scholarly journals Social Media Influencer’s Reputation: Developing and Validating a Multidimensional Scale

2021 ◽  
Vol 13 (2) ◽  
pp. 631
Author(s):  
Eun Ah Ryu ◽  
Eun Kyoung Han
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Economic Value ◽  
Reliability And Validity ◽  
Political Influence ◽  
Measurement Tool ◽  
Opinion Formation ◽  
Consumption Behavior ◽  
The Social ◽  
The Media

Since the introduction of smartphones in 2009, social networking services (SNS), which have seen a surge in users, facilitated changes in the media environment along with social influence that has increased the economic value and political influence of SNS. In particular, as consumers’ media use and consumption behavior change around digital media, social media plays a very important role in consumers’ lives. From this perspective, influencers who influence not only consumers’ consumption behavior, but also decision-making and opinion formation based on social media are attracting attention. Therefore, the aim of this study was to develop items to measure an influencer’s reputation as a new source of information in the SNS environment; no previous researchers have presented generalized measurement items for an influencer’s reputation. We intended to identify what dimensions and items in the existing literature could effectively measure a social media influencer’s reputation and to verify each item’s relevance as a measure of a social media influencer’s reputation. Based on in-depth interviews with 30 experts and empirical findings from 557 adults, this study identified dimensions that impact on a consumer’s perception of a social media influencer and developed a scale. The results showed that the social media Influencer’s Reputation scale comprises four distinctive dimensions: Communication skills, influence, authenticity, and expertise. Additionally, the reliability and validity of the scale were assessed, using exploratory and confirmatory analyses and construct validity. The findings confirmed that the social media influencer’s reputation scale measurement items, in this study, can be used as a consistent measurement tool for each dimension. It is also important to develop value in favor of the marketing strategy by increasing value through the influencer’s reputation.

The effectiveness of Social Media Instagram as a Promotion of Agricultural product of fruits. (case :Instagram TaniHub Indonesia, Pasar Minggu, Jakarta Selatan)

2020 ◽  
Vol 4 (6) ◽  
pp. 866
Author(s):  
Nensy Yohana Natalia Pasaribu
Keyword(s):  
Social Media ◽  
Media Exposure ◽  
Agricultural Product ◽  
Marketing Activity ◽  
Feedback Message ◽  
The Social ◽  
The Media

Agriculture produces processed product which is perishable, so that the agricultural product should be distributed immediately. Processed product can be promoted to attract consumers to buy the product. One of the media that can be used to promote processed agricultural product is social media. Social media is needed to ease the marketing activity on the product. Social media is viral and can be delivered directly and personally to the consumer. Indicators are used to know the effectiveness of the social media as promotion media with AIDA concept. The results showed that promotion through Instagram has not been effective in the stages of attention (attention), interest (interest), desire (desire), and action (action). This study also explains that there is a relationship between the characteristics of gender followers and the level of social media exposure to the frequency of messages. In addition, there is also a relationship between the frequency of message feedback, message attractiveness, and intelligence in delivering messages with the interest stage. 

Designing and Evaluating Survey Instruments for Research in Human Issues in Horticulture

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 554c-554
Author(s):  
Sonja M. Skelly ◽  
Jennifer Campbell Bradley
Keyword(s):  
Survey Research ◽  
Survey Methodology ◽  
Human Subjects ◽  
Social Science Research ◽  
Reliability And Validity ◽  
Science Research ◽  
Survey Instrument ◽  
Measurement Tool ◽  
The Social ◽  
Survey Instruments

Survey research has a long precedence of use in the social sciences. With a growing interest in the area of social science research in horticulture, survey methodology needs to be explored. In order to conduct proper and accurate survey research, a valid and reliable instrument must be used. In many cases, however, an existing measurement tool that is designed for specific research variables is unavailable thus, an understanding of how to design and evaluate a survey instrument is necessary. Currently, there are no guidelines in horticulture research for developing survey instruments for use with human subjects. This presents a problem when attempting to compare and reference similar research. This workshop will explore the methodology involved in preparing a survey instrument; topics covered will include defining objectives for the survey, constructing questions, pilot testing the survey, and obtaining reliability and validity information. In addition to these topics some examples will be provided which will illustrate how to complete these steps. At the conclusion of this session a discussion will be initiated for others to share information and experiences dealing with creating survey instruments.

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

scholarly journals ‘Rival visions of reality’: An analysis of the framing of Boko Haram in Nigerian newspapers and Twitter

2018 ◽  
Vol 11 (4) ◽  
pp. 392-406 ◽  
Author(s):  
Mercy Ette ◽  
Sarah Joe
Keyword(s):  
Social Media ◽  
Reliability And Validity ◽  
Research Tool ◽  
Terrorist Group ◽  
Framing Analysis ◽  
Boko Haram ◽  
Media Space ◽  
Social Media Platforms ◽  
The Media

This article focuses on the framing of Boko Haram, a transnational terrorist group, in legacy and social media platforms. The discussion is predicated on the understanding that in spite of its popularity as a research tool, the concept of framing is still problematic. One area of contention has been the reliability and validity of framing analysis. Drawing on Robert Entman’s seminal definition, this study investigates the viability of two innovative framing approaches and explores the intersection of the framing of Boko Haram in four Nigerian newspapers and Twitter. The authors argue that, while newspapers continue to dominate the media space, it is important to acknowledge the growing relevance of social media in shaping and influencing the opinion of their users. The study’s findings support the viability of these approaches and come to the conclusion that exploring the differences between the platforms can unearth different versions of reality.

Confessions and Tweets: Social Media and Everyday Experience in the Israel Defense Forces

2019 ◽  
pp. 0095327X1985930 ◽  
Author(s):  
Nehemia Stern ◽  
Uzi Ben Shalom
Keyword(s):  
Social Media ◽  
New Media ◽  
Digital Media ◽  
Social Networking Sites ◽  
First Generation ◽  
Armed Forces ◽  
Military Life ◽  
The Social ◽  
Israel Defense Forces ◽  
Israeli Soldiers

This article explores the social media postings of Israel Defense Forces (IDF) soldiers on two different and unofficial Facebook groups. While scholars of armed forces and society have noted the growing importance that militaries have placed on digital media, there is little data regarding the unofficial uses and meanings that regular soldiers themselves make of social networking sites. With an anthropological focus on everyday experiences, we argue that the social media activity of IDF personnel highlights the quotidian aspects of military life in ways that reverberate beyond the strictly ideological or political facets of their service. Here, soldiers can express their frustrations with military bureaucracy, while also presenting a lighthearted (and positive) commentary on a shared rite of passage. This research opens a window into the lives and dilemmas of the first generation of Israeli soldiers to employ new media as a taken for granted aspect of their service.

scholarly journals A Study on the Rationale of Social Media Use by the Students of King Khalid University

2017 ◽  
Vol 10 (8) ◽  
pp. 43 ◽  
Author(s):  
Sayed Salahuddin Ahmed ◽  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Undergraduate Students ◽  
English Language ◽  
Smart Phone ◽  
Language Preference ◽  
Subject Knowledge ◽  
Knowledge And Skills ◽  
The Social ◽  
The Media

s not it deplorable that in a country that tops in the entire world in using several social media sites does not utilize the same media in acquiring knowledge and skills? In Saudi Arabia, undergraduate students spend a significant amount of time on social media every day, but they are reluctant (or not motivated enough) to use the same media for educational purposes. This study was carried out on the undergraduate English majors of King Khalid University in Muhayil Asir in Saudi Arabia. In the English department, every student carries at least one smart phone with Internet connection, and they are found occupied with their phones on the campus, sometimes even in classrooms, but they are weak both in subject knowledge and skills of English language. The teachers-cum-researchers were baffled with students’ competence because regular users of Internet and social media are supposed to be updated with the subject knowledge as well as confident in using English language. The researchers designed an empirical study to explore students’ rationale of using the social media and their language preference. The study concludes with gloomy findings that students use the media mainly for entertainment and ineffective communication in English language. The worst fact is: they are not motivated enough to use the social media for educational purposes.

scholarly journals Native Advertising—The Formats and Types of Content Most Demanded by Brands in the Spanish Media

2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez
Keyword(s):  
Social Media ◽  
Rapid Development ◽  
Editorial Content ◽  
Media Environment ◽  
The Social ◽  
Media Ecosystem ◽  
The Media ◽  
Media Formats ◽  
Depth Interviews

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.

scholarly journals ‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Analysis ◽  
Media Content ◽  
Religious Authority ◽  
Social Media Analysis ◽  
The Social ◽  
Prosperity Theology ◽  
Evangelical Women ◽  
Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

scholarly journals SOCIAL MEDIA IN A CONTENT COURSE FOR THE DIGITAL NATIVES

2015 ◽  
Vol 24 (1) ◽  
pp. 48
Author(s):  
Anita Lie
Keyword(s):  
Social Media ◽  
Classroom Practices ◽  
Digital Technologies ◽  
Digital Natives ◽  
The Internet ◽  
Educational Systems ◽  
Participatory Process ◽  
The Social ◽  
New Knowledge ◽  
The Media

Digital technologies and the Internet have revolutionized the way people gather information and acquire new knowledge. With a click of a button or a touch on the screen, any person who is wired to the internet can access a wealth of information, ranging from books, poems, articles, graphics, animations and so much more. It is imperative that educational systems and classroom practices must change to serve our 21st century students better. This study examines the use of Edmodo as a social media to teach a course in Pedagogy to a class of digital natives. The media is used as an out-of-class communication forum to post/submit assignments and resources, discuss relevant issues, exchange information, and handle housekeeping purposes. A survey of students' responses and discussions on their participatory process leads to insights on how the social media helps achieve the required competences.

scholarly journals Challenges in the collaboration between researchers and in-house communication professionals in the digital media landscape

2021 ◽  
Vol 20 (03) ◽  
pp. A04
Author(s):  
Kaisu Koivumäki ◽  
Erkki Karvonen ◽  
Timo Koivumäki
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Science Communication ◽  
Qualitative Interview ◽  
Interview Study ◽  
Public Science ◽  
Occupational Roles ◽  
Science Society ◽  
The Social ◽  
Qualitative Interview Study

In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals' role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.

Sign in / Sign up

Export Citation Format

Share Document