Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects

2014 ◽  
pp. 963-978
Author(s):  
Tan Chee Liang ◽  
Chua Kok Seng ◽  
Kaung Pye Soe
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Word Of Mouth ◽  
Web 2.0 Tools ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Uk ◽  
Social Networking Website ◽  
Advertising And Promotion

Over the last few years, social networking has established itself to be a significant trend on the Internet. Together with the existence of social networking, Web 2.0 tools have gained much popularity. Internet users around the world are catching the social networking and Web 2.0 bug. According to a study in the UK, 20 percent of online users were regularly logging onto social networking websites like Facebook, MySpace, Orkut, and Friendster. With the growth in the popularity of social networking and Web 2.0 tools, it is only a matter of time before people and businesses become receptive to the commercial possibilities offered by them. We look at one of the popular social networking website, Facebook, and see how these Web 2.0 tools can actually aid in the advertising and promotion aspects through Word-of-Mouth effects.

Using Web 2.0 Features on Social Networks for Word-of-Mouth Effects

2012 ◽  
pp. 218-232
Author(s):  
Tan Chee Liang ◽  
Chua Kok Seng ◽  
Kaung Pye Soe
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Word Of Mouth ◽  
Web 2.0 Tools ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Uk ◽  
Social Networking Website ◽  
Advertising And Promotion

Over the last few years, social networking has established itself to be a significant trend on the Internet. Together with the existence of social networking, Web 2.0 tools have gained much popularity. Internet users around the world are catching the social networking and Web 2.0 bug. According to a study in the UK, 20 percent of online users were regularly logging onto social networking websites like Facebook, MySpace, Orkut, and Friendster. With the growth in the popularity of social networking and Web 2.0 tools, it is only a matter of time before people and businesses become receptive to the commercial possibilities offered by them. We look at one of the popular social networking website, Facebook, and see how these Web 2.0 tools can actually aid in the advertising and promotion aspects through Word-of-Mouth effects.

Web 2.0 Technologies and Foreign Language Teaching

2012 ◽  
pp. 89-107
Author(s):  
Geraldine Blattner
Keyword(s):  
Foreign Language ◽  
Web 2.0 ◽  
Language Learners ◽  
Learning Experience ◽  
Web 2.0 Tools ◽  
Foreign Language Learners ◽  
The Social ◽  
Pragmatic Awareness ◽  
Traditional Classroom Instruction ◽  
Social Networking Website

This chapter looks at the potential of two Web 2.0 tools: forums and the social networking website Facebook for foreign language learners and educators. It highlights how these technologies provide authentic settings that are dynamic and communicative as they facilitate the cultural enrichment of learners, enhance their socio-pragmatic awareness, as well as develop their multiliteracy skills in a second language. The chapter contains an examination of various recent studies which investigated or underlined how technological inclusion of forums and Facebook complements traditional classroom instruction, and how it allows students to extend their learning experience outside of this typical environment in order to supplement their linguistic abilities and to become autonomous learners.

scholarly journals Cyber socializing and victimization of women

Temida ◽  
2009 ◽  
Vol 12 (3) ◽  
pp. 5-26 ◽  
Author(s):  
Debarati Halder ◽  
Karuppannan Jaishankar
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
Dark Side ◽  
The Internet ◽  
Social Networking Websites ◽  
Internet Users ◽  
The Social ◽  
Virtual Societies

Web 2.01 has redefined the virtual life of ordinary individuals and has given wide opportunities to internet users including women to exchange ideas, interact with like minded people and participate in the development of virtual societies as per one's own choices. Social networking websites (SNWs), a segment of Web 2.0 is very popular among the internet users. However, there is a dark side of these SNW's too. They have become havens for offenders to victimize women, the most vulnerable targets in the internet, after children. In this paper, we examine the victimization of women in the social networking websites in general, analyze the trends of such victimization from socio - legal - victimological angle and ascertain the reasons for the growth of such victimization.

Performance Comparison among Meta Classifier Algorithms in WEKA

2019 ◽  
Vol 1 (2) ◽  
pp. 106-112
Author(s):  
Nur Amiratun Nazihah Roslan ◽  
Hairulnizam Mahdin ◽  
Shahreen Kasim
Keyword(s):  
Social Networking ◽  
Performance Comparison ◽  
Data Availability ◽  
Data Mining Tool ◽  
Huge Data ◽  
Technology Advancement ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Mining Tool

With the rise of social networking approach, there has been a surge of users generated content all over the world and with that in an era where technology advancement are up to the level where it could put us in a step ahead of pathogens and germination of diseases, we couldn’t help but to take advantage of that advancement and provide an early precaution measures to overcome it. Twitter on the other hand are one of the social media platform that provides access towards a huge data availability. To manipulate those data and transform it into an important information that could be used in many different scope that could help improve people’s life for the better. In this paper, we gather all algorithm that are available inside Meta Classifier to compare between them on which algorithm suited the most with the dengue fever dataset. This research are using WEKA as the data mining tool for data analyzation.

scholarly journals Use of social networking websites as a care instrument for hospitalized adolescents

2017 ◽  
Vol 22 (1) ◽  
Author(s):  
Camila Amaral Borghi ◽  
Regina Szylit ◽  
Carolliny Rossi de Faria Ichikawa ◽  
Michelle Freire Baliza ◽  
Uyara Talmatare Jesus Camara ◽  
...  
Keyword(s):  
Social Support ◽  
Qualitative Study ◽  
Social Networking ◽  
Healthcare Professionals ◽  
Social Networking Websites ◽  
The Social ◽  
Hospital Resources ◽  
Social Networking Website ◽  
Important Form ◽  
Process Method

Abstract Objective: This study aimed to understand how social networking websites are used by adolescents and their importance during the hospitalization process. Method: A descriptive and qualitative study was supported by the virtual ethnographic method and resorted to the symbolic interactionism as theoretical framework. Eleven hospitalized adolescents were interviewed. Results: Three categories were identified based on the analysis of interviews and posts: Being able to use social networking websites during hospitalization; Using the Facebook® chat to keep connected to friends; Seeking support from friends through social networking websites. Final considerations: Facebook® was the social networking website that adolescents used the most, standing out as an important form of entertainment during hospitalization that facilitates communication and social support. Healthcare professionals should value the use of social networking websites by hospitalized adolescents and encourage access to these tools, providing hospital resources to expand and facilitate this access.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

scholarly journals Use of Web 2.0 Social Networking Sites for Collaborative Sharing Research Information by the Social Science Research Scholars at Alagappa University, Karaikudi.

2020 ◽  
Vol 9 (3) ◽  
pp. 70-74
Keyword(s):  
Social Science ◽  
Web 2.0 ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Collaboration ◽  
Social Science Research ◽  
Science Research ◽  
Research Information ◽  
The Social ◽  
Strongly Agree

This study attempts to the Web 2.0 Social Networking Sites for Collaborative Sharing Research Information by the Social Science Research Scholars at Alagappa University, Karaikudi. A sample size 97 Scholars was selected by random sampling method. The data required for the study were collected through a questionnaire. The findings of the study: 30.9% of the respondents using Facebook/ WhatsApp along with most highly used in the popular web browser used for Google chrome 72.2% Google chrome. 48.5% of respondents’ preference of “Very Strongly Agree” Collaborate with Research projects and Teams. Whereas 46.4% “Research Collaboration “Strongly agree” of the respondents respectively. 30.9% purpose of Web 2.0 for Collaborations of Research Communication while 19.6% Opportunities and Learning for Web 2.0 tools support social interaction in the learning process of the respondents respectively.

Web 2.0 as a Foundation for Social Media Marketing

2012 ◽  
pp. 342-379 ◽  
Author(s):  
Vedran Podobnik ◽  
Daniel Ackermann ◽  
Tomislav Grubisic ◽  
Ignac Lovrek
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Social Networking ◽  
Low Cost ◽  
Internet Marketing ◽  
Social Media Marketing ◽  
Marketing Campaign ◽  
Internet Users ◽  
The Web ◽  
The Way

In the Web 1.0 era, users were passive consumers of a read-only Web. However, the emergence of Web 2.0 redefined the way people use information and communication services—users evolved into prosumers that actively participate and collaborate in the ecosystem of a read-write Web. Consequently, marketing is one among many areas affected by the advent of the Web 2.0 paradigm. Web 2.0 enabled the global proliferation of social networking, which is the foundation for Social Media Marketing. Social Media Marketing represents a novel Internet marketing paradigm based on spreading brand-related messages directly from one user to another. This is also the reason why Social Media Marketing is often referred to as the viral marketing. This chapter will describe: (1) how social networking became the most popular Web 2.0 service, and (2) how social networking revolutionized Internet marketing. Both issues will be elaborated on two levels—the global and the Croatian level. The chapter will first present the evolution of social networking phenomenon which has fundamentally changed the way Internet users utilize Web services. During the first decade of 21st century, millions of people joined online communities and started using online social platforms, about 1.5 billion members of social networks globally in 2012. Furthermore, the chapter will describe how Internet marketing provided marketers with innovative marketing channels, which offer marketing campaign personalization, low-cost global access to consumers, and simple, cheap, and real-time marketing campaign tracking. Specifically, the chapter will focus on Social Media Marketing, the latest step in the Internet marketing evolution. The three most popular Social Media Marketing platforms (i.e., Facebook, Twitter, and Foursquare) will be described, and examples of successful marketing case studies in Croatia will be presented.

Web 2.0 From Evolution to Revolutionary Impact in Library and Information Centers

2019 ◽  
pp. 519-530
Author(s):  
Zahid Ashraf Wani ◽  
Tazeem Zainab ◽  
Shabir Hussain
Keyword(s):  
Web 2.0 ◽  
Information Science ◽  
Web Design ◽  
Library And Information Science ◽  
Media Content ◽  
Web 2.0 Tools ◽  
Select Group ◽  
The World ◽  
The Web

A key element of the technology is that it allows people to create, share, collaborate, and communicate. The Web 2.0 differs from ordinary websites as it does not require any web design or publishing skills to participate, making it easy for people to create and publish or communicate their work to the world. The nature of this technology makes it an easy and popular way to communicate information to either a select group of people or to a much wider audience. The Web 2.0 paradigm has gained substantial momentum in the last decade. The influence of Web 2.0 principles and technologies has fueled an explosion of information and media content on the web, and individual and corporate adoption of the technologies continues to rise. In this milieu, it is imperative to understand and learn about the present and evolving Web 2.0 tools and their application in different walks of life. The proposed study made an endeavor to dig deep into the genesis, development, and application of various Web 2.0 tools in library and information science.

Web 2.0 Social Networking Technologies and Strategies for Knowledge Management

2013 ◽  
pp. 84-102
Author(s):  
Edward Chen
Keyword(s):  
Web 2.0 ◽  
Social Networking ◽  
The Internet ◽  
Modern Enterprise ◽  
Internet Users ◽  
Business Setting ◽  
Youtube Videos ◽  
Networking Technologies ◽  
Rss Feeds ◽  
The Impact

This chapter discusses the Internet phenomenon known as Web 2.0. It explores Internet use, Internet users, and the continuous improvements being made to the Internet. The purpose of this chapter is to explain the impact that social networking has on the modern enterprise; particularly, when it comes to collaboration and knowledge sharing. The growth trajectory of Web 2.0 software such as social networking, blogs, tags, RSS feeds, wikis, YouTube videos, and widgets are presented, and each component is outlined in detail. Each application is also applied to a practical business setting. The benefits and challenges of each application are discussed, and examples of organizations that are implementing Web 2.0 strategies are presented. Some limitations and concerns of Web 2.0 are discussed. The chapter concludes with an examination of the implications of Web 2.0 on companies and their business and marketing strategies.

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