New Challenges for Political Public Relations Professionals in the Era of Social Media

2019 ◽  
pp. 349-369
Author(s):  
Kara Alaimo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Public Relations ◽  
New Challenges

Social Media in Political Public Relations

2015 ◽  
pp. 1179-1195
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Social Media in Political Public Relations

2018 ◽  
pp. 1445-1464
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

scholarly journals The technology of sustainable political public relations and ideas creation with the help of social media

2021 ◽  
Vol 24 (1) ◽  
pp. 27-34
Author(s):  
Aleksei Panasenko ◽  
Tatiana Khlivniuk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Public Relations ◽  
Presidential Election ◽  
Source Analysis ◽  
Election Campaign ◽  
The Public ◽  
Political Ideas ◽  
Political Public Relations ◽  
The Impact

Recent years have witnessed the effectiveness of political public relations in influencing public opinion and election results. The unpredictable support of Donald Trump in the US presidential election, the unexpected vote for Brexit in the UK and the victory of former comedian Volodymyr Zelensky in the Ukrainian presidential election might serve as the examples. The public relations research shows the uncertainty about the impact of social media and other online communication platforms on building strong connections between political subjects and society. The aim of this study is to reveal and evaluate the nature, methods and impact of the mechanism of political relations with the public to the society in general, and in social networks in particular.Statistical research and open source analysis were used as the main methods of this study. As an example of the above-mentioned political communications, we cite the election campaign of the current president of Ukraine, Volodymyr Zelensky, namely its Facebook component.The novelty of this study is the statistical analysis of political technologies and assessment of their impact on society, on sustainable relations between society and politicians, and their impact on the formation of sustainable ideas.Modern methods of political influence were found to be undergoing some difficult changes. More and more social media occupies a significant part of political communication and forms ideas that are later perceived and relayed by the society.This paper identifies the main mechanisms and technologies that modern politicians use to achieve their political goals. A method of using a banner on Facebook to form a political agenda, mood and ideas was described. The influence of the used technologies, the reasons and consequences of use of these technologies in the environment of social networks were estimated.The Facebook page of V. Zelensky was analyzed. The use of political ideas in the 2019 election campaign and the formation of public relations were assessed. Indicators of the growing popularity of political ideas and key technologies used to achieve this goal were identified. The degree of assimilation of the image of V. Zelensky as a president in society was revealed. Also, the growing trend of Ukrainian society's involvement in the political life of the state during the elections was characterized.

scholarly journals Public Relations Politik Partai Keadilan Sejahtera dalam Pemilukada Jawa Barat

2019 ◽  
Vol 3 (1) ◽  
pp. 61-78
Author(s):  
Khoiruddin Muchtar ◽  
Aliyudin Aliyudin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Relations ◽  
West Java ◽  
Party Building ◽  
Qualitative Approaches ◽  
Political Public Relations ◽  
The Media ◽  
Imaging Strategy ◽  
E Mail

The research aims to obtain an overview of the media relations of the Prosperous Justice Party in building party image, determining strategies in maintaining positive relations with the media, and utilizing social media in forming the opinions of candidates for governor of West Java in 2018. Research uses constructivist paradigms, qualitative approaches and case study methods . The results of the study show that, political public relations within the Prosperous Justice Party are carried out by building togetherness and consolidation as well as cadre formation in a family and equality manner. Communication within the Prosperous Justice Party began to be addressed and conditioned, especially the spread of information within the PKS. PKS external communication is carried out by building a positive image of the party, building coalitions with other parties, and socializing the characteristics of West Java governor candidates so that they can be accepted by the community. The imaging strategy carried out by the Prosperous Justice Party in the media is done by building good relationships with the media and utilizing social media appropriately as well as utilizing E-mail, blogs, social media or Twitter. PKS vote acquisition as runner-up in 2018 West Java Pilgub shows, the existence of PKS as a party that is quite trusted and calculated.Penelitian bertujuan untuk memperoleh gambaran tentang media relations Partai Keadilan Sejahtera dalam membangun citra partai, menentukan strategi dalam memelihara hubungan positif dengan media, serta pemanfaatan media sosial dalam membentuk opini calon gubernur Jawa Barat Tahun 2018. Penelitian menggunakan paradigm konstruktivis, pendekatan kualitatif dan metode studi kasus. Hasil penelitian menunjukan bahwa, Public relation politik di internal Partai Keadilan Sejahtera dilakukan dengan membangun kebersamaan dan konsolidasi sekaligus dengan pembinaan kader secara kekeluargaan dan kesetaraan. Komunikasi internal PKS mulai dibenahi dan dikondisikan, terutama dalam penyebaaran informasi di internal PKS. Komunikasi eksternal PKS dilakukan dengan membangun citra positip partai, membangun koalisi dengan partai lain, dan mensosialisasikan karakteristik calon gubernur Jawa Barat sehingga bisa diterima oleh masyarakat. Strategi pencitraan yang dilakukan oleh Partai Keadilan Sejahtera di media dilakukan dengan cara membangun hubungan yang baik dengan media dan memanfaatkan media social secara tepat seperti halnya pemanfaatan E-mail, blog, media sosial ataupun Twitter. Perolehan suara PKS sebagai runner up Pilgub Jabar 2018 menunjukan, eksistensi PKS sebagai partai yang cukup dipercaya dan diperhitungkan.

Social Media in Political Public Relations

2014 ◽  
pp. 32-50
Author(s):  
Sónia Pedro Sebastião ◽  
Alice Donat Trindade
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Alternative Strategies ◽  
Political Public Relations ◽  
Communication Campaigns ◽  
Web Social ◽  
Public Relations Campaign

This chapter demonstrates how Web social media can be used in different ways to create more personalized or more impersonal messages in political public relations campaigns. When everyone is awakening to the potential of these social media for political communication campaigns, it is necessary to find alternative strategies to spread our word and distinguish ourselves from our competition. At this point, it is important to define the targets of persuasion and public relations; in addition, the manner in which a public relations campaign can be helpful is yet to be established, as well as the most adequate social media to be used.

Making Twitter Work For You

ASHA Leader ◽  
2013 ◽  
Vol 18 (5) ◽  
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Speech Language Pathologists

As professionals who recognize and value the power and important of communications, audiologists and speech-language pathologists are perfectly positioned to leverage social media for public relations.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego

2015 ◽  
pp. 161-176 ◽  
Author(s):  
Piotr Szamrowski ◽  
Adam Pawlewicz
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Small Enterprises ◽  
Brewing Industry ◽  
Video Sharing ◽  
Advantages And Disadvantages ◽  
Media Platform ◽  
The Individual ◽  
Media Channels ◽  
Regional Character

The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.

Convergence of Public Relations Texts in Social Media

2021 ◽  
Author(s):  
Liudmila V. Balakhonskaya ◽  
Vitaly V. Balakhonsky ◽  
Aelita T. Sagiyeva
Keyword(s):  
Social Media ◽  
Public Relations
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