MANAGEMENT OF FINANCIAL RESULTS OF THE ENTERPRISE IN THE CONDITIONS OF DIGITALIZATION OF THE ECONOMY

This article considers the scientific problem of managing the financial results of an enterprise, presents the procedure for forming the financial results of an enterprise. The concept of financial results management at the enterprise and its main components are defined. The economic significance of profit and the features of its impact on the activities of enterprises are analyzed. The essence, role and features of the process of forming financial results as an element of the general enterprise management system and its main goals are determined. The principles and methods of managing financial results in order to optimize the profitability of modern enterprises are described. The methods of improving the indicators of financial results of the enterprise in the conditions of digitalization of the economy are disclosed.

INNOVATION MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM

The article is devoted to the issue of managing innovative marketing in a modern competitive market environment. As a result of research has been established that innovations play a crucial role in ensuring economic growth. However, there is a problem of inefficient use of innovative marketing among domestic enterprises. The article considers the main trends in innovative marketing and clarifies the importance of managing the marketing activities of the enterprise. Among the main marketing trends were considered the following: digital, conversational and omnichannel marketing. New marketing technologies with elements of artificial intelligence and machine learning are considered, which include: predictive analytics, Programmatic platform, content management systems, SEO / SEM optimization tools, Big Data, ecommerce platforms, data collection and management tools, tag management, tracking unfinished sales. The most popular digital marketing skills in 2020 are identified: coding, development, video editing, copywriting, graphic design, software expertise, SEO / SEM experience, data analysis, marketing automation, software and project management. Due to the reorientation of the business towards customer-centrism, a special place in the publication is given to the indicators of customer uniqueness and the definition of the customer life cycle. Knowledge of the calculation of the customer's vital value is crucial for the marketing success of the business, allows to increase the consumer value of the company's services to consumers through a timely response to the interests and requirements of customers. The confidentiality of customer information is an important issue in the era of digital marketing, so the paper studies some technology and basic ways to identify and protect users' personal data.

Influence of internal production conditions on the efficiency and competitiveness of enterprises

In the practice of enterprises, there is no clear boundary between the establishment and development of economic and management tools. The purpose of the article is to study the influence of internal production conditions on the efficiency of enterprises. The novelty of the study concerns the development of tools required when new systems for managing business processes are built. The conducted studies of the theoretical and methodological foundations of business process management demonstrated that the economic and managerial tools for ensuring business processes in the enterprise management system constitute a necessary arsenal of management methods. This set of methods primarily includes methods of maintaining the flexibility and adaptability of management systems to ensure the quality of business processes. During the study, it was identified that most often, the expected parameters of development and performance are established for business processes in the management of enterprises. The practical significance of the study is conditioned by the fact that systems for managing business processes and ensuring their quality exist at the studied enterprises in various forms, their functions refer to different departments and sometimes to different levels of management.

Stimulation and limits of cloud-based ITSM system application by Russian companies

Subject. This article discusses the use of information systems in various spheres of the Russian economy. Objectives. The article aims to assess the prospects for the use of cloud-based ITSM systems by Russian medium-sized and large companies. Methods. For the study, I used a comparative analysis. Results. The article finds that the cloud-based ITSM system reduces the time of business processes significantly and saves money resources. Conclusions. The practical application of cloud-based ITSM systems expands the opportunities and capabilities of medium-sized and large enterprises significantly and contributes to improving the financial performance of their activities. The enterprise management system is an important factor the implementation of these systems depends on.

IMPROVEMENT OF METHODOLOGICAL SUPPORT FOR CONTROL OF THE AVAILABILITY AND SAFETY OF STOCKS IN THE ENTERPRISE MANAGEMENT SYSTEM

Stocks are one of the key factors ensuring the constancy and continuity of reproduction. In this regard, their internal control serves as the most important element of enterprise management and ensures stable and secure financial and economic activities. The purpose of the study is to improve the methodological support of internal control of the availability and safety of stocks to prevent distortions and illegal actions in terms of their movement, to ensure the reliability of information in accounting, operational and management accounting. To prove the effectiveness of accounting and analytical support for controlling the acquisition, storage, write-off of inventories, it is advisable to use the working document “Test for assessing the inventory accounting system”, which contains topical issues that allow assessing the effectiveness of organizing inventory accounting at the enterprise. The working document of internal control, proposed in the framework of the study, “The program of internal control of the availability and safety of stocks”, includes a list of control areas, a regulatory framework and sources of information, determines the nature of the audit and control procedures that are necessary to achieve the goal and practical solution of the audit tasks. The working document of internal control “Questionnaire for checking the state of storage facilities and safety of stocks” contains questions that allow the internal controller to fully assess the conditions of storage of stocks, the state of fire safety of warehouses, the equipment of warehouses with equipment, machinery, instruments and the correctness of their operation, the state of security warehouse premises. At the same time, the controller has the ability to clarify and concretize the options for answering the questions posed in the working document. This, in turn, will allow, based on the results of the audit, to provide the manager with all the information necessary for making effective management decisions