ECONOMIC BEHAVIOR OF CONSUMERS UNDER CONDITIONS OF CONTEMPORARY CHALLENGES IN THE POST-REFORM PERIOD OF DEVELOPMENT OF THE ELECTRIC POWER INDUSTRY IN RUSSIA
The article examines the consequences of the reform of the Russian electric power industry, which resulted in the formation and operation of: wholesale electricity markets in the European part of the country, including the Urals, and in Western Siberia; the system of state-owned companies transporting electricity; and the aggregate of market platforms for the retail electricity market. New phenomena are analyzed, in particular: the emergence of vertically integrated companies coordinating the production and combustion of fossil fuels in power plants; the emergence of competition in the heat market from the side of heat generating plants, which led to financial losses for the existing CHP plants that are part of heat generating companies - participants in the wholesale electricity market; the withdrawal of some heat consumers from the market and the construction of their own heat generating plants; failure to create a competitive retail electricity market. Measures are proposed to prevent the negative consequences of the detected phenomena.