Social Media as a Tool for Nonprofit Advocacy and Civic Engagement

2015 ◽  
pp. 1077-1097
Author(s):  
David Chapman ◽  
Katrina Miller-Stevens ◽  
John C. Morris ◽  
Brendan O'Hallarn
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Nonprofit Organizations ◽  
Military Families ◽  
Virtual Community ◽  
Blue Star ◽  
Small Organizations ◽  
Private Citizens ◽  
Advocacy Role ◽  
Community Space

Blue Star Families is a small nonprofit organization whose goal is to create a virtual community for military families, spouses, children, relatives, and the general public. Founded in 2009 by a group of military spouses, Blue Star Families combines community building and civic engagement with an advocacy role on behalf of military families. Blue Star Families aims to create a cross-sectoral community space that includes other nonprofit organizations, government agencies, private businesses, and private citizens. The organization employs several forms of social media to accomplish its goals. While Blue Star Families has been largely successful in its efforts, the study finds that social media creates challenges for small organizations, particularly in terms of monitoring for appropriate use of the common space by members of the community, acquiring adequate staff resources to analyze usage data, and finding resources to purchase access to more powerful analytics.

Social Media as a Tool for Nonprofit Advocacy and Civic Engagement

2015 ◽  
pp. 66-93 ◽  
Author(s):  
David Chapman ◽  
Katrina Miller-Stevens ◽  
John C. Morris ◽  
Brendan O'Hallarn
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Nonprofit Organizations ◽  
Military Families ◽  
Virtual Community ◽  
Blue Star ◽  
Small Organizations ◽  
Private Citizens ◽  
Advocacy Role ◽  
Community Space

Blue Star Families is a small nonprofit organization whose goal is to create a virtual community for military families, spouses, children, relatives, and the general public. Founded in 2009 by a group of military spouses, Blue Star Families combines community building and civic engagement with an advocacy role on behalf of military families. Blue Star Families aims to create a cross-sectoral community space that includes other nonprofit organizations, government agencies, private businesses, and private citizens. The organization employs several forms of social media to accomplish its goals. While Blue Star Families has been largely successful in its efforts, the study finds that social media creates challenges for small organizations, particularly in terms of monitoring for appropriate use of the common space by members of the community, acquiring adequate staff resources to analyze usage data, and finding resources to purchase access to more powerful analytics.

Foundations' Civic Engagement With Stakeholders

2018 ◽  
pp. 25-41
Author(s):  
Sarah Maxwell ◽  
Julia Carboni
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Nonprofit Organizations ◽  
Stakeholder Engagement ◽  
Relationship Management ◽  
Organizational Mission ◽  
Dynamic Interactions ◽  
Dialogic Communication ◽  
Relationship Management Theory ◽  
Organizational Stakeholder

Nonprofit organizations often adopt social media such as Facebook to encourage stakeholders to engage in the organizational mission. Calls to action via social media tend to reach subscribers who “like” or follow the organization via one-way communication. Researching effective approaches to dialogic communication, which asks followers to engage rather than observe, the authors focus on relationship management theory (RMT). RMT stresses organizational-stakeholder dynamic interactions. Using a quantitative modeling approach, the authors examine Facebook posts made by three different types of foundations (community, corporate, and independent) to determine how foundations call for stakeholder engagement. To date, few studies focus directly on types of posts and the response, or lack of response, to organizational messages via social media. Civic engagement requires action on the part of the stakeholder to address social problems. Defining participation and engagement varies by field and types of interaction. This research contributes to literature examining the “digital citizen.”

scholarly journals Using a Social Media Facebook to Develop Civic Engagement in Indonesia

2021 ◽  
Vol 10 (2) ◽  
pp. 220-227
Author(s):  
Arif Ady Setiawan ◽  
. Triyanto ◽  
Moh. Muchtarom
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Sampling Method ◽  
Social Care ◽  
Virtual Community ◽  
Qualitative Approach ◽  
Social Disparities ◽  
Data Display ◽  
The People ◽  
Technological Advances

This research is aimed at exploring how to use Facebook to develop civic engagement in Klaten Regency Indonesia by the Info Cegatan Klaten (ICK) community. Technological advances result in the ease of communication in everyday life. However, these technological advances also have the effect of increasing personal egoism and lack of social care. Given this condition, the ICK community, as a Facebook virtual community, tries to build civic engagement to eliminate social disparities that occur using social media as the main media. This research used a descriptive qualitative approach. The sampling method was purposive sampling. In this study, 6 informants were taken. The data were collected using an interview, observation, and documentation. The interviews were conducted with the general chairperson of ICK, the treasurer, social media administrators, and 3 members of the community. Observations were made on the Facebook group page of the community and its activities. The data were then analyzed using the Miles and Huberman model which consists of three activities, namely data reduction, data display, and conclusion drawing/verification. The results showed that the civic engagement was built through social media by: first, the ICK Community made the Facebook group an online space to collect information about Klaten's community problems; second, the ICK community utilizes the Facebook group features to invite the people around Klaten to become Stakeholders and join the discussions for the good of the community in the future; third, Facebook is used to provoke civic engagement by informing each agenda to be carried out.

scholarly journals Imagining the World with NoReligion

2016 ◽  
Vol 1 (3) ◽  
pp. 311
Author(s):  
Nuki Mayasari
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Nature Of Science ◽  
Virtual Community ◽  
The State ◽  
Community Based ◽  
The World

Segregations caused by religions may diversely be responded by a group of people. Being partly perceived as a subject for conducting dialogue, religion may also be considered as a segregating factor that shall better be diminished. Religion, for some groups of people, tends also to be seen as contradictory to the nature of science and toleration. To this extent, the notion of engaging the segregated groups of people can also be related to the concept of Asutosh Varshney in terms of promoting civic engagement through social media with a different setting. Although the movement is virtual community based, the promotion of NoReligion is also intended for giving another view in the state realm.Keywords: NoReligion, atheism, engagement, segregation, dismissal of religion

Foundations' Civic Engagement With Stakeholders

2022 ◽  
pp. 446-462
Author(s):  
Sarah Maxwell ◽  
Julia Carboni
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Nonprofit Organizations ◽  
Stakeholder Engagement ◽  
Relationship Management ◽  
Organizational Mission ◽  
Dynamic Interactions ◽  
Dialogic Communication ◽  
Relationship Management Theory ◽  
Organizational Stakeholder

Nonprofit organizations often adopt social media such as Facebook to encourage stakeholders to engage in the organizational mission. Calls to action via social media tend to reach subscribers who “like” or follow the organization via one-way communication. Researching effective approaches to dialogic communication, which asks followers to engage rather than observe, the authors focus on relationship management theory (RMT). RMT stresses organizational-stakeholder dynamic interactions. Using a quantitative modeling approach, the authors examine Facebook posts made by three different types of foundations (community, corporate, and independent) to determine how foundations call for stakeholder engagement. To date, few studies focus directly on types of posts and the response, or lack of response, to organizational messages via social media. Civic engagement requires action on the part of the stakeholder to address social problems. Defining participation and engagement varies by field and types of interaction. This research contributes to literature examining the “digital citizen.”

Analysis of Customer-Oriented Information for Tourism Enterprises Under the Social Media Environment

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Ziwei Yang
Keyword(s):  
Social Media ◽  
Market Competition ◽  
Virtual Community ◽  
Current Status ◽  
Information Analysis ◽  
Value Analysis ◽  
Media Environment ◽  
The Social ◽  
Study Results ◽  
Tourism Enterprises

Abstract Social media is a virtual community or network platform that the public uses to achieve self-creation and it’s sharing with others; under the social media environment, self-media channels become more abundant, and the autonomy and originality of content dissemination are also continuously enhanced. When tourism enterprises face increasing market competition, personalized and targeted promotional programs will, to a certain extent, have a certain appeal to competitors’ potential customer groups, thereby providing tourism enterprise customers with relevant benefits for oriental information, and also serving as an important way for companies to develop new customers. Based on the summary and analysis of previous literature works, this paper expounded the research status and significance of social media environment, elaborated the development background, current status and future challenges of customer-oriented information analysis for tourism enterprises, introduced the methods and principles of customer’s transfer value and life cycle and social media environment’s cognitive composition, proposed a sentiment model of tourist-oriented information analysis under the social media environment, and analysed the management strategy and scheduling platform of customer-oriented information, constructed an analysis system of customer-oriented information in social media environment, performed the reliability, validity, transfer and perception value analysis of customer-oriented information and finally conducted case simulation and its result analysis. The study results of this paper provide a reference for further researches on the customer-oriented information analysis for tourism enterprises under the social media environment.

Does Social Media Engagement Translate to Civic Engagement Offline?

2021 ◽  
pp. 089976402199944
Author(s):  
Jaclyn Piatak ◽  
Ian Mikkelsen
Keyword(s):  
Social Media ◽  
Civic Engagement ◽  
Presidential Election ◽  
Civic Participation ◽  
Political Engagement ◽  
Political Campaigns ◽  
The Internet ◽  
Online Engagement ◽  
Informal Volunteering ◽  
Using Data

People increasingly engage in politics on social media, but does online engagement translate to offline engagement? Research is mixed with some suggesting how one uses the internet maters. We examine how political engagement on social media corresponds to offline engagement. Using data following the 2016 U.S. Presidential Election, we find the more politically engaged people are on social media, the more likely they are to engage offline across measures of engagement—formal and informal volunteering, attending local meetings, donating to and working for political campaigns, and voting. Findings offer important nuances across types of civic engagement and generations. Although online engagement corresponds to greater engagement offline in the community and may help narrow generational gaps, this should not be the only means to promote civic participation to ensure all have a voice and an opportunity to help, mobilize, and engage.

Post Your Journey: Instagram as a Support Community for People With Fibromyalgia

2018 ◽  
Vol 29 (2) ◽  
pp. 237-247 ◽  
Author(s):  
Ashley A. Berard ◽  
André P. Smith
Keyword(s):  
Health Care ◽  
Social Capital ◽  
Social Media ◽  
Content Analysis ◽  
Chronic Illness ◽  
Health Care Systems ◽  
Virtual Community ◽  
Widespread Pain ◽  
Care Systems ◽  
Media Applications

Fibromyalgia is a chronic illness with primary symptoms of widespread pain and fatigue. Social media applications have become a recent resource allowing individuals with fibromyalgia to interact in a virtual community devoted to the illness. This study explores how such a community develops and maintains itself on Instagram and the ways it creates social capital for its users. Data are derived from Instagram posts and open-ended questionnaires completed by users living with fibromyalgia who use the application. Using content analysis and semiotic methodology, the study analyzes the diverse ways in which users shared their experiences with fibromyalgia, the management of its symptoms, and issues encountered in accessing health care systems. Instagram aids in the development of a community by facilitating intimate and supportive interactions about the illness and the creation of personalized day-to-day narratives accessible to all. Norms of trust, acceptance, and reciprocity characterize the diversity of interactions in this community.

‘Welcome to #GabFam’: Far-right virtual community on Gab

2021 ◽  
pp. 146144482110245
Author(s):  
Greta Jasser ◽  
Jordan McSwiney ◽  
Ed Pertwee ◽  
Savvas Zannettou
Keyword(s):  
Social Media ◽  
Qualitative Analysis ◽  
Social Networking ◽  
Virtual Community ◽  
Far Right ◽  
Social Networking Service ◽  
Shared Experiences ◽  
Funding Model ◽  
Social Media Platforms ◽  
Technological Affordances

With large social media platforms coming under increasing pressure to deplatform far-right users, the Alternative Technology movement (Alt-Tech) emerged as a new digital support infrastructure for the far right. We conduct a qualitative analysis of the prominent Alt-Tech platform Gab, a social networking service primarily modelled on Twitter, to assess the far-right virtual community on the platform. We find Gab’s technological affordances – including its lack of content moderation, culture of anonymity, microblogging architecture and funding model – have fostered an ideologically eclectic far-right community united by fears of persecution at the hands of ‘Big Tech’. We argue that this points to the emergence of a novel techno-social victimology as an axis of far-right virtual community, wherein shared experiences or fears of being deplatformed facilitate a coalescing of assorted far-right tendencies online.

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