Marketing and Advertisement in Cross-Border E-Commerce

2021 ◽  
pp. 120-147
Author(s):  
Mohammad Zahedul Alam
Keyword(s):  
Cultural Context ◽  
Communication Technologies ◽  
Business Environment ◽  
Marketing Strategies ◽  
The Internet ◽  
Cross Border ◽  
Technological Advances ◽  
Advertising Strategies ◽  
The World ◽  
Policies And Programs

Recently, cross-border e-commerce has been growing rapidly among the developed and developing countries. Marketing managers design marketing and advertising strategies targeted to local and across the country. Companies need to develop separate marketing programs for different country and diverse cultural context. In this chapter, the authors discuss cross-border e-commerce, its development, the advertisement and marketing strategies, policies, and programs that are applicable to the arena of cross-border e-commerce. However, advances in communication technologies, transportation, and other technological advances have made the world a much smaller place. To survive in the competitive business environment today, companies need to make their products and services available online as well as offline. Major technological advances including the explosion of the internet have had a major impact on buyers and the marketers who serve them. To thrive in this new digital age—even to survive—marketers must rethink their strategies and adapt them to today's new environment.

scholarly journals Language Means for Shaping the Media Image of China in Russian Internet Texts (Case Study of Blogs about the Chinese Opera)

2021 ◽  
Author(s):  
Юйси Му
Keyword(s):  
Cultural Context ◽  
The Internet ◽  
Important Place ◽  
Media Image ◽  
Chinese Opera ◽  
Cultural Phenomenon ◽  
The World ◽  
Audience Responses ◽  
The Media

The article presents the study of the media image of China in the Russian Internet texts. The purpose of the study is to identify the language means of shaping the media image of China in blogs about Chinese opera. The material involves some of the topical blogs published on the Internet version of «Live Journal» and the «Magazeta». In those materials, the media image of China is partially formed by various aspects of Chinese opera as a cultural phenomenon: it is the cultural context in which Chinese opera exists; features of diverse opera genres; images of performers; audience responses; assessments and feelings of bloggers. The possibilities of expression of different kinds of language means are revealed, so is the authors’ perception of this type of art. It is concluded that the media image created in blogs about Chinese opera by various language means represents China as a country with a long history and unique culture. Chinese opera not only occupies an important place in the world art, but also vividly and meaningfully reflects the mystery of China.

ICTs and Their Impact on Women's Roles and Evolution within Developing Societies

2015 ◽  
pp. 1452-1473
Author(s):  
Ana-Cristina Ionescu
Keyword(s):  
Information And Communication Technologies ◽  
Positive Impact ◽  
Communication Technologies ◽  
Western World ◽  
The Internet ◽  
New Information ◽  
The World ◽  
Promote Gender Equality ◽  
Information And Communication ◽  
Modern Technologies

The Internet is definitely the most complex and dynamic technical and cultural phenomenon that humanity ever experienced. Nevertheless, despite its positive impact on the Western world, Web 2.0 has yet to prove its power in the undeveloped regions of the globe, where the Internet Era is still at its dawn. In developing countries, the barriers that women face, such as poverty or social imbalances, establish significant challenges that hinder connectivity and access to modern technologies. In this context, the chapter discusses the evolution of gender speech in relation to new Information and Communication Technologies (ICTs). The authors determine whether the declarations and plans for action that were issued subsequent to the 1995 Fourth World Conference on Women in Beijing enhanced the establishment of gendered policies on ICTs, particularly in the undeveloped regions of the world, and whether, in this way, they empower women, contribute to combating women's poverty, and promote gender equality.

Domestic vs. International E-Shopping

2019 ◽  
pp. 24-39
Author(s):  
Vaggelis Saprikis
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Business Environment ◽  
The Internet ◽  
Internet Users ◽  
Mobile Industry ◽  
Information And Communication ◽  
Number Of Individuals ◽  
Shed Light

Contemporary commerce is completely different as regards features some years ago. Nowadays, a considerable number of individuals and firms take advantage of the information and communication technologies and conduct transactions online. In particular, the mobile industry along with the broad use of social networks and improvements in the internet bandwidth worldwide has created a completely different business environment. Consequently, the technology incited many consumers to cross-border e-shopping, allowing access to a wider variety of products and services, and in numerous circumstances, access to cheaper goods. The purpose of this chapter is to investigate the perceptions internet users have towards e-shops focusing on Greece. More precisely, it aims to find out whether there are contingent differences on customers' perceptions regarding domestic vs. international e-shops, since a gradually augmented number of people have been expressing their preference on non-domestic e-stores for their purchases. Additionally, the chapter intends to shed light on the difficulty in understanding vital aspects of e-consumer behaviour.

Privacy Risk in E-Commerce

2009 ◽  
pp. 1188-1193
Author(s):  
Tziporah Stern
Keyword(s):  
World Wide ◽  
Personal Information ◽  
The Internet ◽  
Digital Information ◽  
New Techniques ◽  
Privacy Concerns ◽  
Technological Advances ◽  
The World ◽  
Data Files ◽  
The Right

Privacy, or the right to hold information about oneself in secret (Masuda, 1979; O’Brien & Yasnof, 1999), has become increasingly important in the information society. With the rapid technological advances and the digitalization of information, retrieval of specific records is more rapid; personal information can be integrated into a number of different data files; and copying, transporting, collecting, storing, and processing large amounts of information is easier. Additionally, the advent of the World Wide Web and the fast-paced growth of the Internet have created further cause for concern. The vast amounts of digital information and the pervasiveness of the Internet facilitate new techniques for gathering information—for example, spyware, phishing, and cookies. Hence, personal information is much more vulnerable to being inappropriately used. This article outlines the importance of privacy in an e-commerce environment, the specific privacy concerns individuals may have, antecedents to these concerns, and potential remedies to quell them.

Telecommunications Sector and Internet Access in Africa

2008 ◽  
pp. 144-150
Author(s):  
Vanessa Phala
Keyword(s):  
Developing Countries ◽  
Information And Communication Technologies ◽  
Information Technologies ◽  
Internet Access ◽  
Communication Technologies ◽  
African Continent ◽  
Technological Advances ◽  
The World ◽  
Information And Communication ◽  
Future Potential

The “information revolution” has not only transformed the world as we know it, but also its future potential. Information and Communication Technologies (ICT), with their major technological advances, have affected the lives and lifestyles of people across the globe, as well as the way institutions and organizations do business. However, not all outcomes of the spread of information technologies have been positive. A majority of the world’s population, especially those who live in poverty, have been largely bypassed by this revolution. The gap between them and the rest of the world has expanded precisely as a result of the facilitation capacity of these technologies for those who have access to them (Figueres, 2003). The majority of these people are situated in the African continent and other developing countries.

Official Tourism Web Sites and City Marketing

2011 ◽  
pp. 152-183 ◽  
Author(s):  
Pablo Díaz-Luque
Keyword(s):  
Web Sites ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
The Internet ◽  
City Marketing ◽  
Large Cities ◽  
The World ◽  
Tourism Destinations ◽  
The Right ◽  
The City

Large cities are one of the most popular tourism destinations throughout the world. Business and leisure tourists visit these areas every year and before they travel there, they look for useful information on the Internet. This chapter analyses the tourism Web sites developed by Convention and Visitor Bureaus. These Web sites represent the official image of the city on the Internet and trough them tourism organizations can organize the marketing and mix strategy. The chapter studies the concept of a city as a tourism destination, the organizations that manage tourist activities, and the right marketing strategies to be developed on these official Web sites. The strategy begins with the market research to select the right marketing segments and it continues with the right actions from a marketing mix perspective. It means different options in terms of product-destination exhibition, price policies, commercialization, and communication actions.

Cross-Border E-Commerce Payments

2021 ◽  
pp. 78-97
Author(s):  
Noor Nahar Begum ◽  
Md Masudul Hassan
Keyword(s):  
Emerging Markets ◽  
National Security ◽  
Economic Life ◽  
Rapid Expansion ◽  
The Internet ◽  
Factors Affecting ◽  
Cross Border ◽  
Doing Business ◽  
The World ◽  
Internet Connections

The rapid expansion of the internet provides the world great achievements both in social and economic life. E-commerce has become one of the serenest ways of doing business and has a persuasive impact on the economy. It is the set of transactions that have been conducted through internet connections and computer networks. This chapter aims to look at the cross-border e-commerce payments. Specially, the chapter has focused on the trends in e-commerce payments, methods of online payments, effects of cross-border e-commerce, factors affecting cross-border e-commerce payments, friction of cross-border e-commerce system, drivers and impediments of cross-border e-commerce, growth of cross-border e-commerce in emerging markets. Moreover, this chapter shows how information has become the blood of e-commerce. It has extensive effects on the economy, society, and indeed national security.

Domestic vs. International E-Shopping

2021 ◽  
pp. 1819-1834
Author(s):  
Vaggelis Saprikis
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Business Environment ◽  
The Internet ◽  
Internet Users ◽  
Mobile Industry ◽  
Information And Communication ◽  
Number Of Individuals ◽  
Shed Light

Contemporary commerce is completely different as regards features some years ago. Nowadays, a considerable number of individuals and firms take advantage of the information and communication technologies and conduct transactions online. In particular, the mobile industry along with the broad use of social networks and improvements in the internet bandwidth worldwide has created a completely different business environment. Consequently, the technology incited many consumers to cross-border e-shopping, allowing access to a wider variety of products and services, and in numerous circumstances, access to cheaper goods. The purpose of this chapter is to investigate the perceptions internet users have towards e-shops focusing on Greece. More precisely, it aims to find out whether there are contingent differences on customers' perceptions regarding domestic vs. international e-shops, since a gradually augmented number of people have been expressing their preference on non-domestic e-stores for their purchases. Additionally, the chapter intends to shed light on the difficulty in understanding vital aspects of e-consumer behaviour.

The Integration of Entertainment and Advertising

2017 ◽  
pp. 506-527
Author(s):  
R. Gulay Ozturk
Keyword(s):  
Communication Technologies ◽  
Modern World ◽  
Popular Method ◽  
Technological Advances ◽  
The World

The evolution of the advertising industry's promotional practices remains in a state of constant transition as technological advances steadily continue to shape, transform, and cultivate the digitally integrated landscape of today's modern world. The fusion of advertising and entertainment, known in the industry as advertainment, is becoming an increasingly popular method that marketers use to connect with consumers (Millili, 2012). Today, the sense of entertainment of target audiences has been changed by new communication technologies. This study discusses the “entertainment concept” in terms of advertainment typology and technology in the world. Therefore, this chapter presents the changing of entertainment from the point of advertising and technology.

Telecommunications Sector and Internet Access in Africa

2005 ◽  
pp. 687-691
Author(s):  
Vanessa Phala
Keyword(s):  
Developing Countries ◽  
Information And Communication Technologies ◽  
Information Technologies ◽  
Internet Access ◽  
Communication Technologies ◽  
African Continent ◽  
Technological Advances ◽  
The World ◽  
Information And Communication ◽  
Future Potential

The “information revolution” has not only transformed the world as we know it, but also its future potential. Information and Communication Technologies (ICT), with their major technological advances, have affected the lives and lifestyles of people across the globe, as well as the way institutions and organizations do business. However, not all outcomes of the spread of information technologies have been positive. A majority of the world’s population, especially those who live in poverty, have been largely bypassed by this revolution. The gap between them and the rest of the world has expanded precisely as a result of the facilitation capacity of these technologies for those who have access to them (Figueres, 2003). The majority of these people are situated in the African continent and other developing countries.

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