Innovative Methods and Technologies for Electronic Discourse Analysis

2014 ◽  
Author(s):  
Bob Hodge

This chapter investigates and endorses the integration of two existing research traditions, electronic discourse analysis (EDA) and critical discourse analysis (CDA), into a more powerful and comprehensive form of analysis of electronic discourses, Critical Electronic Discourse Analysis (CEDA). It sets this analytic project against the massive, unpredictable changes in culture and society which are associated with the electronic media revolution. It argues for innovative forms of analysis, in which ‘electronic discourse analysis’ acquires two over-lapping interpretations: electronically enabled analysis of discourses in all media; and all forms of analysis of electronic discourses and the social forms they express. It uses McLuhan and multi-modality theory to argue for major continuities and significant breaks in semiotic modes over long periods. It argues that powerful innovations in analysis and technology need to recognize and incorporate the two fundamental semiotic modes, digital and analogue, and not seek to replace one with the other.


2016 ◽  
Vol 9 (1) ◽  
pp. 28-47
Author(s):  
Emanuel Angelo Nascimento

RESUMO:Inscrito na Análise do Discurso (AD) de linha francesa, este artigo tem por objetivo discutir o funcionamento do discurso do humor relacionado à circulação dos estereótipos do caipira na internet. O corpus é constituído de um conjunto de piadas publicadas no portal Humortardela e no site AnimaTunes, a partir do qual analisamos, com base nos estudos de Possenti (1998, 2010), as condições de produção do discurso do humor. Para análise desse objeto de estudo no espaço digital, leva-se em conta a noção de discurso eletrônico, a partir de Orlandi (2013), além dos estudos de Bergson (2007), Raskin (1985) e Skinner (2002) sobre o riso e o humor. Mobiliza-se, ainda, os conceitos de cenas de enunciação, desenvolvidos por Maingueneau (2008), e de estereótipos, a partir de Amossy & Hershberg Pierrot (1997), a fim de compreender como as representações do caipira emergem nos processos de enunciação humorística. A partir dos resultados das análises, pretende-se verificar como as representações do caipira são interpeladas no interdiscurso e de que forma a internet contribui para a circulação dos estereótipos do caipira na rede em sua relação com o humor.PALAVRAS-CHAVE: estereótipo; caipira; internet;discurso; humor. ABSTRACT: Based on the Discourse Analysis (AD) of French orientation, this article aims at discussing the functioning of the humor discourse associated with the circulation of the stereotypes of the Brazilian caipira on the internet. Thecorpus comprises a set of jokes published on the portal Humortardela and on the website AnimaTunes, from which we analyze, based on studies of Possenti (1998, 2010), the production conditions of the humor discourse. For the analysis of this object of study on the digital environment, we take into account the notion of electronic discourse, from Orlandi (2013), as well as the studies of Bergson (2007), Raskin (1985), Skinner (2002) about laughter and humor. We also put together the concepts of scenes of enunciation, developed by Maingueneau (2008), and stereotypes, of Amossy & Hershberg Pierrot (1997), in order to understand how the representations of the caipira emerge in the processes of humor enunciation. From the analysis results, we intend to verify the way the representations of the caipira are challenged in interdiscourse and how the internet contributes for the circulation of the caipira stereotypes on the web in its relation with humor. KEYWORDS: stereotype; caipira; internet; discourse; humor.


2014 ◽  
pp. 306-323
Author(s):  
Bob Hodge

This chapter investigates and endorses the integration of two existing research traditions, electronic discourse analysis (EDA) and critical discourse analysis (CDA), into a more powerful and comprehensive form of analysis of electronic discourses, Critical Electronic Discourse Analysis (CEDA). It sets this analytic project against the massive, unpredictable changes in culture and society which are associated with the electronic media revolution. It argues for innovative forms of analysis, in which ‘electronic discourse analysis' acquires two over-lapping interpretations: electronically enabled analysis of discourses in all media; and all forms of analysis of electronic discourses and the social forms they express. It uses McLuhan and multi-modality theory to argue for major continuities and significant breaks in semiotic modes over long periods. It argues that powerful innovations in analysis and technology need to recognize and incorporate the two fundamental semiotic modes, digital and analogue, and not seek to replace one with the other.


Author(s):  
Nasr Hamid Abu Zayd

This chapter discusses the life and work of Nasr Hamid Abu Zayd (1943–2010). Abu Zayd is part of a group of contemporary intellectuals from the Arabic-speaking part of the Muslim world known as the turāthiyyūn, or “heritage thinkers.” This strand of Islamic thinking developed in the 1970s and 1980s in response to the traumatic outcome of the 1967 war between Israel and the surrounding Arab countries. Abu Zayd advocated the rigorous scholarly investigation of the Quran using innovative methods and techniques of textual criticism and discourse analysis used in literary studies, which was considered anathema by Islamist activists and made him the target of persecution. Abu Zayd and his wife sought asylum abroad, and he has since been recognized internationally as a scholar who has made pioneering contributions to move the study of the Quran and of the wider Islamic intellectual legacy forward.


Author(s):  
Julio Gimenez

Emails have become a central genre in business communication, reflecting both how people communicate and how they go about their professional practices. This chapter examines embedded business emails as reflections of the professional practices of the regulatory and policy department of a multinational based in London, UK. It argues that the nature of online communication in international organisations, with its high levels of intertextuality and interdiscursivity, requires multidimensional analytical approaches that are capable of capturing its complexity and dynamics. To this end, the chapter introduces electronic discourse analysis networks (EDANs) as one example of such approaches. It begins with a brief review of the literature that has informed the study reported on here before it discusses EDANs as its analytical framework. Using a group of embedded emails and a number of networked data sets, the chapter shows how EDANs can be used to further our understanding of professional online communication.


Author(s):  
Megan Boler

In the context of the so-called "post-truth" crisis, emotions have resoundingly replaced facts in our fast-moving, affectively-driven internet-based culture. Scholars are challenged to develop innovative methods for studying emotion and affect within studies of social media, and political communications. What is an effective interdisciplinary approach to the study of affect and communications in our rapidly-evolving media ecosystems? While the "affective turn" makes sense in the humanities, disciplines studying elections and populist sentiments traditionally draw upon quantitative and qualitative methods that tend to reduce and measure emotions as simply negative and positive. Further, political communications scholarship on "affective polarization" tend to define "in-groups" and "out-groups" solely in terms of partisan differences, missing much complexity of social identities and race relations. This three-year, funded research project draws from the politics of emotion to inform an innovative grounded theoretical study of emotional expression related to narratives of racism in social media. draw on Sarah Ahmed's concepts of sticky emotions and affective economies (2004) and Arlie Hochschild's concepts of feeling rules and deep stories (2016). This talk presents methodological innovations and research findings from our cross-platform digital ethnography of social media from Twitter, Gab, and Facebook, and qualitative discourse analysis of 1800 social media posts related to Black Lives Matter and the Capitol Riots. The paper provides a significant contribution to a nascent field of studies by specifically engaging an interdisciplinary theoretical framework that includes affect theory or politics of emotion alongside qualitative research of social media.


Author(s):  
Ming Ming Chiu ◽  
Gaowei Chen

Educators are increasingly using electronic discourse for student learning and problem solving, partially due to its time and space flexibility and greater opportunities for information processing and higher order thinking. When researchers try to statistically analyze the relationships among electronic discourse messages however, they often face difficulties regarding the data (missing data, many codes, non-linear trees of messages), dependent variables (topic differences, time differences, discrete, infrequent, multiple dependent variables) and explanatory variables (sequences of messages, cross-level moderation, indirect effects, false positives). Statistical discourse analysis (SDA) addresses all of these difficulties as shown in analyses of social cues in 894 messages posted by 183 students during 60 online asynchronous discussions. The results showed that disagreements increased negative social cues, supporting the hypothesis that these participants did not save face during disagreements, but attacked face. Using these types of analyses and results, researchers can inform designs and uses of electronic discourse.


2019 ◽  
Vol 42 ◽  
Author(s):  
Giulia Frezza ◽  
Pierluigi Zoccolotti

Abstract The convincing argument that Brette makes for the neural coding metaphor as imposing one view of brain behavior can be further explained through discourse analysis. Instead of a unified view, we argue, the coding metaphor's plasticity, versatility, and robustness throughout time explain its success and conventionalization to the point that its rhetoric became overlooked.


2002 ◽  
Vol 47 (2) ◽  
pp. 202-205
Author(s):  
Richard J. Gerrig
Keyword(s):  

1983 ◽  
Vol 28 (1) ◽  
pp. 60-61
Author(s):  
Dell Hymes

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