Social Media Impact on Holiday Travel Planning

2013 ◽  
pp. 230-249 ◽  
Author(s):  
John Fotis ◽  
Dimitrios Buhalis ◽  
Nicos Rossides
Keyword(s):  
Social Media ◽  
Soviet Union ◽  
Former Soviet Union ◽  
Planning Process ◽  
Travel Planning ◽  
Travel Agents ◽  
Internet Users ◽  
Specific Stage ◽  
Travel Industry ◽  
Tourism Websites

The impact of social media on the travel industry is predicted to be tremendous, especially on its holiday travel segment. Although there is a plethora of studies concentrating on the role and impact of social media in travel related decisions, most of them are medium and community specific, or focus on a specific stage of the decision making or the travel planning process. This paper presents a comprehensive view of the role and impact of social media on the travel planning process: before, during and after the trip, providing insights on usage levels, scope of use, level of influence, and trust. The study was conducted through an online structured questionnaire on a sample of 346 members of an online panel of internet users from Russia and the other Former Soviet Union (FSU) Republics who had been on holidays in the previous 12 months. Findings reveal that social media are predominantly used after holidays for experience sharing. It is also shown that there is a strong correlation between level of influence from social media and changes made to holiday plans. Moreover, it is revealed that user-generated content is more trusted than official tourism websites, travel agents, and mass media advertising.

Social Media Impact on Holiday Travel Planning

2011 ◽  
Vol 1 (4) ◽  
pp. 1-19 ◽  
Author(s):  
John Fotis ◽  
Dimitrios Buhalis ◽  
Nicos Rossides
Keyword(s):  
Social Media ◽  
Soviet Union ◽  
Former Soviet Union ◽  
Planning Process ◽  
Travel Planning ◽  
Travel Agents ◽  
Internet Users ◽  
Specific Stage ◽  
Travel Industry ◽  
The Impact

The impact of social media on the travel industry is predicted to be tremendous, especially on its holiday travel segment. Although there is a plethora of studies concentrating on the role and impact of social media in travel related decisions, most of them are medium and community specific, or focus on a specific stage of the decision making or the travel planning process. This paper presents a comprehensive view of the role and impact of social media on the travel planning process: before, during and after the trip, providing insights on usage levels, scope of use, level of influence, and trust. The study was conducted through an online structured questionnaire on a sample of 346 members of an online panel of internet users from Russia and the other Former Soviet Union (FSU) Republics who had been on holidays in the previous 12 months. Findings reveal that social media are predominantly used after holidays for experience sharing. It is also shown that there is a strong correlation between level of influence from social media and changes made to holiday plans. Moreover, it is revealed that user-generated content is more trusted than official tourism websites, travel agents, and mass media advertising.

scholarly journals Tourism in the era of social media: picture or reality?

2021 ◽  
Vol 7 (3) ◽  
pp. 3-14
Author(s):  
Irina V. Bogomazova ◽  
◽  
Tatyana B. Klimova ◽  
Keyword(s):  
Social Networks ◽  
Planning Process ◽  
Dominant Role ◽  
Modern Society ◽  
Digital Environment ◽  
Travel Planning ◽  
Travel Agents ◽  
Modern Development ◽  
Tourist Information

The development of social networks and universal digitalization have led to widespread changes in society and in all spheres of activity, including tourism. The growing popularity of information platforms containing content created by travelers has determined the vector of scientific research towards the dominant role of social networks at the stage of the travel planning process. The increased impact of social networks as the main source of tourist information determines the tourist location, place and type of residence. As a rule, the choice of potential tourists is determined by interesting stories, colorful landscapes, reviews, formed public opinion and other content broadcast on the network by users. The article defines the role of social networks (travel blogs, forums) in modern society. It is shown that social networks have replaced travel agents, GPS-numerous maps and guidebooks, and the Instagram feed – a photo album. The authors conclude that modern travel has completely moved to the digital environment and now it is almost impossible to imagine a trip without posts on social networks and an endless stream of recommendations in the comments. The article pays special attention to the role of Instagram in the modern development of tourism, including negative aspects that have a disastrous impact on the industry.

The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication

2015 ◽  
pp. 148-159
Author(s):  
Füsun Topsümer ◽  
Dincer Yarkin
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Planning Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Internet Users ◽  
Social Media Advertising ◽  
Definition Of ◽  
The Right

With the rising number of Internet users and social media platforms, advertising found new source for flourishing. However, social media advertising contains different characteristics compared with conventional or mass media advertising. Social media advertising can provide peer-to-peer communication (instead of one-way communication as in mass media advertising). In the definition of advertising, we see that it is required to pay something for taking place in mass media, but in social media advertising, commonly there is no need for payment, if the right social networks are chosen. This chapter aims to evaluate the process of advertising planning in social media in the context of integrated marketing communication. This chapter contains detailed steps of advertising planning process in social media and comparison between planning process of mass media advertising.

scholarly journals Beyond Nations and Nationalities: Discussing the Variety of Migrants’ Identifications in Russian Social Media

2020 ◽  
Vol 4 (3) ◽  
pp. 323
Author(s):  
Natalia D. Tregubova ◽  
Maxim L. Nee
Keyword(s):  
Social Media ◽  
Soviet Union ◽  
Labor Migration ◽  
Former Soviet Union ◽  
Skilled Labor ◽  
Labor Migrants ◽  
Interaction Ritual ◽  
Online Interactions ◽  
Ritual Theory ◽  
Country Specific

This article examines how transnational labor migrants to Russia from the five former Soviet Union countries – Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan – identify themselves in social media. The authors combine Rogers Brubaker's theory of identifications with Randall Collins' interaction ritual theory to study migrants' online interactions in the largest Russian social media (VK.com). They observed online interactions in 23 groups. The article illuminates how normative and policy contexts affect the Russian Federation's migration processes through a detailed discussion of migrants' everyday online interactions. Results reveal common and country-specific identifications of migrants in their online interactions. Migrants from Kazakhstan and Azerbaijan employ identifications connected to diasporic connections. Migrants from Kyrgyzstan, Uzbekistan, and Tajikistan in their identifications refer to low-skilled labor migration to Russia as a fact, a subject for assessment, and as a unifying category. For these countries, the present and the future of the nation is discussed in the framework of evaluation of mass immigration to Russia.

Social Media Users Collectively Speak Up

2017 ◽  
pp. 44-66
Author(s):  
Bahtiyar Kurambayev
Keyword(s):  
Social Media ◽  
Soviet Union ◽  
Former Soviet Union ◽  
Online Community ◽  
Action Theory ◽  
Kyrgyz Republic ◽  
Community Activities ◽  
Media System ◽  
Effective Organization ◽  
Speak Up

An analysis of online community activities in the former Soviet Union Kyrgyz Republic shows that social media can facilitate an effective organization and expression of ideas in a constrained media system. Specifically, online users were able to collectively and successfully speak their minds when the country's lawmakers planned costly projects, ultimately causing these plans to be dropped. Also social media users facilitated spreading information about the abuses of power and government incompetence in the 2010 and in 2005 revolutions, causing presidents flee the country in both cases. These findings suggest that the internet can facilitate a broad and effective civic and political engagement. The implications of these findings in this media restricted context are discussed in relation to collective action theory.

The Strategic Planning Process of Social Media Advertising in the Context of Integrated Marketing Communication

2015 ◽  
pp. 328-339
Author(s):  
Füsun Topsümer ◽  
Dincer Yarkin
Keyword(s):  
Social Media ◽  
Mass Media ◽  
Planning Process ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Internet Users ◽  
Social Media Advertising ◽  
Definition Of ◽  
The Right

With the rising number of Internet users and social media platforms, advertising found new source for flourishing. However, social media advertising contains different characteristics compared with conventional or mass media advertising. Social media advertising can provide peer-to-peer communication (instead of one-way communication as in mass media advertising). In the definition of advertising, we see that it is required to pay something for taking place in mass media, but in social media advertising, commonly there is no need for payment, if the right social networks are chosen. This chapter aims to evaluate the process of advertising planning in social media in the context of integrated marketing communication. This chapter contains detailed steps of advertising planning process in social media and comparison between planning process of mass media advertising.

Blurring the borders between B2B and B2C: a model of antecedents behind usage of social media for travel planning

2019 ◽  
Vol 34 (7) ◽  
pp. 1468-1481 ◽  
Author(s):  
Atanu Nath ◽  
Parmita Saha ◽  
Esmail Salehi-Sangari
Keyword(s):  
Social Media ◽  
Information Quality ◽  
User Behavior ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Content Type ◽  
B2b Marketing ◽  
Travel Planning ◽  
Perceived Enjoyment ◽  
Travel Industry

Purpose The purpose of this paper is to call for a scrutiny of the dualist approach to business-to-business (B2B) and business-to-customer (B2C) marketing in industries driven by consumer-generated content. It posits that individual consumer-centric factors are influential for B2B marketing as well in sectors such as the travel industry and investigates the determinants of tourists’ intention to use social media websites for travel planning. Design/methodology/approach Integrating constructs from IS and marketing literature, the paper proposes information quality and perceived enjoyment as antecedents of perceived usefulness, attitude and intention to use. The research model is tested using data from social media users with experience in travel planning. Findings Results show that perceived usefulness and information quality are stronger predictors of attitude and behavioral intention than perceived enjoyment. Enjoyment was not found to be strongly influential. Relevancy and reliability of information and its usefulness concerning travel-planning needs were found more influential. Research limitations/implications Data were collected from social media users, raising possible issues of representativeness. Practical implications The paper offers clarity regarding antecedents of downstream user behavior which can be of significant value. Demarcations in B2B and B2C perspectives blur in the context of social media, enabling more effective integration. Originality/value The paper brings in and validates the roles of information quality and enjoyment as influencers of behavior. Identifying the travel industry as a sector having greater likelihood of B2BC convergence, the paper extends IS adoption research to user-interactive sites in the travel-planning context, which can benefit the consumer as well as the supply side.

scholarly journals The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process

2020 ◽  
Vol 12 (16) ◽  
pp. 6661 ◽  
Author(s):  
Claudia-Elena Țuclea ◽  
Diana-Maria Vrânceanu ◽  
Carmen-Eugenia Năstase
Keyword(s):  
Social Media ◽  
Latent Variables ◽  
Planning Process ◽  
Safety Information ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Health Safety ◽  
Travel Planning

This research aims at identifying the role of social media in evaluating the attractiveness of a tourism destination, with special emphasis on the health safety of the destination. Consistent with this objective, a survey has been carried out on a sample of 675 Romanian social media users. The research results led to the development of a model based on structural equation modeling. The model includes nine latent variables that were structured taking into account different behavioral aspects related to the role social media has in travel planning, as well as for evaluating the health safety of a tourism destination. The main findings suggest that the trust in social media for tourism information made people become more interested in communicating through this means and to consider it more useful throughout the travel planning process. When choosing a travel destination, the more involved a tourist is in the decision making process, the greater the attention they pay to social media. The perceived usefulness of social media in travel planning has a significant influence on intentions to choose a tourism destination. As the importance assigned to the health safety of tourism destination increases, social media plays a more active role in travel by creating trust in this means in order to obtain sanitary safety information. People that intend to use social media for finding information on the health safety of a tourism destination are more likely to choose that destination for their vacation. The managerial implications of this paper regard the communication strategies adopted by tourism services suppliers or by some public authorities aimed at stimulating an efficient usage of social media so as to increase the buying intentions for tourism destinations.

Marital Stability Among Jewish and Mixed Couples Following Immigration to Israel From the Former Soviet Union

2012 ◽  
Vol 17 (2) ◽  
pp. 158-167 ◽  
Author(s):  
Yoav Lavee ◽  
Ludmila Krivosh
Keyword(s):  
Soviet Union ◽  
Cultural Identity ◽  
Social Adjustment ◽  
Former Soviet Union ◽  
Marital Stability ◽  
Marital Instability ◽  
Factors Associated ◽  
Mixed Marriages ◽  
Marital Outcomes ◽  
Jewish Immigrants

This research aims to identify factors associated with marital instability among Jewish and mixed (Jewish and non-Jewish) couples following immigration from the former Soviet Union. Based on the Strangeness Theory and the Model of Acculturation, we predicted that non-Jewish immigrants would be less well adjusted personally and socially to Israeli society than Jewish immigrants and that endogamous Jewish couples would have better interpersonal congruence than mixed couples in terms of personal and social adjustment. The sample included 92 Jewish couples and 92 ethnically-mixed couples, of which 82 couples (40 Jewish, 42 mixed) divorced or separated after immigration and 102 couples (52 Jewish, 50 ethnically mixed) remained married. Significant differences were found between Jewish and non-Jewish immigrants in personal adjustment, and between endogamous and ethnically-mixed couples in the congruence between spouses in their personal and social adjustment. Marital instability was best explained by interpersonal disparity in cultural identity and in adjustment to life in Israel. The findings expand the knowledge on marital outcomes of immigration, in general, and immigration of mixed marriages, in particular.

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