Location-Aware Mobile Media and Advertising

2016 ◽  
pp. 201-218
Author(s):  
Mei Wu ◽  
Qi Yao
Keyword(s):  
Mobile Communication ◽  
Detailed Examination ◽  
Location Based Services ◽  
Mobile Technologies ◽  
Location Awareness ◽  
Information Propagation ◽  
Mobile Media ◽  
Location Aware ◽  
Modern Technologies

Location-Based Services (LBS) that are combined with ubiquitous smartphones usher in a new form of information propagation: Location-Based Advertising (LBA). Modern technologies enable mobile devices to generate and update location information automatically, which facilitates marketers to launch various types of location-aware advertising and promotional services to users who are in the vicinity. This chapter conceptualizes location-aware mobile communication as the locative and mobile media with a McLuhan's notion of retrieve of “locality” in the “networked” space of information flows, and examines the current dilemma faced by LBA in China through a case study. It first defines location-aware mobile technologies and influences such media afford for location-aware advertising and information propagation. It then provides an overview of the development of LBS and LBA in China. A case study of the LBA app “SBK” further offers a detailed examination how new models of advertising are developed with the technical affordances of location awareness, sociability, and spatiality. The chapter concludes with a discussion on the constraints and potential of LBA in China.

Location-Aware Mobile Media and Advertising

2014 ◽  
pp. 228-244 ◽  
Author(s):  
Mei Wu ◽  
Qi Yao
Keyword(s):  
Mobile Communication ◽  
Detailed Examination ◽  
Location Based Services ◽  
Mobile Technologies ◽  
Location Awareness ◽  
Information Propagation ◽  
Mobile Media ◽  
Location Aware ◽  
Modern Technologies

Location-Based Services (LBS) that are combined with ubiquitous smartphones usher in a new form of information propagation: Location-Based Advertising (LBA). Modern technologies enable mobile devices to generate and update location information automatically, which facilitates marketers to launch various types of location-aware advertising and promotional services to users who are in the vicinity. This chapter conceptualizes location-aware mobile communication as the locative and mobile media with a McLuhan's notion of retrieve of “locality” in the “networked” space of information flows, and examines the current dilemma faced by LBA in China through a case study. It first defines location-aware mobile technologies and influences such media afford for location-aware advertising and information propagation. It then provides an overview of the development of LBS and LBA in China. A case study of the LBA app “SBK” further offers a detailed examination how new models of advertising are developed with the technical affordances of location awareness, sociability, and spatiality. The chapter concludes with a discussion on the constraints and potential of LBA in China.

scholarly journals Location-aware mobile technologies: Historical, social and spatial approaches

2013 ◽  
Vol 1 (1) ◽  
pp. 116-121 ◽  
Author(s):  
Adriana de Souza e Silva
Keyword(s):  
Everyday Life ◽  
Mobile Communication ◽  
Social Issues ◽  
Location Based Services ◽  
Mobile Technologies ◽  
Location Awareness ◽  
Communication Research ◽  
Signal Degradation ◽  
Location Aware ◽  
Historical Antecedents

With the popularization of smartphones, location-based services are increasingly part of everyday life. People use their cell phones to find nearby restaurants and friends in the vicinity, and track their children. Although location-based services have received sparse attention from mobile communication scholars to date, the ability to locate people and things with one’s cell phone is not new. Since the removal of GPS signal degradation in 2000, artists and researchers have been exploring how location-awareness influences mobility, spatiality, and sociability. Besides exploring the historical antecedents of today’s location-based services, this article focuses on the main social issues that emerge when location-aware technologies leave the strict domain of art and research and become part of everyday life: locational privacy, sociability, and spatiality. Finally, this article addresses two main topics that future mobile communication research that focuses on location-awareness should take into consideration: a shift in the meaning of location, and the adoption and appropriation of location-aware technologies in the global south.

The place of the emplaced mobile: A case study into gendered locative media practices

2013 ◽  
Vol 1 (1) ◽  
pp. 110-115 ◽  
Author(s):  
Larissa Hjorth
Keyword(s):  
Mobile Communication ◽  
Location Based Services ◽  
Camera Phone ◽  
Mobile Media ◽  
Locative Media ◽  
Media Practices ◽  
The Relationship ◽  
Visual Cultures

In this inaugural issue of the timely Mobile Media & Communication journal, questions have been posed about the state of play for mobile communication now and in the future. Given the growing convergence between mobile, social and locative media, this requires a reassessment of mobile media and its relationship with place and intimacy. How are these convergent media platforms, contexts and practices shaping, and being shaped by, intimate cartographies of place? Drawing on a case study of location-based services, games and camera phone practices in South Korea, this paper explores the role of gendered visual cultures in the relationship between place and intimacy.

Mobile Media and Social Interaction

2016 ◽  
pp. 357-379
Author(s):  
Manuel José Damásio ◽  
Sara Henriques ◽  
Inês Teixeira-Botelho ◽  
Patrícia Dias
Keyword(s):  
Social Interaction ◽  
Technology Adoption ◽  
Mobile Communication ◽  
Social Practices ◽  
Mobile Internet ◽  
Mobile Media ◽  
Theoretical Approaches ◽  
The Social ◽  
Transformation Processes

This chapter discusses the new social configurations society is undergoing on the basis of media emergence. Media are embedded in the arousal of communication and information transmission becoming the form, the infrastructure and the institution for the social and culture. This chapter focuses on mobile communication, having as central goal to debate on the processes of mediatization and mediation of society, as well as on the processes of belonging and social cohesion. Data from mobile internet adoption and use will be discussed in the light of the above mentioned theoretical approaches. An empirical case study will also be approached and results will provide contributions for the understanding of this type of technology adoption processes and the increasing importance of mobility in cultural and social practices, promoting an exciting discussion on the centrality of media nowadays and the current transformation processes society is undergoing.

Disability and haptic mobile media

2017 ◽  
Vol 19 (10) ◽  
pp. 1563-1580 ◽  
Author(s):  
Gerard Goggin
Keyword(s):  
Media Studies ◽  
Mobile Communication ◽  
Mobile Media ◽  
Central Case ◽  
Complex Relationships ◽  
Media Form

This article examines haptic media from the standpoint of disability media studies. Its central case study is the smartphone moment, in which mobile communication emerges as a mass haptic media form. The smartphone as a form of haptic media engages dynamics of disability, including touch, vibration and proprioception. In particular, vibration is an important contribution of the smartphone to haptic media. Overall, the article argues that we need to understand the socio-technical dynamics of disability, and its complex relationships with senses and technology, in order to understand the histories that constitute current media – as well as to imagine future haptic mobile media.

scholarly journals Location-aware systems or location-based services: a survey with applications to CoViD-19 contact tracking

2020 ◽  
Vol 6 (4) ◽  
pp. 191-214
Author(s):  
H. R. Schmidtke
Keyword(s):  
Business Models ◽  
Privacy Preserving ◽  
Fundamental Rights ◽  
Location Based Services ◽  
Location Awareness ◽  
Web Based ◽  
Location Aware ◽  
Share Data ◽  
Contact Tracking ◽  
Key Steps

Abstract With the CoViD-19 pandemic, location awareness technologies have seen renewed interests due to the numerous contact tracking mobile application variants developed, deployed, and discussed. For some, location-aware applications are primarily a producer of geospatial Big Data required for vital geospatial analysis and visualization of the spread of the disease in a state of emergency. For others, comprehensive tracking of citizens constitutes a dangerous violation of fundamental rights. Commercial web-based location-aware applications both collect data and—through spatial analysis and connection to services—provide value to users. This value is what motivates users to share increasingly private and comprehensive data. The willingness of users to share data in return for services has been a key concern with web-based variants of the technology since the beginning. With a focus on two privacy preserving CoViD-19 contact tracking applications, this survey walks through the key steps of developing a privacy preserving context-aware application: from types of applications and business models, through architectures and privacy strategies, to representations.

Political Protest and Mobile Communication

2020 ◽  
pp. 243-256
Author(s):  
Christina Neumayer
Keyword(s):  
Identity Formation ◽  
Media Studies ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Political Activism ◽  
Mobile Technologies ◽  
Political Protest ◽  
Mobile Media ◽  
Media Technologies

This chapter explores the role of mobile phones and smartphones for activists in political protest. Activist practices and modalities of organizing and coordination, identity formation and representation of political protest, production of visibility and maintenance of security may have changed as a result of the presence of these technologies. The chapter engages with this issue as a sociotechnical process at the intersection of social movement studies and (mobile) media studies. It explores the evolution of mobile media technologies and political activism and illustrates the tensions that have emerged in this interrelationship. It emphasizes the extent to which political protest has become dependent upon and constrained by mobile phones. The chapter concludes by arguing that political activism and mobile technologies are interdependent and that it is at this sociotechnical intersection that we must ask critical questions concerning the roles mobile phones play in political protest today.

Locating the Social and Mobile: A Case Study of Women’s Use of Kakao Social Mobile Media in Seoul

2014 ◽  
Vol 1 (1-2) ◽  
pp. 39-53 ◽  
Author(s):  
Larissa Hjorth
Keyword(s):  
New Media ◽  
South Korea ◽  
Location Based Services ◽  
Global Media ◽  
Mobile Media ◽  
The Social

AbstractThe rise of locative, social, and mobile media in the form of smartphones has been as uneven as it has been dynamic. Given recent debates in global media about surveillance and location-based media, this paper provides some nuanced examples of how everyday smartphone users are reflecting upon location-based services within the smartphone convergence. In particular, this paper considers how the unique ways location-based services are, and are not, being taken up within a context once lauded for its new media uptake, South Korea. I consider some of the resistances to services such as geo-tagging that are partly informed by issues around corporate (Samsung) surveillance and also partly about a more prosaic view to sharing details via social mobile media.

scholarly journals Location-Awareness for Failure Management in Cellular Networks: An Integrated Approach

Sensors ◽  
2021 ◽  
Vol 21 (4) ◽  
pp. 1501
Author(s):  
Sergio Fortes ◽  
Carlos Baena ◽  
Javier Villegas ◽  
Eduardo Baena ◽  
Muhammad Zeeshan Asghar ◽  
...  
Keyword(s):  
Cellular Networks ◽  
Computational Cost ◽  
Integrated Approach ◽  
Location Based Services ◽  
System Level ◽  
Location Information ◽  
Location Awareness ◽  
System Level Simulation ◽  
Location Aware ◽  
And Performance

Recent years have seen the proliferation of different techniques for outdoor and, especially, indoor positioning. Still being a field in development, localization is expected to be fully pervasive in the next few years. Although the development of such techniques is driven by the commercialization of location-based services (e.g., navigation), its application to support cellular management is considered to be a key approach for improving its resilience and performance. When different approaches have been defined for integrating location information into the failure management activities, they commonly ignore the increase in the dimensionality of the data as well as their integration into the complete flow of networks failure management. Taking this into account, the present work proposes a complete integrated approach for location-aware failure management, covering the gathering of network and positioning data, the generation of metrics, the reduction in the dimensionality of such data, and the application of inference mechanisms. The proposed scheme is then evaluated by system-level simulation in ultra-dense scenarios, showing the capabilities of the approach to increase the reliability of the supported diagnosis process as well as reducing its computational cost.

scholarly journals Architectural and Urban Attractiveness of Small Towns: A Case Study of Polish Coastal Cittaslow Towns on the Pomeranian Way of St. James

Land ◽  
2021 ◽  
Vol 10 (7) ◽  
pp. 724
Author(s):  
Alicja K. Zawadzka
Keyword(s):  
Small Towns ◽  
Urban Life ◽  
Added Value ◽  
Development Policies ◽  
Quality Of Urban Life ◽  
Size Criterion ◽  
The Town ◽  
Modern Technologies

The paper presents the results of a study on the attractiveness to tourists and natives of the cultural qualities of coastal towns on The Pomeranian Way of St. James that are members of the Cittaslow network. Attention to the quality of urban life is inscribed in the development policies of towns applying to join the Cittaslow movement. In order to join the network (apart from the size criterion), towns need to meet a minimum of 50% plus one of the 72 criteria grouped into seven categories. One of the category is Quality of Urban Life Policy, so the towns applying to join Cittaslow commit themselves to actions aimed at improving the quality of urban life. The study on the attractiveness of cultural qualities of towns to tourists and natives was conducted using the author’s BRB method, whose added value is its universality and the possibility to study small towns regardless of their membership in the Cittaslow network. BRB is an acronym that stands for BUILDINGS, RELATIONSHIPS, BALANCE, and comprises three scopes of activities: BUILDINGS (iconic building and important sites where the inhabitants and the tourists are present); RELATIONSHIPS (the visual effects of the relations between the inhabitants and the town) and BALANCE (solutions that implement modern technologies). This method enables identification of places that are important to the inhabitants, where urban life takes place and which are often created with the involvement of the inhabitants. These are often the same spaces as those that attract tourists and perhaps stimulate them the desire to visit the town again (BRB—be right back). The aim of the BRB method is shown the attractiveness of small towns. The study has shown that the characteristic feature of Polish Cittaslow towns is their diversity: the architectural attractiveness of three towns is high both to tourists and natives. On the other hand, the urban attractiveness of the examined towns is an insufficient.

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