scholarly journals Management of marketing and logistics in the strategic management system of agrarian enterprise competitiveness

Author(s):  
Iryna Hanzhurenko

Introduction. The use of a systematic approach to the distribution of agricultural products involves taking into account combinations of elements of the marketing and logistic system. Systematic management of product distribution is the key to the success of an agricultural enterprise. This helps to mobilize the available resources of the entity. The purpose of the scientific research is to develop theoretical aspects of management of marketing and logic in the strategic management system of the agro-business competition. Results. It is determined that the reproduction process depends on the formation and functioning of the distribution system. The dependence of the formation and functioning of the production distribution system from the influence of external and internal factors is substantiated. The influence factors on the formation and functioning of the production distribution system are determined. The effect of factors on extended and simple types of reproduction is characterized. It is established that the intensity of factors influence depends from the duration of the influence period. The factors classification by the appearance intensity of the factors action, by the systematic signs, by the mediocrity of influence and formation is proposed. The role of state factors in the formation and functioning of the products distribution system is noted. Principles are presented and the essence is characterized of the organizational and economic mechanism of the system formation of the enterprise product market division. The influence means of formation of the production distribution system are given. The enterprise product division from the standpoint of the systematic approach is considered. Conclusions. The necessity of formalization of the organizational and economic mechanism of the distribution system formation is conditioned by the synthesis of the economic base and the organizational measures. It is suggested to consider the involvement of economic and organizational means of influence at the enterprise level as a reaction to the application of a certain list of influence means by macro environments. The impact is carried out with the use of a wide range of production and sales tools in accordance with certain conditions of the agricultural enterprise activity. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agricultural enterprise, sales channel.

2017 ◽  
pp. 293-301
Author(s):  
Yaroslav Shpak

Introduction. In the current crisis in the energy market, the issue of improving the efficiency of development of companies in the energy sector of Ukraine, in particular the formation of organizational and economic mechanism for managing energy companies has become particularly relevant. As a result, there is a need for a systematic review of the management structure of energy companies. The purpose of the article isconsideration of modern organizational management structures in the energy sector of Ukraine and the formation of an effective organizational and economic mechanism for managing energy companies. Method (methodology). The methodological basis of the study were the following methods: analysis and synthesis - to clarify the essence of the organizational and economic mechanism of management of energy companies; dialectical cognition - to determine the conditions of application of a systematic approach to the formation of the management system of the company; structuring - when creating a department of innovative management system of the company for the effective development of the energy company. Results. The article considers a systematic approach to modern organizational management structures in the energy sector of Ukraine. The formation of an effective organizational and economic mechanism for managing energy companies is substantiated. The components of the organizational and economic mechanism of management of energy enterprises are considered. The principles of the new management model of energy companies are determined. It is proposed to create a department of innovative management system of the company.


Author(s):  
O. Shust ◽  
Yu. Grinchuk ◽  
I. Paska ◽  
K. Tkachenko

The article considers the issue of increasing the investment attractiveness of agricultural enterprises in terms of the effectiveness of their management system and business reputation. It is proved that in the conditions of digital transformation of the economy, as well as the manifestation of crisis phenomena, in particular, the Covid-19 pandemic, certain adjustments are made in business processes, which requires agricultural enterprises to improve the quality of management and management system in general. It is established that the effectiveness and quality of management are indicators of the level of development of the management system, which characterize the potential and actual levels of potential of the management system of any business entity. It is substantiated that the business reputation of an agricultural enterprise in terms of digitalization is a decisive factor in increasing the investment attractiveness of the organization, and the quality of the management system is characterized by the degree of development of senior managers and professionalism of employees who contribute to achieving business reputation. The components of the formation of external and internal business reputation of the enterprise, which determine the added value, are systematized in the form of a reputational premium that its owner can receive when selling his organization on the market. The definition of investment attractiveness of an agricultural enterprise as a general characteristic that reflects the efficiency and reliability of investing in the development of the enterprise includes the state, innovation and efficiency of its assets, their liquidity, solvency and financial stability, as well as strategic prospects for the industry. It is proved that the quality of the management system of the enterprise affects the business reputation of the enterprise, the awareness of investors about the profitability of the business, the profitability of shares, which contributes to the intensification of investment activities. The system of a balanced system of indicators has been adapted to assess the impact of business reputation on the investment attractiveness of an agricultural enterprise. It is substantiated that in order to protect investments, the shareholder exercises managerial influence on the enterprise, increasing investment attractiveness is formed by the investment management subsystem and the dividend management subsystem. Key words: investment attractiveness, business reputation, management system, agricultural enterprise.


Author(s):  
Iryna Hanzhurenko

Introduction. The effective development of the internal market for agricultural products is hampered by the viola-tion of the income distribution proportionality between the subjects of its production and the circulation. This is due to the influence of many factors, so it is necessary to find ways to increase the adaptability level of marketing and logistics systems of agricultural business entities. The purpose of scientific research is to develop theoretical and practical aspects of adaptability of marketing and lo-gistics systems of agricultural business entities. Results. The formalization necessity of the quantitative estimation method of the realization nature of economic in-terests of subjects was established in production spheres and the circulation of internal agricultural production. No competi-tive situation has been identified at different levels of the marketing infrastructure of the given market. The formula is pro-posed for calculating the indicator, which characterizes the subjects’ dominance of circulation, and calculates its value for the markets of wheat grains of the third class, marketable sunflower, pork, poultry in all categories, milk. The interpretation of the analysis results is given. The possibility of using the methodology to determine the dominance level of a certain group of subjects in the agrarian market, influencing the behavior of other participants of market processes is substantiated. It is suggested to use this technique to analyze the realization completeness of entities economic interests serving the sales chan-nels. The object markets were ranked according to the increase in the production profitability and the products sales by the manufacturers. The process of the object market development is characterized. The interpretation in the indicator values change is given from the point of view of economic processes in the agricultural market. The laws of formation and function-ing of the strategic management system of marketing and logistic activity have been determined. Comparison of the classes and types of marketing and logistic strategies of agricultural enterprises is presented. The principles of the construction and orientation of the strategic management system of marketing and logistic activity are outlined. Conclusions. It is necessary to maintain an adequate level of adaptability in order to ensure the proper functioning of marketing and logistics systems of agricultural business entities. This property depends on the financial condition, activity parameters, economic potential and other characteristics of the agricultural enterprise. Adaptability of marketing and logistics systems contributes to the profitability increase of agricultural enterprises in the sphere of production and circulation. Keywords: logistics, logistic activity, logistics system, marketing, marketing of agricultural products, agrarian enterprise, sales channel, marketing communications.


2020 ◽  
Vol 1 (2) ◽  
pp. 90-95
Author(s):  
Roman Humeniuk

The article contains the results of research on the main determinants of management capacity (MC) and its financial support. Identifying their features in accordance with the level of development of the digital economy allows us to draw conclusions about the priority areas of personnel development, information and innovation support for management decisions and the development of corporate culture and teamwork. The components of management capacity must meet the strategic objectives of the enterprise. Priorities for the implementation of management innovation and investment projects for the development of management capacity are determined depending on the impact of each component and the overall level of management capacity. Similarly, the need for financial support for each component of the MC is determined. The contradictions in assessing and prioritizing are the interrelationships of the components, as well as the duplication of development functions. Development of management capacity in the conditions of informatization and intellectualization of economy, introduction of innovations at the enterprises is carried out in the environment of corporate culture. Corporate strategic management in the digital economy involves the use of a comprehensive and targeted management system and environmental information support for management activities. Reasonable choice of determinants with the help of human-oriented value approach is presented in theories and practices of using a system of balanced scores, maximizing value for owners, visualization of development maps and more. The law of synergy allows to obtain new qualities of management capacity based on the development of each component and their relationship. This connection is carried out in accordance with the main carrier of management capacity - the manager, who is also a carrier of corporate culture, innovation and an active user of the information system of the enterprise and a team player. Such various roles of the manager and the purpose of development of his or her personal potential as the expert and the person demand the complex approach to formation of components of management capacity of the enterprise. At the heart of the components and as the component with the greatest equal capacity is the management capacity of personnel (MCP) at all levels (from enterprise to individual). In accordance with the MCP, innovative, informational, team, cultural and corporate potentials are considered. Determinants of management capacity development should be based on key determinants of value in accordance with each of the components and stage of the life cycle of the enterprise. This will determine the priority aspects of management capacity development, identify the links between its components, their interaction and the dynamics of determinants of management capacity development in accordance with the determinants of strategic management of the enterprise. It is also important for the digital economy to use the potential of information systems, electronic communications, digital skills of personnel. Determinants of financial support are evaluated as the indicators of innovation and investment projects; introduction of changes in management; improvement of the information system, corporate system of the enterprise, personnel training costs, support of departments in certain areas, personnel management system costs, personnel incentives and motivation in terms of direct costs and efficiency, as well as in terms of saving resources: time, human and material resources. The current system of monitoring, evaluation and forecasting of interrelated financial and non-financial determinants, combined within the framework of human-oriented value management, allows to assess the state of management potential and identify components that need to be developed at first instance.


2018 ◽  
Vol 2018 ◽  
pp. 1-17 ◽  
Author(s):  
Muhammad Saad Memon ◽  
Sonia Irshad Mari ◽  
Faheemullah Shaikh ◽  
Shakeel Ahmed Shaikh

Most of the recent product recall incidents indicate that effective management of suppliers and production-distribution planning may play a vital role in increasing product safety. This study explores the opportunities to increase the product safety by analyzing the performance of suppliers and production-distribution system. More precisely, this research analyzes the impact of suppliers’ performance on overall profit of supply chain and impact of increasing consumer safety on total profit of supply chain. The novelty of this study is the development of integrated supplier selection and production-distribution model considering consumer risk and product safety. The proposed model is a grey multiobjective model which considers imprecise information as grey parameters. Furthermore, a novel grey-weighted ε-constrained (GWECON) method is developed to solve the proposed multiobjective model.


2018 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Roberth Frias ◽  
Maria Medina

This research focused on the strategic management tool Balanced Scorecard and strategic planning, as a guide to guide the management of companies, allowing communication and the functionality of the strategy using KPIs that allow to identify, maintain control and increase efficiency and the achievement of optimal results. For the deductive hypothetical analysis, the specific factors that affect business management performance were grouped into two variables: Balanced Scorecard and Strategic Planning. The objective of the work was to demonstrate the impact of the Balanced Scorecard in the strategic planning of a construction company. In order to support the research, the following theories were approached: the Financial Theory, the Economic Theory of the Company, the Transaction Costs, the Network Theory, the Organization Theory, the Dependence on Resources, the Strategic Management Theory and the Business Diagnosis Theory. The result obtained confirms the hypothesis that there is a significant incidence of the Balanced Scorecard in the strategic planning of construction companies. In conclusion, the construction company has obtained significant improvements in the results in each of the indicators evaluated with the implementation of the Balanced Scorecard, demonstrating improvements in their management results, affirming that there is better performance and management control allowing them to achieve the organizational objectives set.


2018 ◽  
Vol 3 (01) ◽  
pp. 45
Author(s):  
Nur Hidayat ◽  
Indah Kusuma Hayati

Recently, the evolvement of globalization era has been the global challenges that cannot be avoided either by private or government sectors, and they are requested to be survived encountering such the condition. The implementation of Quality Management System (QMS) in the operational company is the way how to guarantee the quality of products or services offered to the people. One of the purposes of QMS implementation is to provide a prime satisfaction to the customers. The impact of QMS implementation is expected to increase job performance of the employees. Besides the implementation of Quality Management System (QMS), the impact of global challenges has been increasing the competitive efforts to execute more effective production process. However, it has required manpower protection accordingly. This research aims to find out whether the implementation of quality management system and safety and healthy at work management system have impacted on the job performance of employees. Objects of this research are the employees in the production department at PT Guna Senaputra Sejahtera Plant 1 Bogor. Data analysis technique of this research has applied software Smart PLS (Partial Least Square). PLS has estimated a model of correlation among the latent variables and correlation between latent variables and its indicators. Result of data processing has indicated that the implementation of Quality Management System (QMS) and system of safety and healthy at work have positively and significantly impacted job performance of employees.Keywords : Quality Management System (QMS), Safety and Healthy at Work System ( SHWS / SMK3), and Job Performance of Employees


2020 ◽  
Vol 8 (8) ◽  
pp. 1527-1544
Author(s):  
I.L. Ryabkov ◽  
N.N. Yashalova

Subject. The article focuses on market strategies of the Russian enterprises operating in the ferrous metallurgy. Objectives. The study is to analyze corporate strategies the leading ferrous metal manufacturers use in the Russian Federation, such as NLMK Group, Severstal, Magnitogorsk Iron & Steel Works, EVRAZ Group. Methods. The study interprets public financial statements and methods of the logic, intuitive and comparative analysis. Results. We analyze market strategies of the Russian metal manufacturers, determine their development priorities and competitive advantages and weaknesses. We describe the impact of various threats and measures metallurgical companies undertake to eliminate them. Conclusions and Relevance. We sorted out possible threats and exposures of the Russian metallurgic companies' economic security and traced the dynamics of their significance for 2015 to 2019. Key threats relate to policies, economy, external and internal market, regulations and laws, production, distribution and financial management, consumption, IT, social welfare and environment.


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