The Integration of Entertainment and Advertising

Modern World ◽

Popular Method ◽

Technological Advances ◽

The World

The evolution of the advertising industry's promotional practices remains in a state of constant transition as technological advances steadily continue to shape, transform, and cultivate the digitally integrated landscape of today's modern world. The fusion of advertising and entertainment, known in the industry as advertainment, is becoming an increasingly popular method that marketers use to connect with consumers (Millili, 2012). Today, the sense of entertainment of target audiences has been changed by new communication technologies. This study discusses the “entertainment concept” in terms of advertainment typology and technology in the world. Therefore, this chapter presents the changing of entertainment from the point of advertising and technology.

Telecommunications Sector and Internet Access in Africa

Information Communication Technologies ◽

10.4018/978-1-59904-949-6.ch011 ◽

2008 ◽

pp. 144-150

Author(s):

Vanessa Phala

Keyword(s):

Developing Countries ◽

Information Technologies ◽

Internet Access ◽

African Continent ◽

Technological Advances ◽

The World ◽

Future Potential

The “information revolution” has not only transformed the world as we know it, but also its future potential. Information and Communication Technologies (ICT), with their major technological advances, have affected the lives and lifestyles of people across the globe, as well as the way institutions and organizations do business. However, not all outcomes of the spread of information technologies have been positive. A majority of the world’s population, especially those who live in poverty, have been largely bypassed by this revolution. The gap between them and the rest of the world has expanded precisely as a result of the facilitation capacity of these technologies for those who have access to them (Figueres, 2003). The majority of these people are situated in the African continent and other developing countries.

Cross-Border E-Commerce Marketing and Management - Advances in Electronic Commerce ◽

Marketing and Advertisement in Cross-Border E-Commerce

10.4018/978-1-7998-5823-2.ch006 ◽

2021 ◽

pp. 120-147

Author(s):

Mohammad Zahedul Alam

Keyword(s):

Cultural Context ◽

Business Environment ◽

Marketing Strategies ◽

The Internet ◽

Cross Border ◽

Technological Advances ◽

Advertising Strategies ◽

The World ◽

Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

Encyclopedia of Developing Regional Communities with Information and Communication Technology ◽

Telecommunications Sector and Internet Access in Africa

10.4018/978-1-59140-575-7.ch123 ◽

2005 ◽

pp. 687-691

Author(s):

Vanessa Phala

Keyword(s):

Developing Countries ◽

Information Technologies ◽

Internet Access ◽

African Continent ◽

Technological Advances ◽

The World ◽

Future Potential

The “information revolution” has not only transformed the world as we know it, but also its future potential. Information and Communication Technologies (ICT), with their major technological advances, have affected the lives and lifestyles of people across the globe, as well as the way institutions and organizations do business. However, not all outcomes of the spread of information technologies have been positive. A majority of the world’s population, especially those who live in poverty, have been largely bypassed by this revolution. The gap between them and the rest of the world has expanded precisely as a result of the facilitation capacity of these technologies for those who have access to them (Figueres, 2003). The majority of these people are situated in the African continent and other developing countries.

Telecommunications Sector and Internet Access in Africa

Global Information Technologies ◽

10.4018/978-1-59904-939-7.ch066 ◽

2008 ◽

pp. 867-873

Author(s):

Vanessa Phala

Keyword(s):

Developing Countries ◽

Information Technologies ◽

Internet Access ◽

African Continent ◽

Technological Advances ◽

The World ◽

Future Potential

The “information revolution” has not only transformed the world as we know it, but also its future potential. Information and Communication Technologies (ICT), with their major technological advances, have affected the lives and lifestyles of people across the globe, as well as the way institutions and organizations do business. However, not all outcomes of the spread of information technologies have been positive. A majority of the world’s population, especially those who live in poverty, have been largely bypassed by this revolution. The gap between them and the rest of the world has expanded precisely as a result of the facilitation capacity of these technologies for those who have access to them (Figueres, 2003). The majority of these people are situated in the African continent and other developing countries.

Cybersecurity and modern forms of interstate confrontation

10.33920/vne-01-2102-08 ◽

2021 ◽

Author(s):

I.V. Surma

Keyword(s):

International Law ◽

Current Problem ◽

Modern World ◽

Political Situation ◽

Political Landscape ◽

The World ◽

Hybrid Forms

In recent years, the sphere of confrontation has signifi cantly expanded due to the increasing share of political and diplomatic, economic, information, cybernetic, psychological means and methods of implementing political goals in international confrontation. The author declares that today information and communication technologies are often used to interfere in the internal aff airs of sovereign states, and the goal of destabilizing the socio-political situation in the state is to generate protest potential in society and create a political singularity, which leads to the infl ation of power in this country and its discredit. The article deals with modern forms of interstate confrontation with the use of violent changes in the global political landscape using the capabilities of modern information and communication technologies. It is emphasized that the global confrontation has acquired a permanent character and periodically escalates to extremely dangerous levels when using hybrid forms of confrontation between states and their coalitions. The author notes that in the modern world, the use of innovative, and fi rst of all, information and communication technologies, for violent infl uence on the opposing side, has accelerated unprecedented. It is shown that in recent years, the world economy has been constantly tested by sanctions wars, and the sanctions war is mostly understood as the introduction of a regime of economic sanctions against a state in circumvention of international law, that is, outside the procedure provided for and defi ned by the UN, and the postulate of forcibly reshaping the world political landscape with a noble goal leads only to increased confrontation and confrontation. The article identifi es the current problem areas and threats that are already being implemented today and those that are possible in the future with the development of information and communication technologies.

Her majesty the transaction

Bankarstvo ◽

10.5937/bankarstvo2102178g ◽

2021 ◽

Vol 50 (2) ◽

pp. 178-185

Author(s):

Radmila Gaćeša

Keyword(s):

Information Transmission ◽

Modern World ◽

Banking Services ◽

The World ◽

Individual Type ◽

Further Development ◽

Ict Companies

The transaction is one of the unavoidable phenomena of the modern world. The transaction is accessible, ubiquitous, global, and necessary, hence the number of transactions and the number of users is constantly increasing, as statistics regularly confirm. Generators of further development of transactions in the world of financial and especially banking services are certainly ICT companies together with numerous providers that develop and improve information and communication technologies, and make available reliable information transmission systems without which the world of transactions we know today would not be possible. Banks pay special attention to the further development and improvement of each individual type of transaction. In doing so, banks actively cooperate with ICT companies, sending initiatives and giving ratings, and appropriate support, as they are vitally interested in providing innovative services and types of transactions to their existing and potential clients.

Globalization and interconfessional communications

Ukrainian Religious Studies ◽

10.32420/2001.20.1176 ◽

2001 ◽

pp. 13-17

Author(s):

Serhii Viktorovych Svystunov

Keyword(s):

21St Century ◽

Global Economy ◽

Modern World ◽

The World ◽

Target Set ◽

Almost All ◽

Over Time ◽

Rapid Appearance

In the 21st century, the world became a sign of globalization: global conflicts, global disasters, global economy, global Internet, etc. The Polish researcher Casimir Zhigulsky defines globalization as a kind of process, that is, the target set of characteristic changes that develop over time and occur in the modern world. These changes in general are reduced to mutual rapprochement, reduction of distances, the rapid appearance of a large number of different connections, contacts, exchanges, and to increase the dependence of society in almost all spheres of his life from what is happening in other, often very remote regions of the world.

Inter-country inequality as a dynamic process and the problem of post-industrial development

Voprosy Ekonomiki ◽

10.32609/0042-8736-2018-7-5-29 ◽

2018 ◽

pp. 5-29 ◽

Cited By ~ 7

Author(s):

L. M. Grigoryev ◽

V. A. Pavlyushina

Keyword(s):

Economic Growth ◽

Political Institutions ◽

Industrial Development ◽

Modern World ◽

New Approach ◽

Development Level ◽

The World ◽

Long Time ◽

The Difference ◽

Post Industrial

The phenomenon of economic growth is studied by economists and statisticians in various aspects for a long time. Economic theory is devoted to assessing factors of growth in the tradition of R. Solow, R. Barrow, W. Easterly and others. During the last quarter of the century, however, the institutionalists, namely D. North, D. Wallis, B. Weingast as well as D. Acemoglu and J. Robinson, have shown the complexity of the problem of development on the part of socioeconomic and political institutions. As a result, solving the problem of how economic growth affects inequality between countries has proved extremely difficult. The modern world is very diverse in terms of development level, and the article offers a new approach to the formation of the idea of stylized facts using cluster analysis. The existing statistics allows to estimate on a unified basis the level of GDP production by 174 countries of the world for 1992—2016. The article presents a structured picture of the world: the distribution of countries in seven clusters, different in levels of development. During the period under review, there was a strong per capita GDP growth in PPP in the middle of the distribution, poverty in various countries declined markedly. At the same time, in 1992—2016, the difference increased not only between rich and poor groups of countries, but also between clusters.

Text Prophetism

European Journal of Language and Literature ◽

10.26417/ejls.v7i1.p40-44 ◽

2017 ◽

Vol 7 (1) ◽

pp. 40

Author(s):

Elvira Lumi ◽

Lediona Lumi

Keyword(s):

Key Words ◽

Literary Texts ◽

Modern World ◽

Greek Mythology ◽

Divine Inspiration ◽

Religious Doctrine ◽

The World ◽

Poetic Text ◽

Poetic Diction ◽

Life On Earth

"Utterance universalism" as a phrase is unclear, but it is enough to include the term "prophetism". As a metaphysical concept, it refers to a text written with inspiration which confirms visions of a "divine inspiration", "poetic" - "legal", that contains trace, revelation or interpretation of the origin of the creation of the world and life on earth but it warns and prospects their future in the form of a projection, literary paradigm, religious doctrine and law. Prophetic texts reformulate "toll-telling" with messages, ideas, which put forth (lat. "Utters Forth" gr. "Forthteller") hidden facts from fiction and imagination. Prometheus, gr. Prometheus (/ prəmiθprə-mee-mo means "forethought") is a Titan in Greek mythology, best known as the deity in Greek mythology who was the creator of humanity and charity of its largest, who stole fire from the mount Olympus and gave it to the mankind. Prophetic texts derive from a range of artifacts and prophetic elements, as the creative magic or the miracle of literary texts, symbolism, musicality, rhythm, images, poetic rhetoric, valence of meaning of the text, code of poetic diction that refers to either a singer in a trance or a person inspired in delirium, who believes he is sent by his God with a message to tell about events and figures that have existed, or the imaginary ancient and modern world. Text Prophetism is a combination of artifacts and platonic idealism. Key words: text Prophetism, holy text, poetic text, law text, vision, image, figure