Internet Advertising Strategies

2012 ◽  
pp. 140-158
Keyword(s):  
Online Advertising ◽  
Low Cost ◽  
New Technology ◽  
Integrated Model ◽  
New Method ◽  
Internet Advertising ◽  
Behavioral Reaction ◽  
Broad Concept ◽  
Advertising Strategies ◽  
Fast Access

Advertising is a broad concept; in this book, the authors have presented a precise look at its practical domains. Modern advertising has become low-cost with fast access to target users, transferring a persuasive concept to customers and getting a positive behavioral reaction. The last part of their definition is indicative of a new method of advertising, which goes a step further than other methods. A positive reaction embedded in an advertising function comes from advertisers’ use of new communicational practices to transfer and receive messages. The emergence and application of new technology necessitates using the appropriate tools. In this chapter, the authors first define these new tools (strategies). Then, they discuss the differences between online and traditional advertising strategies, and offer an integrated model of Internet advertising strategies. Finally, the authors introduce different kinds of appropriate Internet advertising strategies. The purpose of this chapter is to focus on online advertising strategies and provide a fundamental understanding of their relationship to marketing practices. They examine why firms must use online advertising strategies and give some examples of how online advertising strategies can help companies make sound marketing decisions.

scholarly journals Clustering-Based Component Fraction Estimation in Solid–Liquid Two-Phase Flow in Dredging Engineering

Sensors ◽  
2020 ◽  
Vol 20 (19) ◽  
pp. 5697
Author(s):  
Chang Sun ◽  
Shihong Yue ◽  
Qi Li ◽  
Huaxiang Wang
Keyword(s):  
Clustering Algorithm ◽  
Two Phase Flow ◽  
Low Cost ◽  
Fast Response ◽  
New Method ◽  
Phase Flow ◽  
Reference Distribution ◽  
Two Phase ◽  
Long Time ◽  
Solid Liquid

Component fraction (CF) is one of the most important parameters in multiple-phase flow. Due to the complexity of the solid–liquid two-phase flow, the CF estimation remains unsolved both in scientific research and industrial application for a long time. Electrical resistance tomography (ERT) is an advanced type of conductivity detection technique due to its low-cost, fast-response, non-invasive, and non-radiation characteristics. However, when the existing ERT method is used to measure the CF value in solid–liquid two-phase flow in dredging engineering, there are at least three problems: (1) the dependence of reference distribution whose CF value is zero; (2) the size of the detected objects may be too small to be found by ERT; and (3) there is no efficient way to estimate the effect of artifacts in ERT. In this paper, we proposed a method based on the clustering technique, where a fast-fuzzy clustering algorithm is used to partition the ERT image to three clusters that respond to liquid, solid phases, and their mixtures and artifacts, respectively. The clustering algorithm does not need any reference distribution in the CF estimation. In the case of small solid objects or artifacts, the CF value remains effectively computed by prior information. To validate the new method, a group of typical CF estimations in dredging engineering were implemented. Results show that the new method can effectively overcome the limitations of the existing method, and can provide a practical and more accurate way for CF estimation.

Using rational and emotional appeals in online advertisements for Muslim customers

2014 ◽  
Vol 5 (1) ◽  
pp. 97-124 ◽  
Author(s):  
Mehdi Behboudi ◽  
Hossein Vazifehdoust ◽  
Kobra Najafi ◽  
Mina Najafi
Keyword(s):  
Latent Variables ◽  
Online Advertising ◽  
Product Involvement ◽  
Content Type ◽  
Factors Affecting ◽  
Advertising Appeals ◽  
Emotional Appeals ◽  
Advertising Strategies ◽  
Larger Sample ◽  
Selection Of

Purpose – The purpose of this study is to verify the factors affecting the use of emotional and rational appeals in online advertising among Muslim customers in Iran. Design/methodology/approach – By reviewing the literature of advertising appeals and developing a comprehensive theoretical model, the effect of rational and emotional appeals on online advertising was examined. Expert questionnaire was administered to verify the validity of collected features. The Student's t-test was utilized to analyze the data collected from 271 participants. Findings – Five latent variables, namely user type, product involvement, e-lifestyle, advertising strategies, and internet motives were examined to explain factors affecting online advertising appeals among Muslim customers in Iran. It was found that “advertising strategies” and “user type” are the most effective factors influencing Muslims customers in developing an online advertising campaign. Research limitations/implications – The sample of this study was Iranian experts and it is necessary to conduct a survey with a larger sample size. Originality/value – This study provides insights into factors affecting the selection of emotional and rational appeals in Muslims countries. Moreover, it reports the primary columns of online advertising appeals.

The Forties and Brimmond Fields, Blocks 21/10, 22/6a, UK North Sea

2003 ◽  
Vol 20 (1) ◽  
pp. 557-561 ◽  
Author(s):  
A. Carter ◽  
J. Heale
Keyword(s):  
North Sea ◽  
Low Cost ◽  
New Technology ◽  
Horizontal Wells ◽  
Oil Price ◽  
3D Seismic ◽  
Rotary Drilling ◽  
Geological Society ◽  
Recoverable Reserves ◽  
Infill Drilling

AbstractThis paper updates the earlier account of the Forties Field detailed in Geological Society Memoir 14 (Wills 1991), and gives a brief description of the Brimmond Field, a small Eocene accumulation overlying Forties (Fig. 1).The Forties Field is located 180 km ENE of Aberdeen. It was discovered in 1970 by well 21/10-1 which encountered 119 m of oil bearing Paleocene sands at a depth of 2131 m sub-sea. A five well appraisal programme confirmed the presence of a major discovery including an extension into Block 22/6 to the southeast. Oil-in-place was estimated to be 4600 MMSTB with recoverable reserves of 1800 MM STB. The field was brought onto production in September 1975. Plateau production of 500 MBOD was reached in 1978, declining from 1981 to 77 MBOD in 1999.In September 1992 a programme of infill drilling commenced, which continues today. The earlier infill targets were identified using 3D seismic acquired in 1988. Acquisition of a further 3D survey in 1996 has allowed the infill drilling programme to continue with new seismic imaging of lithology, fluids and saturation changes. The performance of the 1997 drilling showed that high step-out and new technology wells, including multi-lateral and horizontal wells, did not deliver significantly better targets than drilling in previous years.In line with smaller targets, and in the current oil price environment, low cost technology is being developed through the 1999 drilling programme. Through Tubing Rotary Drilling (TTRD) is currently seen as the most promising way of achieving a step

INFLUENCE OF LOW-COST BUILDING MATERIALS ON HOUSING PROJECT IN REDUCTION OF HOUSING DEFICIT IN NAIROBI CITY COUNTY, KENYA

2019 ◽  
Vol 4 (2) ◽  
pp. 23-37
Author(s):  
Kamau Maina ◽  
Dr. Samson Nyang’au Paul
Keyword(s):  
Transformational Leadership ◽  
Real Estate ◽  
Building Materials ◽  
Low Cost ◽  
New Technology ◽  
Labour Productivity ◽  
Reliability And Validity ◽  
Value Theory ◽  
Modern Technology ◽  
Primary Data

Purpose: The purpose of the study was to explore the influence of low cost building materials on reduction of housing deficit in Nairobi County, Kenya.Methodology: The study adopted four theories: open innovations theory, the value theory, transformational leadership theory, and institutional theory. Methodologically, the study adopted a descriptive research design, while the population of this study was all the real estate firms registered by Kenya Property Developers Association (KPDA). Census technique was employed to collect data from all 69 real estate firms using questionnaires. Questionnaires were applied to collect primary data, where the researcher trained research assistants to aid the data collection procedure. A pilot-test was conducted as an approach to establishing both the reliability and validity assessments of the questionnaire. Statistical packages for social sciences (SPSS) was used to undertake both descriptive and inferential statistical computations.Results: The findings of the study established that the use of technology enhances the capability and capacity of construction firms to use an array of building materials. The study found that use of modern technology defined skilled labour because most organizations are leveraging technology as a basis of realizing competitive advantage. It also established that real estate firms utilize competent based human resource management firms to hire qualified personnel. In addition, it was evident that personality traits influenced adoption of new technology in the construction of low cost housing, whereas knowledge and attitudes, and skills were significantly attributed to adoption of new technology.Unique contribution to theory, practice and policy: In light of the research findings, the study recommends that organizations should leverage modern technology as a basis of realizing efficiency, effectiveness, and sustainability of projects. The study likewise recommends that organizations should build capacities to enhance labour productivity. In addition, the study recommends that organizations should adopt transformational leadership approaches as a basis of enhancing performance. The study recommends the need to revise the legal framework with a view to ensure that it reflects the changing needs of the project requirements.

scholarly journals Determinants of Adoption of New Technology in Telecom Sector: A Structural Equation Modeling Approach

2018 ◽  
Vol 20 (1) ◽  
pp. 166-178 ◽  
Author(s):  
Susmita Chatterjee ◽  
Bibek Ray Chaudhuri ◽  
Debabrata Dutta
Keyword(s):  
Structural Equation Modeling ◽  
Mobile Communications ◽  
Structural Equation ◽  
Low Cost ◽  
New Technology ◽  
Equation Modeling ◽  
Technology Standards ◽  
Technology Standard ◽  
The Usa ◽  
Adoption Of New Technology

In this article, we look at the determinants of the new technology adoption by consumers in the case of mobile telecommunications. The dynamic nature of the telecom industry is a result of the frequent technological change. Consumers witness different technology standards in mobile communications, starting from the first generation (1G) to second generation (2G) subsequently to third (3G) and now experiencing fourth (4G) in some countries such as Norway, Sweden, South Korea, and the USA including ours. The movement from one standard to the other has been predicted to be smooth as all of them are vertical substitutes for each other. Given the various dimensions such as price, requirements, utility and so on, these technology standards are not perfect substitutes. The article investigates the prospect of a new technology standard roll out in India. A survey of 400 mobile phone customers in metro telecom circles has been carried out for this purpose. The study applies structural equation modeling (SEM) and explores the adoption intention of this new technology among the respondents. Results show that the presence of low-cost alternatives that is the availability of a lower technology standard poses a significant hurdle to the adoption of new technology services.

scholarly journals A Modular Toolkit to Fabricate Microfluidic Devices for 3D Cell Culture and Near Real-time Measurements

2020 ◽  
Author(s):  
Giraso Kabandana ◽  
Adam Michael Ratajczak ◽  
Chengpeng Chen
Keyword(s):  
Cell Culture ◽  
Real Time ◽  
Low Cost ◽  
New Technology ◽  
Microfluidic Channel ◽  
3D Cell Culture ◽  
Microfluidic Devices ◽  
In Vitro Cell Cultures ◽  
Scoring Tools

Microfluidic technology has tremendously facilitated the development of in vitro cell cultures and studies. Conventionally, microfluidic devices are fabricated with extensive facilities by well-trained researchers, which hinders the widespread adoption of the technology for broader applications. Enlightened by the fact that low-cost microbore tubing is a natural microfluidic channel, we developed a series of adaptors in a toolkit that can twine, connect, organize, and configure the tubing to produce functional microfluidic units. Three subsets of the toolkit were thoroughly developed: the tubing and scoring tools, the flow adaptors, and the 3D cell culture suite. To demonstrate the usefulness and versatility of the toolkit, we assembled a microfluidic device and successfully applied it for 3D macrophage cultures, flow-based stimulation, and automated near real-time quantitation with new knowledge generated. Overall, we present a new technology that allows simple, fast, and robust assembly of customizable and scalable microfluidic devices with minimal facilities, which is broadly applicable to research that needs or could be enhanced by microfluidics.

scholarly journals The Role of AES and RC5 Algorithm: A Cryptosystem Model to Secure Information in the Image based Steganography along with Watermarking

Webology ◽  
2021 ◽  
Vol 18 (05) ◽  
pp. 1158-1167
Author(s):  
Jagadeesan S ◽  
Mani C ◽  
Sambasivam S ◽  
Jaisankar P ◽  
Sasikala S
Keyword(s):  
Personal Information ◽  
New Technology ◽  
Cutting Edge ◽  
New Method ◽  
Know How ◽  
Secure Information ◽  
Information Confidentiality ◽  
Textual Content ◽  
As If

In the brand new technology of cutting-edge technological know-how and era is advanced day via way of means of day. The information confidentiality is danger everywhere in the global and it will increase rapidly. Steganography and cryptography are very vital strategies applied in facts safety to cowl and steady mystery messages in transmitting facts. In this we launch, put in force and check a completely sole technique that can be used as a steady and extraordinarily budget friendly technique {of facts|of knowledge|} interest in addition to information extracting (Jagadeesan, S., 2020). Some efficiency parameters are going to be thru an test received and in comparison with opportunity current approaches parameters to show the efficiency of the deliberate technique. Here we proposes a brand new method to hiding the information the use of steganography strategies primarily based totally on AES and RC5 set of rules cryptosystem. The word Steganography is the splendor of hiding mystery information in the back of the photos, videos, sound and textual content to cowl the name of the game communication. Cryptosystem is the system which given our technique extra perfection. The visible first-class of the quilt photo certainly nice, nobody can consider it how personal information are transmitted the use of this technique. This suggest technique and set of rules ability is exceedingly bendy than different posted set of rules. The AES and RC5 set of rules has no more difficulty and it looks as if thoroughly to hiding the personal information.

scholarly journals An analysis of Approaches for Desktop Virtualization and Challenges

2021 ◽  
pp. 600-612
Author(s):  
Rupesh Kumar ◽  
Arun Kumar Yadav ◽  
H N Verma
Keyword(s):  
Computer System ◽  
Service Providers ◽  
Low Cost ◽  
New Technology ◽  
End Users ◽  
Cloud Services ◽  
Personal Computers ◽  
Small Organizations ◽  
Desktop Virtualization ◽  
Virtual Desktop

In the Information Technology world, cloud computing technology offering unlimited amount of IT resources and services to end users over the internet on pay-per-use basis. End users are accessing the cloud services on their mobile or personal computers. Service providers are upgrading their services very frequently to enhance the services, and to use their upgraded services, end users are also required to update the specification of their devices. But it will be very costly for the end users to upgrade their devices for high specification to use the enhanced services. Desktop Virtualization is an extensive technology of cloud services. It is the new concept, in which users can access the virtual desktop of required specifications, software and operating system on their old devices anytime and anywhere. With the help of desktop virtualization, users will be benefited by avoiding the cost of frequent upgradation of mobile or personal computer system. Desktop virtualization technology is proving to be a boon for large and small organizations who have to upgrade their computer system with new technology, which is a very costly and challenging process. Desktop virtualization avoids upgrading the hardware of the client machine repeatedly. It allows us to access all applications and data at a low cost on our old machine. This paper presents the comparative analysis of various approaches for desktop virtualization and various challenges which required the solution. Analysis presented in paper has been done based on various performance parameters which will provide the end users low-cost cloud services and best performance on their mobile or personal computers.

scholarly journals Empowerment and Tech Adoption: Introducing the Treadle Pump Triggers Farmers’ Innovation in Eastern Ethiopia

2018 ◽  
Author(s):  
Shimelis Beyene ◽  
Teshome Regassa ◽  
Belaineh Legesse ◽  
Martha Mamo ◽  
Tsegaye Tadesse
Keyword(s):  
Low Cost ◽  
New Technology ◽  
Labor Demand ◽  
Pilot Project ◽  
External Support ◽  
Small Scale ◽  
Eastern Ethiopia ◽  
Well Drilling ◽  
Community Ownership ◽  
Technology Introduction

In 2013, thirty-eight treadle pumps (TPs) were installed as low-cost technology introduction for small-scale irrigation in eastern Ethiopia. The pilot project also included training of selected farmers on well excavation, installation and maintenance of pumps. In June 2015, researchers visited nine of the 38 TP sites, and found only two functional TPs. The rest were replaced with a new technology. Farmers who adopted the new technology stated that the limited water output and high labor demand of the conventional TP did not optimally fulfil their irrigation water requirements. The new hybrid technologies have spread quickly to more than one hundred households due to three key factors. First, farmers’ innovative modifications of the initial excavation technique addressed the discharge limitations of the conventional TP by excavating boreholes with wider diameter. Second, community ownership of the new technology, including local skills used in well drilling and fabricating excavation implement, made the new irrigation technology affordable and accessible to a higher number of households, leading to faster diffusion of the technology. Third, this innovation has spread organically without any external support. Adoption of the new technology enabled some farmers to accumulate enough resources to diversify their livelihoods into non-farm activities.

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