scholarly journals Changing Perception of Beauty in India

2019 ◽  
Vol 1 ◽  
pp. 1-8
Author(s):  
Nitika Seth

Key Words - Perception, Perfection, Stereotypes, Appearance, Transformation What do we perceive as beautiful and why? Is it a reflection of the social scenarios, economic backgrounds or perhaps our history that influences us? The paper investigates and analyses the reasons for the stereotypical perceptions of beauty and discusses the slow but evident transformation that is taking place in our country. With access to the world via social media there is an interesting emergence that seems to have gained momentum in the last decade. This instantaneous and uninterrupted access to all forms of media has left one either trapped in the hope to achieve superficial perfection or towards a sense of liberation. There is enough evidence that the hurried homogenized half-digested content being offered has led to an overwhelming obsession with one’s appearance. Feeding on the insecurities has benefited many organizations and individuals. The advent of this digital culture has also led to a change in the cosmopolitan ideal and the millennial woman of India does not want to conform to norms. Whether the consumption of both print and digital media as well as the visually illustrious embodiment of the shift in social power to the developing lifestyle results in a new wave for the legacy of perfection remains to be seen. 

Author(s):  
Michelle Proksell ◽  
Gabriele de Seta

The Chinternet Archive is a collection of tens of thousands of digital images that artist Michelle Proksell has been collecting over years of everyday use of Chinese social messaging app WeChat. These images all come from public WeChat accounts that Michelle finds through a location-based function of the app called “People Nearby”. By regularly exploring the social media profiles of individuals in a one-kilometer radius from her geographical position, Michelle has been able to collect visual content shared by WeChat users in several Chinese cities as well as ten countries around the world. From filtered selfies to cheesy graphics, and from recurring themes of vernacular photography to emerging genres of postdigital aesthetics, the images collected in the Chinternet Archive offer precious and intimate insights into the everyday lives of Chinese digital media users. This essay introduces Michelle’s collection, presents various research projects and artworks through which the authors have made use of the archive, discusses the potentialities of working with visual content as well as the dangers of appropriating found images in the era of ubiquitous photography. Keywords: archive, China, found images, vernacular photography, WeChat


Author(s):  
Sanjay Chhataru Gupta

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.


Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.


2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.


2018 ◽  
Vol 29 (3) ◽  
pp. 169-188 ◽  
Author(s):  
Lukasz Szulc

AbstractThe practice of profile making has become ubiquitous in digital culture. Internet users are regularly invited, and usually required, to create a profile for a plethora of digital media, including mega social media platforms such as Facebook and Twitter. Understanding profiles as a set of identity performances, I argue that the platforms employ profiles to enable and incentivize particular ways and foreclose other ways of self-performance. Drawing on research into digital media and identities, combined with mediatization theories, I show how the platforms: (a) embrace datafication logic (gathering as much data as possible and pinpointing the data to a particular unit); (b) translate the logic into design and governance of profiles (update stream and profile core); and (c) coax—at times coerce—their users into making of abundant but anchored selves, that is, performing identities which are capacious, complex, and volatile but singular and coherent at the same time.


2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.


2019 ◽  
Author(s):  
Danilo T Perez-Rivera ◽  
Christopher Torres Lugo ◽  
Alexis R Santos-Lozada

Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.


2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.


2021 ◽  
Vol 5 (4) ◽  
pp. 697-704
Author(s):  
Aprillian Kartino ◽  
M. Khairul Anam ◽  
Rahmaddeni ◽  
Junadhi

Covid-19 is a disease of the virus that is shaking the world and has been designated by WHO as a pandemic. This case of Covid-19 can be a place of dissemination of disinformation that can be utilized by some parties. The dissemination of information in this day and age has turned to the internet, namely social media, Twitter is one of the social media that is often used by Indonesians and the data can be analyzed. This study uses the social network analysis method, conducted to be able to find nodes that affect the ongoing interaction in the interaction network of information dissemination related to Covid-19 in Indonesia and see if the node is directly proportional to the value of its popularity. As well as to know in identifying the source of Covid-19 information, whether dominated by competent Twitter accounts in their fields. The data examined 19,939 nodes and 12,304 edges were taken from data provided by the web academic.droneemprit.id on the project "Analisis Opini Persebaran Virus Corona di Media Sosial", using the period of December 2019 to December 2020 on social media Twitter. The results showed that the @do_ra_dong account is an influential actor with the highest degree centrality of 860 and the @detikcom account is the actor with the highest popularity value of follower rank of 0.994741605. Thus actors who have a high degree of centrality value do not necessarily have a high follower rank value anyway. The study ignores if there are buzzer accounts on Twitter.  


Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.


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