scholarly journals Antecedents and Mediating Role of Green Buying Behavior

Market Forces ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 22
Author(s):  
Muhammad Khalique ◽  
Samra Iftikhar ◽  
Mohd Rafi bin Yaacob ◽  
Ahsan Tahir
Keyword(s):  
Social Influence ◽  
Brand Image ◽  
Structural Models ◽  
Sampling Technique ◽  
Favorable Attitude ◽  
Snowball Sampling ◽  
Buying Behavior ◽  
Mediating Role ◽  
Snowball Sampling Technique

Sustainability of the environment is one of the major issues both in developed and developing countries. There is an abundance of studies on green buying behavior. However, a few have studied the mediating role of green buying behavior. Thus, we have developed a new model that has five direct and three mediating relationships. This empirical research has used a snowball sampling technique for collecting the data. We distributed 400 questionnaires and received 377 valid responses. The study has used Smart PLS software for data analysis, including reliability, validity, and generating measurement and structural models. We found that green brands, green identification, and social influence are significant predictors of green buying behavior. Further, we find that the green brand image and green buying behavior promote green satisfaction. The results also suggest that green buying behavior mediates (1) green image and green satisfaction, (2) social influence and green buying behavior, (3) self-identification, and green satisfaction. We also found that consumers have a favorable attitude towards green buying behavior. However, there is a huge gap in consumers’ attitudes and actual buying behavior. Thus, marketers and practitioners need to develop strategies that would translate a favorable attitude toward actual buying behavior.

PENGARUH E-SERVICE QUALITY, CUSTOMER E-SATISFACTION DAN CUSTOMER VALUE TERHADAP CUSTOMER E-LOYALTY DIMODERASI OLEH BRAND IMAGE MELALUI E-CRM QUALITY SEBAGAI VARIABEL INTERVENING

2019 ◽  
Vol 14 (1) ◽  
pp. 15
Author(s):  
Willy Setiawan Hendarta ◽  
Annie Susanto
Keyword(s):  
Service Quality ◽  
Customer Relationship Management ◽  
Customer Value ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Purposive Sampling ◽  
Mediating Role

This study aims to investigate the variables that affect customer e-loyalty through the moderation and mediation role of brand image and E-CRM quality. Those variables include e-service quality, customer e-satisfaction, and customer value. This is a quantitative research with 152 respondents, chosen through the purposive sampling technique. The analytical tool used is PLS-SEM using SmartPLS 3.2.8 software. The findings are that E-CRM quality is positively and significantly related to customer e-loyaty. E-service quality, customer e-satisfaction, and customer value positively and significantly has positive and significant impacts on customer e-loyalty through the mediation role of E-CRM quality. However, brand image cannot moderate the effects of e-service quality, customer e-satisfaction, and customer value towards customer e-loyalty through the mediating role of E-CRM quality. Keywords: E-Service Quality, Customer E-Satisfaction, Customer Value, Brand Image, E-CRM Quality, Customer E-Loyalty, Online Services. ABSTRAK Penelitian ini bertujuan untuk menguji variabel-variabel yang memengaruhi loyalitas konsumen secara elektronik melalui peran moderasi citra merek dan peran mediasi kualitas customer relationship management secara elektronik, meliputi kualitas layanan secara elektronik, kepuasan pelanggan secara elektronik, dan nilai pelanggan. Penelitian ini merupakan penelitian kuantitatif dengan sampel sebanyak 152 orang yang dipilih menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah PLS-SEM dengan menggunakan software SmartPLS 3.2.8. Hasil temuan dari penelitian ini adalah E-CRM quality berpengaruh positif signifikan terhadap customer e-loyalty. E-service quality, customer e-satisfaction, dan customer value berpengaruh positif signifikan terhadap customer e-loyalty melalui peran mediasi E-CRM quality. Meskipun demikian, brand image tidak mampu memoderasi pengaruh e-service quality, customer e-satisfaction, dan customer value terhadap customer e-loyalty melalui peran mediasi E-CRM quality. Kata Kunci: Kualitas Layanan secara Elektronik, Kepuasan Konsumen secara Elektronik, Nilai Pelanggan, Citra Merek, Kualitas Pengelolaan Relasi Konsumen secara Elektronik, Loyalitas Konsumen secara Elektronik, Jasa online.This study aims to investigate the variables that affect customer e-loyalty through the moderation and mediation role of brand image and E-CRM quality. Those variables include e-service quality, customer e-satisfaction, and customer value. This is a quantitative research with 152 respondents, chosen through the purposive sampling technique. The analytical tool used is PLS-SEM using SmartPLS 3.2.8 software. The findings are that E-CRM quality is positively and significantly related to customer e-loyaty. E-service quality, customer e-satisfaction, and customer value positively and significantly has positive and significant impacts on customer e-loyalty through the mediation role of E-CRM quality. However, brand image cannot moderate the effects of e-service quality, customer e-satisfaction, and customer value towards customer e-loyalty through the mediating role of E-CRM quality. Keywords: E-Service Quality, Customer E-Satisfaction, Customer Value, Brand Image, E-CRM Quality, Customer E-Loyalty, Online Services. ABSTRAK Penelitian ini bertujuan untuk menguji variabel-variabel yang memengaruhi loyalitas konsumen secara elektronik melalui peran moderasi citra merek dan peran mediasi kualitas customer relationship management secara elektronik, meliputi kualitas layanan secara elektronik, kepuasan pelanggan secara elektronik, dan nilai pelanggan. Penelitian ini merupakan penelitian kuantitatif dengan sampel sebanyak 152 orang yang dipilih menggunakan teknik purposive sampling. Alat analisis yang digunakan adalah PLS-SEM dengan menggunakan software SmartPLS 3.2.8. Hasil temuan dari penelitian ini adalah E-CRM quality berpengaruh positif signifikan terhadap customer e-loyalty. E-service quality, customer e-satisfaction, dan customer value berpengaruh positif signifikan terhadap customer e-loyalty melalui peran mediasi E-CRM quality. Meskipun demikian, brand image tidak mampu memoderasi pengaruh e-service quality, customer e-satisfaction, dan customer value terhadap customer e-loyalty melalui peran mediasi E-CRM quality. Kata Kunci: Kualitas Layanan secara Elektronik, Kepuasan Konsumen secara Elektronik, Nilai Pelanggan, Citra Merek, Kualitas Pengelolaan Relasi Konsumen secara Elektronik, Loyalitas Konsumen secara Elektronik, Jasa online.

scholarly journals The Antecedents of Green Consumer Behavior the Mediating Role of Brand Image in the Cosmetic Industry

2020 ◽  
Vol 7 (1) ◽  
pp. 19
Author(s):  
Sikandar Ali Qalati ◽  
Wenyuan Li ◽  
Sajid Hussain Mirani ◽  
 Jan Muhammad Sohu ◽  
Rana Yassir Hussain ◽  
...  
Keyword(s):  
Brand Image ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Celebrity Endorsement ◽  
Cosmetic Products ◽  
Buying Behavior ◽  
Mediating Role ◽  
Cosmetic Industry ◽  
Consumer Buying Behavior

In today’s world, the demand for cosmetic products is increasing at a faster rate than before, and companies have begun to manufacture cosmetic products to cater to the needs of local and international users. This paper aims to explore the relationship between celebrity endorsement, promotional activities, packaging, brand image, and green consumer buying behavior in the cosmetic industry of Pakistan. It also examines the mediating role of the brand image between celebrity endorsement and green consumer buying behavior. The data was collected primarily through a 5 Likert scale questionnaire from the females of the four renowned Universities of Pakistan. The Partial least square structural equation modeling (PLS-SEM) using ADANCO 2.0.1, used for data analysis, and the sample size contained 190 respondents. The findings revealed a significant direct relationship between celebrity endorsement, promotional activities, packaging of a product, and brand image with the green consumer buying behavior (Green CBB). Partial mediation was found between celebrity endorsement and green consumer buying behavior. This study has implications for practitioners and researchers interested in investing in green consumption in Pakistan.

scholarly journals ANALISIS PENGARUH HARGA, CITRA MEREK, ATRIBUT PRODUK DAN VARIABEL KESELURUHAN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG JENIS ANDROID PADA PUSAT PERBELANJAAN ITC KUNINGAN JAKARTA.

2018 ◽  
Vol 30 (2) ◽  
pp. 87-117
Author(s):  
Sumarsid Sumarsid
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Model Coefficient ◽  
Independent Variable ◽  
Snowball Sampling Technique

Abstract : This research are conducted to analyze the factors that berpengarauh for consumers in making purchasing decisions. The independent variable consisted Price (X1), Brand Image (X2), Product Attribute (X3) and Variable Overall (X4). The dependent variable is the Purchasing Decisions Mobile or Android Smartphone Samsung type in ITC Kuningan Jakarta. Sample of 100 respondenn taken using Snowball Sampling technique. The analysis used is multiple regression analysis results are as follows: Y = 6224 + 0277 X1 - X2 0004 + 0232 + 0277 X3 X4. The independent variables that most influence the dependent variable is a variable price (0277) followed by a variable whole (0277). then the variable product attributes (0232) and then the negative elements of variable brand image (-0004). Deteminasinya coefficient (adjusted R2) of 0840, or 84 per cent means that the model coefficient of determination nice. Price and overall variables are important factors that influence consumer purchase decisions. Abstrak : Penelitian ini dilaksankan untuk menganalisis faktor-faktor yang berpengarauh bagi konsumen dalam membuat keputusan pembelian. Variabel independent terdiri Harga (X1), Brand Image (X2), Atribut Produk (X3) dan Variabel Keseluruhan (X4). Variabel dependent adalah Keputusan Pembelian Handphone atau Smartphone Samsung Jenis Android di ITC Kuningan Jakarta. Sampel berjumlah 100 respondenn yang diambil dengan menggunakan teknik Snowball Sampling. Analisis yang digunakan adalah analisis regresi berganda hasilnya yaitu : Y  =  6.224 + 0.277 X1  - 0.004 X2 + 0.232 X3 + 0.277 X4. Variabel independen yang paling besar berpengaruh terhadap variabel dependen adalah variabel harga (0.277) diikuti oleh variabel keseluruhan (0.277). kemudian variabel atribut produk (0.232) kemudian adanya unsur negative dari variabel citra merek (-0.004). Koefisien deteminasinya (adjusted R2) sebesar 0.840 atau 84 persen artinya model koefisien determinasi bagus. Harga dan variabel keseluruhan adalah faktor penting yang mempengaruhi keputusan pembelian konsumen.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH HARGA TERHADAP NIAT PEMBELIAN (Studi Pada Produk Iphone Di Kota Denpasar)

2018 ◽  
Vol 7 (12) ◽  
pp. 6591
Author(s):  
AA Gd Agung Rahma Putra ◽  
Ni Made Asti Aksari
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Intention To Use ◽  
Mediating Role ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
The Relationship

The purpose of this study is to examine the effect of price on brand image, the effect of price and brand image on consumer purchase intention, and the role of brand image in mediating the effect of price on the purchase intention towards iPhone product in Denpasar City. The population of this study are consumers with the intention to use iPhone product. The sampling method used in this study is nonprobability sampling with purposive sampling technique by using certain consideration. The sample selected for this study was 110 respondents. Data is analysed using path analysis technique. The result of this research shows that price have a positive and significant effect on iPhone brand image, price and brand image have positive and significant effect on consumer purchase intention towards iPhone product, and brand image plays a mediating role on the relationship between price and purchase intention towards iPhone product in Denpasar.

scholarly journals Community Participation in Wildlife Management in Baturiya Sanctuary, Northwestern Nigeria

2020 ◽  
Vol 4 (1) ◽  
pp. 77-86
Author(s):  
M.Z. Karkarna ◽  
M. N. Danjuma
Keyword(s):  
Community Participation ◽  
Wildlife Management ◽  
Sampling Technique ◽  
Survey Questionnaire ◽  
Snowball Sampling ◽  
Chi Square ◽  
Community Institutions ◽  
And Control ◽  
Snowball Sampling Technique

Human benefits from wildlife are apparently declining over decades as the extent and intensity of threat to protected areas continue. This study assessed nature of community participation in wildlife management in Baturiya Sanctuary with a view to providing information for active participation of communities in the management of this area. A total of five communities namely: Shinge (4km west), Illala (12km west), Kokiro (3km east), Zigobiya (7km east) and Abanaguwa (5km north) were purposively sampled based on their proximity to the sanctuary. Snowball sampling technique was used to select fifty-seven (57) participants for the survey. Questionnaire and Interview were conducted to elicit the knowledge and perspectives of participants on the role of community in wildlife management. Numerical values were analysed in percentage while chi-square was used to test the levels of participation among communities. Findings of this study indicate that only 18 of the 57 sampled participants are involved in wildlife management. It also shows that there is decrease and extinction of wildlife especially birds, primates and reptiles in the sanctuary. The study also found four categories of participants: active-voluntary, active-institutional, passive-voluntary and passive-institutional. It shows that 37.50% active and 62.50% are passive participants respectively. Benefits of community participation include control of poaching (43.85%) and control of trade in parts of animals (25%). Majority of the participants (83.33%) engage in wildlife management voluntarily based on perceived benefits derived from the sanctuary. Poor governance (43.85%) and weak community institutions (31.57%) are the main limitations to community participation in wildlife management. This study therefore recommended that community leaders and youth should be strengthened and officially recognized as stakeholders in wildlife management and governance of natural resources in Nigeria at large.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals Assistance in family health from the perspective of users

2010 ◽  
Vol 18 (3) ◽  
pp. 436-443 ◽  
Author(s):  
Silvana Martins Mishima ◽  
Flavia Helena Pereira ◽  
Silvia Matumoto ◽  
Cinira Magali Fortuna ◽  
Maria José Bistafa Pereira ◽  
...  
Keyword(s):  
User Satisfaction ◽  
Exploratory Study ◽  
Family Health ◽  
User Interaction ◽  
Sampling Technique ◽  
Health Unit ◽  
Snowball Sampling ◽  
Thematic Content Analysis ◽  
Empirical Material ◽  
Snowball Sampling Technique

This descriptive exploratory study analyzed user satisfaction with the care received at a Family Health Unit in Ribeirão Preto, Brazil. In total, 40 users from families registered in the FHU were selected, using key informants and the snowball sampling technique, and interviewed. Thematic content analysis was used to analyze the empirical material. Interviewees were mostly female, over 50 years, resident in the catchment area of the unit for 10-30 years, had incomplete primary education and also did not perform work outside the home. The analysis identified three themes: access, team-user interaction and organization of work in the FHU. The subjects of this study expressed satisfaction with the accessibility provided together with the caring attention given to them, marked by a team-user interaction that takes place in a friendly and patience manner. Although not totally satisfied, the majority of users would recommend the health service to someone due to its quality.

scholarly journals Pengaruh Kualitas Layanan dan Keadilan Terhadap Kepatuhan Wajib Pajak Dengan Kepuasan Sebagai Variabel Mediasi

2020 ◽  
Vol 10 (2) ◽  
pp. 149-158
Author(s):  
Eka Febriani ◽  
Norra Isnasia Rahayu
Keyword(s):  
Service Quality ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Primary Data ◽  
Probability Method ◽  
Significant Positive Effect ◽  
Mediating Role ◽  
Convenience Sampling ◽  
Positive Effect

This study aims to examine the effect of service quality and fairness on taxpayer compliance and the mediating role of satisfaction in the effect of service quality and fairness on taxpayer compliance. The population of this research is individual local taxpayers in Samarinda. The sample of this study is 164 respondents selected using non probability method with convenience sampling technique. This study uses primary data obtained from seven-scale Likert questionnaires. The data were analyzed using path analysis in SPSS. The results of this study show that, first, service quality has a significant positive effect on satisfaction and taxpayer compliance; second, fairness has an insignificant effect on satisfaction and taxpayer compliance; third, satisfaction has a significant positive effect on taxpayer compliance; fourth, service quality has a significant positive effect on taxpayer compliance mediated by satisfaction; fifth, mediated by satisfaction, fairness has no significant effect on tax compliance.

scholarly journals Relationship between Need for Belongingness and Facebook Addiction: Mediating Role of Number of Friends on Facebook

2019 ◽  
Vol 7 (2) ◽  
pp. 36
Author(s):  
Umme Kulsuma Rashid ◽  
Oli Ahmed ◽  
Muhammad Alamgir Hossain
Keyword(s):  
University Students ◽  
Social Networking Sites ◽  
Sampling Technique ◽  
Mental Health Practitioners ◽  
College And University ◽  
Mediating Role ◽  
Health Practitioners ◽  
Facebook Addiction ◽  
The Relationship

As humans, we need to connect with one another, our friends and families, our culture and country. Present age is the era of information and technology and social media. College and University students spend significant amount of time on Social Networking Sites like Facebook etc. The present study was conducted to explore role of number of friends on Facebook on the relationship between individual’s need for belongingness and Facebook addiction. A sample of 180 university students was selected as sample through the non-probability sampling technique. Findings suggested that male Facebook users had significantly higher number of friends on Facebook than female Facebook users. Findings also explored significant positive correlation among need for belongingness, number friends on Facebook, and Facebook addiction. The relationship between need for belongingness and Facebook addiction was partially mediated by number of friends on Facebook. The study findings would be helpful to mental health practitioners to effectively deal with emerging problem of Facebook addiction.

scholarly journals Brand Embarrassment: Antecedents and Outcomes Variables

2020 ◽  
Author(s):  
Paterne Micha MBELANGANI MBAN ◽  
Sevtap ÜNAL
Keyword(s):  
Brand Image ◽  
The Other ◽  
Interpersonal Influence ◽  
Social Approval ◽  
Mediating Role ◽  
Negative Feelings ◽  
The Relationship ◽  
Brand Hate

The present study aimed to investigate the role of negative feelings on the consumer buying decision. The influence of a brand image, the need for social approval, and negative brand self- expressiveness on brand embarrassment, as well as the influence of embarrassment on brand hate and brand detachment, mediated by interpersonal influence, were investigated. Findings revealed that brand image and the need for social approval do not have any influence on brand embarrassment, while the negative brand self-expressiveness does predict brand embarrassment. On the other side, the findings revealed that brand embarrassment creates brand hate and brand detachment. And, interpersonal influence has a mediating role in the relationship between brand image-brand detachment, negative brand self-expressiveness-brand hate, and negative brand self- expressiveness-brand detachment.

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