Big Data in Social Media Environment

2017 ◽  
pp. 1876-1899
Author(s):  
Matilda S.
Keyword(s):  
Social Media ◽  
Big Data ◽  
Driving Forces ◽  
Management Practice ◽  
Big Data Analytics ◽  
Business Leaders ◽  
The Social ◽  
Business Requirement ◽  
Intelligent Information ◽  
Segment Data

Information technology has reached its pinnacle, with the era being dominated by two hi-tech driving forces - Big data and Social media. Big data encompasses a wide array of data mining workloads, extracted through various sources, the results of which are of keen interest to business leaders and analysts across every industry segment. Data from the social media is exploding at an exponential rate and is being hailed as the key, to crucial insights into human behavior. Extracting intelligent information from such immense volume, variety and velocity of data, in context to the business requirement is the need of the hour. Therefore, new tools and methods specialized for big data analytics is crucial, along with the architectures for managing and processing such data. Big data complemented with Social Media offers a new horizon to take management practice to an advanced level.

Big Data in Social Media Environment

2017 ◽  
pp. 70-93
Author(s):  
Matilda S.
Keyword(s):  
Social Media ◽  
Big Data ◽  
Driving Forces ◽  
Management Practice ◽  
Big Data Analytics ◽  
Business Leaders ◽  
The Social ◽  
Business Requirement ◽  
Intelligent Information ◽  
Segment Data

Information technology has reached its pinnacle, with the era being dominated by two hi-tech driving forces - Big data and Social media. Big data encompasses a wide array of data mining workloads, extracted through various sources, the results of which are of keen interest to business leaders and analysts across every industry segment. Data from the social media is exploding at an exponential rate and is being hailed as the key, to crucial insights into human behavior. Extracting intelligent information from such immense volume, variety and velocity of data, in context to the business requirement is the need of the hour. Therefore, new tools and methods specialized for big data analytics is crucial, along with the architectures for managing and processing such data. Big data complemented with Social Media offers a new horizon to take management practice to an advanced level.

scholarly journals Human Behavior Analysis Using Intelligent Big Data Analytics

2021 ◽  
Vol 12 ◽  
Author(s):  
Muhammad Usman Tariq ◽  
Muhammad Babar ◽  
Marc Poulin ◽  
Akmal Saeed Khattak ◽  
Mohammad Dahman Alshehri ◽  
...  
Keyword(s):  
Social Media ◽  
Big Data ◽  
Human Behavior ◽  
Data Analytics ◽  
Data Science ◽  
Big Data Analytics ◽  
Apache Spark ◽  
Social Media Data ◽  
The Social ◽  
Media Data

Intelligent big data analysis is an evolving pattern in the age of big data science and artificial intelligence (AI). Analysis of organized data has been very successful, but analyzing human behavior using social media data becomes challenging. The social media data comprises a vast and unstructured format of data sources that can include likes, comments, tweets, shares, and views. Data analytics of social media data became a challenging task for companies, such as Dailymotion, that have billions of daily users and vast numbers of comments, likes, and views. Social media data is created in a significant amount and at a tremendous pace. There is a very high volume to store, sort, process, and carefully study the data for making possible decisions. This article proposes an architecture using a big data analytics mechanism to efficiently and logically process the huge social media datasets. The proposed architecture is composed of three layers. The main objective of the project is to demonstrate Apache Spark parallel processing and distributed framework technologies with other storage and processing mechanisms. The social media data generated from Dailymotion is used in this article to demonstrate the benefits of this architecture. The project utilized the application programming interface (API) of Dailymotion, allowing it to incorporate functions suitable to fetch and view information. The API key is generated to fetch information of public channel data in the form of text files. Hive storage machinist is utilized with Apache Spark for efficient data processing. The effectiveness of the proposed architecture is also highlighted.

scholarly journals Machine learning-based mathematical modelling for prediction of social media consumer behavior using big data analytics

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Kiran Chaudhary ◽  
Mansaf Alam ◽  
Mabrook S. Al-Rakhami ◽  
Abdu Gumaei
Keyword(s):  
Social Media ◽  
Big Data ◽  
Consumer Behavior ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Process Data ◽  
Social Media Platform ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform

AbstractSocial media is popular in our society right now. People are using social media platforms to purchase various products. We collected the data from various social media platforms. We analyzed the data for prediction of the consumer behavior on the social media platform. We considered the consumer data from Facebook, Twitter, Linked In and YouTube, Instagram, and Pinterest, etc. There are diverse and high-speed, high volume data which are coming from social media platform, so we used predictive big data analytics. In this paper, we have used the concept of big data technology to process data and analyze it to predict consumer behavior on social media. We have analyzed consumer behavior on social media platforms based on some parameters and criteria. We analyzed the consumer perception, attitude towards the social media platform. To get good quality of result, we pre-process data using various data pre-processing to detect outlier, noises, error, and duplicate record. We developed mathematical modeling using machine learning to predict consumer behavior on the social media platform. This model is a predictive model for predicting consumer behavior on the social media platform. 80% of data are used for training purposes and 20% for testing.

Big Data

2021 ◽  
pp. 26-29
Author(s):  
Yannick Dufresne ◽  
Brittany I. Davidson
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Big Data ◽  
Online Communities ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Sets ◽  
The Social ◽  
Data Volume ◽  
The Web

This chapter assesses big data. Within the social sciences, big data could refer to an emerging field of research that brings together academics from a variety of disciplines using and developing tools to widen perspective, to utilize latent data sets, as well as for the generation of new data. Another way to define big data in the social sciences refers to data corresponding to at least one of the three s of big data: volume, variety, or velocity.. These characteristics are widely used by researchers attempting to define and distinguish new types of data from conventional ones. However, there are a number of ethical and consent issues with big data analytics. For example, many studies across the social sciences utilize big data from the web, from social media, online communities, and the darknet, where there is a question as to whether users provided consent to the reuse of their posts, profiles, or other data shared when they signed up, knowing their profiles and information would be public. This has led to a number of issues regarding algorithms making decisions that cannot be explained. The chapter then considers the opportunities and pitfalls that come along with big data.

scholarly journals EXPRESS: “Get a £10 Free Bet Every Week!” – Gambling Advertising on Twitter: Volume, Content, Followers, Engagement and Regulatory Compliance

2021 ◽  
pp. 074391562199967
Author(s):  
Raffaello Rossi ◽  
Agnes Nairn ◽  
Josh Smith ◽  
Christopher Inskip
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Volume Content ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Regulatory Compliance ◽  
The Internet ◽  
Policy Recommendations ◽  
Policy Makers

The internet raises substantial challenges for policy makers in regulating gambling harm. The proliferation of gambling advertising on Twitter is one such challenge. However, the sheer scale renders it extremely hard to investigate using conventional techniques. In this paper the authors present three UK Twitter gambling advertising studies using both Big Data analytics and manual content analysis to explore the volume and content of gambling adverts, the age and engagement of followers, and compliance with UK advertising regulations. They analyse 890k organic adverts from 417 accounts along with data on 620k followers and 457k engagements (replies and retweets). They find that around 41,000 UK children follow Twitter gambling accounts, and that two-thirds of gambling advertising Tweets fail to fully comply with regulations. Adverts for eSports gambling are markedly different from those for traditional gambling (e.g. on soccer, casinos and lotteries) and appear to have strong appeal for children, with 28% of engagements with eSports gambling ads from under 16s. The authors make six policy recommendations: spotlight eSports gambling advertising; create new social-media-specific regulations; revise regulation on content appealing to children; use technology to block under-18s from seeing gambling ads; require ad-labelling of organic gambling Tweets; and deploy better enforcement.

scholarly journals A Hybrid-Algorithm for E-project Selection on Social Media

2020 ◽  
Vol 2 (2) ◽  
pp. 116-122
Author(s):  
Dr. Pasumponpandian A.
Keyword(s):  
Social Media ◽  
Big Data ◽  
Hybrid Algorithm ◽  
Optimal Algorithm ◽  
Big Data Analytics ◽  
Minimal Risk ◽  
Cognitive Computing ◽  
Development Environment ◽  
Nsga Ii ◽  
The Right

The integration of two of the biggest giants in the computing world has resulted in the development and advancement of new methodologies in data processing. Cognitive computing and big data analytics are integrated to give rise to advanced technologically sound algorithms like MOIWO and NSGA. There is an important role played by the E-projects portfolio selection (EPPS) issue in the web development environment that is handled with the help of a decision making algorithm based on big data. The EPPS problem tackles choosing the right projects for investment on the social media in order to achieve maximum return at minimal risk conditions. In order to address this issue and further optimize EPPS probe on social media, the proposed work focuses on building a hybrid algorithm known as NSGA-II-MOIWO. This algorithms makes use of the positive aspects of MOIWO algorithm and NSGA-II algorithm in order to develop an efficient one. The experimental results are recorded and analyzed in order to determine the most optimal algorithm based on the return and risk of investment. Based on the results, it is found that NSGA-II-MOIWO outperforms both MOIWO and NSGA, proving to be a better hybrid alternative.

Big Data Analytics and Social Media in Disaster Management

2018 ◽  
pp. 287-294 ◽  
Author(s):  
Joice K. Joseph ◽  
Karunakaran Akhil Dev ◽  
A.P. Pradeepkumar ◽  
Mahesh Mohan
Keyword(s):  
Social Media ◽  
Big Data ◽  
Disaster Management ◽  
Data Analytics ◽  
Big Data Analytics
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