scholarly journals The Role of Digital Marketing in Assisting Small Rural Entrepreneurs Amidst Covid-19 Movement Control Order (MCO): A Case Study in Peninsular Malaysia

2021 ◽  
Vol 10 (4) ◽  
pp. 70
Author(s):  
Siti Masayu Rosliah Abdul Rashid ◽  
Norhafiza Md. Sharif ◽  
Azimah Abd Rahman ◽  
Mohd Amirul Mahamud

The coronavirus (COVID-19) outbreak is causing a global health crisis, which has inevitably led to a worldwide economic slowdown. In Malaysia, the small business sector is most affected by the movement control order (MCO). The MCO has caused the closure of the retail and transport sectors that has sharply curtailed the daily operations of the majority of small entrepreneurs, leading to a loss in income. However, if small business communities make optimal use of digital applications for their business activities, their income will be less affected by the current Covid-19 pandemic. Furthermore, the everyday use of ICT has the potential to create numerous landscape improvement and business continuity, specifically for small and medium entrepreneurs (SMEs). This, in turn, would increase community participation in entrepreneurship.  Therefore, it is crucial to study the role of digital marketing in strengthening new business norms among small entrepreneurs during the Covid-19 pandemic. It is also imperative to identify other factors that can help boost digital business. This research examined the relationship between ICT use in empowering rural entrepreneurs during MCO in Malaysia. The study design consisted of a quantitative form for each research instrument using the Google Form online survey. This study’s sample was selected using a particular sampling method (purposive sampling) and snowball sampling (snowball sampling) involving 158 small rural entrepreneurs in Penang, Malaysia. The data were analysed using Statistical Package for Social Science (SPSS) version 27.0 software. The findings showed that the respondents navigated the Covid-19 pandemic by carrying out business activities on the digital platform and took full advantage of the ICT applications as part of their new business norms. This study can provide input for the government to formulate strategies related to ICT in increasing awareness among rural entrepreneurs. Additionally, the input of this study can offer programs and activities to further enhance the entrepreneurs’ skills in using ICT.   Received: 4 March 2021 / Accepted: 6 May 2021 / Published: 8 July 2021

2021 ◽  
Vol 6 (16) ◽  
pp. 23-29
Author(s):  
Noreen Noor Abd Aziz ◽  
Juliana Mohd Abdul Kadir ◽  
Nadia Nurul Najwa Mohamad Hassan ◽  
Nor Balkish Zakaria ◽  
Gancar Candra Premananto

The Malaysian government had announced the Movement Control Order (MCO) to handle the Covid-19 crisis. During MCO, the government has used media channels to spread the information to the public. This research aims to identify the mediating part of both knowledge and awareness between students' attitude and media role during MCO. The findings from 338 respondents analysed using structural equation modelling found that knowledge and awareness mediate between media and students' attitude. This study could guide policymakers to promote a greater understanding of the coronavirus pandemic by using the mass media. Keywords: Knowledge, Awareness, Attitude, Role of Media eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6i16.2712


2020 ◽  
pp. 119-126
Author(s):  
Hambari Hambari ◽  
Arif Ali Arif ◽  
Muntaha Artalim Zaim

In the beginning of 2020, the Coronavirus (Covid 19) appeared, which attacks humans and quickly turns into a global pandemic. Covid-19 has resulted in multidimensional crises such as health, economic, social, and lifestyle crises. Many people in different countries face difficulties in life. Therefore, Zakat as an Islamic social fund has a role in overcoming this crisis, by providing assistance to the communities which is directly affected by the crisis. This study aims to examine the role of Zakat in this crisis from the perspective of Islamic jurisprudence and its application in the zakat institution by taking the case of the Federal Territory Islamic Council (MAIWP) that has done various programmers in helping people who are directly affected by the crisis. This study uses two methods including inductive and analytical approaches to achieve its objectives. Among the most important results of the study: Zakat distribution programs conducted by Baitulmal-MAIWP for zakat beneficiaries affected by Covid-19, was to help ease the burden on ordinary people following the implementation of Movement Control Order (MCO) by the government due to the spread of the Covid-19 pandemic. This program is named “Bantuan Zakat Kecemasan Covid-19” (Zakat Emergency Aid Covid-19) or #MusaadahCovid19MAIWP.


2021 ◽  
Vol 7 (1) ◽  
pp. 115-122
Author(s):  
Chin Wen Cong ◽  
Mohtaram Rabbani

To prevent the spread of COVID-19, the Malaysian government implemented a movement control order, an emergency policy that instructed all people in the country to stay home. Being confined in a building for a lengthy period exposes individuals to the risk of having a range of symptoms known as cabin fever. Considering the negative impact of cabin fever, it is crucial to assess cabin fever symptoms among Malaysians. However, there is a lack of validated instruments; hence, this study attempts to develop an instrument for Malaysian adults, named Cabin Fever Scale (CFS). A total of 124 adults (75% females; M = 29.3 years) were recruited via the snowball sampling method to participate in an online survey. Exploratory factor analyses showed that the CFS items were pooled into two factors: behavioural symptoms (six items) and emotional symptoms (four items). Findings show that Malaysians viewed cabin fever as both behavioural and emotional symptoms. The behavioural symptoms comprise food craving, decreased motivation, difficulty waking up, and frequent naps, while emotional symptoms include anxiety, lethargy, depression, impatience, hopelessness, and dissatisfaction. Both CFS subscales demonstrated good internal reliability with Cronbach’s Alpha values of .768 (behavioural symptom) and .908 (emotional symptom). The 10-item CFS is deemed a psychometrically sound instrument for measuring cabin fever in Malaysia.


2020 ◽  
Vol 8 (5) ◽  
pp. 1147-1150

The role of Women entrepreneur in economic development is also being recognized and steps are being taken to promote women entrepreneurship. Women entrepreneurship must be molded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. The study is about analyzing the entrepreneurship of women in Coimbatore city. The main objective is to investigate pull and push factors for women in entering entrepreneurship and to find out what kind of motivations women have as well as what barriers they need to faced. For this purpose primary data will be collected from 150 respondents who are residing at Coimbatore and it is concluded that women in Coimbatore city have higher interest towards starting a new business and this has to be taken in to consideration by the government towards women empowerment.


2021 ◽  
pp. 279-292
Author(s):  
Sonam Tshering ◽  
Nima Dorji

This chapter reflects on Bhutan’s response to the Covid-19 pandemic. The people’s trust and confidence in the leadership of His Majesty the King, their government, strong Buddhist values to help each other, and the conscience of unity and solidarity proved their foremost strength in containing this pandemic as a nation. The king’s personal involvement helped guide, motivate, and encourage compliance with and support for the government’s response. However, Bhutan faced several challenges during the pandemic. Though most of the people are united, there are outliers who took advantage of the situation; there are reported cases of drug smuggling and one case of a person who escaped from quarantine. The government responded by increasing border patrols. In the long run, other solutions could be considered: installing a smart wall—using drones, sensors, and artificial intelligence patrols—would give Bhutan more control over its borders in the context of another epidemic while also enabling the government to better control smuggling.


2021 ◽  
Vol 50 (8) ◽  
pp. 2469-2478
Author(s):  
Mohammad Subhi Jamiluddin ◽  
Mohd Hafiz Mohd ◽  
Noor Atinah Ahmad ◽  
Kamarul Imran Musa

COVID-19 is a major health threat across the globe, which causes severe acute respiratory syndrome, and it is highly contagious with significant morbidity and mortality. In this paper, we examine the feasibility and implications of several phases of Movement Control Order (MCO) and some non-pharmaceutical intervention (NPI) strategies implemented by Malaysian government in the year 2020 using a mathematical model with SIR-neural network approaches. It is observed that this model is able to mimic the trend of infection trajectories of COVID-19 pandemic and, Malaysia had succeeded to flatten the infection curve at the end of the Conditional MCO (CMCO) period. However, the signs of ‘flattening’ with R0 of less than one had been taken as a signal to ease up on some restrictions enforced before. Though the government has made compulsory the use of face masks in public places to control the spread of COVID-19, we observe a contrasting finding from our model with regards to the impacts of wearing mask policies in Malaysia on R0 and the infection curve. Additionally, other events such as the Sabah State Election at the end of third quarter of 2020 has also imposed a dramatic COVID-19 burden on the society and the healthcare systems.


2021 ◽  
Vol 6 (12) ◽  
pp. 213-222
Author(s):  
Nur Liyana Yasmin Mohd Razalli ◽  
Mohd Ali Bahari Abdul Kadir

In 2020, 202,400 from 5.36 million graduates in Malaysia were unemployed. Although the unemployment may have happened mainly because of the COVID-19 pandemic and various Movement Control Order (MCO), 16,000 of them were already unemployed for more than a year. The situation has raised a question as to why they did not become entrepreneurs. Hence, the researcher interviewed seven Bumiputera graduate entrepreneurs to understand the sociological aspects impacting the business endeavours among the graduates. The sampling techniques used were purposive and snowball sampling techniques. The researcher found that the ultimate reason for getting into universities is to be employed, not to do business. Bumiputera also does not have entrepreneurial culture. Instead, they have a culture of working for others. Although most participants were aware that social status is important for social networks that are crucial for business development, some thought that it is not essential for them because they only want to do business just to survive. Their past working experience also played a vital role in leading them to become entrepreneurs.


Author(s):  
Md. Motaher Hossain ◽  
Md. Tamzidul Islam ◽  
K.M. Zahidul Islam

This study aims to understand the role of Theory of Planned Behaviour (TPB) in the context of recycling behavior. The research followed a positivistic, deductive, and quantitative methodology. The study was conducted with a sample size of 467 using snowball sampling technique. Confirmatory factor analysis (CFA) was conducted to assess construct reliability, convergent validity, and discriminant validity in order to ensure reliability and effectiveness of the measurement model. The results show that overall model fit was acceptable and statistically significant. The study also reveals that, although TPB is considered to be widely acceptable model explaining most of the attitude–behavior relationship for many years, unable to predict the recycling intention adequately through various predictive variables such as attitude, subjective norms, and perceived behavioral control in this particular case. However, recycling intention itself is statistically significant in predicting actual recycling behavior. This study has potentially added insights into the existing literature through experimenting an established model which can be useful developing an effective and comprehensive model in future. It can also be used in various industries to find ways to develop recycling behavior through the lens of other potential factors such as external environment. As environment is also a priority agenda for the government and policymaker nowadays, this can assist them in making and implementing various effective and sustainable policies in future.


This research aimed at finding a new design of social capital in order to reinforce sustainable small industrial enterprises. It was conducted on farmers and roasted peanut entrepreneurs as the small business agents. This research used qualitative research method with triangulation technique such as observation, interview, and documentation. To analyze the data, it used Advanced Analytical Method by Spradley. This research discoverd that the emergence of problems in the small business activities or roasted peanut industry as from the upstream to the downstream. It was severely supported by the negative social capital emerged from these industrial activities. The power of social capital which sometimes fell off actually never stagnated; however, it revived, and it could turn to be positive social capitals in terms of: (1) The Power of Colleague Network, (2) Mutual Trust and Cooperation, (3) Obedience to Life Norms, (4) Mutual Vurtue and, (5) Impact Values of Life. The process of a long journey of social capital has made it even more complete with the formation of a design of social capital through a community/group formed specifically consisting of peanut farmers and roasted peanut entrepreneurs. The set that is intended for: (1) Excavating and Exploring the Resources of Members of the "Association". (2) Protecting and Guarding the Members from Business Threats. (3) Utilizing Every Business Opportunity for Business Development in a Better Version. (4) Identifying and Anticipating every Threat of a Small Business. The process of social capital has become a force contained in the design of social capital which has an overall impact on the strengthening and development of small industrial economies. It also requires support and the role of the government as a regulator for the sustainability of small industrial businesses to continue to take part and be able to prosper the community's economy


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