Drivers of Consumer Loyalty in the Wellness Sector

2020 ◽  
pp. 98-113
Author(s):  
Shivani Saini ◽  
Jagwinder Singh
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Marketing Strategies ◽  
Competitive Environment ◽  
Main Concern ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Management Approaches ◽  
The Right ◽  
Fine Tune

Facing a severely competitive environment and unique consumer expectations, cultivating consumer loyalty seems crucial for every firm. Rather than to cultivate, marketers find it more difficult to sustain a loyal consumer base. Understanding loyalty drives is of utmost importance now, and it is the main concern of this study. Faced with lack of structural management approaches in reference to relationship practices, this chapter provides a cohesive understanding of loyalty drivers in application of acquisition, retention, and experience strategies. The study involved a survey of 200 consumers of wellness firms. A confirmatory factor analysis has been employed to evaluate consumers' priority among acquisition, retention, and experience-based marketing strategies. The study offers valuable insights to wellness firms to fine-tune their CRM programmes in view of traditional and modern practices. As experience is very complex while acquisition and retention are highly imitable, firms need to embrace it with clarity to select the right elements to gain consumer loyalty.

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

scholarly journals Relationship between competitiveness and operational and financial performance of firms: An exploratory study on the European brewing industry

2018 ◽  
Vol 14 (1) ◽  
pp. 99 ◽  
Author(s):  
Claudio Zanotti ◽  
Fabiola Reyes ◽  
Brian Fernandez
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Financial Performance ◽  
Exploratory Study ◽  
Structural Equations ◽  
Competitive Environment ◽  
Brewing Industry ◽  
Significant Relationships ◽  
Confirmatory Factor ◽  
Operational Structure

Purpose: The purpose of this paper is to provide the underlying constructs that connect the operational and financial performance of firms with the competitive environment surrounding the brewing industry in Europe.Design/methodology/approach: The selected method of study is exploratory and confirmatory factor analysis, and subsequently applying structural equations modelling. We have sampled 214 brewing companies distributed in over 12 European economies.Findings: The study provides a comparison between different antecent studies, including contextual contrast in both an industry and a methodologic perspective. The study shoes that the competitive construct of the industry is significantly related with the financial performance of firms, however not necesarilly to the operational results. Additionally, the operational structure of the firm does not necesarilly provide significant relationship to the firms' financial results.Research limitations/implications: The research is segmented within the European brewing industry, hence we find potentian geographic delimiations in terms of the conclusions of this paper.Originality/value: Significant relationships between competitive variables and financial performance in the brewing industry remains evasive in research thus far. Additionally, sustained in the potential the brewing industry represents within Europe, it is significant to identify these relationships for readers on both an academic and industrial background. 

scholarly journals Evaluation of Just in Time Implementation and Total Quality Management Using Confirmatory Factor Analysis

2020 ◽  
Vol 5 (9) ◽  
pp. 879-890
Author(s):  
Irawati Nursaningsih ◽  
Niken Sulistyowati
Keyword(s):  
Factor Analysis ◽  
Quality Management ◽  
Confirmatory Factor Analysis ◽  
Total Quality Management ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Just In Time ◽  
Total Quality ◽  
Confirmatory Factor ◽  
The Right

There are research gaps and phenomena that occur in the era of globalization need to be done research that aims to know and evaluate the implementation of Just in time (JIT) and Total Quality Management (TQM) using Confirmatory Factor Analysis (CFA). The research was conducted at PT. XYZ. Resources are obtained through field observations, interviews, documentation and questionnaires using a sample of 180 respondents. Data is obtained from primary and secondary data sources. According to the level of explanation including qualitative descriptive research. The analysis technique used is descriptive analysis using Confirmatory Factor Analysis (CFA). The results showed that PT. XYZ has implemented JIT and TQM only found a few obstacles. This research has implications on managerial policy and can be used by management in determining company policies to produce JIT and TQM which both CFA Test Results show the highest standardize estimated value exists in the flexible workforce dimension which is the right way especially in the JIT section and an important initial role before the implementation process where the main focus is employees. While the implementation of good TQM the highest standardize estimated value is in the respect for employee’s dimension which is the right way especially in the TQM section.

Consumer Loyalty to an Airline

2014 ◽  
pp. 761-778
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

scholarly journals Confirmatory Factor Analysis of the Motor Unified Parkinson’s Disease Rating Scale

2012 ◽  
Vol 2012 ◽  
pp. 1-10 ◽  
Author(s):  
Stefanie D. Vassar ◽  
Yvette M. Bordelon ◽  
Ron D. Hays ◽  
Natalie Diaz ◽  
Rebecca Rausch ◽  
...  
Keyword(s):  
Parkinson’S Disease ◽  
Parkinson's Disease ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Symptom Severity ◽  
Rating Scale ◽  
Confirmatory Factor ◽  
Disease Rating ◽  
The Right ◽  
Gait Posture

The motor examination section of the unified Parkinson’s disease rating scale (UPDRS) is widely used in research but few studies have examined whether subscales exist that tap relatively distinct motor abnormalities. We analyzed data from 193 persons enrolled in a population-based study in Central California. Patients were examined after overnight PD medication washout (“OFF” state) and approximately one hour after taking medication (“ON” state). We performed confirmatory factor analysis of the UPDRS for OFF and ON state examinations; correlations, reliability, and relative validity of resulting subscales were evaluated. A model with five factors (gait/posture, tremor, rigidity, bradykinesia affecting the left extremities, bradykinesia affecting the right extremities) fit the data well, with similar results for OFF and ON states. Internal consistency reliability coefficients were 0.90 or higher for all subscales. The gait/posture subscale most strongly discriminated across levels of patient reported PD symptom severity and of how PD affects them on a daily basis. Compared to the right sided bradykinesia subscale, the left sided bradykinesia subscale had higher discrimination across levels of self-reported PD symptom severity and functional impairment. This supports motor UPDRS containing multiple subscales that can be analyzed separately and provide information distinct from the total score that may be useful in clinical studies.

Consumer Loyalty to an Airline

2013 ◽  
pp. 530-549
Author(s):  
Santiago Forgas-Coll ◽  
Ramon Palau-Saumell ◽  
Javier Sánchez-García
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Empirical Study ◽  
Virtual Environment ◽  
Perceived Value ◽  
Perceived Quality ◽  
Structural Equations ◽  
Consumer Loyalty ◽  
Confirmatory Factor ◽  
Structural Equations Models

The purpose of this chapter is to analyze the loyalty of airline users in both online and offline environments, and the influence exercised by the virtual environment on overall loyalty to an airline company. An empirical study was carried out, with a total of 1710 personal interviews with users of different airline companies. In the analysis of the data, structural equations models were used, in particular the technique of confirmatory factor analysis. The results reveal that satisfaction, trust and perceived value all explain the relationships of loyalty between passengers and airline companies and that satisfaction trust and loyalty online influence overall satisfaction, trust, and loyalty to the company. Perceived quality, satisfaction, and trust online explain online loyalty.

scholarly journals SUSTAINABLE BUSINESS MODEL FOR CAB AGGREGATORS: A CONFIRMATORY FACTOR ANALYSIS

2019 ◽  
Vol 7 (1) ◽  
pp. 376-384
Author(s):  
Dr. Manvinder Singh Pahwa ◽  
Mredu Goyal
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Marketing Strategy ◽  
Business Model ◽  
Marketing Strategies ◽  
Sustainable Transportation ◽  
Primary Data ◽  
Factors Affecting ◽  
First Choice ◽  
Confirmatory Factor

Purpose of the study: The global buzz around sustainability is flourishing hotfooted in recent years, particularly because of its potential aptness to influence consumers’ view and, consequently, their buying choices. Sustainable transportation with effective carbon management has become first choice of contemporay consumer. This averment can be a leveraged by cab aggregators by adopting it in their marketing strategies. A green innovative business model that strives to deliver efficiency, mobility, speed, and overall sustainability will prove as a blue ocean for cab aggregators. Based on this cogitation, the paper aims to identify and consolidate the various relevant factors affecting consumers’ green services purchase intention on cab aggregators. It also attempts to propose green ocean marketing strategy for cab aggregators. Methodology: To achieve these objectives, the researchers have done an exhaustive review of extant literature and designed a questionnaire to capture primary data from the 663 valid respondents from the population of Jaipur City, India. The sampling method used was convinient sampling. To test the relation between constructs and confirm the research hypotheses Confirmatory Factor Analysis followed by Structural Equation Modelling was used. Main Findings: The study identifies the main factors affecting green service purchase intentions of consumers. Applications of this study: The study suggests practical implications for an effective green ocean marketing strategy. Novelty/Originality of this study: The proposed model of effective green ocean marketing strategy for cab aggregators will assist marketers to design their marketing strategies effectively.

Evidence-based subtypes in functional dyspepsia with confirmatory factor analysis: Psychosocial and physiopathological correlates

2001 ◽  
Vol 120 (5) ◽  
pp. A51-A52 ◽  
Author(s):  
B FISCHLER ◽  
J VANDENBERGHE ◽  
P PERSOONS ◽  
V GUCHT ◽  
D BROEKAERT ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Functional Dyspepsia ◽  
Evidence Based ◽  
Confirmatory Factor

The French Version of the Revised Child Anxiety and Depression Scale (RCADS) in a Nonclinical Sample

2015 ◽  
Vol 74 (3) ◽  
pp. 119-127 ◽  
Author(s):  
Martine Bouvard ◽  
Anne Denis ◽  
Jean-Luc Roulin
Keyword(s):  
Factor Analysis ◽  
Anxiety Disorder ◽  
Confirmatory Factor Analysis ◽  
Generalized Anxiety Disorder ◽  
Child Anxiety ◽  
Depression Scale ◽  
Anxiety And Depression ◽  
Generalized Anxiety ◽  
French Version ◽  
Confirmatory Factor

This article investigates the psychometric properties of the Revised Child Anxiety and Depression Scale (RCADS). A group of 704 adolescents completed the questionnaires in their classrooms. This study examines potential confirmatory factor analysis factor models of the RCADS as well as the relationships between the RCADS and the Screen for Child Anxiety Related Emotional Disorders-Revised (SCARED-R). A subsample of 595 adolescents also completed an anxiety questionnaire (Fear Survey Schedule for Children-Revised, FSSC-R) and a depression questionnaire (Center for Epidemiological Studies Depression Scale, CES-D). Confirmatory factor analysis of the RCADS suggests that the 6-factor model reasonably fits the data. All subscales were positively intercorrelated, with rs varying between .48 (generalized anxiety disorder-major depression disorder) and .65 (generalized anxiety disorder-social phobia/obsessive-compulsive disorder). The RCADS total score and all the RCADS scales were found to have good internal consistency (> .70). The correlations between the RCADS subscales and their SCARED-R counterparts are generally substantial. Convergent validity was found with the FSSC-R and the CES-D. The study included normal adolescents aged 10 to 19. Therefore, the findings cannot be extended to children under 10, nor to a clinical population. Altogether, the French version of the RCADS showed reasonable psychometric properties.

The Hierarchical Model of Exercise Dependence

2015 ◽  
Vol 36 (4) ◽  
pp. 247-257 ◽  
Author(s):  
Gayatri Kotbagi ◽  
Laurence Kern ◽  
Lucia Romo ◽  
Ramesh Pathare
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Physical Exercise ◽  
Exploratory Factor Analysis ◽  
Convergent Validity ◽  
Large Population ◽  
Assessment Tools ◽  
Negative Consequences ◽  
Confirmatory Factor ◽  
Preliminary Version

Abstract. Physical exercise when done excessively may have negative consequences on physical and psychological wellbeing. There exist many scales to measure this phenomenon. The purpose of this article is to create a scale measuring the problematic practice of physical exercise (PPPE Scale) by combining two assessment tools already existing in the field of exercise dependency but anchored in different approaches (EDS-R and EDQ). This research consists of three studies carried out on three independent sample populations. The first study (N = 341) tested the construct validity (exploratory factor analysis); the second study (N = 195) tested the structural validity (confirmatory factor analysis) and the third study (N = 104) tested the convergent validity (correlations) of the preliminary version of the PPPE scale. Exploratory factor analysis identified six distinct dimensions associated with exercise dependency. Furthermore, confirmatory factor analysis validated a second order model consisting of 25 items with six dimensions and four sub-dimensions. The convergent validity of this scale with other constructs (GLTEQ, EAT26, and The Big Five Inventory [BFI]) is satisfactory. The preliminary version of the PPPE must be administered to a large population to refine its psychometric properties and develop scoring norms.

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