Social Leadership

2011 ◽  
pp. 129-138
Author(s):  
Scott Campbell Mackintosh
Keyword(s):  
Social Media ◽  
Transformational Leadership ◽  
Organizational Benefits ◽  
Security Concerns ◽  
Use Of Social Media ◽  
The Military ◽  
Social Leadership

This chapter will identify the military’s approach to social media and outline the security controversy it views as an inherent issue associated with condoning and promoting the use of social media. It will then discuss how that approach is evolving with the passage of time and the rapid adoption of social media by society as a whole; examining the balance between security concerns and obvious organizational benefits. In discussing social media as a vehicle of transformational leadership this chapter will reveal untapped benefits of social media in a military context and examine where and how it could be adopted. In closing this chapter will make recommendations, which would facilitate a better adoption of various forms of social media by the military.

Using Social Media to Cultivate Positive Community Norms

2013 ◽  
pp. 16-39
Author(s):  
Caroline Graham Austin ◽  
Jeff Linkenbach ◽  
Sarah N. Keller ◽  
Jay Otto
Keyword(s):  
Social Media ◽  
Transformational Leadership ◽  
Health Risk ◽  
Case Studies ◽  
Risk Prevention ◽  
Consumer Behaviors ◽  
Community Norms ◽  
Use Of Social Media

This chapter analyzes the use of social media in health risk prevention campaigns. According to the Positive Community Norms (PCN) framework, prevention is defined as the process of proactively cultivating positive cultures through transformational leadership, communications, and an integrated portfolio of strategies. This chapter focuses on social media strategies. We review two extant prevention models (Everett Rogers’s framework and the PCN framework), examine underlying theoretical explanations for consumer behaviors related to prevention and the use of social media, provide three brief case studies of prevention campaigns at various stages of maturity and success, and offer caveats for campaign managers who might be considering using social media to reach out to audiences. We intend this material to prove beneficial for researchers, public policymakers, and managers of prevention campaigns.

Framework for Military Applications of Social Media

2021 ◽  
pp. 357-368
Author(s):  
Namosha Veerasamy ◽  
William Aubrey Labuschagne
Keyword(s):  
Social Media ◽  
Digital World ◽  
Military Applications ◽  
Use Of Social Media ◽  
High Level ◽  
The Military ◽  
And Training ◽  
The Way

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.

Strategic communications: The Pakistan military’s use of social media against terrorism

2020 ◽  
pp. 175063522097212
Author(s):  
Muhammad Khalil Khan ◽  
Cornelius B Pratt
Keyword(s):  
Social Media ◽  
Public Participation ◽  
Public Support ◽  
Strategic Communications ◽  
The Public ◽  
Different Types ◽  
Military Engagement ◽  
Use Of Social Media ◽  
Critical Phases ◽  
The Military

This study examines the Pakistan military’s strategic use of social media in encouraging and sustaining public support for the ongoing war against terrorism in Pakistan. Its findings indicate that the military used significantly different types of strategic frames in response to a fast-changing, evolving security situation in the country. Framing was used strategically to facilitate public–military and people-to-people engagements. Motivational frames were the most dominant forms of communication used to generate dialogue between the military and the public in the war against terrorism and to enhance public participation in it. This study also indicates that different frames used by Pakistan’s military on social media significantly mediated military engagement with different segments of society during the critical phases of Pakistan’s ongoing war against terrorism.

Framework for Military Applications of Social Media

2018 ◽  
Vol 8 (2) ◽  
pp. 47-56 ◽  
Author(s):  
Namosha Veerasamy ◽  
William Aubrey Labuschagne
Keyword(s):  
Social Media ◽  
Digital World ◽  
Military Applications ◽  
Use Of Social Media ◽  
High Level ◽  
The Military ◽  
And Training ◽  
The Way

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.

Social Media and New Military Public Affairs Policies

2012 ◽  
pp. 174-195
Author(s):  
Kenneth L. Hacker
Keyword(s):  
Social Media ◽  
New Media ◽  
New Technologies ◽  
Public Affairs ◽  
Policy Changes ◽  
The Public ◽  
Media Technologies ◽  
Use Of Social Media ◽  
New Policies ◽  
The Military

This chapter explores the recent United States military policy changes regarding the use of social media by members of the services. It also discusses the use of these new policies for military public affairs. The chapter analyzes the policy changes in light of network theory in the studies of new media technologies and how users construct networks of influence by employing these new technologies. It is concluded that the military use of new media networking (NMN) is an effective way of both protecting the communication security of military information and optimizing the networking potential of the new media. It appears that the military can use its new social media policies to take advantage of NMN by generating news on their own sites, directing the public to more information, enhancing the morale of service members with families, and developing new methods of recruitment.

Web-Based Financial Reporting: An Interpretative Model for Corporate Communications on Social Media

2017 ◽  
pp. 79-112
Author(s):  
Paola Ramassa ◽  
Costanza Di Fabio
Keyword(s):  
Social Media ◽  
Financial Reporting ◽  
Building Blocks ◽  
Corporate Communications ◽  
Distinctive Features ◽  
Financial Communication ◽  
Use Of Social Media ◽  
Key Aspects ◽  
And Diffusion ◽  
Interpretative Model

This paper aims at contributing to financial reporting literature by proposing a conceptual interpretative model to analyse the corporate use of social media for financial communication purposes. In this perspective, the FIRE model provides a framework to study social media shifting the focus on the distinctive features that might enhance web investor relations. The model highlights these features through four building blocks: (i) firm identity (F); (ii) information posting (I); (iii) reputation (R); and (iv) exchange and diffusion (E). They represent key aspects to explore corporate communication activities and might offer a framework to interpret to what degree corporate web financial reporting exploits the potential of social media. Accordingly, the paper proposes metrics based on this model aimed at capturing the interactivity of corporate communications via social media, with a particular focus on web financial reporting. It tries to show the potential of this model by illustrating an exploratory empirical analysis investigating to what extent companies use social media for financial reporting purposes and whether firms are taking advantage of Twitter distinctive features of interaction and diffusion.

Maqâṣid Al-Qur’ân In The Interpretation of M. Quraish Shihab About The Verse of Social Media Usage

2020 ◽  
Vol 28 (1) ◽  
pp. 44
Author(s):  
Johar Arifin ◽  
Ilyas Husti ◽  
Khairunnas Jamal ◽  
Afriadi Putra
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Quality Of Information ◽  
Media Usage ◽  
Large Group ◽  
Six Elements ◽  
Written Law ◽  
Use Of Social Media ◽  
The Universe

This article aims to explain maqâṣid al-Qur’ân according to M. Quraish Shihab and its application in interpreting verses related to the use of social media. The problem that will be answered in this article covers two main issues, namely how the perspective of maqâṣid al-Qur’ân according to M. Quraish Shihab and how it is applied in interpreting the verses of the use of social media. The method used is the thematic method, namely discussing verses based on themes. Fr om this study the authors concluded that according to M. Quraish Shihab there are six elements of a large group of universal goals of the al-Qur’ân, namely strengthening the faith, humans as caliphs, unifying books, law enforcement, callers to the ummah of wasathan, and mastering world civilization. The quality of information lies in the strength of the monotheistic dimension which is the highest peak of the Qur’anic maqâṣid. M. Quraish Shihab offers six diction which can be done by recipients of information in interacting on social media. Thus, it aims to usher in the knowledge and understanding of what is conveyed in carrying out human mission as caliph, enlightenment through oral and written, law enforcement, unifying mankind and the universe to the ummah of wasathan, and mastery of world civilization

The Use of Social Media by the Botswana Government and Governance of Liquid Communication

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Community Involvement ◽  
Media Content ◽  
Service Access ◽  
Communication Tool ◽  
African Countries ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media as a communication tool has enabled governments around the world to interact with citizens for customer service, access to information and to direct community involvement needs. The trends around the world show recognition by governments that social media content may constitute records and should be managed accordingly. The literature shows that governments and organisations in other countries, particularly in Europe, have social media policies and strategies to guide the management of social media content, but there is less evidence among African countries. Thus the purpose of this paper is to examine the extent of usage of social media by the Botswana government in order to determine the necessity for the governance of liquid communication. Liquid communication here refers to the type of communication that goes easily back and forth between participants involved through social media. The ARMA principle of availability requires that where there is information governance, an organisation shall maintain its information assets in a manner that ensures their timely, efficient and accurate retrieval. The study adopted a qualitative case study approach where data were collected through documentary reviews and interviews among purposively selected employees of the Botswana government. This study revealed that the Botswana government has been actively using social media platforms to interact with its citizens since 2011 for increased access, usage and awareness of services offered by the government. Nonetheless, the study revealed that the government had no official documentation on the use of social media, and policies and strategies that dealt with the governance of liquid communication. This study recommends the governance of liquid communication to ensure timely, efficient and accurate retrieval when needed for business purposes.

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