Exploring the Food Tourism Effectiveness of Official Websites of BRICS Nations

2017 ◽  
pp. 65-82
Author(s):  
Ashish Dahiya ◽  
Shelley Duggal
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Relative Strength ◽  
World Population ◽  
User Friendliness ◽  
Critical Success ◽  
The World ◽  
Food Tourism ◽  
Marketing Tool ◽  
Tourism Websites

BRICS is the association of five major developing national economies named Brazil, Russia, India, China and South Africa. These five nations are synchronically rising up for ameliorating their economies. Occupying more than 25% of the total land area of the world and also more than 40% of the world population, these five BRICS nations have only a little share of world travel as compared to occidental world. Being rich in natural, cultural and food and culinary heritage, these five nations have bright future to become top most tourism destinations across the world. The proper marketing and promotion via internet marketing tool like websites can be of great help to promote culinary heritage of any destination and therefore, helps to improve the tourism graph of the destination. Discerning the significant importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of BRICS nations to evaluate their performance in the context of promotion of food and culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to investigate the websites. The present study ponders upon the relative strength and weakness of the tourism websites of BRICS nations in promoting food tourism and as well help suggesting the remedial measures in mobilizing the food tourism promotion through websites.

Exploring the Food Tourism Effectiveness of Official Websites of BRICS Nations

2020 ◽  
pp. 1188-1205
Author(s):  
Ashish Dahiya ◽  
Shelley Duggal
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Relative Strength ◽  
World Population ◽  
User Friendliness ◽  
Critical Success ◽  
The World ◽  
Food Tourism ◽  
Marketing Tool ◽  
Tourism Websites

BRICS is the association of five major developing national economies named Brazil, Russia, India, China and South Africa. These five nations are synchronically rising up for ameliorating their economies. Occupying more than 25% of the total land area of the world and also more than 40% of the world population, these five BRICS nations have only a little share of world travel as compared to occidental world. Being rich in natural, cultural and food and culinary heritage, these five nations have bright future to become top most tourism destinations across the world. The proper marketing and promotion via internet marketing tool like websites can be of great help to promote culinary heritage of any destination and therefore, helps to improve the tourism graph of the destination. Discerning the significant importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of BRICS nations to evaluate their performance in the context of promotion of food and culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to investigate the websites. The present study ponders upon the relative strength and weakness of the tourism websites of BRICS nations in promoting food tourism and as well help suggesting the remedial measures in mobilizing the food tourism promotion through websites.

Hotel website performance: evidence from a transition country

2014 ◽  
Vol 20 (1) ◽  
pp. 45-60
Author(s):  
Ljudevit Pranić ◽  
Daniela Garbin Praničević ◽  
Josip Arnerić
Keyword(s):  
Balanced Scorecard ◽  
Assessment Tool ◽  
Transition Country ◽  
User Friendliness ◽  
Website Evaluation ◽  
Policy Makers ◽  
Marketing Effectiveness ◽  
Quality Rating ◽  
Marketing Tool ◽  
Hotel Websites

The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool. Design/Methodology/Approach – A team of 30 trained assistants evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives. MANOVA was used to test main and interaction effects of hotel size, quality rating, and location on four website performance perspectives. Findings – Although hoteliers recognize the importance of online presence, most are not effectively using websites from the user-friendliness, marketing effectiveness, and F&B perspectives. Hotel quality rating, location, and their two-way interaction are significant in explaining differences in site attractiveness and marketing effectiveness. Hotel size does not explain the differences among the four website perspectives. Originality – In lieu of the rapidly evolving IT and consumer trends, this study provides hoteliers with an updated website assessment tool that can serve as a point of comparison against contemporary e-marketing approaches. Moreover, since tourism website evaluation is an under researched topic in transition economies, this article makes a contribution in the needed direction. The study ends with a discussion of results and implications for hoteliers, policy makers, and scholars.

Information System Projects for Higher Education Management

2019 ◽  
pp. 120-150
Author(s):  
Gabriela Gerón-Piñón ◽  
Pedro Solana-González ◽  
Daniel Pérez-González ◽  
Sara Trigueros-Preciado
Keyword(s):  
Higher Education ◽  
Information System ◽  
Latin America ◽  
Success Factors ◽  
Higher Education Institutions ◽  
Higher Education Management ◽  
Education Management ◽  
Is Implementation ◽  
Critical Success ◽  
The World

This chapter studies the challenges that higher education institutions (HEIs) in Latin America face for the implementation of information systems (IS), highlighting specific characteristics of the region compared with other parts of the world. The study evidences distinctives of universities in comparison with other type of industries that need to be considered for the implementation of IS. Critical success factors and barriers for IS implementation projects are also recognized through a compilation of the experience of experts who have participated in projects in 14 countries in the region. It is intended that this work research will serve as a reference for institutions that are seeking the implementation of IS, and that it will also serve as guide for interested stakeholders—academics, researchers, administrators, and managers—to start such projects and ensure the understanding of the conditions required that will help them succeed.

Entrepreneurship in the Fashion Industry

2021 ◽  
pp. 90-110
Author(s):  
Jose Manuel Saiz-Alvarez
Keyword(s):  
Latin America ◽  
Success Factors ◽  
Swot Analysis ◽  
Fundamental Importance ◽  
Economic Power ◽  
Fashion Industry ◽  
Critical Success ◽  
Entrepreneurial Spirit ◽  
The World ◽  
The Caribbean

The fashion industry employs more than 300 million workers in the world with a turnover of more than a trillion dollars, which is equivalent to being the seventh economic power on the planet. The presence of Latin America and the Caribbean in this industry is growing, where Carolina Herrera is of fundamental importance. The objective of this chapter is to analyze the critical success factors of this company to recognize it internationally as an icon-brand and to study the entrepreneurial spirit of the company to be an example for new generations (and even to competitors). A SWOT analysis will be made complemented by a PESTEL analysis to achieve these goals. The chapter ends with conclusions and perspectives after COVID-19.

Third Party Logistics

2011 ◽  
Vol 2 (4) ◽  
pp. 29-60 ◽  
Author(s):  
Omprakash K. Gupta ◽  
S. Samar Ali ◽  
Rameshwar Dubey
Keyword(s):  
Supply Chain ◽  
Success Factors ◽  
Third Party ◽  
Third Party Logistics ◽  
Growth Strategies ◽  
Chain Management ◽  
Key Success Factors ◽  
Critical Success ◽  
The World ◽  
Academic Professionals

Third party logistics (3PL) has been gaining importance in most places in the world. In India the implementation of 3PL practices has made its beginning and it is emerging as one of the fastest growing sectors. It is still a relatively new concept and not well understood among industry or academic professionals in India. This paper examines the Indian 3PL Supply Chain Management and practices with respect to the key success factors and growth strategies. After identifying the critical success factors SERVQUAL is applied to reveal the gap between their achievement and expectation. Respondents to the survey are categorized based on their rating of the key growth strategies on the basis of AHP.

scholarly journals Balanced Scorecard Critical Success Factors of Jordanian Commercial Banks and Its Effect on Financial Performance

2018 ◽  
Vol 7 (3) ◽  
pp. 146 ◽  
Author(s):  
Mohanad Fayiz Saleem AL-Dweikat ◽  
Mohmoud Ibrahim Nour
Keyword(s):  
Factor Analysis ◽  
Financial Performance ◽  
Balanced Scorecard ◽  
Commercial Banks ◽  
Structural Equation ◽  
Critical Success Factors ◽  
Success Factors ◽  
Top Management ◽  
Strategic Intent ◽  
Critical Success

The present study aimed to identify the Critical Success Factors of balanced scorecard at Jordanian Commercial Banks, as well as, reveal its effect on Financial Performance The study adapts the quantitative method to achieve their objectives. A randomaly sample of the employees of the higher and middle administrations (managers, deputies, their assistants and sector managers) at Jordanian Commercial Banks selected totaling (120) individuals. Exploratory Factor Analysis, Reliability, Confirmatory Factor Analysis and Structural equation Modelling was performed. The results indicate that the Top Management, Strategic intent, HR aspects and Systems and techniques are Critical Success Factors of balanced scorecard with reliable and valid. Inaddition, the Top Management, Strategic intent, HR aspects and Systems and techniques Success Factors positively effect on financial performance at Jordanian Commercial Banks.

scholarly journals Supply chain strategy for companies in the luxury-fashion market

2015 ◽  
Vol 43 (10/11) ◽  
pp. 940-966 ◽  
Author(s):  
Cecilia Maria Castelli ◽  
Andrea Sianesi
Keyword(s):  
Supply Chain ◽  
Case Studies ◽  
Success Factors ◽  
Extensive Literature ◽  
Content Type ◽  
Supply Chain Strategy ◽  
Critical Success ◽  
The World ◽  
Luxury Market ◽  
The Relationship

Purpose – The purpose of this paper is to show how it is possible to take into account the objectives that fashion-luxury companies pursue on the final market (i.e. critical success factors (CSF) – of luxury) and propagate them in the upstream steps of the supply chain (SC) in order to understand how the latter can be aligned to the market. Design/methodology/approach – An extensive literature review allowed the identification of SC objectives. Case studies were used in order to asses choices and practices applied along the SC of luxury companies were assessed through in depth case studies; hence, the relationship between choices/practices, SC objectives and luxury CSF was explored. Findings – The paper documents that success in the luxury market not only depends on branding and marketing but also on the choices made along the SC, to the point that it is possible to identify some SC choices and practices that support the achievement of luxury CSF. Research limitations/implications – The results presented represent a useful guideline and offer some methodological suggestions; however, the precise set of SC objectives have to be tailored on each specific brand, according to the uniqueness that characterizes luxury companies. Practical implications – The paper suggests which areas of the SC should be mostly targeted in order to achieve success in the luxury market, also indicating some possible concrete choices. Originality/value – The main value of this paper consists in shaping a first explicit connection among the world of luxury as it is perceived by the consumers and the world of the SC.

Challenges and Strategies for Indian IT MNCs in 2010

2002 ◽  
Vol 37 (1-2) ◽  
pp. 104-123
Author(s):  
Kirti Pande ◽  
Raja K. Gundu
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Service Providers ◽  
Current Data ◽  
Risk Diversification ◽  
Global Brands ◽  
Software Market ◽  
Critical Success ◽  
Service Brands ◽  
Software Development Methodologies

IT service providers in India have been increasingly concerned about competitive threat to their export business from emergingfirms in China. The world over competition is being replaced by co-opetition. Competitors are becoming global in their view of service markets and are driven by demand from buyers for dealing with well-known trusted and large service brands. Alliance with Chinese firms will allow scale and risk diversification for Indian vendors to compete as global brands. Opportunity for achieving scale of operations emerge from projections of the Chinese software market size to grow to $22-27 billion' by year 2006 from $5.024 billion in 2000. Risk diversification opportunity exists in the form of expanding markets to Japan and South Korea. A word of caution is that the hype surrounding China will eventually subside. A hype cycle Model enumerates why the predicted revenues might not be realised due to government policies and economic turmoil, hence entry strategy should be well timed. We suggest entry in 2004 as appropriate timing for Indian MNCs. On the other hand the perceived threat of China emerging as an alternative outsourcing base is not substantiated by facts. Based on current data we estimate an acute shortage in skilled labour. India too will face skill shortages to a lesser degree. We recommend process innovation in software development methodologies as a strategy for meeting the projected supply shortages. Finally, companies are likely to face internal challenges. The genesis of these challenges lie in its implementation part and top management vision. A balanced scorecard has been evolved for IT companies to link strategies with critical success factors and generate key performance measures for internal strength of the organisation. The paper tries to make certain recommendations which are emerged during the discussions with various CEOs of different companies.

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