An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns

2016 ◽  
Vol 11 (01) ◽  
Author(s):  
Manawwar Alam
Keyword(s):  
Political Parties ◽  
New Media ◽  
Digital Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Political ◽  
The Internet ◽  
Election Campaigns ◽  
Common People ◽  
Cultural Economic

In recent years, digital media have become an integral part of political communication during election campaigns. Internet has become an important platform for marginalized and fringed parties, candidates, groups and people to establish an alternative political dialogue to a wider section of society which was earlier not possible for them. Social media has turned a great boom when concerned to connect people. It has enabled us find countless area specific people in one click to target them for a specific programme or scheme. Digital media has changed the pattern of election campaigning. Youth have now joined the campaign and become the part of voting. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. New digital media has made it easier to get in touch, keep in touch with the party workers, prospective supporters and voters. The internet has become a vehicle through which the opinion of common people can be expressed on matters normally reserved for political leaders. The speed with which digital media communication is being adopted by political parties, representatives and electoral candidates varies according to social, cultural, economic and democratic context. The digital media can enable both politicians and citizens to communicate and serve democratic activities, such as election campaigns. Most of the new media applications and platforms like face book, twitter, multimedia mobile telephones have been used by the political parties and their candidates during elections.

scholarly journals Türkiye’de Siyasal İletişimin Gelişim Süreci

2021 ◽  
Vol 7 (13) ◽  
pp. 607-620
Author(s):  
Umut Yıldız
Keyword(s):  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
Conceptual Structure ◽  
The Political ◽  
Election Campaigns ◽  
Traditional Media ◽  
Political Communications ◽  
Communication Processes ◽  
Communication Work

In our age, new media provides the opportunity to reach much wider masses and segments in proportion to traditional media tools and equipment. Thanks to this opportunity, the dijital, which is accepted as the most important invention of the new media understanding, is used for many different purposes such as politics, entertainment, communication, commerce and education. Recently, the dijital has been used extensively for political communication, especially by political parties in terms of political election campaigns and initiatives. The dijital environment appears as an important medium that enables political parties and groups to meet and communicate with their stakeholders. For this reason, the communication work of political parties on the dijital should continue in a stable and determined manner in the process other than the election campaigns. Here, it is aimed to reveal how politically effective the political participation and communication processes of political parties and groups are with the opportunities provided by the new media patterned dijital. Within the framework of the study, the conceptual structure of political communication and the new media patterned dijital process were examined, and the purposeful status of their use by political parties was tried to be explained. Key Words: New Media Political Parties Political Communications.

scholarly journals Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

2021 ◽  
Vol 9 (1) ◽  
pp. 217-228
Author(s):  
Lorena Cano-Orón ◽  
Dafne Calvo ◽  
Guillermo López García ◽  
Tomás Baviera
Keyword(s):  
Political Parties ◽  
Social Networking ◽  
Political Communication ◽  
Social Networking Sites ◽  
Emotional Response ◽  
Political Campaigns ◽  
The Political ◽  
Election Campaigns ◽  
Fake News ◽  
General Elections

As fake news elicits an emotional response from users, whose attention is then monetised, political advertising has a significant influence on its production and dissemination. Facebook ads, therefore, have an essential role in contemporary political communication, not only because of their extensive use in international political campaigns, but also because they address intriguing questions about the regulation of disinformation on social networking sites. This research employs a corpus of 14,684 Facebook ads published by the major national political parties during their campaigns leading up to the two Spanish general elections held in 2019. A manual content analysis was performed on all the visually identical ads so as to identify those containing disinformation and those denouncing it. The topics addressed in these ads were then examined. The results show that the political parties’ Facebook ad strategies were akin to those of conventional advertising. Disinformation messages were infrequent and mainly posted by Ciudadanos and VOX. Nonetheless, it is striking that the main topic addressed in the ads was the unity of Spain—precisely the issue of Catalonia’s independence. In light of this, it can be deduced that ‘traditional’ parties are taking longer to renounce classical forms of campaigning than their ‘new’ counterparts, thus demonstrating that the actors implementing disinformation strategies are not only restricted to the extreme right of the ideological spectrum.

Elections and Social Media

2015 ◽  
Vol 6 (1) ◽  
pp. 59-72 ◽  
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Elections and Social Media

2015 ◽  
pp. 314-328
Author(s):  
Ahmet Sarıtaş ◽  
Elif Esra Aydın
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Internet ◽  
Election Campaigns ◽  
The Past ◽  
Target Mass ◽  
The Social ◽  
The World ◽  
Use Of Social Media

Today, using of the internet extended social media by individuals habitually enables both the business firms and politicians to reach their target mass at any time. In this context, internet has become a popular place recently where political communication and campaigns are realized by ensuring a new dimension to political campaigns. When we examine the posts and discussions in the social media, we can say that they are converted into open political sessions. As there are no censorship in such channels, individuals have a freedom to reach to any partial/impartial information and obtain transparent and fast feedback, and with this regard, political parties, leaders and candidates have a chance to be closer to electors. In this study, it is aimed to give information about the social media, present what medium has been used for election campaigns from the past until today and besides, by considering the effects of effective and efficient use of social media and new trends related to the internet by politicians, together with their applications in the world, to make suggestions about its situation and application in Turkey.

Internet and Political Parties in Chile

2010 ◽  
pp. 276-293 ◽  
Author(s):  
Eduardo Araya Moreno ◽  
Diego Barría ◽  
Gustavo Campos
Keyword(s):  
Political Parties ◽  
Information And Communication Technologies ◽  
Political Communication ◽  
Communication Technologies ◽  
The United States ◽  
The Political ◽  
The Internet ◽  
New Information ◽  
The World ◽  
Information And Communication

Due to the importance that the Internet has gained as a means of communication, literature on political communication has incorporated it as one of its preferred topics of focus. Literature stems almost entirely from Europe and the United States. Very little is known about the political use of new information and communication technologies (NICTs) in other parts of the world. The present chapter aims to provide evidence in that line, starting from the study of the incorporation of the Chilean political parties to the Internet. In specific, the following questions are answered: In what extent do factors such as the organizational characteristics of the political parties explain their greater or lesser adoption of NICTs? What do parties use NICTs for? Furthermore, although briefly, the authors will try to answer the question whether the parties have experienced change in their interaction with the citizenry and their bases because of the usage of NICTs.

scholarly journals Rethinking digital media and political change

2016 ◽  
Vol 24 (2) ◽  
pp. 168-183 ◽  
Author(s):  
Ralph Schroeder
Keyword(s):  
New Media ◽  
Digital Media ◽  
Political Communication ◽  
The United States ◽  
Limited Attention ◽  
General Level ◽  
The Political ◽  
Political Issues ◽  
Media Work ◽  
Political Spectrum

The role of new digital media in politics has often been discussed for individual countries and technologies, or at a general level. So far, there are few studies which compare countries and treat new media in the context of the media system as a whole, including traditional and new digital media. The main contribution of this article is to compare two countries at the extremes of the political spectrum and with quite different media systems, the United States and Sweden. It synthesizes what is known to date about digital media in these two cases, including about the uses of Twitter, Facebook and other new media. The article discusses the shortcomings of existing analyses of political communication and of how digital media work in a way that is different from traditional or mass media. The argument is that new media expand input from people into the political systems only at the margins, where they can circumvent established agenda setting and gatekeeping mechanisms. The article develops a framework for understanding digital media which highlights how they extend and diversify the public sphere, even as this sphere is monitored and managed, and still faces the constraint of the limited attention devoted to political issues.

scholarly journals The Influence of Political Messages in New Media to Political Awareness and Its Impact on the Political Participation of Millennial Generation

2019 ◽  
Vol 4 (2) ◽  
pp. 128-139
Author(s):  
Nur Kholisoh ◽  
Elly Yuliawati ◽  
Nurfa Rachma Suci ◽  
Tri Suharman
Keyword(s):  
Political Parties ◽  
New Media ◽  
Political Participation ◽  
Public Space ◽  
Millennial Generation ◽  
Communication Theory ◽  
The Political ◽  
The Internet ◽  
Political Awareness ◽  
Political Messages

Today many political parties use new media, the internet, as their political communication channel.  For young people, the internet serves as a dominant public space. Since young voters as millennial generation have great potential to increase votes, many political parties convey their political messages through new media used by millennial generation. This research is intended to see and study the influence of political messages in new media on political awareness and its impact on political participants of millennial generation. This research uses Stimulus Organism Response (S-O-R) theory as main theory, McQuail’s mass communication theory, and theory or concept of political awareness, political participation and new media as well as millennial generation. This research uses quantitative approaches with a survey and questionnaire method as a means of collecting data. The millennial generation referred to in this research is younger generation aged between 17 and 37 years and lives in the Special Capital Province of Jakarta (DKI Jakarta). Based on the recapitulation of final voter lists for the 2018 general election, the number of voters aged between 17 and 37 years reaches about 2,885,000. The technique of determining the sample size uses Slovin’s formula, with the margin of error reaching 5% so that the number of samples is 400. Meanwhile, the technique of sampling uses proportional sampling and data analysis technique uses path analysis. The results of the research show that political messages in new media have direct and indirect influences on the political participation of millennial generation.  

scholarly journals Text-Mining Approach to Political Communication on Twitter: The Analysis of the Discourse of Spain’s Principal Political Parties During the European Parliament Elections in 2019

2021 ◽  
pp. 231-270
Author(s):  
Emilia Smolak Lozano ◽  
Atsuho Nakayama
Keyword(s):  
Text Mining ◽  
Political Parties ◽  
Digital Media ◽  
Political Communication ◽  
Political Discourse ◽  
Public Discourse ◽  
The Political ◽  
Left Wing ◽  
European Elections ◽  
European Parliament Elections

Twitter has become a powerful tool of political communication, that now plays a significant role during elections, especially in countries such as Spain, where use of digital media is extended widely throughout society. Digital democracy is based to a significant extent on the quality of public discourse and persuasion implemented in the digital messages contained in tweets. Text mining methods applied to tweets during the 2019 European elections made it possible to examine content, frequently used keywords and expressions, sentiment and tone of the political discourse of the main Spanish political parties. The objective of the analysis is to determine the scope and thematic focus of the political discourse on Twitter and make an inter-party comparison. The results reveal that Spanish politics were a much bigger focus than the European perspective and the social outlook pursued by the left wing turned out to be more visible than other proposals. Fragmentised discourse in the case of the populist parties focused on concrete problems to be resolved, whereas the main approach of Twitter politics was the fight against right-wing rivals. It is possible to conclude rather low maturity in terms of democratic public discourse with the high persuasive components integrated within tweets and a self-appraising attitude.

Making the Most of the Internet for Failure Analysis

1998 ◽  
Author(s):  
Dan J. Bodoh
Keyword(s):  
New Media ◽  
Failure Analysis ◽  
Digital Media ◽  
Optimization Theory ◽  
The Internet ◽  
Digital Medium ◽  
Production Distribution ◽  
Digital Production ◽  
Computer Monitors ◽  
And Storage

Abstract The growth of the Internet over the past four years provides the failure analyst with a new media for communicating his results. The new digital media offers significant advantages over analog publication of results. Digital production, distribution and storage of failure analysis results reduces copying costs and paper storage, and enhances the ability to search through old analyses. When published digitally, results reach the customer within minutes of finishing the report. Furthermore, images on the computer screen can be of significantly higher quality than images reproduced on paper. The advantages of the digital medium come at a price, however. Research has shown that employees can become less productive when replacing their analog methodologies with digital methodologies. Today's feature-filled software encourages "futzing," one cause of the productivity reduction. In addition, the quality of the images and ability to search the text can be compromised if the software or the analyst does not understand this digital medium. This paper describes a system that offers complete digital production, distribution and storage of failure analysis reports on the Internet. By design, this system reduces the futzing factor, enhances the ability to search the reports, and optimizes images for display on computer monitors. Because photographic images are so important to failure analysis, some digital image optimization theory is reviewed.

The Stabilization Process Then and Now

2018 ◽  
Author(s):  
Ben Epstein
Keyword(s):  
Political Communication ◽  
Status Quo ◽  
The Political ◽  
The Internet ◽  
Stabilization Process ◽  
The Third ◽  
Stabilization Phase ◽  
Over Time

This chapter shifts the focus to the third and final stabilization phase of the political communication cycle (PCC). During the stabilization phase, a new political communication order (PCO) takes shape through the building of norms, institutions, and regulations that serve to fix the newly established status quo in place. This status quo occurs when formerly innovative political communication activities become mundane, yet remain powerful. Much of the chapter details the pattern of communication regulation and institution construction over time. In particular, this chapter explores the instructive similarities and key differences between the regulation of radio and the internet, which offers important perspectives on the significance of our current place in the PCC and the consequences of choices that will be made over the next few years.

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