Using Social Media to Cultivate Positive Community Norms

2013 ◽  
pp. 16-39
Author(s):  
Caroline Graham Austin ◽  
Jeff Linkenbach ◽  
Sarah N. Keller ◽  
Jay Otto
Keyword(s):  
Social Media ◽  
Transformational Leadership ◽  
Health Risk ◽  
Case Studies ◽  
Risk Prevention ◽  
Consumer Behaviors ◽  
Community Norms ◽  
Use Of Social Media

This chapter analyzes the use of social media in health risk prevention campaigns. According to the Positive Community Norms (PCN) framework, prevention is defined as the process of proactively cultivating positive cultures through transformational leadership, communications, and an integrated portfolio of strategies. This chapter focuses on social media strategies. We review two extant prevention models (Everett Rogers’s framework and the PCN framework), examine underlying theoretical explanations for consumer behaviors related to prevention and the use of social media, provide three brief case studies of prevention campaigns at various stages of maturity and success, and offer caveats for campaign managers who might be considering using social media to reach out to audiences. We intend this material to prove beneficial for researchers, public policymakers, and managers of prevention campaigns.

scholarly journals Fan geographies and engagement between geopolitics of Brexit, Donald Trump, and Doctor Who on social media

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Doctor Who ◽  
Donald Trump ◽  
The Us ◽  
Use Of Social Media

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.

Maturity Profiles of Organizations for Social Media

2019 ◽  
pp. 134-145
Author(s):  
Edyta Abramek
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Individual Characteristics ◽  
Efficient Technique ◽  
Graphical Visualization ◽  
Use Of Social Media ◽  
The Individual ◽  
Analyze Case ◽  
Social Media Strategy

The aim of the study is to analyze case studies of selected organizations in terms of their achievements in the use of social media. The profiling method applied in the study facilitated evaluating the model of the selected organization. It is an efficient technique for exploring data. Graphic objects show the individual characteristics of selected organizations. Graphical visualization makes it easy to gauge the trajectory, the direction of your company's social media strategy, and helps to make a decision to change it. Further analysis of the structure of these models may facilitate the discovery of relevant relationships between the analyzed variables.

Boosting E-Participation

2018 ◽  
pp. 103-125
Author(s):  
David Valle-Cruz ◽  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Case Studies ◽  
The State ◽  
Structured Interviews ◽  
Public Servants ◽  
Municipal Governments ◽  
Government Services ◽  
Significant Growth ◽  
Use Of Social Media

In this chapter, the authors show two case studies of the use of social media in municipal governments: Lerma, a small municipality with a significant growth, and Metepec, an important municipality of the State of México. The purpose of this chapter is to provide empirical evidence of how social media improves government to citizen relationship and promotes e-participation in municipal governments. The results are based on semi-structured interviews applied to public servants and a survey to evaluate e-government services by citizens. So, the citizen perception is contrasted with public servants' interviews. Citizens consider that electronic procedures and services implemented by their municipalities do not generate value. The efforts of governments should focus on avoiding corruption, making governments transparent, opening data, and properly managing the privacy of information.

Social Leadership

2011 ◽  
pp. 129-138
Author(s):  
Scott Campbell Mackintosh
Keyword(s):  
Social Media ◽  
Transformational Leadership ◽  
Organizational Benefits ◽  
Security Concerns ◽  
Use Of Social Media ◽  
The Military ◽  
Social Leadership

This chapter will identify the military’s approach to social media and outline the security controversy it views as an inherent issue associated with condoning and promoting the use of social media. It will then discuss how that approach is evolving with the passage of time and the rapid adoption of social media by society as a whole; examining the balance between security concerns and obvious organizational benefits. In discussing social media as a vehicle of transformational leadership this chapter will reveal untapped benefits of social media in a military context and examine where and how it could be adopted. In closing this chapter will make recommendations, which would facilitate a better adoption of various forms of social media by the military.

Ethical and Privacy Implications of the use of Social Media during the Eyjafjallajokull Eruption Crisis

2014 ◽  
Vol 6 (4) ◽  
pp. 29-41 ◽  
Author(s):  
Hayley Watson ◽  
Rachel L. Finn
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Case Studies ◽  
Aviation Industry ◽  
Future Research ◽  
The Public ◽  
Ethical Implications ◽  
Ash Plume ◽  
Use Of Social Media

In a relatively new area of research for crisis management, this article presents a discussion of some of the privacy and ethical implications surrounding the use of social media in the event of a crisis. The article uses the travel chaos caused by the eruptions of the Eyjafjallajokull volcano in 2010 to contextualise the analysis. It begins by providing an overview of the use of social media in crisis management, before continuing to present two case studies of the use of social media by members of the public and the aviation industry during the crisis caused by the ash plume. The article then proceeds to examine some select ethical and privacy implications stemming from the use of social media such as privacy infringements and inequality. The article concludes by briefly summarising the findings and considering next steps for future research in this area.

Damage Control upon Learning That One’s Study Failed to Replicate

2021 ◽  
pp. 173-190
Author(s):  
R. Barker Bausell
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Damage Control ◽  
Original Study ◽  
Word Priming ◽  
The Subject ◽  
Use Of Social Media

But what happens to investigators whose studies fails to replicate? The answer is complicated by the growing use of social media by scientists and the tenor of the original investigators’ responses to the replicators. Alternative case studies are presented including John Bargh’s vitriolic outburst following a failure of his classic word priming study to replicate, Amy Cuddy’s unfortunate experience with power posing, and Matthew Vees’s low-keyed response in which he declined to aggressively disparage his replicators, complemented the replicators’ interpretation of their replication, and neither defended his original study or even suggested that its findings might be wrong. In addition to such case studies, surveys on the subject suggest that there are normally no long-term deleterious career or reputational effects on investigators for a failure of a study to replicate and that a reasoned (or no) response to a failed replication is the superior professional and affective solution.

scholarly journals Constructing a Buddhist-Inspired Framework for Examining Tulkus’ use of Cyberspace

2021 ◽  
Author(s):  
◽  
Catherine Elizabeth Soper
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Case Studies ◽  
The Body ◽  
Buddhist Tradition ◽  
Social Media Platforms ◽  
General Potential ◽  
Presence And Absence ◽  
Use Of Social Media

<p>This thesis is both, an examination of tulkus’ use of cyberspace (with a particular focus on social media); and a methodological experiment. In this thesis I construct a framework for examining tulkus’ use of social media platforms, such as: Facebook, Twitter, and YouTube. However rather than using “alien” ideas to construct the framework (such as, the ideas of Virtual Reality, and telepresence), I draw on concepts and doctrines found within the Buddhist tradition. The four ideas I draw on are: nirmāṇakāya; the yamakaprātihārya; ideas surrounding presence and absence in the Buddhist tradition; and visualization meditation. The four ideas are then applied to case studies in order to demonstrate how these ideas could potentially offer a way to view tulkus’ use of cyberspace from a “Buddhist” perspective. One of the aims of this framework is to investigate the potential (from a Buddhist perspective) for cyberspace to be sacralised by the presence of a being such as a tulku, and consider how religious functions and activities seem to be carried out “in” cyberspace. This framework is also a methodological experiment. Rather than using an “off the shelf” theory I plan to construct my methodology using ideas from within the Buddhist tradition. As far as I’m aware, the method of considering material from within the tradition being studied is relatively rare. I hope that this project will demonstrate the general potential for such an approach being used more widely in academia. NB: When I submitted this thesis for examination, I was informed that I should have obscured the names of the Facebook users in the screenshots included in this work. I have done my best to rectify this problem, by obscuring all the names of the followers of the tulkus studied, and removed any reference to them by name in the body of the thesis.</p>

scholarly journals Performer, Reporter, and Marketer: Three Different Local Parliament Faces on Social Media

2019 ◽  
Vol 3 (3) ◽  
pp. 272
Author(s):  
Zailani Surya Marpaung ◽  
Anang Dwi Santoso
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Community Participation ◽  
Case Studies ◽  
Participatory Institutions ◽  
Democratic Practices ◽  
Multiple Case ◽  
Multiple Case Studies ◽  
Use Of Social Media

Indonesian local parliaments have an image as a corrupt, closed, outdated, and unreachable institution in the public’s eyes. However, the parliaments have never tried to more actively developing policies which encourage active community participation. The recent adoption of social media by local parliaments seems to be a sign of the parliament’s willingness to encourage greater community contributions. However, little can be understood about the implications of these activities. Moreover, whether social media contributes significantly to community participation in local parliaments. The purpose of this study is to explore the use of social media by local parliaments. This study employed qualitative multiple case studies by conducting a content analysis on Facebook and Twitter in four local parliaments. This study found three faces of local parliaments on social media which are performers, reporters, and marketers. In general, there has been a willingness of local parliaments to become more transparent and participatory institutions. Nevertheless, the massive adoption of social media to promote more participatory democratic practices was conducted half-heartedly by the local parliaments. Practically, if local parliaments want to use social media to enchance their image, they must publish content that promotes openness such as online assembly and educative information.

Ethical and Privacy Implications of the Use of Social Media During the Eyjafjallajokull Eruption Crisis

2019 ◽  
pp. 764-777
Author(s):  
Hayley Watson ◽  
Rachel L. Finn
Keyword(s):  
Social Media ◽  
Crisis Management ◽  
Case Studies ◽  
Aviation Industry ◽  
Future Research ◽  
The Public ◽  
Ethical Implications ◽  
Ash Plume ◽  
Use Of Social Media

In a relatively new area of research for crisis management, this article presents a discussion of some of the privacy and ethical implications surrounding the use of social media in the event of a crisis. The article uses the travel chaos caused by the eruptions of the Eyjafjallajokull volcano in 2010 to contextualise the analysis. It begins by providing an overview of the use of social media in crisis management, before continuing to present two case studies of the use of social media by members of the public and the aviation industry during the crisis caused by the ash plume. The article then proceeds to examine some select ethical and privacy implications stemming from the use of social media such as privacy infringements and inequality. The article concludes by briefly summarising the findings and considering next steps for future research in this area.

Boosting E-Participation

2022 ◽  
pp. 1520-1538
Author(s):  
David Valle-Cruz ◽  
Rodrigo Sandoval-Almazan
Keyword(s):  
Social Media ◽  
Empirical Evidence ◽  
Case Studies ◽  
The State ◽  
Structured Interviews ◽  
Public Servants ◽  
Municipal Governments ◽  
Government Services ◽  
Significant Growth ◽  
Use Of Social Media

In this chapter, the authors show two case studies of the use of social media in municipal governments: Lerma, a small municipality with a significant growth, and Metepec, an important municipality of the State of México. The purpose of this chapter is to provide empirical evidence of how social media improves government to citizen relationship and promotes e-participation in municipal governments. The results are based on semi-structured interviews applied to public servants and a survey to evaluate e-government services by citizens. So, the citizen perception is contrasted with public servants' interviews. Citizens consider that electronic procedures and services implemented by their municipalities do not generate value. The efforts of governments should focus on avoiding corruption, making governments transparent, opening data, and properly managing the privacy of information.

Sign in / Sign up

Export Citation Format

Share Document