In recent years, digital media have become an integral part of
political communication during election campaigns. Internet has
become an important platform for marginalized and fringed
parties, candidates, groups and people to establish an alternative
political dialogue to a wider section of society which was earlier
not possible for them.
Social media has turned a great boom when concerned to connect
people. It has enabled us find countless area specific people in
one click to target them for a specific programme or scheme.
Digital media has changed the pattern of election campaigning.
Youth have now joined the campaign and become the part of
voting.
The Internet provides an arena of informing, involving, mobilizing
and connecting activity among the political parties, political
candidates, party workers and followers and voters.
New digital media has made it easier to get in touch, keep in
touch with the party workers, prospective supporters and voters.
The internet has become a vehicle through which the opinion of
common people can be expressed on matters normally reserved
for political leaders. The speed with which digital media
communication is being adopted by political parties,
representatives and electoral candidates varies according to
social, cultural, economic and democratic context.
The digital media can enable both politicians and citizens to
communicate and serve democratic activities, such as election
campaigns.
Most of the new media applications and platforms like face book,
twitter, multimedia mobile telephones have been used by the
political parties and their candidates during elections.
Państwo – polityka – Internet. Rola nowych mediów w funkcjonowaniu współczesnych systemów politycznych