Engaging for Puerto Rico: #RickyRenuncia (and #RickySeQueda) during El Verano del 19 and digital identities
Between July 13-24, 2019 the people of Puerto Rico took the streets after a series of corruption scandals shocked the political establishment. The social uprising resulted in the ousting of the Governor of Puerto Rico (Dr. Ricardo Rosselló, Ricky), the resignation of the majority of his staff something unprecedented in the history of Puerto Rico; this period has been called El Verano del 19 (Summer of 19). Social media played a crucial role in both the organization and dissemination of the protests, marches, and other activities that occurred within this period. Puerto Ricans in the island and around the world engaged in this social movement through the digital revolution mainly under the hashtag #RickyRenuncia (Ricky Resign), with a small counter movement under the hashtag #RickySeQueda (Ricky will stay). The purpose of this study is to illustrate the magnitude and grass roots nature of the political movement’s social media presence, as well as their characteristics of the population of both movements and their structures. We found that #RickyRenuncia was used approximately one million times in the period of analysis while #RickySeQueda barely reached 6,000 tweets. Particularly, the pervasiveness of cliques in the #RickySeQueda show concentrations of authority dedicated to its propagation, whilst the #RickyRenuncia propagation was much more distributed and decentralized with little to no interaction between significant nodes of authority. Noteworthy was the role of the Puerto Rican diaspora in the United States of America and around the world, contributing close to 40% of all geo-located tweets. Finally, we found that the Twitter followers of the former governor had indicators of being composed of two distinct populations: 1) those active in social media and 2) those who follow the account but who are not active participants of the social network. We discuss the implications of these findings on the interpretation of emergence, structure and dissemination of social activism and countermovement to these activities in the context of Puerto Rico.