Social Media in Political Public Relations

2014 ◽  
pp. 32-50
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Social Media in Political Public Relations

2015 ◽  
pp. 1179-1195
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Social Media in Political Public Relations

2018 ◽  
pp. 1445-1464
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Web Use in Public Relations Education

2013 ◽  
pp. 223-243
Author(s):  
Sónia Pedro Sebastião
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Teaching Strategy ◽  
Academic Program ◽  
Academic Life ◽  
Web Based ◽  
Technological Tools ◽  
The Subject ◽  
Public Relations Education ◽  
Web Social

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

Young Citizen's Political Engagement in India

2020 ◽  
pp. 115-132
Author(s):  
Mandakini Paruthi ◽  
Priyam Mendiratta ◽  
Gaurav Gupta
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Political Engagement ◽  
Major Influence ◽  
Digital Citizenship ◽  
Digital Medium ◽  
General Elections ◽  
Marketing Tool ◽  
Use Of Social Media

Social media has emerged as a dominant digital medium platform in contemporary society. The quick development of social media has instigated changes concerning the way publics to interact with a group of people with similar ideologies, the quality of information they share, or the opportunity to acquire and share ideas. Social media use has a major influence on public relations, marketing, and political communication. Therefore, politicians are formulating their strategies to reach increasingly networked individuals. The chapter defines political engagement concept, focuses on excessive use of social media to understand how the emergence of digital citizenship is changing political engagement. In addition to this, the chapter also examines whether the use of social media exercise any effect on 2014 and 2019. General elections outcome or not and discuss the proposed conceptual framework for future empirical testing. The chapter highlights the various concerns needed to be taken care of while using social media as a marketing tool for promoting political participation and engagement.

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

scholarly journals Applying Care to Political Public Relations: Crisis Communications Following the Terrorist Attack in New Zealand

2021 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
Pamala Pamandus Proverbs ◽  
Xiaomeng Lan ◽  
Osama Albishri ◽  
Spiro Kiousis
Keyword(s):  
New Zealand ◽  
Public Relations ◽  
Political Communication ◽  
Prime Minister ◽  
Terrorist Attack ◽  
Crisis Communications ◽  
Political Crises ◽  
Political Public Relations ◽  
The Media ◽  
Corporate Crises

Care is not a word generally associated with political crises. However, following the mosques massacre in New Zealand, Prime Minister Jacinda Ardern was found to have used care and a feminist approach to political communication that served to unite rather than divide her country following this racially motivated terrorist attack. There is much literature on corporate crises, but this paper adds to the dearth of literature on political crises in a public interest context. Grounded in a consideration of care and agenda building theories, it reveals that a caring approach to political communication (both verbal and nonverbal) following an act of terrorism can influence the media agenda and by extension public opinion.

Young Citizen's Political Engagement in India

2022 ◽  
pp. 594-607
Author(s):  
Mandakini Paruthi ◽  
Priyam Mendiratta ◽  
Gaurav Gupta
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Political Engagement ◽  
Major Influence ◽  
Digital Citizenship ◽  
Digital Medium ◽  
General Elections ◽  
Marketing Tool ◽  
Use Of Social Media

Social media has emerged as a dominant digital medium platform in contemporary society. The quick development of social media has instigated changes concerning the way publics to interact with a group of people with similar ideologies, the quality of information they share, or the opportunity to acquire and share ideas. Social media use has a major influence on public relations, marketing, and political communication. Therefore, politicians are formulating their strategies to reach increasingly networked individuals. The chapter defines political engagement concept, focuses on excessive use of social media to understand how the emergence of digital citizenship is changing political engagement. In addition to this, the chapter also examines whether the use of social media exercise any effect on 2014 and 2019. General elections outcome or not and discuss the proposed conceptual framework for future empirical testing. The chapter highlights the various concerns needed to be taken care of while using social media as a marketing tool for promoting political participation and engagement.

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