Market Research through Online Custom Panel

2013 ◽  
pp. 89-101 ◽  
Author(s):  
Renata Bendit Katarivas ◽  
Zilla Patricia Bendit ◽  
Benjamin Rosenthal
Keyword(s):  
Developed Countries ◽  
Consumer Information ◽  
Future Research ◽  
Research Experience ◽  
Panel Management ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Custom Panel ◽  
Online Panels ◽  
Important Form

Online panels are, more and more, an important form of collecting consumer information for marketing decisions. Consumer online panels are more used in developed countries than in third world countries. This chapter also talks about customized online panels within online panels in general. This chapter discusses the current challenges to the use of online panels in Brazil, according to the research experience of the leading provider of such methodology in the country. The chapter describes two cases of online panels in Brazil, and in one of them it describes the communal aspects of the panel and the implications that the communal traces bring to panel management. The chapter concludes with an analysis of research results, managerial implications, and future research directions.

Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

2011 ◽  
pp. 92-104 ◽  
Author(s):  
Piyush Sharma ◽  
Rajiv Mathur ◽  
Abhinav Dhawan
Keyword(s):  
Developed Countries ◽  
Offshore Outsourcing ◽  
Future Research ◽  
Policy Makers ◽  
Repurchase Intentions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Customer Services ◽  
Complaint Behavior

Offshore outsourcing is a fast-growing aspect of the world economy today and it has drawn attention from policy makers as well as public at large in many developed countries. However, there is hardly any research on how outsourcing of customer services may influence individual consumers, their perceptions, attitudes and behaviors. In this chapter, the authors first review the extant literature in the country-of-origin and services marketing areas to highlight key concepts and theories relevant to this area. Next, they show how offshore outsourcing of customer services may influence consumer perceptions about service quality, brand image and brand loyalty on one hand and impact customer satisfaction, complaint behavior and repurchase intentions on the other. The role of several relevant demographic and psychographic variables is also discussed. Finally, the findings from a survey-based study among customers in three developed countries (U.S., UK and Australia) are reported along with a discussion of managerial implications and future research directions in this area.

Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

2011 ◽  
pp. 326-340 ◽  
Author(s):  
Piyush Sharma ◽  
Rajiv Mathur ◽  
Abhinav Dhawan
Keyword(s):  
Developed Countries ◽  
Offshore Outsourcing ◽  
Future Research ◽  
Policy Makers ◽  
Repurchase Intentions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Customer Services ◽  
Complaint Behavior

Offshore outsourcing is a fast-growing aspect of the world economy today and it has drawn attention from policy makers as well as public at large in many developed countries. However, there is hardly any research on how outsourcing of customer services may influence individual consumers, their perceptions, attitudes and behaviors. In this chapter, the authors first review the extant literature in the country-of-origin and services marketing areas to highlight key concepts and theories relevant to this area. Next, they show how offshore outsourcing of customer services may influence consumer perceptions about service quality, brand image and brand loyalty on one hand and impact customer satisfaction, complaint behavior and repurchase intentions on the other. The role of several relevant demographic and psychographic variables is also discussed. Finally, the findings from a survey-based study among customers in three developed countries (U.S., UK and Australia) are reported along with a discussion of managerial implications and future research directions in this area.

Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

2011 ◽  
pp. 228-240 ◽  
Author(s):  
Piyush Sharma ◽  
Rajiv Mathur ◽  
Abhinav Dhawan
Keyword(s):  
Developed Countries ◽  
Offshore Outsourcing ◽  
Future Research ◽  
Policy Makers ◽  
Repurchase Intentions ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Customer Services ◽  
Complaint Behavior

Offshore outsourcing is a fast-growing aspect of the world economy today and it has drawn attention from policy makers as well as public at large in many developed countries. However, there is hardly any research on how outsourcing of customer services may influence individual consumers, their perceptions, attitudes and behaviors. In this chapter, the authors first review the extant literature in the country-of-origin and services marketing areas to highlight key concepts and theories relevant to this area. Next, they show how offshore outsourcing of customer services may influence consumer perceptions about service quality, brand image and brand loyalty on one hand and impact customer satisfaction, complaint behavior and repurchase intentions on the other. The role of several relevant demographic and psychographic variables is also discussed. Finally, the findings from a survey-based study among customers in three developed countries (US, UK and Australia) are reported along with a discussion of managerial implications and future research directions in this area.

scholarly journals A Conceptual Framework and Propositions for the Acceptance of Mobile Services

2007 ◽  
Vol 2 (2) ◽  
pp. 61-73 ◽  
Author(s):  
Sally Rao ◽  
Indrit Troshani
Keyword(s):  
Mobile Services ◽  
User Acceptance ◽  
Future Research ◽  
Research Directions ◽  
Consumer Adoption ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Lead Users ◽  
Future Research Directions ◽  
Insight Into

Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their underlying technologies. Constructs affecting consumer adoption behaviour are discussed and relevant propositions are made. Managerial implications are explored and future research directions are also identified.

Value Co-Creation in Cloud Services

2013 ◽  
pp. 74-91 ◽  
Author(s):  
Ammar Rashid ◽  
William Yu Chung Wang ◽  
Felix B. Tan
Keyword(s):  
Service Providers ◽  
Practical Experience ◽  
Cloud Services ◽  
Future Research ◽  
Research Directions ◽  
Technical Aspects ◽  
Creation Process ◽  
Managerial Implications ◽  
Future Research Directions

In recent years, there has been considerable interest in cloud services in academic literature. Most research in this area has focused on the technical aspects of designing and implementing cloud services, with few studies focusing on understanding the value of cloud services and the processes by which consumer and service providers engage each other to co-create these services. This chapter explains the co-creation processes, and, the role of consumer in the value co-creation process of cloud services. It incorporates extant marketing and information systems literature, industry reports, and practical experience reflections to highlight the significance of cloud services. The drivers of co-creation are explored with the description of co-creation processes and the underlying factors involved in value co-creation of cloud services. The chapter concludes by outlining the opportunities associated with the development of cloud services, noting future research directions and discussing academic and managerial implications.

A Proposed Framework for Mobile Services Adoption

2008 ◽  
pp. 193-215 ◽  
Author(s):  
Indrit Troshani ◽  
Sally Rao Hill
Keyword(s):  
Mobile Services ◽  
Future Research ◽  
Research Directions ◽  
Business Opportunities ◽  
Managerial Implications ◽  
Future Research Directions

Mobile services are touted to create a significant spectrum of business opportunities. Acceptance of these services by users is, therefore, of paramount importance. Consequently, a deeper insight is required to better understand the underlying motivations leading users to adopting mobile services. Further, enhanced understanding would also help designing service improvements and appropriate adoption strategies. Most of the existing theoretical acceptance models available originate from organisational contexts. As mobile services bring additional functional dimensions, such as hedonic or experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this chapter is to explore and critically assess the use of existing acceptance theories in the light of evolving mobile services. Constructs affecting adoption behaviour are discussed and relevant extensions are made which culminate with a framework for mobile services adoption. Managerial implications are explored and future research directions are also identified.

The Intellectual Structure in Brands and Branding Research

2015 ◽  
pp. 167-200
Author(s):  
Jiaxun He ◽  
Cheng Lu Wang
Keyword(s):  
Brand Management ◽  
Developed Countries ◽  
Intellectual Structure ◽  
Future Research ◽  
Research Paradigm ◽  
Systematic Analysis ◽  
The Social ◽  
Publication Time ◽  
Future Research Directions ◽  
Social Sciences Citation Index

This chapter is based on a comprehensive and systematic analysis of the 30 most-cited articles (adjusting to the length of publication time) on brands and branding, retrieved from the Social Sciences Citation Index (SSCI) database (1975-2008). Following the multidimensional scaling method and social network analysis, the results demonstrate five major subareas, which are characterized with different but interrelated intellectual structures. Among the selected core literature, a few theoretical or empirical articles play a key role in incubating or developing a research paradigm. Based on the analysis results, the authors observe that those five major domains and a relatively small number of seminal papers have important impacts on shaping the research paradigm with a lasting effect on future research directions. On the other hand, the authors argue that existing research on brands and branding has been dominantly focused on Western developed countries while brand management issues in emerging markets have been largely ignored and therefore deserve special attention in future research.

Perceived Organizational Climate and the Process of Salesperson Motivation

1982 ◽  
Vol 19 (2) ◽  
pp. 240-254 ◽  
Author(s):  
Pradeep K. Tyagi
Keyword(s):  
Organizational Climate ◽  
Extrinsic Motivation ◽  
Future Research ◽  
Research Directions ◽  
Intrinsic And Extrinsic Motivation ◽  
Managerial Implications ◽  
Future Research Directions ◽  
Valence Theory ◽  
Theory Of Motivation

The author examines how organizational climate contributes to salespersons’ intrinsic and extrinsic motivation to perform. On the basis of expectancy-valence theory of motivation, specific relationships between organizational climate and motivational components are tested using a sample of insurance salespersons. Managerial implications and future research directions are discussed.

Barriers to the Success of Total Quality Management Implementation in Vietnam's Textile and Garment Companies

2019 ◽  
Vol 10 (3) ◽  
pp. 57-73
Author(s):  
Emmanuel (Manos) Kalargiros ◽  
Cindy Strickler ◽  
Long Pham ◽  
Thomas DeNardin ◽  
Tatyana N Coomer
Keyword(s):  
Quality Management ◽  
Service Quality ◽  
Total Quality Management ◽  
Future Research ◽  
Total Quality ◽  
Research Directions ◽  
The World ◽  
Managerial Implications ◽  
Future Research Directions ◽  
The Common

Vietnam is classified as one of the five largest textile and garment exporters in the world. With its ambition to engage more effectively in the global textile and garment supply chains, Vietnam's textile and garment enterprises have been implementing total quality management (TQM) programs in order to improve their product and service quality. However, many of Vietnam's textile and garment enterprises are facing barriers to successful TQM implementation. The objective of this study is to empirically examine these barriers to TQM faced by Vietnam's textile and garment enterprises and to compare the results with previous studies conducted with U.S. and Mexican businesses. The results of this study indicate five barriers to Vietnam's textile and garment enterprises' successful TQM implementation. Among these five barriers, the common barrier shared by Vietnamese, US and Mexican businesses is that employees are resistant to change. Managerial implications and future research directions are discussed.

scholarly journals Team Dynamics, Leadership, and Employee Proactivity of Vietnamese Firms

2019 ◽  
Vol 5 (1) ◽  
pp. 16 ◽  
Author(s):  
Tan Huynh ◽  
Minh Duong ◽  
Thuy Phan ◽  
Tu Do ◽  
Truc Do ◽  
...  
Keyword(s):  
Social Exchange ◽  
Leadership Style ◽  
Social Exchange Theory ◽  
Future Research ◽  
Proactive Behavior ◽  
Full Time ◽  
Managerial Implications ◽  
Taking Charge ◽  
Future Research Directions

Integrating the relational approach and social exchange theory, the authors conceptualize the quality of leader‒member and team member exchanges as mediators for understanding the role of transformational leadership in employee proactive behaviors (e.g., voice, taking charge, and innovative behaviors). The results based on data collected from 352 full-time employees working in pharmaceutical companies in Vietnam largely support the proposed theoretical framework and shed light on the mechanism through which leadership style influences employee proactivity in a manufacturing context. Using the results, the authors discuss research limitation and, managerial implications, and suggest future research directions for the relationship between leadership style and employee proactive behavior.

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