Hotel website performance: evidence from a transition country

2014 ◽  
Vol 20 (1) ◽  
pp. 45-60
Author(s):  
Ljudevit Pranić ◽  
Daniela Garbin Praničević ◽  
Josip Arnerić
Keyword(s):  
Balanced Scorecard ◽  
Assessment Tool ◽  
Transition Country ◽  
User Friendliness ◽  
Website Evaluation ◽  
Policy Makers ◽  
Marketing Effectiveness ◽  
Quality Rating ◽  
Marketing Tool ◽  
Hotel Websites

The Purpose – An evaluation of 197 hotel websites in Croatia was conducted to determine whether hotels in this economically lagging transition country exploit the potentials of the Internet as a marketing tool. Design/Methodology/Approach – A team of 30 trained assistants evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives. MANOVA was used to test main and interaction effects of hotel size, quality rating, and location on four website performance perspectives. Findings – Although hoteliers recognize the importance of online presence, most are not effectively using websites from the user-friendliness, marketing effectiveness, and F&B perspectives. Hotel quality rating, location, and their two-way interaction are significant in explaining differences in site attractiveness and marketing effectiveness. Hotel size does not explain the differences among the four website perspectives. Originality – In lieu of the rapidly evolving IT and consumer trends, this study provides hoteliers with an updated website assessment tool that can serve as a point of comparison against contemporary e-marketing approaches. Moreover, since tourism website evaluation is an under researched topic in transition economies, this article makes a contribution in the needed direction. The study ends with a discussion of results and implications for hoteliers, policy makers, and scholars.

Exploring the Food Tourism Effectiveness of Official Websites of BRICS Nations

2020 ◽  
pp. 1188-1205
Author(s):  
Ashish Dahiya ◽  
Shelley Duggal
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Relative Strength ◽  
World Population ◽  
User Friendliness ◽  
Critical Success ◽  
The World ◽  
Food Tourism ◽  
Marketing Tool ◽  
Tourism Websites

BRICS is the association of five major developing national economies named Brazil, Russia, India, China and South Africa. These five nations are synchronically rising up for ameliorating their economies. Occupying more than 25% of the total land area of the world and also more than 40% of the world population, these five BRICS nations have only a little share of world travel as compared to occidental world. Being rich in natural, cultural and food and culinary heritage, these five nations have bright future to become top most tourism destinations across the world. The proper marketing and promotion via internet marketing tool like websites can be of great help to promote culinary heritage of any destination and therefore, helps to improve the tourism graph of the destination. Discerning the significant importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of BRICS nations to evaluate their performance in the context of promotion of food and culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to investigate the websites. The present study ponders upon the relative strength and weakness of the tourism websites of BRICS nations in promoting food tourism and as well help suggesting the remedial measures in mobilizing the food tourism promotion through websites.

Exploring the Food Tourism Effectiveness of Official Websites of BRICS Nations

2017 ◽  
pp. 65-82
Author(s):  
Ashish Dahiya ◽  
Shelley Duggal
Keyword(s):  
Balanced Scorecard ◽  
Success Factors ◽  
Relative Strength ◽  
World Population ◽  
User Friendliness ◽  
Critical Success ◽  
The World ◽  
Food Tourism ◽  
Marketing Tool ◽  
Tourism Websites

BRICS is the association of five major developing national economies named Brazil, Russia, India, China and South Africa. These five nations are synchronically rising up for ameliorating their economies. Occupying more than 25% of the total land area of the world and also more than 40% of the world population, these five BRICS nations have only a little share of world travel as compared to occidental world. Being rich in natural, cultural and food and culinary heritage, these five nations have bright future to become top most tourism destinations across the world. The proper marketing and promotion via internet marketing tool like websites can be of great help to promote culinary heritage of any destination and therefore, helps to improve the tourism graph of the destination. Discerning the significant importance of the websites in the promotion of food tourism for any destination, the present study aims at the comparative content analysis of the official tourism websites of BRICS nations to evaluate their performance in the context of promotion of food and culinary heritage on world -wide web. The modified Balanced ScoreCard (BSC) approach is incorporated into the evaluation by taking into consideration four perspectives: technical, user friendliness and site attractiveness, tourism effectiveness and food tourism effectiveness. A set of 88 critical success factors representing these four perspectives is then used to investigate the websites. The present study ponders upon the relative strength and weakness of the tourism websites of BRICS nations in promoting food tourism and as well help suggesting the remedial measures in mobilizing the food tourism promotion through websites.

Evaluating the Website Performance of Foreign Hotels in Indian Landscape on Balanced Score Card

2018 ◽  
Vol 117 (11) ◽  
pp. 15-33
Author(s):  
Ashish Dahiya ◽  
Shelley Duggal
Keyword(s):  
Balanced Scorecard ◽  
Balanced Score Card ◽  
Marketing Effectiveness ◽  
Evaluation Of Performance ◽  
Business Goals ◽  
Foreign Origin ◽  
Score Card ◽  
Hotel Websites ◽  
User Friendly

This study aims to undertake the evaluation of performance of the websites of foreign origin chain hotels operating in India. The evaluation is done by incorporating the modified Balanced Scorecard (BSC) approach on four perspectives: technical, user friendly, site attractiveness, and marketing effectiveness. A set of seventy eight parameters are used to examine the sample websites. Most of the sample hotel websites are found to be user-friendly and technically sound. More is needed to be done to make sample websites marketing effective and attractive. Numerous suggestions are proposed on the basis of the results derived to improve website services online focusing on proposed areas of website improvement leading to achieve business goals.

scholarly journals Quantity and quality of childcare and children’s educational outcomes

2021 ◽  
Author(s):  
Jo Blanden ◽  
Emilia Del Bono ◽  
Kirstine Hansen ◽  
Birgitta Rabe
Keyword(s):  
School Achievement ◽  
Additional Term ◽  
Publicly Funded ◽  
Highly Qualified ◽  
Policy Makers ◽  
Quality Rating ◽  
Quality Of Childcare ◽  
The Impact ◽  
School Records

AbstractPolicy-makers wanting to support child development can choose to adjust the quantity or quality of publicly funded universal pre-school. To assess the impact of such changes, we estimate the effects of an increase in free pre-school education in England of about 3.5 months at age 3 on children’s school achievement at age 5. We exploit date-of-birth discontinuities that create variation in the length and starting age of free pre-school using administrative school records linked to nursery characteristics. Estimated effects are small overall, but the impact of the additional term is substantially larger in settings with the highest inspection quality rating but not in settings with highly qualified staff. Estimated effects fade out by age 7.

How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jie Sun ◽  
Xi Yu Leung ◽  
Billy Bai
Keyword(s):  
Social Media ◽  
Attitude Change ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Marketing Effectiveness ◽  
Marketing Tool

Purpose This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness. Design methodology approach Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses. Findings Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts. Research limitations implications The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection. Originality value This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

Evaluating hotel websites through the use of fuzzy AHP and fuzzy TOPSIS

2020 ◽  
Vol 13 (12) ◽  
pp. 3747-3765
Author(s):  
Rahmi Baki
Keyword(s):  
Information Quality ◽  
Fuzzy Ahp ◽  
Fuzzy Topsis ◽  
Step Method ◽  
Analytic Hierarchy ◽  
Website Evaluation ◽  
Content Type ◽  
Ideal Situation ◽  
Order Preference ◽  
Hotel Websites

Purpose The purpose of this study is to develop a useful, effective and comprehensive approach to facilitate the evaluation of hotel websites. Design/methodology/approach The paper examines the literature evaluating e-commerce sites, particularly that is focused on hotel, tourism and travel. Moreover, 5 criteria and 19 sub-criteria are identified, and a two-step method is proposed for the assessment of hotel websites whereby the global weights of the proposed criteria are determined by the fuzzy analytic hierarchy process, and hotel websites are ranked through the fuzzy technique for order preference by similarity to ideal situation. Findings The results show that the leading criteria to effectively evaluate hotel websites are trust and information quality and that the most important sub-criteria are special discounts, assurance and reservation information. Practical implications This research offers practical advice to increase understanding of the determinants of an effective hotel website so that appropriate strategies can be developed to convert a website visitor into a customer. Originality/value The study aims to contribute to businesses operating in the tourism sector which seeks to increase the effectiveness of their websites by identifying criteria and proposing a methodology for hotel website evaluation.

Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

2001 ◽  
Vol 35 (3/4) ◽  
pp. 457-484 ◽  
Author(s):  
Isabelle Maignan ◽  
O.C. Ferrell
Keyword(s):  
Government Spending ◽  
Corporate Citizenship ◽  
Internal Marketing ◽  
Future Research ◽  
Social Involvement ◽  
Research Directions ◽  
Policy Makers ◽  
Future Research Directions ◽  
Potential Impact ◽  
Marketing Tool

Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

Addressing the Wicked Problem of American Gun Violence

2017 ◽  
Vol 37 (4) ◽  
pp. 393-408 ◽  
Author(s):  
Aimee Dinnin Huff ◽  
Michelle Barnhart ◽  
Brandon McAlexander ◽  
Jim McAlexander
Keyword(s):  
Interest Groups ◽  
Violence Prevention ◽  
Social Marketing ◽  
Internal Marketing ◽  
Gun Violence ◽  
Wicked Problem ◽  
Marketing Tactics ◽  
Policy Makers ◽  
Consumer Interest ◽  
Marketing Tool

Building on work on social and macro-social marketing, we provide an empirical account of ways in which American gun violence prevention groups (GVPGs) act as macro-social marketers as they address the wicked problem of gun violence, which they define as deaths and injuries with firearms. We find that, as a collective, GVPGs attempt to change the culture related to guns by targeting up-, mid-, and downstream agents. We contribute to theory by (1) expanding the concept of macro-social marketing beyond government entities to include consumer interest groups and collectives; (2) introducing internal marketing as a macro-social marketing tool critical for macro-social marketers dependent largely on volunteers; (3) elucidating ways that macro-social marketers can accomplish upstream changes indirectly, by encouraging consumers and citizens to influence policy makers; and (4) revealing marketing tactics that can be leveraged across up-, mid-, downstream, and internal efforts.

scholarly journals Website Evaluation for the Local Tourism Offices of Indonesia’s Top 10 Priority Destinations

2017 ◽  
Author(s):  
Mohamad Robbith Subandi ◽  
Fajar Kusnadi Kusumah Putra
Keyword(s):  
Local Government ◽  
General Information ◽  
Government Official ◽  
The Internet ◽  
Destination Marketing ◽  
Website Evaluation ◽  
Culture History ◽  
Information And Communication ◽  
Processing Information ◽  
Marketing Tool

The recent growth of Information and Communication Technology (ICT) has a significant impact to people’s way of searching and processing information. Increasing number of travelers is using the internet to assist them in planning their journey especially as a source of information. This has made internet as an important destination marketing tool for travel & tourism organizations including local and national tourism offices. The aim of this study is to provide updated overview of the official websites of local tourism offices or local government in provincial and city or regency’s level in which Top 10 Priority Tourism Destination are located, based on the facilities and services offered by the websites. Subsidiary aim of this study is to determine the features that are used most frequently on the Local Tourism offices' websites. This study should be of interest to researchers, government official as well as industry professionals by applying the content analysis on the feature of tourism websites. The findings of the research will enable the local government official to understand how effective their websites in delivering information for the visitors. The results will assist them also in judging website performance against competitors so that they have useful information to facilitate continuous improvement on their own websites. The results indicated that official websites of the local tourism offices already provides sufficient general information regarding the destination; however it lacked facilities or features which allow visitor to interact more with the tourism office or even fellow visitors. The most frequent features available in the evaluated websites are Culture/history information which was the feature with highest percentage (77%) followed by Contact (email/fax) with (74%) Picture gallery and use of animated pictures were scored at (71%) and Newsletter at (68%), In the bottom of the list are Terms & Condition, Chatting/News Group, Virtual Postcard at (0%)or virtually non-existent. The results also show that local tourism offices still have much room for improvement in the term of using the internet to boost and maximize their destination marketing effort. It is recommended that local tourism offices significantly upgrade and modify their official websites into more efficient and effective marketing instrument to exploit the potential internet based market.

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