scholarly journals A COMPARATIVE ANALYSIS OF ADVERTISEMENT CONTENTS OF SELECT FMCG PRODUCTS OF INDIA AND WESTERN COUNTRIES

2020 ◽  
pp. 360-370
Author(s):  
Dr. Kushal De ◽  
Nandini Mitra
Keyword(s):  
Comparative Analysis ◽  
Target Population ◽  
Competitive Market ◽  
Potential Customer ◽  
Western Countries ◽  
Brand Culture ◽  
Product Features ◽  
Future Success

Advertisement is the best medium for any business to attract, educate and stimulate its potential customer and thereby, push through actual sales.In today`s world, advertisement not only creates demands for the product but also successfully creates needs and attracts the customer towards created needs. A successful and creative advertisement not only establishes the product but it also establishes the brand for its future success. Survival in a competitive market depends on the level of trust, confidence and loyalty of customers which are usually created and sustained through advertisements.The challenge is huge for MNCs as they have to adjust their message, contents, features and timing according to the land, its culture, its beliefs, its likings and disliking, its taste and preferences and so on.The present study makes a comparative analysis of the advertisement contents of FMCG products between India and Western countries. From the research, it is clearly found that the contents, visuals and messages are planned and designed to cater socio cultural demands of target population. The advertisements emphasize on core product features in both places in general but there are subtle differences in content of messages. KEYWORDS: advertisement, customer, brand, culture, preference, interest.

Material costs in productural productivity structure: world trends and impact on development of the domestic economy

2019 ◽  
Vol 39 (2) ◽  
pp. 196-205
Author(s):  
N. V. Firov
Keyword(s):  
Economic Development ◽  
Comparative Analysis ◽  
Natural Resources ◽  
National Economy ◽  
Raw Materials ◽  
The State ◽  
Domestic Economy ◽  
Western Countries ◽  
Material Costs

A comparative analysis of the prices of raw materials, fuel, electricity in Russia and Western countries, the dynamics of their growth and impact on the national economy. It is shown that in the interests of the country's economic development and improving the welfare of the population, it is necessary to use its natural resources more effectively, to pursue a more stringent and at the same time balanced policy to curb the growth of prices, taking into account the interests of the state and business.

IDM Products vs. Services

2012 ◽  
pp. 43-51
Author(s):  
Aditya Budi ◽  
Mi Wang ◽  
Tianyuan Wang
Keyword(s):  
Comparative Analysis ◽  
Digital Media ◽  
Case Studies ◽  
Development Process ◽  
Competitive Market ◽  
Future Research ◽  
Digital Goods ◽  
Digital Products ◽  
Different Types ◽  
Points Of View

In today’s increasingly competitive market, marketing a product or a service is getting tougher than before, especially in the industry domain of interaction digital media (IDM), which produces completely different types of digital goods. Knowing the key differences between them is vital, as it will allow IDM companies to position resources more effectively. Moreover, it will help get more profits from investments. Unfortunately, research done on this topic is still rare and inadequate. This chapter aims to give a comparative analysis between the digital products and services study from the perspective of marketing, in a bid to better understand their differences and similarities. The comparative analysis is divided into different stages according to the new digital goods development process. We use two case studies to support the points of view: WSJ.com and PayPal. Directions for future research are discussed at the end of this chapter.

scholarly journals A Comparative Analysis of Teacher Education by Country

2017 ◽  
Vol 3 (2) ◽  
pp. 105 ◽  
Author(s):  
Geoffrey A. Lawrance ◽  
David H. Palmer
Keyword(s):  
Teacher Education ◽  
Comparative Analysis ◽  
Document Analysis ◽  
Comparative Perspective ◽  
Western Countries ◽  
The Uk ◽  
Innovative Approaches

This essay is designed to provide a snapshot of teacher education practices in Australia compared to other western countries such as the UK, USA, Germany and France. The data for this work was obtained by document analysis. This type of study is important in order to provide the comparative perspective that is so important when evaluating the development of innovative approaches to teacher education.

scholarly journals Poderoso caballero. Estudios de valoración económica.

2019 ◽  
Vol 11 (5) ◽  
pp. 4
Author(s):  
Manuel Molina
Keyword(s):  
Decision Making ◽  
Comparative Analysis ◽  
Economic Valuation ◽  
Internal Validity ◽  
Target Population ◽  
Health Technology ◽  
Health Interventions ◽  
Costs And Benefits ◽  
Toma De Decisiones ◽  
Methodological Aspects

Los estudios de valoración económica realizan un análisis comparativo de diferentes intervenciones sanitarias en términos de costes y beneficios, con el objetivo de ayudar en la toma de decisiones a la hora de adoptar una nueva tecnología sanitaria. Deben conocerse los aspectos metodológicos de su diseño para poder valorar la validez interna del estudio, la importancia de sus resultados y la aplicabilidad a otras poblaciones diferentes a las de la población diana del estudio. ABSTRACT Powerful knight. Economic valuation studies. Economic valuation studies conduct a comparative analysis of different health interventions in terms of costs and benefits, with the aim of helping in decision-making when adopting a new health technology. The methodological aspects of its design must be known in order to assess the internal validity of the study, the importance of its results and the applicability to other populations different from those of the target population of the study.  

scholarly journals Settlement differentiation of vital comfort of population of European countries: a comparative analysis

2012 ◽  
Vol 2012 (1) ◽  
pp. 23-38 ◽  
Author(s):  
Olha Burova
Keyword(s):  
Comparative Analysis ◽  
Growth Rates ◽  
General Trend ◽  
European Countries ◽  
Western Countries ◽  
Trend Growth

The article compares settlement differentiation of vital comfort of European countries. In Western countries, trend growth rates of vital comfort with a decrease in the size of the settlement. In post-socialist countries, noticeable general trend of growth of these parameters with increasing size of the settlement.

Comparative Analysis of Occupational Therapy Prevocational Assessments and Industrial Vocational Assessments: A Pilot Study

1981 ◽  
Vol 48 (5) ◽  
pp. 207-212
Author(s):  
Karen L. Robinson ◽  
Thelma Gill ◽  
Shelley B. Bull ◽  
Sandi J. Spaulding
Keyword(s):  
Comparative Analysis ◽  
Pilot Study ◽  
Occupational Therapy ◽  
Common Ground ◽  
Occupational Therapists ◽  
Meaningful Information ◽  
Future Success ◽  
Similar Survey ◽  
Rehabilitation Personnel ◽  
Test Usage

The present investigation was undertaken for the purpose of looking at the correlation between industrial pre-employment assessments and the prevocational assessments used by clinical occupational therapists. This pilot study involved the surveying of a sample of different-sized industries in the London, Ontario area. A similar survey of practising occupational therapists was also done in London. The authors were interested in the prevalence of test usage, the average number of tests used by industry and therapists, and specifically, the types of tests used by both groups. Conclusions centre around two ideas: (a) If occupational therapy prevocational assessment usage is concerned primarily with ascertaining patient skill level in a work approach for patient/therapist feedback purposes, then perhaps there should be no concern with correlating these activities with industry in the London area; (b) If communication between therapists and industry in the London area is to be enhanced for the purposes of providing possible client placement and more meaningful information for vocational rehabilitation personnel, a common ground for discussion and negotiation could be gained by using the same or similar tests. This may encourage a greater future success rate in placing prevocationally assessed clients in job situations in the London area. A larger nation-wide sample of industry and occupational therapy departments may further elucidate this issue in order to keep occupational therapists abreast of the changing needs of Canadian industry.

scholarly journals Market Strategies for Promotion of Millets: A Critical Analysis on Assessment of Market Potential of Ready to Eat (RTE) and Ready to Cook (RTC) Millet Based Products in Hyderabad

2020 ◽  
pp. 147-155
Author(s):  
D. R. Pravallika ◽  
B. Dayakar Rao ◽  
. Seema ◽  
D. Srinivasa Chary ◽  
N. Sri Devi
Keyword(s):  
Comparative Analysis ◽  
Experimental Design ◽  
Pearl Millet ◽  
Critical Analysis ◽  
Finger Millet ◽  
Market Potential ◽  
Average Price ◽  
Buying Behavior ◽  
Product Features ◽  
Market Strategies

Aim: To understand the millet product features influencing consumers buying behavior and to analyze the market potential for Ready to Eat (RTE) and Ready to Cook (RTC) millet-based products in Hyderabad. Study Design: Experimental Design. Place and Duration of Study: 6 months, Hyderabad. Methodology: It attained the objective of analyzing market potential of millets (RTE and RTC) and also to determine the product features influencing consumer buying behavior, for which 120 consumers and 30 dealers of millets were interviewed through structured questionnaires. The results revealed that the majority of the sampled consumers are already acquainted with the consumption of finger millet, sorghum and pearl millet mostly during the Breakfast, Dinner and Lunch hours. Frequency of consumption was found to be more as both RTE and RTC forms, (46%), followed by staple grains (29%), only RTC (13%) and RTE (12%). Among all the influencing factors ‘price’ holds first rank followed by taste (second), brand(third), promotional offers(fourth) and packaging(fifth). Application of one sample t-test was done which presents that the average monthly expenses on millets were ≥ Rs.250. From the dealers’ data, it was revealed that the average price per unit for RTE is Rs.90 for the sampled millet products which were higher than that of RTC, (Rs.79.06) and grain form (Rs.77.77). By conducting a comparative analysis between the annual expenses of the consumer sample and the annual sales of the dealer sample it was found that the market has a huge potential which can still be penetrated and explored to build a lucrative market for millets in future.

scholarly journals Servicio de intervención familiar. De la normativa a la implementación: el caso de Aragón

2019 ◽  
pp. 135
Author(s):  
Elisa Esteban Carbonell ◽  
Nuria Del Olmo Vicén ◽  
Carlos Gómez Bahillo
Keyword(s):  
Comparative Analysis ◽  
Family Intervention ◽  
Target Population ◽  
Institutional Perspective ◽  
Intervention Service ◽  
The Family

El presente artículo expone un análisis de las diferencias respecto a la implementación del servicio de intervención familiar en Aragón desde la perspectiva de la imagen institucional. En este sentido, a partir de la información extraída de los portales oficiales online de las distintas administraciones implicadas (comarcas, mancomunidades y municipios) en la gestión de dicho servicio, se revelan las desigualdades territoriales respecto a un servicio que brinda apoyos psicoeducativos a las familias que se encuentran en situación de crisis, riesgo o vulnerabilidad. Más concretamente, se lleva a cabo un análisis comparativo del contenido de los diferentes servicios o programas ofrecidos respecto a la denominación, la finalidad que persigue la intervención, la población destinataria, la coexistencia de varios programas o servicios dirigidos a familias, los apoyos brindados a la familia y las estrategias utilizadas por los profesionales. Este estudio pretende evidenciar las desigualdades que existen en un territorio respecto a la intervención de un servicio desde la imagen institucional que ofrecen los portales oficiales.The following article introduces, from an institutional perspective, the implementation differences of the family intervention service in Aragon. The research is based on the information extracted from the official online portals of the different administrations involved (regions, commonwealths and municipalities). The main results show territorial inequalities in this service –which provides psychoeducational support to families who are in a situation of crisis, risk or vulnerability-. More specifically, a comparative analysis of the different services or programs is carried out with respect to the denomination, the intervention purpose, the target population, the coexistence of several programs aimed at families, the support provided to the family and the strategies used by professionals. This study aims to highlight the inequalities that exist, within a territory, regarding the implementation of the service.

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