Building Smarter Organizations
Being a “smart” organization—to learn quickly and apply that learning to making changes—is essential for survival in this age of hyper-competition, global power shifts, and technological change. In “dumb” organizations, the flows of knowledge and idea into and through the organization are limited and slow. Those flows are restricted by the organization’s command-and-control culture, the maze-like organizational and business structure, and limitations imposed by closed communication technology. There are three matching and inter-linked solutions to improve flows: reducing unnecessary complexity, moving to a collaborative culture, and using an Enterprise Social Networking (ESN) technology. The focus of this chapter is a step-by-step approach to justify, design, measure, and roll out an ESN suite.