-expressiveness does predict brand embarrassment. On the other side, the findings revealed that brand embarrassment creates brand hate and brand detachment. And, interpersonal influence has a mediating role in the relationship between brand image-brand detachment, negative brand self-expressiveness-brand hate, and negative brand self- expressiveness-brand detachment.

scholarly journals Antecedents and Mediating Role of Green Buying Behavior

Market Forces ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 22
Author(s):  
Muhammad Khalique ◽  
Samra Iftikhar ◽  
Mohd Rafi bin Yaacob ◽  
Ahsan Tahir
Keyword(s):  
Social Influence ◽  
Brand Image ◽  
Structural Models ◽  
Sampling Technique ◽  
Favorable Attitude ◽  
Snowball Sampling ◽  
Buying Behavior ◽  
Mediating Role ◽  
Snowball Sampling Technique

Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.

The Role of Relational Mediators in the CRM-Performance Link

2013 ◽  
Vol 4 (2) ◽  
pp. 21-35
Author(s):  
Chandrasekaran Padmavathy
Keyword(s):  
Relationship Quality ◽  
Integrated Model ◽  
Customer Relationships ◽  
Relationship Development ◽  
Relationship Maintenance ◽  
Mediating Role ◽  
Bank Managers ◽  
The Relationship ◽  
Positive Effect

CRM literature has considered the role of relationship quality (satisfaction, trust and commitment), but its respective effects on relationship maintenance (retention) and relationship development (cross-buying) are unnoticed. This research proposes an integrated model of CRM and investigates its impact on relationship quality, relationship maintenance, and relationship development. Specifically, it examines the effect of CRM on satisfaction, trust, retention and cross-buying. The results indicate significant and positive effect of CRM on satisfaction; satisfaction has a positive effect on trust, retention and cross-buying, and trust positively influences retention. Satisfaction plays a mediating role in the relationship between CRM and its outcomes. The results imply bank managers to focus on satisfying customers primarily to maintain and develop customer relationships.

The effect of parent–adolescent relationship quality on deviant peer affiliation: The mediating role of self-control and friendship quality

2020 ◽  
Vol 37 (10-11) ◽  
pp. 2714-2736 ◽  
Author(s):  
Fangsong Liu ◽  
Harold Chui ◽  
Man Cheung Chung
Keyword(s):  
Relationship Quality ◽  
Friendship Quality ◽  
Self Control ◽  
Self Report ◽  
Deviant Peer Affiliation ◽  
Peer Affiliation ◽  
Mediating Role ◽  
Significant Difference ◽  
Adolescent Relationship

Previous research demonstrated the association between parent–adolescent relationship quality and deviant peer affiliation, but it is unclear whether this relation is mediated by other psychological and interpersonal variables, whether father– and mother–adolescent relationship quality have different pathways in predicting deviant peer affiliation, and whether gender moderates these associations. A sample of 543 students from grades 10 to 12 (42.7% male; age M = 16.2 years, SD = 1.0) was selected from a Chinese high school in Shenzhen, China. They provided demographic variables and completed self-report measures of father– and mother–adolescent relationship quality, self-control, friendship quality, and deviant peer affiliation. The results showed that lower father–adolescent relationship quality was associated with lower self-control, which in turn was associated with higher deviant peer affiliation. Mother–adolescent relationship quality did not have direct or indirect association with deviant peer affiliation. In addition, male and female adolescents had no significant difference in the associations between father– and mother–adolescent relationship quality, self-control, friendship quality, and deviant peer affiliation. Implications and limitations of these findings were discussed.

Sign in / Sign up

Export Citation Format

Share Document