Web Use in Public Relations Education

2013 ◽  
pp. 223-243
Author(s):  
Sónia Pedro Sebastião
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Teaching Strategy ◽  
Academic Program ◽  
Academic Life ◽  
Web Based ◽  
Technological Tools ◽  
The Subject ◽  
Public Relations Education ◽  
Web Social

The chapter relates several of the difficulties associated with public relations as an academic subject. Bearing these obstacles in mind, a public relations academic program has been defined, along with, a teaching strategy using Web-based social media (blog and Facebook profile) to communicate with students. The main purposes of the research are: to understand how university students see public relations as a subject and to ascertain their attitude toward the importance of using web-based communication tools in the assessment of public relations disciplines. The results have shown that students understand that the use of Web-social media is important to their academic life and to their relationship with the teacher. Nevertheless, it is also admitted that the use of technological tools must be followed by motivation, interest in the subject of public relations, and in general, academic work.

Social Media in Political Public Relations

2015 ◽  
pp. 1179-1195
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Spezialgebiete der Public Relations - Teil III

2019 ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Theory And Practice ◽  
Investor Relations ◽  
Comprehensive Overview ◽  
The Subject

Public relations is omnipresent and covers a variety of sub-disciplines. This third volume of ‘Special Fields of PR’ by Eiselsberg/Krumpel deals with storytelling, investor relations, guerrilla PR, social media, and person and product PR, in which theory and practice are pleasantly combined for the reader. Experts from each discipline were interviewed for each chapter in order to guarantee the readers a comprehensive overview of the subject. With contributions by Julia Deutsch, Elisabeth Geißegger, Sofia Schrötter, Johanna Erd, Monika Kovarova-Simecek, Cornelia Ecker, Sonja Kollerus, Angelika Mayer, Flora Messerklinger, Davina Brunnbauer, Oliver Müllner, Madeleine Serlath, Marisa Soukal, Barbara Hackl, Gloria Huter, Kerstin Schreihans, Melinda Seittinger, Judith Theuretzbacher.

From Integration to Social Media

2014 ◽  
pp. 1-19
Author(s):  
Kayvan Miri Lavassani ◽  
Bahar Movahedi ◽  
Vinod Kumar
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Analytical Tool ◽  
Market Knowledge ◽  
The Past ◽  
Technological Tools ◽  
The Subject ◽  
Effectiveness And Efficiency ◽  
Organizational Levels

EMs as trade tools have been the subject of several disruptive changes during the past few decades. The chapter discusses the importance of EM integration and market knowledge management as today’s main concerns affecting the effectiveness and efficiency of EMs. After explaining the concerns regarding EM integration at intra- and inter-organizational levels, the chapter mentions the role of social media as an example of new technological tools that affect EMs. By highlighting the importance of understanding EMs this paper proposes a four level analytical tool for differentiating B2B EMs.

STRATEGI HUMAS PLN (PERSERO) WILAYAH SUMATERA SELATAN, JAMBI DAN BENGKULU (S2JB) DALAM MENGATASI KOMPLAIN MASYARAKAT TERHADAP PEMADAMAN LISTRIK DI WILAYAH PALEMBANG

2019 ◽  
Vol 13 (1) ◽  
pp. 11-19
Author(s):  
Ahmad Muhaimin ◽  
Budi Aji Raharjo
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Call Center ◽  
Qualitative Method ◽  
Electronic Media ◽  
Public Relation ◽  
The Subject ◽  
Corporate Social

The Blackout in Palembang region causes anger and disappointmen in society,.Which, caused complaints to PLN to get their electricity service back. The complain which comes from society accepted by call center 123 and Public Relations (PR) of PLN. The question of this research is how the strategy of Public Relation of PLN in handling complain of society about the turning off of Power in Palembang region? This research used decriptive qualitative method. The subject of this research is PR of PLN WS2JB Palembang. The focus of this research is the strategy of PR of PLN WS2JB in handling complain of society. after doing the lastview research is, the result that we get is PR of PLN WS2JB providing the place how to complain in verbal or non-verbal, and then do coorporation with Corporate Social Responsibility (CSR), Then giving information schedule of the turning off of power and electricity through media and legal letter by PLN for Giant customer, and the last one is apologize to the society if the power turned off suddenly/ accidently without informing in media, whether electronic media, social media, and print media. Pemadaman Listrik di wilayah Palembang membuat masyarakat menjadi kesal dan marah sehingga berdampak complain kepada pihak PLN agar menyalakan listrik secepatnya. Complain yang datang dari masyarakat diterima oleh call center 123 dan Humas PLN. Pertanyaan penelitian ini adalah Bagaimana Strategi Humas PLN (Persero) Wilayah Sumatera Selatan, Jambi dan Bengkulu (S2JB) dalam Mengatasi Komplain Masyarakat Terhadap Pemadaman Listrik di Wilayah Palembang: Penelitian ini menggunakan metode deskriptif kualitatif. Subjek pada penelitian ini adalah Humas PLN WS2JB Wilayah Palembang. Fokus penelitian adalah Strategi Humas PLN WS2JB dalam mengatasi complain masyarakat. Hasil Penelitian yang didapat adalah Humas PLN WS2JB menyediakan tempat pengaduan complain lisan dan non lisan, kemudian bekerja sama dengan Corporate Social Respondsblity (CSR), lalu memberikan informasi mengenai pemadaman listrik terencana melalui media dan surat resmi dari PLN untuk pelanggan tingkat besar, strategi yang terakhir meminta maaf kepada masyarakat bila terjadi pemadaman yang tidak terencana melalui media cetak, elektronik dan media sosial

Social Media in Political Public Relations

2018 ◽  
pp. 1445-1464
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Social Media in Political Public Relations

2014 ◽  
pp. 32-50
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

Four Ways Technology Has Negatively Changed Education

2019 ◽  
Vol 9 (4) ◽  
pp. 10-20
Author(s):  
Khadija Alhumaid
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Classroom Technology ◽  
Relevant Research ◽  
Reading And Writing ◽  
Internet Connection ◽  
Educational Environments ◽  
Technological Tools ◽  
Teachers And Students

Abstract Our experience with technology is a bitter-sweet one. We relish its presence in our lives, but we dread the effect it may have on our manners, attitudes and social interactions. We open the gates of our schools to all types of technological tools, yet we fear it may badly impact our students’ performance. This article investigates the ways through which classroom technology such as iPad, Internet connection, laptops and social media, impacts negatively on education. Relevant research has proven that technology could change education negatively through four paths: deteriorating students’ competences of reading and writing, dehumanizing educational environments, distorting social interactions between teachers and students and isolating individuals when using technology.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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